|Subject||Australia alternative music|
|Publisher||Allen & Unwin|
|1 November 2000|
|LC Class||ML3534 .M432 2000|
The Sell-in: How the Music Business Seduced Alternative Rock is a book by Australian music journalist, Craig Mathieson. It documents the rise of the Australia's alternative music scene and how that success attracted the interest of the music industry's major labels. Gideon Haigh of Australian Book Review discussed it in December 2000.
- Mathieson, Craig (2000), The Sell-in : How the Music Business Seduced Alternative Rock, Allen & Unwin (published 1 November 2000), ISBN 978-1-86508-412-1,
Summary: 'Featuring a who's who of contemporary Australian rock, The Sell-in charts the artistic and commercial struggle behind the breakthrough of Ratcat, The Cruel Sea, Silverchair, Powderfinger, The Living End and their contemporaries, an era when getting gigs to pay the rent was replaced by the need to have hit singles, sell hundreds of thousands of albums and break the lucrative American market.' - back cover.
- Haigh, Gideon (December 2000). "Mathieson, Craig, The Sell-In: How the Music Business Seduced Alternative Rock, Allen & Unwin". Australian Book Review (227). p. 31. ISSN 0155-2864.