|Produced by||R.J. Reynolds|
|Related brands||Kent, Pall Mall|
|Previous owners||Lorillard (1966–2015)|
|Tagline||"Shouldn't your brand be True?"|
True is an American brand of cigarettes, currently owned by Reynolds American and manufactured through its subsidiary R.J. Reynolds. The brand was created and formerly owned by the Lorillard Tobacco Company.
True was introduced in September 1966 by Lorillard in 10 major U.S. markets, with national distribution beginning on November 1, 1966. The tagline for the new brand was "Shouldn't your brand be True?". The cigarette, when first introduced, was full flavored. It was later available in a reduced tar and nicotine version during the 1970s and 1980s.
True cigarettes, like Parliament cigarettes, have a recessed filter. However, whereas Parliaments have nothing in the recessed space, Trues have a plastic piece (round with a triangle in the middle and radials which extend to the outside) which prevents the top of the cigarette from being broken, torn, or crushed as any other cigarette can.
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- 31Mike (2016-09-26), Retro 1969 True Cigarette Commercial, retrieved 2018-03-22
- Bobby Cole (2011-10-17), True Cigarettes -1970, retrieved 2018-03-22