|Eran Savir, CEO|
David Rachamim, CTO
Sani Sanilevich, Founder
|Services||Software as a Service|
SeatID is a Software as a service (SaaS) which integrates Social Media features to provide website users with information that helps in making purchase decisions. As a SaaS, services of SeatID are provided for websites through subscription plans that are categorised according to the number of visitors served by the website as well as the number of features available for use.
SeatID incorporates social media experiences in ticketing, booking and reservation websites as well as applications. This can be achieved by SeatID bringing in information from social media sites and displaying them on websites that have employed their services. Such information includes the list of the customer’s friends, colleagues or family members who have purchased the product or service that the customer is currently browsing. These information serves as a reference for customers and may aid some of them in making purchase decisions. Many websites and mobile apps of hotels, train operators, online ticket retailers and airlines have employed the services of SeatID to serve their millions of users every month.
SeatID was founded back in December 2011 by Founder Sani Sanilevich and Co- founders Eran Savir and David Rachamim. Eran Savir served as CEO since 2011 to present while David Rachamim served as CTO since March 2012 to present. An interview with Co-Founder Eran Savir revealed how the idea of SeatID came about. As SeatID’s founder Sani Sanilevich recalled his flight experiences one day, it generated in him the idea that by creating a tool that allows passengers to choose their seatmates, it would probably help to enhance their flight experience. They then began to come up with possible ideas and gathered feedbacks from several airline companies.
SeatID is a SaaS cloud based solution that can be integrated with websites to provide users with additional information that may be useful for them. It only takes a couple of minutes to set up SeatID because the implementation of social elements, such as copying and pasting of codes on the websites are simple and quick. With the implementation of Social Login, Social Proof and Social Seating, companies can add social experience to their websites or apps that substantially improve customers' confidence and users' experience. Currently, SeatID supports logins through various social networks namely, Facebook, LinkedIn, Twitter and Google+. There will also be addition of other social networks in future.
Functions of SeatID and Privacy concerns
SeatID is an opt-in system. When browsing a website that incorporates SeatID, only those users who have opt for the service will be presented with the additional information from social networking sites. At the same time, their information may also be seen by other users.
Such services may be useful but also tend to generate users' privacy concerns. For SeatID, users have the ability to customise settings and decide on the amount of information that they wish to make visible to other users. Furthermore, they can also select and limit the viewers who can see their information.
SeatID currently supports 5 industries which include Travel, Hotel, Online ticket sellers, Trains and Stadiums. While the service provided by SeatID is similar in the industries, it caters to the needs of individuals seeking different purposes.
For the travel industry, airlines may add SeatID as a widget to their company's website and users will be able to find out information of other passengers and their seating location on a certain flight. This provides convenience for personal and corporate trips.
Hotels that added SeatID as a widget would be able to display to customers the list of people on their social networks who were previous customers. This can help customers when making purchase decisions because people tend to trust the hotel’s services if people whom they trust were visitors previously. SeatID is used by hotels of different countries, including United Kingdom, Italy, Hong Kong, Thailand and Indonesia.
Online Ticket Sellers
With SeatID, customers would be able to find out who on their social networks have purchased tickets for a certain event and where is their seating location. These information helps customers in making their decision as they can choose to sit with their friends if they decide to attend a certain event.
Similar to SeatID for Travel, SeatID for Trains provides customers with some information of passengers on board obtained from their social networking sites. This aids customers in choosing their seatmate and seat.
Lastly, SeatID for Stadiums allows customers to choose areas with audience of similar interests. This is especially useful when it comes to sports events where audience supporting the same teams can get together and support the team. For concerts involving more than one artist, fans supporting a particular artist can also gather at one area.
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