|Headquarters||Heatherton, Melbourne, Victoria, |
Number of locations
|189 stores in Australia|
|Annette Welsh, CEO|
|Owner||Mitre 10, former John Danks & Son Wholesaler|
|Subsidiaries||Thrifty-Link Hardware, Plants Plus, Mitre 10, True Value Hardware (Australia)|
Home is known for its distinctive advertisements with two animated dog mascots: Rusty (voiced by Vic Plume) and Sandy (voiced by Greg Fleet), often making fun or pointing out perceived flaws of another unnamed hardware store — usually implied to be Bunnings. Home nicknames its catalogues "dogalogues", in reference to Rusty and Sandy.
Home Hardware sells paint, general hardware, power tools and garden products to the DIY market, as well as timber and building products to the builder and trade markets.
The brand was launched in 1993 by manufacturing and wholesaler John Danks & Son following the merger of the Homestead and Homesaver brands while in South Australia, they also absorbed a few Lloyds & Banner stores. This began a long companionship with fellow Danks chain, Thrifty-Link Hardware (the companionship now known as the Home Timber and Hardware Group). Danks was acquired by a joint venture of Woolworths Group and Lowe's in 2009. In 2016, Home Hardware and Thrifty-Link were sold to Metcash.
Stores are independently owned and operated and Home has 189 stores across Australia.
- Greenblat, Eli (12 November 2009). "Mitre 10 unhappy over Woolworths-Danks deal". The Age. Retrieved 4 December 2018.
- Danks Corporate Retail Brands http://www.danks.com.au/Corporate/inner.aspx?pageID=63&mainID=0
- Greenblat, Eli (24 August 2009). "Woolworths moves into hardware with Danks buy". The Sydney Morning Herald. Retrieved 30 December 2018.
- "Home Timber & Hardware: Metcash to buy business from Woolworths". Retrieved 30 December 2018.
- Peregian Beach Hardware