Sidney Ralph Bernstein
The late Crain senior editor Fred Danzig had described the late chairman of the executive committee as "the conscience of the business in many ways," a statement seconded by Rance Crain, "son of the founder and now president of the corporation."
He used his Con-SID-erations column to make challenges in what The Times called "outspoken and sometimes outraged tones." When he thought that shipping and handling charges are at times unreasonably high, he formed a group of college students who, as a summer project, went with him to factories and attempted to purchase items at list price. He was even challenged and was asked for an S/H fee,
- Wolfgang Saxon (May 30, 1993). "S. R. Bernstein, 86, Editor and Publisher Of Advertising Age". The New York Times.
- Paul Sloan (May 30, 1993). "Sidney R. Bernstein, 86". Chicago Tribune.
- "Sid Bernstein". Advertising Age. June 14, 1993.
- "Sidney Bernstein, Ad Age Chief, Dies". The Washington Post. May 31, 1993.
- Abbey Klassen (April 29, 2011). "Longtime Ad Age Editor Fred Danzig Dies at 85". Advertising Age.
- "Advertising: New Editor Appointed at Advertising Age". The New York Times. May 28, 1984.
- Sid Bernstein (1976). This Makes Sense to Me: An Opinionated Editor Speaks Out. ISBN 978-0872-51022-7.
- "G.D. Crain Jr. Dies at 88; Published Advertising Age" (PDF). The New York Times. December 17, 1973.
- Weiss Hospital, Parshat NaSo. Funeral was Tuesday, Temple Shalom, Chicago.
- Rance Crain (June 7, 1999). "Recalling a Simpler Time". Advertising Age.
- Henry "Hank" Bernstein worked for Crain Communications and retired 1999.