Public speaking (also called oratory or oration) has traditionally meant the act of speaking face to face to a live audience but today includes any form of speaking (formally and informally) to an audience, including pre-recorded speech delivered over great distance by means of technology.
Confucius, one of many scholars associated with public speaking, once taught that if a speech was considered to be a good speech, it would impact the individuals' lives whether or not they listened to it directly or not. His idea was that the words and actions of someone of power can influence the world.
Public speaking is used for many different purposes, but usually as some mixture of teaching, persuasion or entertaining. Each of these calls upon slightly different approaches and techniques.
Public speaking was developed as a sphere of knowledge in Greece and Rome, where prominent thinkers codified it as a central part of rhetoric. Today, the art of public speaking has been transformed by newly available technology such as videoconferencing, multimedia presentations, and other nontraditional forms, but the essentials remain the same.
Purposes of Public Speaking
The function of public speaking depends entirely on what effect a speaker intends when addressing a particular audience. The same speaker, with the same strategic intention, might deliver a substantially different speech to two different audiences. The point is to change something, in the hearts, minds or actions of the audience.
Despite its name, public speaking is frequently delivered to a closed, limited audience with a broadly common outlook. Audiences may be ardent fans of the speaker; they may be hostile (attending an event unwillingly); or they may be random strangers (indifferent to a speaker on a soap box in the street). All the same, effective speakers remember that even a small audience is not one single mass with a single point of view but a variety of individuals.
As a broad generalisation, public speaking seeks either to reassure a troubled audience or to awaken a complacent audience to something important. Having decided which of these approaches is needed, a speaker will then combine information and storytelling in the way most likely to achieve it.
"To Persuade" (Persuasion)
The word persuasion comes from a Latin term “persuadere.” The main goal behind a persuasive speech is to change the beliefs of a speaker's audience. Examples of persuasive speaking can be found in any political debate where leaders are trying to persuade their audience (general public or members of the government).
Persuasive speaking can be defined as a style of speaking in which there are four parts to the process: the one who is persuading, the audience, the method in which the speaker uses to speak, and the message that the speaker is trying to enforce. When trying to persuade an audience, a speaker targets the audience's feelings and beliefs, to help change the opinions of the audience.
There are different techniques a speaker can use to gain the support of an audience. Some of the major techniques would include demanding the audience to take action, using inclusive language (we & us) to make the audience and speaker seem as if they are one group, and choosing specific words that have a strong connotative meaning increasing the impact of the message. Asking rhetorical questions, generalizing information, including anecdotes, exaggerating meaning, using metaphors, and applying irony to situations are other methods in which a speaker can enhance the chances of persuading an audience.
The transfer of knowledge, which has many forms is not without public speaking. Here, it is not only the audience who learn from the speaker. The speaker learns as well. Skills learnt can boost performance and productivity.
"To Intervene" (Intervention)
The Intervention style of speaking is a relatively new method proposed by a rhetorical theorist named William R. Brown. This style revolves around the fact that humans create a symbolic meaning for life and the things we interact with around them. Because of this, the symbolic meaning of everything changes based on the way we communicate. When approaching communication with an intervention style, communication is understood to be responsible for the constant changes in our society, behaviors, and how we consider the meaning behind objects, ideologies, and the way we conduct our day-to-day lives.
From an interventional perspective, when individuals communicate, they are intervening with what is already reality and might “shift symbolic reality.” This approach to communication also encompasses the possibility or idea that we may be responsible for unexpected outcomes due to what and how we communicate. This perspective also widens the scope of focus from a single speaker who is intervening to a multitude of speakers all communicating and intervening, simultaneously affecting the world around us.
Although there is evidence of public speech training in ancient Egypt, the first known piece on oratory, written over 2,000 years ago, came from ancient Greece. This work elaborated on principles drawn from the practices and experiences of ancient Greek orators.
Aristotle was one who first recorded the teachers of oratory to use definitive rules and models. One of his key insights was that speakers always combine, to varying degrees, three things: reasoning, credentials and emotion, which he called Logos, Ethos and Pathos. Aristotle's work became an essential part of a liberal arts education during the Middle Ages and the Renaissance. The classical antiquity works written by the ancient Greeks capture the ways they taught and developed the art of public speaking thousands of years ago.
In classical Greece and Rome, rhetoric was the main component of composition and speech delivery, both of which were critical skills for citizens to use in public and private life. In ancient Greece, citizens spoke on their own behalf rather than having professionals, like modern lawyers, speak for them. Any citizen who wished to succeed in court, in politics or in social life had to learn techniques of public speaking. Rhetorical tools were first taught by a group of rhetoric teachers called Sophists who were notable for teaching paying students how to speak effectively using the methods they developed.
Separately from the Sophists, Socrates, Plato and Aristotle developed their own theories of public speaking and taught these principles to students who wanted to learn skills in rhetoric. Plato and Aristotle taught these principles in schools that they founded, The Academy and The Lyceum, respectively. Although Greece eventually lost political sovereignty, the Greek culture of training in public speaking was adopted almost identically by the Romans.
Demosthenes was a well-known orator from Athens. After his father died when he was 7, he had three legal guardians which were Aphobus, Demophon, and Theryppides. His inspiration for public speaking came after he learned that his guardians had robbed his father's money left for his education. He was first exposed to public speaking when his suit required him to speak in front of the court. Demosthenes started practicing public speaking more after that and is known for sticking pebbles into his mouth in order to help his pronunciation, talk while running so that he wouldn't lose his breath while speaking, and practice talking in front of a mirror to improve his delivery. When Philip II, the ruler of Macedon, tried to conquer the Greeks, Demosthenes made a speech called Kata Philippou A. In this speech, he spoke to the rest of the Greeks about why he opposed Philip II and why he was a threat to them. This speech was one of the first speeches that were known as Philippics. He had other speeches known as Olynthiacs and these speeches along with the Philippics were used to get the people in Athens to rally against Philip II. Demosthenes was known for being in favor of independence.
In the political rise of the Roman Republic, Roman orators copied and modified the ancient Greek techniques of public speaking. Instruction in rhetoric developed into a full curriculum, including instruction in grammar (study of the poets), preliminary exercises (progymnasmata), and preparation of public speeches (declamation) in both forensic and deliberative genres.
The Latin style of rhetoric was heavily influenced by Cicero and involved a strong emphasis on a broad education in all areas of humanistic study in the liberal arts, including philosophy. Other areas of study included the use of wit and humor, the appeal to the listener's emotions, and the use of digressions. Oratory in the Roman empire, though less central to political life than in the days of the Republic, remained significant in law and became a big form of entertainment. Famous orators became like celebrities in ancient Rome—very wealthy and prominent members of society.
The Latin style was the primary form of oration until the beginning of the 20th century. After World War II, however, the Latin style of oration began to gradually grow out of style as the trend of ornate speaking was seen as impractical. This cultural change likely had to do with the rise of the scientific method and the emphasis on a "plain" style of speaking and writing. Even formal oratory is much less ornate today than it was in the Classical Era.
Ancient China had a delayed start to the implementation of Rhetoric (persuasion) as China did not have rhetoricians teaching rhetoric to its people. It was understood that Chinese rhetoric was already within Chinese philosophy. However, ancient China did have philosophical schools that focused on two concepts: “‘Wen’ (rhetoric) and ‘Zhi’ (thoughtful content).” Ancient Chinese rhetoric shows strong connections with modern-day teachings of public speaking because of ethics being of high value in Chinese rhetoric.
Ancient Chinese rhetoric had three meanings: modifying language use to reflect people’s feelings; modifying the language used to be more punctual, effective, and impactful; and rhetoric being used as an “aesthetic tool.” Traditionally, Chinese rhetoric focused primarily on written language vice spoken, but written language and spoken language share similar constructional characteristics.
The unique and key difference between Chinese rhetoric and the rhetoric of western cultures can be found in the type of audience being persuaded. In western rhetoric, a public audience is typically the target for persuasion, whereas state rulers were the focus for persuasion in Chinese rhetoric. Another difference between Chinese and Western rhetoric practices is how a speaker establishes credibility or Ethos. The ethical appeal in Chinese rhetoric is not solely focused on the speaker itself, as seen with the western implementation of credibility, but more in the way that the speaker connects to the audience with collectivism. A speaker can accomplish this by sharing personal experiences and establishing a connection between a speaker's concern and public interest.
When analyzing public speakers, the Chinese approach to rhetoric indicates that an audience should identify three standards: tracing, examination, and practice. Establishing the tracing of a speaker can be described as how the speaker is speaking according to traditional practices of speech. Examination refers to the consideration of civilian's daily lives. Practice is found in the topic or argument itself and that it is relevant and benefits the “state, society, and people.”
Aristotle and one of his most famous writings, "Rhetoric" (written in 350 B.C.E), have been used as a foundation for learning how to master the arts of public speaking. In his works, rhetoric is the act of publicly persuading the audience. Rhetoric is similar to dialect in that he defines both being acts of persuasion. However, dialect is the act of persuading someone in private, whereas rhetoric is about persuading people in a public setting. More specifically, Aristotle defines someone who practices rhetoric or "rhetorician" as an individual who is able to interpret and understand what persuasion is and how it is applied.
Aristotle breaks up the making of the practice of rhetoric into three categories, the categories being the elements of a speech: the speaker, the topic or point of the speech, and the audience. Aristotle also includes three types of oratory or respects: politics, forensic, and ceremonial. The political oratory is used when the intent is to convince someone or a body of people to do something or not. In the forensic approach, someone is the center of attention for them to be accused or defended. Lastly, with the ceremonial approach, someone is being recognized for their actions in either a positive or negative way.
Aristotle breaks down the political category into five focus or themes: "ways and means, war and peace, national defense, imports and exports, and legislation." These focuses are broken down into detail so that a speaker can focus on what is needed to take into consideration so that the speaker can effectively influence an audience to agree and support the speaker's ideas. The focus of "ways and means" deals with economic aspects in how the country is spending money. "Peace and War" focus on what the country has to offer in terms of military power, how war has been conducted, how war has affected the country in the past, and how other countries have conducted war. "National defense" deals with taking into consideration the position and strength of a country in the event of an invasion. Forces, fortifying structures, points with a strategic advantage should all be considered. "Food supply" is concerned with the ability to support a country in regards to food, importing and exporting food, and carefully making decisions to arrange agreements with other countries. Lastly, Aristotle breaks down the "legislation" theme, and this theme seems to be the most important to Aristotle. The legislation of a country is the most crucial aspect of all the above because everything is affected by the policies and laws set by the people in power.
In Aristotle's Rhetoric writing, he mentions three strategies someone can use to try and persuade an audience. The three techniques of persuasion are establishing the character of a speaker (Ethos), influencing the emotional element of the audience (Pathos), and focusing on the argument specifically (Logos). Aristotle believes establishing the character of a speaker is effective in persuasion because the audience will believe what the speaker is saying to be true if the speaker is credible and trustworthy. With the audience's emotional state, Aristotle believes that individuals do not make the same decisions when in different moods. Because of this, we need to try and influence the audience by being in control of their emotions, making persuasion effective. The argument itself can affect the attempt to persuade by making the argument of the case so clear and valid that the audience will understand and believe that the speaker's point is real.
In the last part of Aristotle's writing "Rhetoric," Aristotle mentions that the most critical piece of persuasion is to know in detail what makes up government and to attack what makes it unique: "customs, institutions, and interest." Aristotle also states that everyone is persuaded by considering people's interests and how the society in which they live influences their interests.
Despite the shift in style, the best-known examples of strong public speaking are still studied years after their delivery. Among these examples are:
- Pericles' Funeral Oration in 427 BC addressing those who died during the Peloponnesian War
- Abraham Lincoln's Gettysburg Address in 1863
- Sojourner Truth's identification of racial issues in "Ain't I a Woman?"
- Martin Luther King, Jr.'s "I Have a Dream" speech at the Washington Monument in 1963.
As in other parts of general culture, the notion of a canon of the most important historical speeches is giving way to a broader understanding. Many previously forgotten historical speeches are being recovered and studied.
Women and public speaking
This section's tone or style may not reflect the encyclopedic tone used on Wikipedia. (December 2018)
The examples and perspective in this section may not represent a worldwide view of the subject. (August 2020)
Between 18th and 19th century USA, women were publicly banned from speaking in the courtroom, the senate floor, and the pulpit.[pages needed] It was also deemed improper for a woman to be heard in a public setting. Exceptions existed for women from the Quaker religion allowing them speak publicly in meetings of the church.[pages needed]
Frances Wright was one of the first female public speakers of the United States, advocating equal education for both women and men through large audiences and the press.[pages needed] Maria Stewart from an African American descent was also one of the first female speaker of the United States, lecturing in Boston in front of both men and women just 4 years after Wright in 1832 and 1833 on educational opportunities and abolition for young girls.[pages needed]
The American Anti-Slavery Society, first female agents and sisters, Angelina Grimké and Sarah Grimké created a platform for public lectures to women and conducted tours between 1837 and 1839. The sisters advocated how slavery relates to women's rights and why women need equality following disagreement with churches that did not agree with them public speaking due to being women.
In addition to figures in the United States, there are many famous international female speakers. Much of women's earlier public speaking is directly correlated to activism work. Emmeline Pankhurst, who was a British political activist, founded the Women's Social and Political Union (WSPU) on October 10, 1903. The organization was aimed towards fighting for a woman's right for parliamentary vote, which only men were granted for at the time. Emmeline was known for being a powerful orator and for being a courageous person that led many women to rebel through militant forms until the outbreak of World War I in 1914.
Malala Yousafzai is a modern-day public speaker who was born in the Swat Valley in Pakistan and is an educational activist for children and women. After the Taliban restricted the educational rights of women in the Swat Valley, Yousafzai presented her first speech How Dare the Taliban Take Away My Basic Right to Education? in which she protested the shutdowns of the schools. She presented this speech to a press in Peshawar. This brought a lot of attention outside of Pakistan and as well as to the Taliban, who tried to silence her. She is known for her “inspiring and passionate speech” about educational rights given at the United Nations. She also talked about her own experience of when she got shot in the head in 2012 by a Taliban gunman. She received a Nobel Peace Prize in 2014 and is the youngest to be awarded that prize. Her public speaking has brought worldwide attention to the difficulties of the young girls in Pakistan. She continues to advocate for educational rights for children and women worldwide through the Malala Fund with the purpose of helping girls all around the world receive 12 years of education.
The reason is uncertain, but it has been speculated that this fear is primal, like animal fear of being seen by predators.
Effective public speaking can be developed by joining a club such as Rostrum, Toastmasters International, Association of Speakers Clubs (ASC), or Speaking Circles, in which members are assigned exercises to improve their speaking skills. Members learn by observation and practice, and hone their skills by listening to constructive suggestions followed by new public speaking exercises.
Toastmasters International is a public speaking organization with over 15,000 clubs worldwide and more than 300,000 members. This organization helps individuals with their public speaking skills as well as other skills necessary for them to grow and become effective public speakers. Members of the club meet and work together on their skills as each member practices giving speeches while the other members evaluate and provide feedback. There are also other small tasks that the members do like practice impromptu speaking by talking about different topics without having anything planned. Each member has a specific role and all of these roles help with the process of gaining their skills as public speakers and as leaders. The number of roles lets each member be able to speak at least one time at the meetings. Members are also able to participate in a variety of speech contests in which the winners can compete in the World Championship of Public Speaking.
Rostrum is another public speaking organization founded in Australia with more than 100 clubs all over the country. This organization aims at helping people become better communicators no matter the occasion. At the meetings, speakers are able to gain skills by presenting speeches and members provide feedback to those presenting. There is also a qualified speaking trainer that provides more feedback at the end of the meetings. There are also competitions that are held for members to participate in. An online club is also available for members, no matter where they live.
The new millennium has seen a notable increase in the number of training solutions offered in the form of video and online courses. Videos can provide actual examples of behaviors to emulate. Professional public speakers often engage in ongoing training and education to refine their craft. This may include seeking guidance to improve their speaking skills such as learning better storytelling techniques, learning how to effectively use humour as a communication tool, and continuously researching in their topic area of focus.
Public speaking for business and commercial events is often done by professionals, whose expertise is well established. These speakers can be contracted independently, through representation by a speakers bureau, or by other means. Public speaking plays a large role in the professional world. In fact, it is believed that 70 percent of all jobs involve some form of public speaking.
New technology has also opened different forms of public speaking that are nontraditional such as TED Talks, which are conferences that are broadcast globally. This form of public speaking has created a wider audience base because public speaking can now reach both physical and virtual audiences. These audiences can be watching from all around the world. YouTube is another platform that allows public speaking to reach a larger audience. On YouTube, people can post videos of themselves. Audiences are able to watch these videos for all types of purposes.
Multimedia presentations can contain different video clips, sound effects, animation, laser pointers, remote control clickers and endless bullet points. All adding to the presentation and evolving our traditional views of public speaking.
These new forms of public speaking, which can be considered nontraditional, have opened up debates about whether or not these forms of public speaking are actually public speaking. Many people consider YouTube broadcasting to not be true forms of public speaking because there is not a real and physical audience. Others argue that public speaking is about getting a group of people together in order to educate them further regardless of how or where the audience is located.
Telecommunication and videoconferencing are also forms of public speaking. David M. Fetterman of Stanford University wrote in his 1997 article Videoconferencing over the Internet: "Videoconferencing technology allows geographically disparate parties to hear and see each other usually through satellite or telephone communication systems." This technology is helpful for large conference meetings and face-to-face communication between parties without demanding the inconvenience of travel.
Notable modern theorists
- Harold Lasswell developed Lasswell's model of communication. There are five basic elements of public speaking that are described in this theory: the communicator, message, medium, audience and effect. In short, the speaker should be answering the question "who says what in which channel to whom with what effect?"
- Pei-Ling, Lee (October 2020). "The Application of Chinese Rhetoric to Public Speaking". China Media Research. 16 (4).
- Flintoff, John-Paul (2021). A Modest Book About How To Make An Adequate Speech. Short Books. p. 52. ISBN 178072456X.
An audience is not a single entity, but a group of individuals who differ from one another perhaps as much as they may differ from you. If you forget that, the slip is unlikely to work in your favour.
- Hassan Sallomi, Azhar (2018-01-01). "A STYLISTIC STUDY OF PERSUASIVE TECHNIQUES IN POLITICAL DISCOURSE". International Journal of Language Academy. 6 (23): 357–365. doi:10.18033/ijla.3912. ISSN 2342-0251.
- Opt, Susan K. (September 2019). ""To Intervene: A Transcending and Reorienting Goal for Public Speaking."". Atlantic Journal of Communication. 27 (4): 247–259.
- Womack, Morris M.; Bernstein, Elinor (1990). Speech for Foreign Students. Springfield, IL: C.C. Thomas. p. 140. ISBN 978-0-398-05699-5. Retrieved June 12, 2017.
Some of the earliest written records of training in public speaking may be traced to ancient Egypt. However, the most significant records are found among the ancient Greeks.
- Murphy, James J. "Demosthenes – greatest Greek orator". Encyclopædia Britannica.
- Heinrichs, Jay. (2008). Thank You For Arguing. Penguin. p. 39. ISBN 0593237382.
Aristotle called them logos, ethos and pathos, and so will I, because the meanings of the Greek versions are richer than those of the English versions
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- Flintoff, John-Paul (2021-02-07). "Can I Have Your Attention? How I came to love public speaking". theguardian.com.
The fear is primal, because for most of history if you had lots of eyeballs on you, it meant you were about to be gobbled up. For thousands of years, hardly anyone knew what it felt like to be stared at, and listened to, by large groups of others.
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- Schreiber, Lisa. Introduction to Public Speaking.[ISBN missing]
- TED (conference)
- Gallo, Carmine (2014). Talk Like TED: The 9 Public-Speaking Secrets of the World's Top Minds. St. Martin's Press. ISBN 978-1466837270.
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- Ridgley, Stanley K. (2012). The Complete Guide to Business School Presenting: What your professors don't tell you... What you absolutely must know. Anthem Press.
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Dale Carnegie · Arthur R. Pell. Public Speaking for Success. 2006 Dale Carnegie. Public Speaking and Influencing Men in Business. 2003 Dale Carnegie.How to Develop Self-Confidence &Influence People by Public Speaking. New York: Pocket Books,1926 Chris Anderson. The Official TED Guide to Public Speaking. Hougtorn Mifflin Harcourt, Boston, 2016.
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