|Industry||Textile, sports equipment|
|Headquarters||Baltimore, Maryland, U.S.|
|Products||Footwear, sportswear, clothing, toiletries|
|Revenue||US$5.27 billion (2019)|
|US$236.77 million (2019)|
|US$92.14 million (2019)|
|Total assets||US$4.84 billion (2019)|
|Total equity||US$2.15 billion (2019)|
Number of employees
|Footnotes / references|
Under Armour, Inc. is an American sports equipment company that manufactures footwear, sports and casual apparel. Under Armour's global headquarters are located in Baltimore, Maryland, with additional offices located in Amsterdam (European headquarters), Austin, Guangzhou, Hong Kong, Houston, Jakarta, London, Mexico City, Munich, New York City, Panama City (international headquarters), Paris, Pittsburgh, Portland, San Francisco, São Paulo, Santiago, Seoul, Shanghai (Greater Chinese headquarters), and Toronto.
Under Armour was founded on September 25, 1996 by Kevin Plank, a then 24-year-old former special teams captain of the University of Maryland football team. Plank initially began the business from his grandmother's basement in Washington, D.C. He spent his time traveling along the East Coast with nothing but apparel in the trunk of his car. His first team sale came at the end of 1996 with a $17,000 sale. From his grandmother's basement, Plank moved to Baltimore. After a few moves in the city he moved to his current headquarters in Tide Point.
As a fullback at the University of Maryland, Plank got tired of having to change out of the sweat-soaked T-shirts worn under his jersey; however, he noticed that his compression shorts worn during practice stayed dry. This inspired him to make a T-shirt using moisture-wicking synthetic fabric. After graduating from the University of Maryland, Plank developed his first prototype of the shirt, which he gave to his Maryland teammates and friends who had gone on to play in the NFL. Plank soon perfected the design creating a new T-shirt built from microfibers that wicked moisture and kept athletes cool, dry, and light. Major competing brands including Nike, Adidas and Reebok would soon follow in Plank's footsteps with their own moisture-wicking apparel. Plank opted to use the British spelling "armour" in the company name because the toll-free vanity number was still available for that version.
People began to take notice of the brand when a front-page photo of USA Today featured Oakland Raiders quarterback Jeff George wearing an Under Armour mock turtleneck. Following that front page, Under Armour's first major sale came, when an equipment manager from Georgia Tech requested 10 shirts from Plank. This deal opened the door to a contract with NC State, Arizona State, and other Division I football teams. With positive reviews from players, word began to spread and orders began to increase. That same year, Under Armour launched with several new apparel lines including ColdGear, TurfGear, AllseasonGear, and StreetGear. By the end of 1996, Under Armour had sold 500 Under Armour HeatGear shirts, generating $17,000 for the company. In 1997, Plank had $100,000 in orders to fill and found a factory in Ohio to make the shirts.
Under Armour received its first big break in 1999 when Warner Brothers contacted Under Armour to outfit two of its feature films, Oliver Stone's Any Given Sunday and The Replacements. In Any Given Sunday, Willie Beamen (played by Jamie Foxx) wears an Under Armour jockstrap. Leveraging the release of Any Given Sunday, Plank purchased an ad in ESPN The Magazine. The ad generated close to $750,000 in sales.
The following year, Under Armour became the outfitter of the new XFL football league, gaining even more attention during the league's debut on national television. In 2003, consumer sector focused private equity firm Rosewood Capital invested $12 million into the company. The same year, the company launched its first television commercial, which centered on their motto, "Protect this house." The company IPO'd on the NASDAQ in November 2005, raising $153m of capital. In late 2007, Under Armour opened its first full-line full-price retail location at the Westfield Annapolis mall in Annapolis, Maryland.
It has also opened several specialty stores and factory outlet locations in Canada, China, and 39 states including the opening of its first Brand House in Baltimore in 2013 and second Brand House in Tyson's Corner, Virginia.
In 2009, baseball Hall of Famer Cal Ripken Jr. formed an alliance under which the company would have a significant presence at several venues and events under the auspices of Ripken Baseball, including providing uniforms for the minor league Aberdeen IronBirds and youth teams participating in the Cal Ripken World Series.
Under Armour provided the suits worn by speedskaters in the 2014 Winter Olympics. The US speedskaters were losing while wearing the new Mach 39 speedsuits, but when they reverted to the previous model suits, the skaters continued to lose. Although there did not appear to be a design flaw in the suit that caused the poor results, the news of the suits caused Under Armour stock to drop 2.38%.
The company, offering a reported US$250,000,000 over 10 years, also bid hard over Nike to sign NBA MVP Kevin Durant to an endorsement deal. However, Nike ultimately re-signed Durant after agreeing to structure a contract, offering US$300,000,000.
On January 21, 2014, it was announced that the University of Notre Dame and Under Armour had come to terms with providing uniforms and athletic equipment for the university. This 10-year deal was the largest of its kind in the history of college athletics and became effective July 1, 2014. As of 2014, Under Armour had an operating profit of more than 30%, accelerating from its 2013 pace. The company's share price soared 62.5% that year.
After its November 2013 acquisition of digital app maker MapMyFitness for US$150,000,000, in February 2015 Under Armour announced it had purchased the calorie and nutrition counting app maker MyFitnessPal for $475m, as well as the fitness app maker Endomondo for US$85,000,000.
In July 2016, Under Armour leased the 53,000-square-foot (4,900 m2) space formerly occupied by FAO Schwarz on New York's Fifth Avenue; the store opening is planned for 2021. FAO Schwarz had been paying $20 million in rent.
On December 5, 2016, Under Armour reached a 10-year agreement with Major League Baseball to become the official on-field uniform provider of the MLB, beginning in 2020. Under Armour will replace Majestic, who has been MLB's uniform provider since 2004. However, in May 2018, it was reported that Under Armour would be backing out of the deal with MLB, in order to save the company around $50 million. Nike would instead become the on-field uniform supplier of the league. MLB's deal with Nike became official on January 25, 2019.
Under Armour has a partnership with NBA athlete Stephen Curry, who is considered to be the "face of their footwear line". Originally signed to Nike, Curry joined with Under Armour in the 2013 offseason. As Curry became a two-time NBA Most Valuable Player Award winner and one of the most popular athletes in the world, sales of his shoes have become a major factor for the Under Armour brand, with stock prices rising and falling based on the success of the Curry shoe line.
Under Armour has a partnership with PGA golfer Jordan Spieth, who has won three majors so far (the 2015 Masters, the 2015 U.S. Open and the 2017 Open Championship) and has recently launched his own golf shoe, "Spieth One."
In October 2019, Kevin Plank announced he would be stepping down by 2020, and COO Patrik Frisk would succeed him as CEO in January 2020. In July 2020, the company received Wells Notices from the U.S. Securities and Exchange Commission, Mr. Plank the Under Armour's CEO, David Bergman. The notices are the result of its accounting revelations for the years 2015 and 2016 and "pull forward" sales for the same period. The same month, the company reported revenue decline of 41% for the Q2 of 2020 or $707.6 million. As a result of the COVID-19 pandemic, Under Armour had to close its physical stores earlier that same year. Despite the revenue decline, it still fared better than the analytic predictions, which had previously estimated profits of $541 million in sales for Q2.
For the fiscal year 2018, Under Armour reported losses of US$46 million, with annual revenue of US$4.977 billion, an increase of 9.9% over the previous fiscal cycle. Under Armour's market capitalization was valued at over US$10.7 billion in November 2018.
in mil. US$
in mil. US$
in mil. US$
The expansion of Under Armour's product lines, such as TurfGear, AllseasonGear, and StreetGear put Under Armour at the forefront of the emerging performance apparel industry. In 2003, Under Armour launched their Women's Performance Gear product line.
Under Armour announced an addition to their ColdGear product line, called Infrared, that was released in 2013. This line claims to dissipate and re-circulate heat around the wearer's body using ceramic powder. This was purportedly designed so that the wearer's heat signature will not be picked up. Under Armour also had released a product with scent control technology in 2012 titled, "Under Armour Scent Control". This line claims to be designed so that the wearer's scent cannot be detected.
Under Armour is inventing a new type of shirt called "Coldblack," which is designed to reflect heat and keep athletes cool in the sun. Under Armour has come out with new styles for football uniforms. In October 2012, Under Armour created "The Wounded Warrior" project for football uniforms. The University of Hawaii and Boston College wore the star-studded cleats and the American striped jerseys. They were revealed when Boston College played Maryland on October 27, 2012, also when Hawaii played UNLV on November 24, 2012.
The company produces the Speedform shoe in a Chinese bra factory. It has no insole and little stitching. Shoes are Under Armour's fastest growing product line, growing 31% from 2011 to $239 million in sales in 2012.
In 2018, Under Armour launched two new pairs of connected running shoes at CES. Inside each shoe is a Bluetooth module, accelerator and gyroscope.
In November 2020, Under Armour announced a new brand in partnership with NBA star Stephen Curry called the Curry Brand. The launch of this new brand follows Under Armour's recent quarterly earnings, resulting in $1.43 billion in revenue, which was flat in comparison to 2019.
On April 29, 2009, the United States Consumer Products Safety Commission announced a voluntary recall of all Under Armour brand athletic cups. The cups might break when hit, posing a risk of serious injury. They were sold from January 2006 to March 2009.
On November 3, 2011, the United States Consumer Products Safety Commission announced a voluntary recall of all Under Armour Defender chin straps. The straps pose a laceration hazard when a player contacts the metal snap. They were sold from January 2008 to September 2011.
In 2014, sales of apparel, footwear and accessories represented 74.3%, 14% and 9.9% of net revenues, respectively. Revenue has grown steadily by 30% from 2010 to 2014. As of January 28, 2016, the fourth quarter net revenues for 2015 increased 31% to $1.17 Billion while the full year net revenues increased 28% to $3.96 Billion. Based on these numbers, Under Armour has updated its 2016 net revenues outlook to approximately $4.95 Billion (+25%).
UA Give Back is Under Armour's effort to become involved in different facets of the world community. They have different branches in their organization that specialize in each cause that Under Armour supports. They consist of the UA Power in Pink, UA Freedom and UA Win Global.
UA Power in Pink is an Under Armour program that promotes women using exercise and fitness to fight breast cancer. UA Freedom is an Under Armour program that supports the efforts of the Wounded Warrior Project whose mission is to honor, raise awareness, and aid wounded veterans and military service members. UA Win Global is a children's athletics program which focuses on "underserved communities" by enhancing play areas, investing in sports programs and providing support for sports coaches.
Under Armour promotes its products by sponsorship agreements with many celebrity athletes, professional teams and college athletic teams, a field in which it competes with other sports apparel companies.
One of its most fiscally beneficial marketing strategies has been its collaboration with wrestler-turned-celebrity, Dwayne "The Rock" Johnson, who has become the face of the company since January 2016.
Under Armour also markets its products through product placements:
- Any Given Sunday: Signed on to provide their apparel to Oliver Stone's film. The key scenes that featured Under Armour gave the products relevancy in the sporting nation. This product placement led Kevin Plank to place an ad in ESPN the Magazine to capitalize on the national exposure.
- The Challenge (Seasons 15–present): Under Armour provides the contestant's jerseys for them to wear when they are in competition.
- The Replacements
- The Wire: Under Armour is prominently featured in the Baltimore-set HBO series.
- Under Armour products have also been featured in the Marvel movies (Avengers series, Iron Man series, Captain America series, etc.).
- House of Cards: Under Armour running gear is depicted.
- Bad News Bears: The Yankees wear Under Armour gear.
- The Blind Side: Michael's football team and Lily's volleyball team wear Under Armour gear.
- 22 Jump Street: The Metro City State University Statesmen football team wears Under Armour gear.
- Million Dollar Arm: Dinesh and Rinku wear Under Armour gear.
- The Gambler: The basketball teams wear Under Armour gear.
- Gridiron Gang: The Mustangs wear Under Armour gear.
- Focus: The football teams in the movie wear Under Armour uniforms.
- The Dark Knight Rises: The football teams in the movie wear Under Armour uniforms.
UA Fitness Performance Center and historic mural coveringEdit
In 2015, Under Armour released plans for their new Under Armour Fitness Performance Center powered by FX Studios at the Bank of America Building at 10 Light Street in Baltimore. The Fitness Performance Center is planned to take place in the building's lobby, covering historic murals of Baltimore's history by art deco artist Hildreth Meiere with artificial turf flooring. This plan has been seen as controversial due to the fact that Kevin Plank, Nate Costa (president of FX Studios) and developer Cary Euwer used state and federal tax credits to restore the historical building, yet the historical murals are being covered up by turf flooring. Many historians and local Baltimoreons have expressed public outcry that the design should be reconsidered and the murals should be saved.
Trophy hunting videoEdit
In January 2016 Under Armour initiated a marketing campaign featuring women hunters including an American woman named Sarah Bowmar. In August 2016 a video filmed by Bowmar, showing her husband spearing a bear and then rejoicing that he had hit it, went viral. The bear was found dead the next day. Under Armour was heavily criticized worldwide and as result, the company ended its contract with Bowmar a few days after the video became known.
Trump endorsement and public boycottEdit
Numerous athletes contracted with Under Armour also spoke out in opposition to Plank's statements. Stephen Curry, the most valuable of the company's sponsorships, hinted that his loyalty to the company could be jeopardized if its actions do not reflect his values. Dwayne Johnson voiced disapproval with the CEO's personal attitudes being reflected onto the company's partners and employees.
On February 15, eight days following Plank's statements, Plank took out a full-page ad in the Baltimore Sun to clarify his position and that of the company. The letter acknowledged that he had used "a choice of words that did not accurately reflect my intent" and described how his company valued diversity, entrepreneurship and job creation. He condemned the administration's ban on travel to and from seven primarily Muslim nations, adding "we will join a coalition of companies in opposition to any new actions that negatively impact our team, their families or our community."
In a statement issued to reporters on June 2, Plank deplored the Trump Administration's decision to withdraw the United States from the Paris agreement:
We at Under Armour are disappointed by the Administration's decision to withdraw from the Paris Climate Agreement as climate change continues to threaten our planet, our cities and our economies. Climate change is real and must be taken seriously by our business community, our customers, our neighbors and our elected officials. Sustainability has always been part of our DNA: it's integral to how we live and work and is essential to our environment. As a business leader concerned with creating American jobs, I disagree with the decision to exit the Paris accord.
Fireproofing and flammabilityEdit
In June 2018 a Facebook post and subsequent Reddit thread emerged stating that Under Armour clothing was flammable and resulted in severe burn injuries to a child. At present there has been no public statement from the company, and public debate seems to circle around the question of what is distinct about fireproof clothing, flammability, and risk of burn injury. This was found out to be false.
Though no recall was issued, a 2018 study found that Under Armour's material was more likely to result in a burn injury of the wearer than most other undergarment materials.
In November 2019, the U.S. Securities and Exchange Commission made public that Under Armour's accounting policies had been under scrutiny for more than two years. In July 2020, the company confirmed that the U.S. Securities and Exchange Commission had sent Wells Notices relating to Under Armour's accounting in 2015 and 2016.
- List of Under Armour sponsorships
- Under Armour All-America Baseball Game
- Under Armour All-America Game
- "US SEC: 2019 Form 10-K Under Armour, Inc". U.S. Securities and Exchange Commission. February 26, 2020. Retrieved January 30, 2021.
- Terry, Robert J. (September 26, 2005). "Analysts: Brand crossover risky for Under Armour". Baltim. Bus. J. Retrieved May 1, 2015.
- "Where We Live: Global Locations".
- "Our History". Under Armour. Archived from the original on April 12, 2018. Retrieved June 17, 2015.[self-published source]
- "Our History". Under Armour. Archived from the original on September 20, 2012. Retrieved October 16, 2012.[self-published source]
- "Under Armour Performance Apparel History". International Directory of Company Histories (reprint). 61. St. James Press. 2004. Retrieved November 28, 2012 – via Funding Universe.
- Salter, Chuck (August 2005). "Protect This House". Fast Co. Retrieved May 2, 2015 – via FastCompany.com.
Plank may have caught the megabrands snoozing, but now they're wide awake, and his company is under siege from Nike Dri-Fit, Adidas ClimaLite, Reebok Hydromove, and others
- Kevin Plank; Everette Fortner (host); Brendan Boler (introducer) (October 3, 2008). Kevin Plank, Chairman & CEO, Under Armour (HTML5 video). Darden Leadership Speaker Series. University of Virginia Darden School of Business. Approximate time when fact is related 8 min 55 sec. Retrieved May 2, 2015 – via YouTube.
- "Under Armour CEO to cash in". Retrieved August 11, 2016.
- Gelsi, Steve. "Under Armour's IPO doubles". Retrieved August 11, 2016.
- Walker, Andrea (24 May 2007). "Under Armour to open retail site in Annapolis". Baltimore Sun.
- Korman, Chris (15 February 2013). "Under Armour sets new course with Brand House". Baltimore Sun. Retrieved March 31, 2015.
- "Under Armour Inks Deal With Cal Ripken Baseball". NYSportsJournalism.com. April 22, 2009. Retrieved May 2, 2015.
- Swift, Tim (December 20, 2013). "Under Armour to stick with 'Duck Dynasty' franchise amid media uproar". Baltimore Sun. Retrieved May 2, 2015.
- Robinson, Joshua (February 18, 2014). "How a Bet on High-Tech Suits Left U.S. Skaters in the Cold". Wall Street Journal. pp. A1, A10.
- Santoli, Michael (December 19, 2014). "Yahoo Finance 2014 Company of the Year: Under Armour". Yahoo Finance. Retrieved May 2, 2015.
- Perez, Sarah (February 4, 2015). "Under Armour Snatches Up Health And Fitness Trackers Endomondo And MyFitnessPal". TechCrunch.
- Ray (February 4, 2015). "Under Armour (owner of MapMyFitness) buys both MyFitnessPal and Endomondo" (blog). DC Rainmaker.
- "IBM Watson, Under Armour to Transform Health and Fitness". www-03.ibm.com. 2016-01-06. Retrieved July 12, 2016.
- "NASL, Under Armour Announce Groundbreaking Match Ball Partnership". NASL. March 3, 2016. Retrieved March 3, 2016.
- "Q&A With Under Armour Senior Director Of Global Football Antonio Zea". NASL. March 2, 2016. Retrieved March 3, 2016.
- Wharton, David. "UCLA's Under Armour deal for $280 million is the biggest in NCAA history". Los Angeles Times.
- Coffee, Patrick (July 26, 2016). "In Big Retail Push, Under Armour Will Move Into NYC's Iconic FAO Schwarz Location". Adweek.
- Wilen, Holden (December 13, 2018). "Opening of Under Armour's Fifth Avenue New York store delayed until 2021". American City Business Journals.
- "Under Armour to make official MLB uniforms". MLB.com. Retrieved February 13, 2018.
- "Report: Nike, not Under Armour, to supply MLB uniforms". SI.com. Retrieved May 3, 2019.
- "MLB and Nike agree to 10-year uniform, footwear deal". SI.com. Retrieved May 3, 2019.
- Wattles, Jackie (2015-09-16). "Under Armour is upping its game with Steph Curry". CNNMoney. Retrieved August 6, 2017.
- "TrueHoop Presents: You won't believe how Nike lost Steph". ESPN.com. Retrieved August 6, 2017.
- Gensler, Lauren. "Under Armour Sales Jump 30% As Stephen Curry Shoes Prove A Slam Dunk". Forbes. Retrieved August 6, 2017.
- "Waning interest in Steph Curry shoes? Under Armour stock slumps". USA TODAY. Retrieved August 6, 2017.
- "Spieth 2 Golf Shoes | Under Armour". Under Armour®. Retrieved February 13, 2018.
- Lorraine Mirabella, New York Daily News. "New York Daily News." Oct 10, 2018. Retrieved October 11, 2018.
- "Under Armour founder, CEO Kevin Plank steps down; insider tapped for role". Reuters. 2019-10-22. Retrieved October 22, 2019.
- Weilheimer, Neil (October 22, 2019). "5 Things to Know About Kevin Plank's Successor, Patrik Frisk". Footwear News. Retrieved January 2, 2020.
- Safdar, Khadeeja (July 27, 2020). "Under Armour Receives 'Wells Notices' From SEC". The Wall Street Journal. Retrieved July 27, 2020.
- Safdar, Khadeeja (July 31, 2020). "Under Armour, Like Rivals, Hit by Pandemic Store Closures". The Wall Street Journal. Retrieved July 31, 2020.
- "Under Armour Inc. - AnnualReports.com". www.annualreports.com. Retrieved December 3, 2018.
- "Men's Shoes, Boots & Cleats". Under Armour. Retrieved December 18, 2020.
- "Men's Tops, Hoodies & Tanks". Under Armour. Retrieved December 18, 2020.
- "Men's Leggings, Shorts & Sweatpants". Under Armour. Retrieved December 18, 2020.
- "Men's Protective Gear". Under Armour. Archived from the original on February 23, 2017. Retrieved February 22, 2017.
- "Men's Basketball Gear & Clothes". Under Armour. Retrieved December 18, 2020.
- "Men's Soccer Gear, Gloves & Clothes". Under Armour. Retrieved December 18, 2020.
- "Enterate que equipos de fútbol viste Under Armour en el mundo". Marketing de los Deportes website (in Spanish). Archived from the original on February 22, 2017. Retrieved February 22, 2017.
- Burke, Monte. "Under Armour Unveils Its New Products For 2013, With A Little Help Form Arian Foster and Gina Carano" (blog). Forbes.com. New York City.
- Staff (June 14, 2012). "Under Armour Launches New Scent Control Hunting Collection". AmmoLand. New Jersey, United States. Retrieved May 2, 2015.
- Mirabella, Lorraine (May 1, 2012). "Under Armour poised for greater growth with new products". Baltim. Sun. Retrieved May 2, 2015.
- Gandu, Gurvinder Singh (October 8, 2012). "Under Armour Unveils New Wounded Warrior Project Uniforms for Boston College and Hawaii". Complex.com. New York City: Complex Media. Retrieved May 2, 2015.
- Wagner, Kurt (July 1, 2013). "Under Armour's Crew". Fortune. 168 (1): 17. Note: an online version of this article, entitled "Under Armour's crew of star athletes" appears here.(subscription required)
- Brian Heater, TechCrunch. "Under Armour launches two new pairs of connected running shoes." January 9, 2018 . Retrieved September 24, 2018.
- Thomas, Lauren (2020-11-30). "Under Armour launches a brand with NBA star Steph Curry to better compete with Nike's Jordan". CNBC. Retrieved December 8, 2020.
- Gleeson, Scott. "Under Armour launches brand with Stephen Curry, trying to compete with Jordan Brand". USA TODAY. Retrieved December 8, 2020.
- "Under Armour Recalls Athletic Cups Due To Injury Hazard" (Press release). U.S. Consumer Product Safety Commission. April 29, 2009. Retrieved May 2, 2015.
- "Under Armour Recalls Chin Straps for Football Helmets Due to Laceration Hazard" (Press release). U.S. Consumer Product Safety Commission. November 3, 2011. Retrieved May 2, 2015.
- "Mergent - Creating Global Financial Solutions". www.mergent.com. Retrieved February 10, 2016.
- "Under Armour - Fourth Quarter Net Revenues Growth". Retrieved February 16, 2016.
- "Under Armour Corporate Giving Programs". Under Armour. Retrieved May 2, 2015.[self-published source]
- "Power In Pink® & UA — Support The Fight Against Breast Cancer". Under Armour. Retrieved May 2, 2015.[self-published source]
- "Wounded Warrior Project & Under Armour Freedom". Under Armour. Retrieved May 2, 2015.[self-published source]
- "UA Win — Empowering the Next Generation of Athletes". Under Armour. Retrieved May 2, 2015.[self-published source]
- Latzes, Samantha (October 9, 2012). "Baseball Factory and Under Armour Give Back to Baltimore" (Press release). Baseball Factory. Archived from the original on April 17, 2013. Retrieved May 2, 2015.
- Mezzofiore, Paul P. Murphy, Kaya Yurieff and Gianluca. "Exclusive: YouTube ran ads from hundreds of brands on extremist channels". CNNMoney. Retrieved May 4, 2018.
- Marc Tracy for the New York Times. May 24, 2016 U.C.L.A. and Under Armour in Record Sponsorship Deal
- Staff. "Athletes with Under Armour endorsements (Pictures)". The Baltimore Sun. Retrieved May 2, 2015.
- Handley, Lucy (2018-08-03). "Under Armour's collaboration with Dwayne Johnson tops list of the best-matched celebrity endorsements". CNBC. Retrieved April 20, 2020.
- The Challenge: Battle of the Seasons Under Armour Promo a.k.a. Challenges Promo. YouTube. September 8, 2012. Retrieved May 2, 2015.
- "Under Armour in public eye". The Baltimore Sun. July 25, 2008. Retrieved October 17, 2017.
- "The Incredible, Tactical Undergarments Designed for the Avengers Cast". Gizmodo. April 14, 2015. Retrieved December 9, 2015.
- "Here are all the brands that appear in 'House of Cards' season 3". Business Insider. Retrieved February 13, 2018.
- "Under Armour volleyball jersey worn by Lily Collins in THE BLIND SIDE (2009)".
- "22 JUMP STREET: Action + College = Brands". February 20, 2014.
- "Under Armour jersey worn by Anthony Kelley in THE GAMBLER (2014) @underarmour | Under armour brand, Drama movies, Under armour". Pinterest.[self-published]
- "Gridiron Gang Mustangs Staff Under Armour Polo Shirt | #46604318". Worthpoint.
- "Under Armour jerseys, sweatbands and polo shirt in FOCUS (2015) @underarmour | Under armour brand, Under armour, Drama movies". Pinterest.[self-published]
- "Under Armour – The Dark Knight Rises (2012)".
- "Rare artwork, underfoot, could soon be out of sight | Baltimore Brew". Baltimore Brew. Retrieved February 13, 2018.
- O'Reilly, Lara (August 19, 2016). "Under Armour cancels Trophy hunting contract with Sarah Bowmar". Business Insider.
- "Former Client: Under Armour Introduces 2016 Women of Will Hunt Campaign". The Drift. January 20, 2016. Retrieved July 12, 2018.
- Mazza, Ed (August 16, 2016). "Josh Bowmar Films Himself Spearing A Bear, Then Giggling Over The Kill". HuffPost.
- Kulp, Patrick. "Under Armour CEO endorses Trump, Twitter users endorse shopping elsewhere". Mashable. Retrieved February 13, 2018.
- Williams, Jack (2017-02-08). "Stephen Curry Takes Issue With Under Armour Leader on Trump". The New York Times. ISSN 0362-4331. Retrieved February 13, 2018.
- "Athletes oppose pro-Trump comments made by Under Armour CEO". Newsweek. 2017-02-09. Retrieved February 13, 2018.
- McGregor, Jena (2017-02-16). "In full-page ad, Under Armour CEO Kevin Plank tries to put praise for Trump behind him". Washington Post. ISSN 0190-8286. Retrieved February 13, 2018.
- Bonesteel, Matt (2017-06-02). "'Climate change is real': Under Armour's Kevin Plank unhappy with Trump's Paris withdrawal". Washington Post. ISSN 0190-8286. Retrieved February 13, 2018.
- Bieler, Des (2017-08-14). "Under Armour's Kevin Plank becomes second CEO to quit Trump advisory council". Washington Post. ISSN 0190-8286. Retrieved February 13, 2018.
- "Are Under Armour Garments Flammable". Snopes. Retrieved July 22, 2018.
- Petrilli, Tony; Ackerman, Mark. "Tests of Undergarments Exposed to Fire" (PDF). United States Department of Agriculture Forest Service. Retrieved July 22, 2018.
- Safdar, Khadeeja (November 5, 2019). "Under Armour Probe Rattles Investors". The Wall Street Journal, Eastern Edition.
- "Under Armour says it gets Wells Notices from SEC". The Wall Street Journal. 2020-07-27. Retrieved July 27, 2020.
|Wikimedia Commons has media related to Under Armour.|
- Official website
- Business data for Under Armour: