|Headquarters||City of Industry, California, U.S.|
|Bill Simons (CEO)|
|Parent||Simba Dickie Group|
Jada Toys, Inc. is an American manufacturer of collectible diecast model cars, figurines and radio controlled vehicles. It was founded in 1999 by Jack and May Li. Jada's products are predominantly aimed at the collectible market, and are available and popular at retail outlets worldwide.
Founded by Jack and May Li in 1999, Jada's first toy was a 1:24 scale die-cast 1953 Chevrolet tow truck, part of their Thunder Crusher line. Though the Chevrolet tow truck toy and other lines proved successful, the company remained in obscurity until the introduction of the urban-themed DUB City brand. Launched in collaboration with DUB Magazine in 2002, the line presents officially licensed vehicles with custom rims, lowered ride height and special in-car entertainment systems. Dubs, so named for their 20-inch or bigger wheels, are among the company's best sellers and the most visible in retail outlets.
The company launched the DUB City spinoff Chub City in 2005. Targeted at a younger generation of collectors, the line included heavily stylized vehicles and a story told through webisodes and comics. The human characters featured in the story inspired toys of their own. By 2007, the line had done over $12.5 million in sales and was featured in a Burger King kids meal promotion. In 2009, Jada sold the brand to Dentsu Entertainment; who, in conjunction with Fuel Entertainment and Nelvana, planned on launching a $15 million 52-episode animated series in late 2015. At the time of the sale, Chub City toys had sold over 20 million units.
Branching out of automotive licensing, in 2008 Jada Toys teamed up with Activision to release the Guitar Hero Air Guitar Rocker. The toy consists of a belt buckle, a portable speaker and two guitar picks. Waving the pick near the buckle lets the user play air guitar to one of ten songs (five licensed tracks) such as Black Sabbath's "Iron Man" and Boston's "More Than A Feeling." Two cartridges that add additional songs were also released.
In 2011, Jada entered the girls category when it received a license to produce Hello Kitty play sets and remote-controlled cars. This was followed up with the company's own line of fashion dolls called Cutie Pops in 2012 and the RC line GirlMazing in 2014.
Jada became the master toy licensee for the RoboCop reboot in 2013. In 2014, the company gained the rights to produce vehicular toys based on Jurassic World and the Fast and Furious series.
2016 saw the introduction of the Metals Die Cast line of figures. Based on various licensed entertainment properties, Jada offers the line in 2", 4" and 6" scales. The company planned to release over 150 Metal Die Cast products in its first year.
- '06 Camaro Concept - Painted yellow with black stripes, similar to Bumblebee from the Transformers film. Also from 2009 they offered an exclusive Chevy Stingray Concept
- 10th Anniversary
- Badge City Heat
- Battle Machines – Die-cast cars from and inspired by the battle car themes.
- Big Time 4Wheelin
- Big Time Muscle - American Muscle Cars receiving the Pro-Touring treatment.
- Big Time Kustoms
- Buddy The Dog
- Chub City
- Collector's Club
- Cutie Pops
- D-Rod$ - Jada Toys' take on classic Hot Rods of the 1920s, 1930s and 1940s.
- Donk, Box & Bubble - American cars with oversized wheels, raised ride height and special paint jobs.
- DUB City
- DUB City: Euro Spec
- For $ale - Classic and modern cars in faux dusty, unrestored condition.
- Garage Worx
- GirlMazing: Radio Control
- Hero Patrol: Precincts
- High Profile - DUB City-treated pickup trucks and SUVs.
- Homie Rollerz
- Homie Rollerz: Motorcycle Club
- Hot Rigz
- Hyper Chargers: Radio Control
- Import Racer! - Customized Japanese sports cars.
- Just Trucks
- Kustom Kings - Classic 1950s cars inspired by George Barris's custom designs.
- Metals Die Cast
- Metal Formz
- Nexgen Muscle
- Option D! - Customized rear-wheel drive and all-wheel drive sports and race cars from and inspired by the Formula D Championship Series.
- Road Rats
- Road Rigz - Custom Peterbilt 379 trucks with brand sponsored haulers.
- Showroom Floor - Classic and modern cars in their unmodified form.
- Snap & Build
- Street Low - American Lowrider cars.
- Snap Shots - 1:64 scale cars packaged in mini-dioramas.
- Thunder Crusher
- VDub$ - Customized Volkswagen cars.
In addition to Jada's own lines, the company also produces a wide range of branded toys and diecast products based on various movies, TV Shows, sports leagues, comics, games, and characters.
- Assassin's Creed
- Batman v Superman: Dawn of Justice
- Captain America: Civil War
- Chop Socky Chooks
- DC Comics
- Disney Parks
- Doctor Strange
- Fast & Furious
- Finding Dory
- Guardians of the Galaxy
- Guitar Hero
- Hello Kitty
- Initial D
- Iron Man
- Iron Man 2
- Jake and the Never Land Pirates
- Jurassic World
- Marvel Universe
- Marvel Super Hero Squad
- Mickey Mouse Clubhouse
- Minnie Mouse Mow-Tique
- Miles from Tomorrowland
- Mortal Kombat
- National Basketball Association
- Power Rangers
- Reservoir Dogs
- Sofia the First
- Speed Racer
- Star Trek
- Street Fighter
- Suicide Squad
- Teenage Mutant Ninja Turtles
- The Avengers
- The Avengers: Age of Ultron
- The Godfather
- The Little Mermaid
- The Walking Dead
- The Sopranos
- Von Dutch
- Wonder Woman
- World Wrestling Entertainment
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- "Jada Toys Hires Scott "Toy Guru" Neitlich as Vice President of Marketing". Jada Toys. Street Insider. 3 June 2016. Archived from the original on 18 October 2016. Retrieved 18 October 2016.
- "Jada Toys at Anime Expo 2016". Mad4Metals. 8 July 2016. Archived from the original on 18 October 2016. Retrieved 18 October 2016.
- Thomas, Rhys (January 29, 2019). "Simba acquires Jada Toys". Toys 'N Playthings. Retrieved January 29, 2019.