Jerral Wayne Jones
October 13, 1942
|Education||University of Arkansas, Fayetteville (BA)|
|Occupation||Owner, President, and General Manager of the Dallas Cowboys|
|High school:||North Little Rock (AR)|
|As an executive:|
|Career highlights and awards|
Jerral Wayne "Jerry" Jones (born October 13, 1942) is an American billionaire businessman and has been the owner, president, and general manager of the Dallas Cowboys of the National Football League (NFL) since 1989.
Jones was born in Los Angeles, California. His family moved back to North Little Rock, Arkansas in 1945. Jones' father J.W. "Pat" Jones (1920–1997) and mother Arminta Pearl Clark Jones (1922–2012) married in 1941. They owned two branches of Pat's Super Market in the Rose City neighborhood of North Little Rock. Jones was a running back at North Little Rock High School, graduating in 1960.
After his graduation, Jones' parents moved to Springfield, Missouri, where Pat was president and chairman of Modern Security Life Insurance Co. The company, which an advertisement billed as a "one in a million" company, saw its assets increase from $440,299.76 in its first statement in 1961 to $6,230,607 in 1965. After graduating from the University of Arkansas, Jerral W. Jones was listed as an executive vice president. With the success of the company, the Joneses assembled the 5,500-acre Buena Vista Ranch east of Springfield in Rogersville, Missouri in the Ozark Mountains. In 1971, after selling the insurance company, the couple carved out 400 acres of their ranch to start Buena Vista Animal Paradise, where tourists could visit exotic animals (now Wild Animal Safari in Strafford, Missouri, just south of Interstate 44).
College football career
Jones attended the University of Arkansas, where he was a member of the Kappa Sigma fraternity. He was co-captain of Arkansas' 1964 national championship football team. He was an all-Southwest Conference offensive lineman for College Football Hall of Fame coach Frank Broyles and a teammate of college football and NFL coach Jimmy Johnson, whom Jones hired as his first head coach after purchasing the Cowboys.
Other notable teammates were Glen Ray Hines, a consensus All-American offensive tackle; Ken Hatfield, who went on to coach several major programs including Arkansas; Jim Lindsey; future Outland Trophy winner Loyd Phillips; and College Football Hall of Fame linebacker Ronnie Caveness. Several future head coaches were assistant coaches for Broyles on the Razorbacks' staff during Jones' college career in Fayetteville, including three more members of the College Football Hall of Fame: Hayden Fry (Southern Methodist University, North Texas State University, and University of Iowa); Johnny Majors (Iowa State University, University of Pittsburgh, and University of Tennessee), and Barry Switzer (University of Oklahoma, and later head coach of the Cowboys under Jones).
Jones is one of a very small number of NFL owners who had a significant level of success as a football player.
According to an interview with Jones on HBO, after graduating from college in 1965, he borrowed a million dollars from Jimmy Hoffa's Teamsters union to open up a string of Shakey's Pizza Parlor restaurants in Missouri. When that venture failed, Jones was given a job at his father's insurance company Modern Security Life of Springfield, Missouri. He received his master's degree in business in 1970. After several other unsuccessful business ventures (including an attempt, again using Teamsters money, to purchase the American Football League's San Diego Chargers in 1967), he began an oil and gas exploration business in Arkansas, Jones Oil and Land Lease, which became successful. His privately held company currently does natural resource prospecting.
In 2008, Jones formed a partnership with Yankee Global Enterprises to create Legends Hospitality, a food, beverage, merchandise, retail, and stadium operations corporation serving entertainment venues.
On February 25, 1989, Jones purchased the Cowboys from H.R. "Bum" Bright for $140 million (equivalent to $292.5 million in 2020). Soon after the purchase, he fired longtime coach Tom Landry, to that point the only coach in the team's history, in favor of his old teammate at Arkansas, Jimmy Johnson. A few months later, he fired longtime general manager Tex Schramm, and assumed complete control over football matters.
After a slow start under Jones and Johnson (the first season under Jones, a 1–15 finish, remains second only to the team's inaugural season in terms of futility), Jones quickly built a team often considered the best NFL franchise of the 1990s. The Cowboys won Super Bowl XXVII in the 1992 season, as well as Super Bowl XXVIII the following year in the 1993 season. Johnson then departed and was replaced by Barry Switzer, who won Super Bowl XXX in the 1995 season.
At the time of the sale, the financially troubled Bright claimed to be losing $1 million per month on the franchise. During Jones' tenure, the Cowboys have appreciated in value to an estimated $4.2 billion, turning their owner into a billionaire in the process. Much of the league's financial success since 1989 has been credited to Jones himself. In particular, he was decisive in securing Fox as the NFC's primary broadcaster at a time when the traditional "Big Three" networks were trying to convince the league into accepting a rollback in television rights fees.
Increased television revenues have played a decisive role in securing the NFL's place as the world's richest sports league, with revenues of well over $10 billion per season.
The 2020 NFL season was Jones' 32nd as Cowboys owner, more than the combined tenures of his predecessors.
Jones is often vilified by fans who remain bitter at his unceremonious firings of longtime Cowboys personnel who were fan favorites, head coach Tom Landry and general manager Tex Schramm, even though the Cowboys had done poorly the last few seasons before Jones became owner. Jones stated he did not give consideration to retaining Landry for even a season, as he said he would not have purchased the team unless he could hire Johnson as coach. Jones did not discuss the matter with Landry before announcing the decision. This was denounced by football fans and media as lacking class and respect, as pride and tradition were part of the Cowboys, where great performance and loyal service were expected to be rewarded. Since the dismissal, Jones indicated that he regrets the process of Landry's firing and his role in it. It later emerged that Jones' predecessor, Bright, had been dissatisfied with Landry for years and offered to relieve Jones of the inevitable criticism by dismissing the longtime coach himself prior to selling the team. Bright had wanted to fire Landry as early as 1987, only to have Schramm tell him that there wasn't an available replacement. 
Some of the fan criticism is due to Jones' high visibility and involvement as the "face of the team", a contrast to both Bright and the Cowboys' original owner, Clint Murchison Jr. Jones' prominent role has led to fans expressing displeasure with Jones and the lack of success of the franchise, with particular criticism of Jones' serving as his own general manager. There was particular criticism of Jones over his conflict with head coach Jimmy Johnson, as Jones "wanted Cowboys fans to know he had helped build those Super Bowl-winning teams", while "Johnson insisted that he made all of the personnel moves" because he had the final say in football matters and refused to relinquish this power. Consequently, Jones ousted Johnson after the 1993 season despite two consecutive Super Bowl wins and refused to induct Johnson into the Cowboys Ring of Honor. Jones also initially promised head coach Bill Parcells complete control over football matters; however, their relationship broke down after Jones signed controversial wide receiver Terrell Owens. Parcells' successor, Wade Phillips, complained to friends about being "undermined and second-guessed, repeatedly" by Jones.
Jones is one of two owners in the league (the other being Cincinnati's Mike Brown) who have either the title or powers of general manager. In 2018, he told Atlanta Journal-Constitution reporter Mark Lane that serving as his own general manager helps streamline decision-making and communication lines with the coaching staff. Over Jones' tenure, Cowboys fans have organized a number of grassroots efforts to displace Jones from his position.
Jones is the subject of the 2008 book Playing to Win by David Magee. In the book, Jones admitted he handled the firing of Landry poorly and accepted some blame for the disintegration of his relationship with Landry's successor, Jimmy Johnson.
Jones became involved in the St. Louis Rams move back to Los Angeles with Stan Kroenke in 2016. He was instrumental in brokering a deal between Stan Kroenke, San Diego Chargers owner Dean Spanos, and Oakland Raiders owner Mark Davis to ensure that Kroenke's SoFi Stadium plan passed, which it did via a 30-2 owners vote in favor. Jones' support and role in the negotiations was criticized by some fans and sports media in St. Louis. Jones was also a key proponent of the Oakland Raiders' move to Las Vegas to play at Allegiant Stadium.
Jones was fined $25,000 by the NFL for publicly criticizing referee Ed Hochuli after Hochuli made a call in a game between the San Diego Chargers and the Denver Broncos on September 14, 2008. Jones made comments both to the press and on his radio show, saying Hochuli was one of the most criticized officials in the NFL. This was Jones' first fine by the NFL.
In 2009, Jones was fined $100,000 for violating a gag order on labor issues, commenting that revenue sharing was "on its way out". Commissioner Roger Goodell had issued a gag order for all owners and team executives from discussing any aspect of the pending labor issues. Jones "crossed the line", drawing a "six-figure" fine, sources said, as the commissioner distributed a memo to all 32 owners, along with a reminder that the gag order remains in effect. Goodell did not disclose the specific amount of Jones' fine in the memo. 
Jones in popular culture
Jones was the inspiration for the character Baxter Cain (Robert Vaughn), owner of the Dallas Felons, in the 1998 film BASEketball. He had a brief cameo appearance as himself in the 1998 made-for-television reunion movie Dallas: War of the Ewings.
Jones also appeared as himself in a 1996 episode of the TV show Coach and in a 2007 television commercial for Diet Pepsi MAX, which also featured then Cowboys head coach Wade Phillips and quarterback Tony Romo.
He appeared as himself in the seventh season of the HBO series Entourage in 2010, in an episode of the TNT incarnation of Dallas titled "Truth and Consequences", which aired on July 4, 2012, in a series of commercials for the 2012 season of ESPN's Monday Night Football, and in the season 4 premiere of The League. In 2013, Jones narrated a documentary film on former teammate and business partner Jim Lindsey.
He was parodied on the first episode, "Go Fund Yourself", of the eighteenth season of South Park, along with several other NFL team owners. In one scene, Jones is depicted as having huge, bulging chameleon-like eyes, as a young woman's head pops up from his lap. He reappears in the season 21 episode "Moss Piglets."
Awards and honors
- Three-time Super Bowl champion - XXVII, XXVIII, XXX (as owner/president/GM of the Dallas Cowboys)
- 2014 NFL Executive of the Year
- Pro Football Hall of Fame (class of 2017)
- 1964 FWAA College Football National Championship (as a member of the Arkansas Razorbacks)
- 2010 NFF Gridiron Club of Dallas Distinguished Texan Award
- 1993 Outstanding Team ESPY Award (as owner/president/GM of the Dallas Cowboys)
- 1993 Golden Plate Award of the American Academy of Achievement
- 2013 Horatio Alger Award
- Ducks Unlimited (Arkansas branch) Jerry Jones Sportsmans Award named in his honor
Jones is the son of J.W. "Pat" Jones and Arminta Jones. He is married to Eugenia "Gene" Jones, and they have three children: Stephen, Charlotte, and Jerry Jr. Stephen (born June 21, 1964) serves as the Cowboys' chief operating officer/executive vice president/director of player personnel. Charlotte (born July 26, 1966) serves as the Cowboys' executive vice president and chief brand officer. Jerry Jones Jr. is the Cowboys' chief sales and marketing officer/vice president. Jones owns a home in Destin, Florida.
As of December 2019[update], Jones' net worth is reported by Forbes to be $8.5 billion, the majority of which can be accounted for as being his ownership stake in the Cowboys who are currently valued by the same publication to be the world's most valuable sports team at $5 billion.
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