|Westinghouse Electric Corporation|
|Predecessor||Westinghouse Electric (1886)|
|George Westinghouse (Corporate namesake; founder of the original Westinghouse (1886))|
The second incarnation of Westinghouse Electric Corporation (commonly known as Westinghouse Licensing Corporation) is a Delaware General Corporation Law organized subsidiary that was founded in 1998 by Westinghouse-CBS (the renamed "original Westinghouse" and predecessor of the current ViacomCBS) in managing the intellectual property assets relating to the Westinghouse trademarks produced from 1886 until 1996.
Westinghouse Licensing has its headquarters in New York City inside the headquarters of its parent, ViacomCBS.
- 1995:After the original Westinghouse acquired CBS Inc., it set about transforming itself from a diversified conglomerate with strong industrial roots into a media giant. Starting in 1996, it began selling off many of its non-media assets.
- 1997:In 1997, Westinghouse acquired Infinity Broadcasting Corporation and was reorganized as the first CBS Corporation, taking on the name of the broadcasting network.
- 1998:In 1998, CBS Corporation established a brand licensing subsidiary Westinghouse Licensing (Westinghouse Electric Corporation); the original Westinghouse name had a 112-year legacy in the consumer marketplace and so had a value apart from any actual manufacturing company under that name.
- 1999:In 1999, CBS Corporation sold all of its nuclear businesses to BNFL, thus jettisoning its last significant non-media assets. Soon after, BNFL gained license rights on the Westinghouse trademarks and used them to reorganize its newly acquired nuclear assets as Westinghouse Electric Company LLC. That company was later sold to the Toshiba Group in 2007.
- 2000:In 2000, CBS Corporation merged with Viacom. Since Viacom was the surviving company, this ended the corporate legacy of the "original Westinghouse" for good. The Westinghouse licensing division was included in the merger, and Viacom obtained control of the Westinghouse trademarks.
- 2005:However, In 2005, Viacom changed its name to CBS Corporation and spun off its cable and movie interests into a new company under the Viacom name. The "new" CBS Corporation retained control of the Westinghouse trademarks.
- 2019:In 2019, The companies would remerge 14 years later, making Westinghouse part of what became ViacomCBS.
Licensing of the brand
|Product type||Licensed brandname|
|Owner||Westinghouse Electric Corporation|
|Previous owners||Westinghouse Electric (1886)|
|Tagline||"Innovation you can be sure of", "You Can Be Sure...If It's Westinghouse"|
Since 1998, Westinghouse Licensing has licensed the famous brand for use on a multitude of products, some of which were in similar categories to those sold by the historic version of the company. Though these products advertise the Westinghouse name, they are not manufactured by the historic Westinghouse company.
These are the active Westinghouse licensees manufacturing products under the Westinghouse and White-Westinghouse names:
- Westinghouse Electric Company LLC, providing nuclear energy worldwide.
- TECO-Westinghouse Motor Company (previously Westinghouse Heavy Industry Motor Division, HIMD), maintains original Westinghouse large electric motor designs and manufactures new motors & generators from ¼ hp to 100,000 hp.
- Westinghouse Battery selling general purpose batteries, Industrial sealed lead acid batteries, and LED flashlights.
- Westinghouse Lighting Corporation, formerly Angelo Brothers Lighting, selling light bulbs, ceiling fans, and lighting fixtures
- The NCC, selling Westinghouse-branded electrical accessories.
- Electrolux Group, selling Westinghouse branded refrigerators, washing machines and dishwashers in Australia.
- Westinghouse Electronics, selling Westinghouse-branded LCD televisions and computer monitors.