Google's headquarters, the Googleplex, in August 2014
|Founded||September 4, 1998
Menlo Park, California
|Headquarters||Googleplex, Mountain View, California, U.S.|
|Sundar Pichai (CEO)
Larry Page (CEO - Alphabet Inc.)
Sergey Brin (President - Alphabet Inc.)
|Products||List of Google products|
Number of employees
|57,100 (Q2 2015)|
|Subsidiaries||List of subsidiaries|
|Footnotes / references
Google is an American multinational technology company that specializes in Internet-related services and products. These include online advertising technologies, search, cloud computing, software, and hardware. Google was founded in 1998 by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University, in California. Together, they own about 14 percent of its shares, and control 56 percent of the stockholder voting power through supervoting stock. They incorporated Google as a privately held company on September 4, 1998. An initial public offering (IPO) took place on August 19, 2004, and Google moved to its new headquarters in Mountain View, California, nicknamed the Googleplex. In August 2015, Google announced plans to reorganize its various interests as a conglomerate called Alphabet Inc. Google, Alphabet's leading subsidiary, will continue to be the umbrella company for Alphabet's Internet interests. Upon completion of the restructure, Sundar Pichai was appointed CEO of Google; he replaced Larry Page, who became CEO of Alphabet.
The company's rapid growth since incorporation has triggered a chain of products, acquisitions, and partnerships beyond Google's core search engine (Google Search). It offers services designed for work and productivity (Google Docs, Sheets and Slides), email (Gmail/Inbox), scheduling and time management (Google Calendar), cloud storage (Google Drive), social networking (Google+), instant messaging and video chat (Google Allo/Duo), language translation (Google Translate), mapping and turn-by-turn navigation (Google Maps/Waze), video sharing (YouTube), notetaking (Google Keep), and photo organizing and editing (Google Photos). The company leads the development of the Android mobile operating system, the Google Chrome web browser, and Chrome OS, a lightweight operating system based on the Chrome browser. Google has moved increasingly into hardware; from 2010 to 2015, it partnered with major electronics manufacturers in the production of its Nexus devices, and in October 2016, it released multiple hardware products (including the Google Pixel smartphone, Home smart speaker, Wifi mesh wireless router, and Daydream View virtual reality headset). The new hardware chief, Rick Osterloh, stated: "a lot of the innovation that we want to do now ends up requiring controlling the end-to-end user experience". Google has also experimented with becoming an Internet carrier. In February 2010, it announced Google Fiber, a fiber-optic infrastructure that was installed in Kansas City; in April 2015, it launched Project Fi in the United States, combining Wi-Fi and cellular networks from different providers; and in 2016, it announced the Google Station initiative to make public Wi-Fi around the world, with initial deployment in India.
Alexa, a company that monitors commercial web traffic, lists Google.com as the most visited website in the world. Several other Google services also figure in the top 100 most visited websites, including YouTube and Blogger. Google has been the second most valuable brand in the world for 4 consecutive years, but has received significant criticism involving issues such as privacy concerns, tax avoidance, antitrust, censorship, and search neutrality. Google's mission statement, from the outset, was "to organize the world's information and make it universally accessible and useful", and its unofficial slogan was "Don't be evil". In October 2015, the motto was replaced in the Alphabet corporate code of conduct by the phrase "Do the right thing".
While conventional search engines ranked results by counting how many times the search terms appeared on the page, the two theorized about a better system that analyzed the relationships among websites. They called this new technology PageRank; it determined a website's relevance by the number of pages, and the importance of those pages that linked back to the original site.
Page and Brin originally nicknamed their new search engine "BackRub", because the system checked backlinks to estimate the importance of a site. Eventually, they changed the name to Google; the name of the search engine originated from a misspelling of the word "googol", the number 1 followed by 100 zeros, which was picked to signify that the search engine was intended to provide large quantities of information. Originally, Google ran under Stanford University's website, with the domains google.stanford.edu and z.stanford.edu.
The domain name for Google was registered on September 15, 1997, and the company was incorporated on September 4, 1998. It was based in the garage of a friend (Susan Wojcicki) in Menlo Park, California. Craig Silverstein, a fellow PhD student at Stanford, was hired as the first employee.
Financing, 1998 and initial public offering, 2004
Google was initially funded by an August 1998 contribution of $100,000 from Andy Bechtolsheim, co-founder of Sun Microsystems; the money was given before Google was incorporated. At least three other angel investors invested in 1998: Amazon.com founder Jeff Bezos, Stanford University computer science professor David Cheriton, and entrepreneur Ram Shriram. Author Ken Auletta claims that each (including Bechtolsheim) invested $250,000, but other sources have reported a $100,000 level.
After some additional, small investments through the end of 1998 to early 1999, a new $25 million round of funding was announced on June 7, 1999, with major investors including the venture capital firms Kleiner Perkins Caufield & Byers and Sequoia Capital.
Early in 1999, Brin and Page decided they wanted to sell Google to Excite. They went to Excite CEO George Bell and offered to sell it to him for $1 million. He rejected the offer. Vinod Khosla, one of Excite's venture capitalists, talked the duo down to $750,000, but Bell still rejected it.
Google's initial public offering (IPO) took place five years later, on August 19, 2004. At that time Larry Page, Sergey Brin, and Eric Schmidt agreed to work together at Google for 20 years, until the year 2024.
At IPO, the company offered 19,605,052 shares at a price of $85 per share. Shares were sold in an online auction format using a system built by Morgan Stanley and Credit Suisse, underwriters for the deal. The sale of $1.67 bn (billion) gave Google a market capitalization of more than $23bn. By January 2014, its market capitalization had grown to $397bn. The vast majority of the 271 million shares remained under the control of Google, and many Google employees became instant paper millionaires. Yahoo!, a competitor of Google, also benefitted because it owned 8.4 million shares of Google before the IPO took place.
There were concerns that Google's IPO would lead to changes in company culture. Reasons ranged from shareholder pressure for employee benefit reductions to the fact that many company executives would become instant paper millionaires. As a reply to this concern, co-founders Brin and Page promised in a report to potential investors that the IPO would not change the company's culture. In 2005, articles in The New York Times and other sources began suggesting that Google had lost its anti-corporate, no evil philosophy.[excessive citations] In an effort to maintain the company's unique culture, Google designated a Chief Culture Officer, who also serves as the Director of Human Resources. The purpose of the Chief Culture Officer is to develop and maintain the culture and work on ways to keep true to the core values that the company was founded on: a flat organization with a collaborative environment. Google has also faced allegations of sexism and ageism from former employees. In 2013, a class action against several Silicon Valley companies, including Google, was filed for alleged "no cold call" agreements which restrained the recruitment of high-tech employees.
The stock performed well after the IPO, with shares hitting $350 for the first time on October 31, 2007, primarily because of strong sales and earnings in the online advertising market. The surge in stock price was fueled mainly by individual investors, as opposed to large institutional investors and mutual funds. GOOG shares split into GOOG Class C shares and GOOGL class A shares. The company is listed on the NASDAQ stock exchange under the ticker symbols GOOGL and GOOG, and on the Frankfurt Stock Exchange under the ticker symbol GGQ1. These ticker symbols now refer to Alphabet Inc., Google's holding company, since the fourth quarter of 2015.
In March 1999, the company moved its offices to Palo Alto, California, which is home to several prominent Silicon Valley technology start-ups. The next year, Google began selling advertisements associated with search keywords against Page and Brin's initial opposition toward an advertising-funded search engine. In order to maintain an uncluttered page design, advertisements were solely text-based.
This model of selling keyword advertising was first pioneered by Goto.com, an Idealab spin-off created by Bill Gross. When the company changed names to Overture Services, it sued Google over alleged infringements of the company's pay-per-click and bidding patents. Overture Services would later be bought by Yahoo! and renamed Yahoo! Search Marketing. The case was then settled out of court; Google agreed to issue shares of common stock to Yahoo! in exchange for a perpetual license.
In 2001, Google received a patent for its PageRank mechanism. The patent was officially assigned to Stanford University and lists Lawrence Page as the inventor. In 2003, after outgrowing two other locations, the company leased an office complex from Silicon Graphics, at 1600 Amphitheatre Parkway in Mountain View, California. The complex became known as the Googleplex, a play on the word googolplex, the number one followed by a googol zeroes. The Googleplex interiors were designed by Clive Wilkinson Architects. Three years later, Google bought the property from SGI for $319 million. By that time, the name "Google" had found its way into everyday language, causing the verb "google" to be added to the Merriam-Webster Collegiate Dictionary and the Oxford English Dictionary, denoted as: "to use the Google search engine to obtain information on the Internet". The first use of "Google" as a verb in pop culture happened on the TV series Buffy the Vampire Slayer, in 2002.
In 2005, The Washington Post reported on a 700 percent increase in third-quarter profit for Google, largely thanks to large companies shifting their advertising strategies from newspapers, magazines, and television to the Internet. In January 2008, all the data that passed through Google's MapReduce software component had an aggregated size of 20 petabytes per day. In 2009, a CNN report about top political searches of 2009 noted that "more than a billion searches" are being typed into Google on a daily basis. In May 2011, the number of monthly unique visitors to Google surpassed one billion for the first time, an 8.4 percent increase from May 2010 (931 million).
The year 2012 was the first time that Google generated $50 billion in annual revenue, which topped the $38 billion that was generated the previous year. In January 2013, then-CEO Larry Page commented, "We ended 2012 with a strong quarter ... Revenues were up 36% year-on-year, and 8% quarter-on-quarter. And we hit $50 billion in revenues for the first time last year – not a bad achievement in just a decade and a half."
Google announced the launch of a new company, called Calico, on September 19, 2013, to be led by Apple, Inc. chairman Arthur Levinson. In the official public statement, Page explained that the "health and well-being" company would focus on "the challenge of ageing and associated diseases".
Google celebrated its 15-year anniversary on September 27, 2013, and in 2016 it celebrated its 18th birthday with an animated Doodle shown on web browsers around the world. although it has used other dates for its official birthday. The reason for the choice of September 27 remains unclear, and a dispute with rival search engine Yahoo! Search in 2005 has been suggested as the cause.
The Alliance for Affordable Internet (A4AI) was launched in October 2013; Google is part of the coalition of public and private organisations that also includes Facebook, Intel, and Microsoft. Led by Sir Tim Berners-Lee, the A4AI seeks to make Internet access more affordable so that access is broadened in the developing world, where only 31% of people are online. Google will help to decrease Internet access prices so they fall below the UN Broadband Commission's worldwide target of 5% of monthly income.
The corporation's consolidated revenue for the third quarter of 2013 was reported in mid-October 2013 as $14.89 billion, a 12 percent increase compared to the previous quarter. Google's Internet business was responsible for $10.8 billion of this total, with an increase in the number of users' clicks on advertisements.
According to Interbrand's annual Best Global Brands report, Google has been the second most valuable brand in the world (behind Apple Inc.) in 2013, 2014, 2015, and 2016, with a valuation of $133 billion.
In September 2015, Google engineering manager Rachel Potvin revealed details about Google's software code at an engineering conference. She revealed that the entire Google codebase, which spans every single service it develops, consists of over 2 billion lines of code. All that code is stored on a code repository available to all 25,000 Google engineers, and the code is regularly copied and updated on 10 Google data centers. To keep control, Potvin said Google has built its own "version control system", called "Piper", and that "when you start a new project, you have a wealth of libraries already available to you. Almost everything has already been done." Engineers can make a single code change and deploy it on all services at the same time. The only major exceptions are that the PageRank search results algorithm is stored separately with only specific employee access, and the code for the Android operating system and the Google Chrome browser are also stored separately, as they don't run on the Internet. The "Piper" system spans 85 TB of data. Google engineers make 25,000 changes to the code each day, and on a weekly basis change approximately 15 million lines of code across 250,000 files. With that much code, automated bots have to help. Potvin reported, "You need to make a concerted effort to maintain code health. And this is not just humans maintaining code health, but robots too.” Bots aren't writing code, but generating a lot of the data and configuration files needed to run the company’s software. "Not only is the size of the repository increasing," Potvin explained, "but the rate of change is also increasing. This is an exponential curve."
As of October 2016, Google operates 70 offices in more than 40 countries. Alexa, a company that monitors commercial web traffic, lists Google.com as the most visited website in the world. Several other Google services also figure in the top 100 most visited websites, including YouTube and Blogger.
Acquisitions and partnerships
In 2001, Google acquired Deja News, the operators of a large archive of materials from Usenet. Google rebranded the archive as Google Groups, and by the end of the year, it had expanded the history back to 1981.
In April 2003, Google acquired Applied Semantics, a company specializing in making software applications for the online advertising space. The AdSense contextual advertising technology developed by Applied Semantics was adopted into Google's advertising efforts.
On April 13, 2007, Google reached an agreement to acquire DoubleClick for $3.1 billion, transferring to Google valuable relationships that DoubleClick had with Web publishers and advertising agencies.
In addition to the many companies Google has purchased, the firm has partnered with other organizations for research, advertising, and other activities. In 2005, Google partnered with NASA Ames Research Center to build 1,000,000 square feet (93,000 m2) of offices.
In 2005 Google partnered with AOL to enhance each other's video search services. In 2006 Google and Fox Interactive Media of News Corporation entered into a $900 million agreement to provide search and advertising on the then-popular social networking site MySpace.
In 2007, Google began sponsoring NORAD Tracks Santa, displacing the former sponsor AOL. NORAD Tracks Santa purports to follow Santa Claus' progress on Christmas Eve, using Google Earth to "track Santa" in 3-D for the first time. 
In 2008, Google developed a partnership with GeoEye to launch a satellite providing Google with high-resolution (0.41 m monochrome, 1.65 m color) imagery for Google Earth. The satellite was launched from Vandenberg Air Force Base on September 6, 2008. Google also announced in 2008 that it was hosting an archive of Life Magazine's photographs.
In 2010, Google Energy made its first investment in a renewable energy project, putting $38.8 million into two wind farms in North Dakota. The company announced the two locations will generate 169.5 megawatts of power, enough to supply 55,000 homes. The farms, which were developed by NextEra Energy Resources, will reduce fossil fuel use in the region and return profits. NextEra Energy Resources sold Google a twenty-percent stake in the project to get funding for its development. In February 2010, the Federal Energy Regulatory Commission FERC granted Google an authorization to buy and sell energy at market rates. The order specifically states that Google Energy—a subsidiary of Google—holds the rights "for the sale of energy, capacity, and ancillary services at market-based rates", but acknowledges that neither Google Energy nor its affiliates "own or control any generation or transmission" facilities. The corporation exercised this authorization in September 2013 when it announced it would purchase all the electricity produced by the not-yet-built 240-megawatt Happy Hereford wind farm.
Also in 2010, Google purchased Global IP Solutions, a Norway-based company that provides web-based teleconferencing and other related services. This acquisition enabled Google to add telephone-style services to its list of products. On May 27, 2010, Google announced it had also closed the acquisition of the mobile ad network AdMob. This occurred days after the Federal Trade Commission closed its investigation into the purchase. Google acquired the company for an undisclosed amount. In July 2010, Google signed an agreement with an Iowa wind farm to buy 114 megawatts of energy for 20 years.
On August 15, 2011, Google made its largest-ever acquisition to-date when it announced that it would acquire Motorola Mobility for $12.5 billion subject to approval from regulators in the United States and Europe. In a post on Google's blog, Google Chief Executive and co-founder Larry Page revealed that the acquisition was a strategic move to strengthen Google's patent portfolio. The company's Android operating system has come under fire in an industry-wide patent battle, as Apple and Microsoft have sued Android device makers such as HTC, Samsung, and Motorola. The merger was completed on May 22, 2012, after the approval of People's Republic of China.
This purchase was made in part to help Google gain Motorola's considerable patent portfolio on mobile phones and wireless technologies, to help protect Google in its ongoing patent disputes with other companies, mainly Apple and Microsoft, and to allow it to continue to freely offer Android. After the acquisition closed, Google began to restructure the Motorola business to fit Google's strategy. On August 13, 2012, Google announced plans to lay off 4000 Motorola Mobility employees. On December 10, 2012, Google sold the manufacturing operations of Motorola Mobility to Flextronics for $75 million. As a part of the agreement, Flextronics will manufacture undisclosed Android and other mobile devices. On December 19, 2012, Google sold the Motorola Home business division of Motorola Mobility to Arris Group for $2.35 billion in a cash-and-stock transaction. As a part of this deal, Google acquired a 15.7% stake in Arris Group valued at $300 million.
In June 2013, Google acquired Waze, a $966 million deal. While Waze would remain an independent entity, its social features, such as its crowdsourced location platform, were reportedly valuable integrations between Waze and Google Maps, Google's own mapping service.
On January 26, 2014, Google Inc. announced it had agreed to acquire DeepMind Technologies, a privately held artificial intelligence company from London. DeepMind describes itself as having the ability to combine the best techniques from machine learning and systems neuroscience to build general-purpose learning algorithms. DeepMind's first commercial applications were used in simulations, e-commerce and games. As of December 2013, it was reported that DeepMind had roughly 75 employees. The technology news website Re/code reported that the company was purchased for $400 million though it was not disclosed where the information came from. A Google spokesman would not comment of the price. The purchase of DeepMind aids in Google's recent growth in the artificial intelligence and robotics community.
On January 29, 2014, Google announced it was selling its Motorola Mobility unit to China-based Lenovo, for $2.91bn. The company kept the extensive patent collection used to develop Android products, considered the most valuable part of the original deal. Nonetheless, the sale price was significantly less than the $12.5 billion Google had bought Motorola Mobility for. The $2.91bn price tag consisted of $660 million in cash, $750 million in Lenovo ordinary shares, and a $1.5 billion 3-year promissory note. In March 2014, Google confirmed it had purchased the remnants of gaming startup, Green Throttle Games, which developed a Bluetooth gaming controller for Android.
On September 10, 2015, Google announced to form strategic partnership with Mobvoi to bring Android Wear to mainland China. In October 2015, Google invested in a China-based artificial intelligence (AI) company, Mobvoi. The funding will enable the Company to further enhance its core AI technologies, and develop new consumer products empowered by AI.
Google data centers
In 2011, the company had announced plans to build three data centers at a cost of more than $200 million in Asia (Singapore, Hong Kong and Taiwan) and said they would be operational within two years. In December 2013, Google announced that it had scrapped the plan to build a data center in Hong Kong.
In October 2013, The Washington Post reported that the U.S. National Security Agency intercepted communications between Google's data centers, as part of a program named MUSCULAR. This wiretapping was made possible because Google did not encrypt data passed inside its own network. Google began encrypting data sent between data centers in 2013.
Google’s most efficient data center runs at 95 °F (35 °C) using only fresh air cooling, requiring no electrically powered air conditioning; the servers run so hot that humans cannot go near them for extended periods.
An August 2011 report estimated that Google had about 900,000 servers in their data centers, based on energy usage. The report does state that "Google never says how many servers are running in its data centers."
In December 2016, Google announced that starting in 2017, it will power all of its data centers, as well as all of its offices, from 100% renewable energy. The commitment will make Google "the world’s largest corporate buyer of renewable power, with commitments reaching 2.6 gigawatts (2,600 megawatts) of wind and solar energy". Google also stated that it does not count that as its final goal; it says that "since the wind doesn’t blow 24 hours a day, we’ll also broaden our purchases to a variety of energy sources that can enable renewable power, every hour of every day". Additionally, the project will "help support communities" around the world, as the purchase commitments will "result in infrastructure investments of more than $3.5 billion globally", and will "generate tens of millions of dollars per year in revenue to local property owners, and tens of millions more to local and national governments in tax revenue".
On August 10, 2015, Google announced plans to reorganize its various interests as a conglomerate called Alphabet. Google, Alphabet's leading subsidiary, will continue to be the umbrella company for Alphabet's Internet interests. Upon completion of the restructure, Sundar Pichai became CEO of Google, replacing Larry Page, who became CEO of Alphabet.
Products and services
For the 2006 fiscal year, the company reported $10.492 billion in total advertising revenues and only $112 million in licensing and other revenues. In 2011, 96% of Google's revenue was derived from its advertising programs. In addition to its own algorithms for understanding search requests, Google uses technology from the company DoubleClick, to project user interest and target advertising to the search context and the user history.
Google Analytics allows website owners to track where and how people use their website, for example by examining click rates for all the links on a page. Google advertisements can be placed on third-party websites in a two-part program. Google's AdWords allows advertisers to display their advertisements in the Google content network, through a cost-per-click scheme. The sister service, Google AdSense, allows website owners to display these advertisements on their website and earn money every time ads are clicked.
One of the criticisms of this program is the possibility of click fraud, which occurs when a person or automated script clicks on advertisements without being interested in the product, causing the advertiser to pay money to Google unduly. Industry reports in 2006 claimed that approximately 14 to 20 percent of clicks were fraudulent or invalid.
In February 2003, Google stopped showing the advertisements of Oceana, a non-profit organization protesting a major cruise ship's sewage treatment practices. Google cited its editorial policy at the time, stating "Google does not accept advertising if the ad or site advocates against other individuals, groups, or organizations." The policy was later changed. In June 2008, Google reached an advertising agreement with Yahoo!, which would have allowed Yahoo! to feature Google advertisements on its web pages. The alliance between the two companies was never completely realized because of antitrust concerns by the U.S. Department of Justice. As a result, Google pulled out of the deal in November 2008.
According to market research published by comScore in November 2009, Google Search is the dominant search engine in the United States market, with a market share of 65.6%. Google indexes billions of web pages, so that users can search for the information they desire through the use of keywords and operators.
In 2003, The New York Times complained about Google's indexing, claiming that Google's caching of content on its site infringed its copyright for the content. In this case, the United States District Court of Nevada ruled in favor of Google in Field v. Google and Parker v. Google. The publication 2600: The Hacker Quarterly has compiled a list of words that the web giant's new instant search feature will not search.
Google Watch has criticized Google's PageRank algorithms, saying that they discriminate against new websites and favor established sites.
Google also hosts Google Books. The company began scanning books and uploading limited previews, and full books were allowed, into its new book search engine. The Authors Guild, a group that represents 8,000 U.S. authors, filed a class action suit in a New York City federal court against Google in 2005 over this service. Google replied that it is in compliance with all existing and historical applications of copyright laws regarding books. Google eventually reached a revised settlement in 2009 to limit its scans to books from the U.S., the UK, Australia, and Canada. Furthermore, the Paris Civil Court ruled against Google in late 2009, asking it to remove the works of La Martinière (Éditions du Seuil) from its database. In competition with Amazon.com, Google sells digital versions of new books.
On July 21, 2010, in response to Bing, Google updated its image search to display a streaming sequence of thumbnails that enlarge when pointed at. Though web searches still appear in a batch per page format, on July 23, 2010, dictionary definitions for certain English words began appearing above the linked results for web searches.
The "Hummingbird" update to the Google search engine was announced in September 2013. The update was introduced over the month prior to the announcement and allows users ask the search engine a question in natural language rather than entering keywords into the search box.
In August 2016, Google announced two major changes related to its mobile search results. The first, removing the "mobile-friendly" label that highlighted pages were easy to read on mobile from its mobile search results page. The second, on January 10, 2017, the company will start punishing mobile pages that show intrusive interstitials when a user first opens a page and they will rank lower in its search results.
In May 2017, Google enabled a new "Personal" tab in Google Search, letting users search for content in their Google accounts' various services, including email messages from Gmail and photos from Google Photos.
G Suite is a monthly subscription offering for organizations and businesses to get access to a collection of Google's services, including Gmail, Google Drive and Docs, Sheets, and Slides, with additional administrative tools, unique domain names, and 24/7 support.
Google Search Appliance was launched in February 2002, targeted toward providing search technology for larger organizations. Google launched the Mini three years later, which was targeted at smaller organizations. Late in 2006, Google began to sell Custom Search Business Edition, providing customers with an advertising-free window into Google.com's index. The service was renamed Google Site Search in 2008. Site Search customers were notified by email in late March 2017 that no new licenses for Site Search would be sold after April 1, 2017, but that customer and technical support would be provided for the duration of existing license agreements.
On March 15, 2016, Google announced the introduction of Google Analytics 360 Suite, "a set of integrated data and marketing analytics products, designed specifically for the needs of enterprise-class marketers." Among other things, the suite is designed to help "enterprise class marketers" "see the complete customer journey", generate "useful insights", and "deliver engaging experiences to the right people". Jack Marshall of The Wall Street Journal wrote that the suite competes with existing marketing cloud offerings by companies including Adobe, Oracle, Salesforce, and IBM.
Google offers Gmail, and the newer variant Inbox, for email, Google Calendar for time-management and scheduling, Google Maps for mapping, navigation and satellite imagery, Google Drive for cloud storage of files, Google Docs, Sheets and Slides for productivity, Google Photos for photo storage and sharing, Google Keep for note-taking, Google Translate for language translation, YouTube for video viewing and sharing, and Google+, Allo, and Duo for social interaction.
In January 2010, Google released Nexus One, the first Android phone under its own, "Nexus", brand. It spawned a number of phones and tablets under the "Nexus" branding until its eventual discontinuation in 2016, replaced by a new brand called Pixel.
In April 2016, Recode reported that Google had hired Rick Osterloh, Motorola Mobility's former President, to head Google's new hardware division. In October 2016, Osterloh stated that "a lot of the innovation that we want to do now ends up requiring controlling the end-to-end user experience", and Google announced several hardware platforms:
- The Pixel and Pixel XL smartphones with the Google Assistant, a next-generation contextual voice assistant, built-in.
- Google Home, an Amazon Echo-like voice assistant placed in the house that can answer voice queries, play music, find information from apps (calendar, weather etc.), and control third-party smart home appliances (users can tell it to turn on the lights, for example).
- Daydream View virtual reality headset that lets Android users with compatible Daydream-ready smartphones put their phones in the headset and enjoy VR content.
- Google Wifi, a connected set of Wi-Fi routers to simplify and extend coverage of home Wi-Fi.
In February 2010, Google announced the Google Fiber project, with experimental plans to build an ultra-high-speed broadband network for 50,000 to 500,000 customers in one or more American cities. Following Google's corporate restructure to make Alphabet Inc. its parent company, Google Fiber was moved to Alphabet's Access division.
In April 2015, Google announced Project Fi, a mobile virtual network operator, that combines Wi-Fi and cellular networks from different telecommunication providers in an effort to enable seamless connectivity and fast Internet signal.
In September 2016, Google began its Google Station initiative, a project for public Wi-Fi at railway stations in India. Caesar Sengupta, VP for Google’s next billion users, told The Verge that 15,000 people get online for the first time thanks to Google Station and that 3.5 million people use the service every month. The expansion meant that Google was looking for partners around the world to further develop the initiative, which promised "high-quality, secure, easily accessible Wi-Fi". By December, Google Station had been deployed at 100 railway stations, and in February, Google announced its intention to expand beyond railway stations, with a plan to bring citywide Wi-Fi to Pune.
Google launched its Google News service in 2002, an automated service which summarizes news articles from various websites. In March 2005, Agence France Presse (AFP) sued Google for copyright infringement in federal court in the District of Columbia, a case which Google settled for an undisclosed amount in a pact that included a license of the full text of AFP articles for use on Google News.
Google Alerts is a content change detection and notification service, offered by the search engine company Google. The service sends emails to the user when it finds new results—such as web pages, newspaper articles, or blogs—that match the user's search term.
Google introduced its Family Link service in March 2017, letting parents buy Android Nougat-based Android devices for kids under 13 years of age and create a Google account through the app, with the parents controlling the apps installed, monitor the time spent using the device, and setting a "Bedtime" feature that remotely locks the device.
In April 2017, Google launched AutoDraw, a web-based tool using artificial intelligence and machine learning to recognize users' drawings and replace scribbles with related stock images that have been created by professional artists. The tool is built using the same technology as QuickDraw, an experimental game from Google's Creative Lab where users were tasked with drawing objects that algorithms would recognize within 20 seconds.
In May 2017, Google added "Family Groups" to several of its services. The feature, which lets users create a group consisting of their family members' individual Google accounts, lets users add their "Family Group" as a collaborator to shared albums in Google Photos, shared notes in Google Keep, and common events in Google Calendar. At announcement, the feature is limited to Australia, Brazil, Canada, France, Germany, Ireland, Italy, Japan, Mexico, New Zealand, Russia, Spain, United Kingdom and United States.
Google APIs are a set of application programming interfaces (APIs) developed by Google which allow communication with Google Services and their integration to other services. Examples of these include Search, Gmail, Translate or Google Maps. Third-party apps can use these APIs to take advantage of or extend the functionality of the existing services.
Google Developers is Google's site for software development tools, APIs, and technical resources. The site contains documentation on using Google developer tools and APIs—including discussion groups and blogs for developers using Google's developer products.
Google Labs was a page created by Google to demonstrate and test new projects.
Google owns the top-level domain 1e100.net which is used for some servers within Google's network. The name is a reference to the scientific E notation representation for 1 googol, 1E100 = 1 × 10100.
In June 2017, Google launched "We Wear Culture", a searchable archive of 3,000 years of global fashion. The archive, a result of collaboration between Google and over 180 museums, schools, fashion institutes, and other organizations, also offers curated exhibits of specific fashion topics and their impact on society.
Corporate affairs and culture
On Fortune magazine's list of the best companies to work for, Google ranked first in 2007, 2008 and 2012 and fourth in 2009 and 2010. Google was also nominated in 2010 to be the world's most attractive employer to graduating students in the Universum Communications talent attraction index. Google's corporate philosophy includes principles such as "you can make money without doing evil," "you can be serious without a suit," and "work should be challenging and the challenge should be fun."
After the company's IPO in 2004, founders Sergey Brin and Larry Page and CEO Eric Schmidt requested that their base salary be cut to $1. Subsequent offers by the company to increase their salaries were turned down, primarily because their main compensation continues to come from owning stock in Google. Before 2004, Schmidt made $250,000 per year, and Page and Brin each received an annual salary of $150,000.
In March 2008, Sheryl Sandberg, then vice-president of global online sales and operations, began her position as chief operating officer of Facebook.  In 2009, early employee Tim Armstrong left to become CEO of AOL. In July 2012, Google's first female engineer, Marissa Mayer, left Google to become Yahoo!'s CEO.
As a motivation technique, Google uses a policy often called Innovation Time Off, where Google engineers are encouraged to spend 20% of their work time on projects that interest them. Some of Google's newer services, such as Gmail, Google News, Orkut, and AdSense originated from these independent endeavors. In a talk at Stanford University, Marissa Mayer, Google's Vice President of Search Products and User Experience until July 2012, showed that half of all new product launches in the second half of 2005 had originated from the Innovation Time Off.
Office locations and headquarters
Google's headquarters in Mountain View, California, is referred to as "the Googleplex", a play on words on the number googolplex and the headquarters itself being a complex of buildings. The lobby is decorated with a piano, lava lamps, old server clusters, and a projection of search queries on the wall. The hallways are full of exercise balls and bicycles. Many employees have access to the corporate recreation center. Recreational amenities are scattered throughout the campus and include a workout room with weights and rowing machines, locker rooms, washers and dryers, a massage room, assorted video games, table football, a baby grand piano, a billiard table, and ping pong. In addition to the recreation room, there are snack rooms stocked with various foods and drinks, with special emphasis placed on nutrition. Free food is available to employees 24/7, with the offerings provided by paid vending machines prorated based on and favoring those of better nutritional value.
Google's extensive amenities are not available to all of its workers. Temporary workers such as book scanners do not have access to shuttles, Google cafes, or other perks.
New York City
In 2006, Google moved into about 300,000 square feet (27,900 m2) of office space in New York City, at 111 Eighth Avenue in Manhattan. The office was designed and built specially for Google, and houses its largest advertising sales team, which has been instrumental in securing large partnerships. The New York headquarters includes a game room, micro-kitchens, and a video game area. In 2010, Google bought the building housing the headquarter, in a deal that valued the property at around $1.9 billion, the biggest for a single building in the United States that year. In February 2012, Google moved additional employees to the New York City campus, with a total of around 2,750 employees.
Other U.S. cities
By late 2006, Google established a new headquarters for its AdWords division in Ann Arbor, Michigan. In November 2006, Google opened offices on Carnegie Mellon's campus in Pittsburgh, focusing on shopping-related advertisement coding and smartphone applications and programs. Other office locations in the U.S. include Atlanta, Georgia; Austin, Texas; Boulder, Colorado; Cambridge, Massachusetts; San Francisco, California; Seattle, Washington; Reston, Virginia, and Washington, D.C.
In October 2006, the company announced plans to install thousands of solar panels to provide up to 1.6 megawatts of electricity, enough to satisfy approximately 30% of the campus' energy needs. The system will be the largest solar power system constructed on a U.S. corporate campus and one of the largest on any corporate site in the world. In addition, Google announced in 2009 that it was deploying herds of goats to keep grassland around the Googleplex short, helping to prevent the threat from seasonal bush fires while also reducing the carbon footprint of mowing the extensive grounds. The idea of trimming lawns using goats originated from Bob Widlar, an engineer who worked for National Semiconductor. In 2008, Google faced accusations in Harper's Magazine of being an "energy glutton". The company was accused of employing its "Don't be evil" motto and its public energy-saving campaigns to cover up or make up for the massive amounts of energy its servers require.
Internationally, Google has over 70 offices in more than 40 countries. It also has product research and development operations in cities around the world, namely Sydney (birthplace location of Google Maps) and London (part of Android development).
In November 2013, Google announced plans for a new London headquarter, a notable 1 million square foot office able to accommodate 4,500 employees. Recognized as one of the biggest ever commercial property acquisitions at the time of the deal's announcement in January, Google submitted plans for the new headquarter to the Camden Council in June 2017. The new building, if approved, will feature a rooftop garden with a running track, giant moving blinds, a swimming pool, and a multi-use games area for sports.
In May 2015, Google announced its intention to create its own campus in Hyderabad, India. The new campus, reported to be the company's largest outside the United States, will accommodate 13,000 employees.
Since 1998, Google has been designing special, temporary alternate logos to place on their homepage intended to celebrate holidays, events, achievements and people. The first Google Doodle was in honor of the Burning Man Festival of 1998. The doodle was designed by Larry Page and Sergey Brin to notify users of their absence in case the servers crashed. Subsequent Google Doodles were designed by an outside contractor, until Larry and Sergey asked then-intern Dennis Hwang to design a logo for Bastille Day in 2000. From that point onward, Doodles have been organized and created by a team of employees termed "Doodlers".
Easter eggs and April Fools' Day jokes
Google has a tradition of creating April Fools' Day jokes. On April 1, 2000, Google MentalPlex allegedly featured the use of mental power to search the web. In 2007, Google announced a free Internet service called TiSP, or Toilet Internet Service Provider, where one obtained a connection by flushing one end of a fiber-optic cable down their toilet. Also in 2007, Google's Gmail page displayed an announcement for Gmail Paper, allowing users to have email messages printed and shipped to them. In 2008, Google announced Gmail Custom time where users could change the time that the email was sent.
In 2010, Google changed its company name to Topeka in honor of Topeka, Kansas, whose mayor changed the city's name to Google for a short amount of time in an attempt to sway Google's decision in its new Google Fiber Project. In 2011, Google announced Gmail Motion, an interactive way of controlling Gmail and the computer with body movements via the user's webcam.
Google's services contain easter eggs, such as the Swedish Chef's "Bork bork bork," Pig Latin, "Hacker" or leetspeak, Elmer Fudd, Pirate, and Klingon as language selections for its search engine. The search engine calculator provides the Answer to the Ultimate Question of Life, the Universe, and Everything from Douglas Adams' The Hitchhiker's Guide to the Galaxy. When searching the word "recursion", the spell-checker's result for the properly spelled word is exactly the same word, creating a recursive link.
When searching for the word "anagram," meaning a rearrangement of letters from one word to form other valid words, Google's suggestion feature displays "Did you mean: nag a ram?" In Google Maps, searching for directions between places separated by large bodies of water, such as Los Angeles and Tokyo, results in instructions to "kayak across the Pacific Ocean." During FIFA World Cup 2010, search queries including "World Cup" and "FIFA" caused the "Goooo...gle" page indicator at the bottom of every result page to read "Goooo...al!" instead.
In 2004, Google formed the not-for-profit philanthropic Google.org, with a start-up fund of $1 billion. The mission of the organization is to create awareness about climate change, global public health, and global poverty. One of its first projects was to develop a viable plug-in hybrid electric vehicle that can attain 100 miles per gallon. Google hired Larry Brilliant as the program's executive director in 2004, and the current director is Megan Smith.
In 2008, Google announced its "project 10100" which accepted ideas for how to help the community and then allowed Google users to vote on their favorites. After two years of silence, during which many wondered what had happened to the program, Google revealed the winners of the project, giving a total of ten million dollars to various ideas ranging from non-profit organizations that promote education to a website that intends to make all legal documents public and online.
In 2011, Google donated 1 million euros to International Mathematical Olympiad to support the next five annual International Mathematical Olympiads (2011–2015). In July 2012, Google launched a "Legalize Love" campaign in support of gay rights.
Google uses various tax avoidance strategies. Out of the five largest American technology companies, it pays the lowest taxes to the countries of origin of its revenues. The company accomplishes this partly by licensing technology through shell subsidiaries in tax havens such as Ireland, Bermuda, the Bahamas, and the Netherlands. This has reportedly sparked a French investigation into Google's transfer pricing practices.
Following criticism of the amount of corporate taxes that Google paid in the United Kingdom, Chairman Eric Schmidt said, "It's called capitalism. We are proudly capitalistic." During the same December 2012 interview, Schmidt "confirmed that the company had no intention of paying more to the UK exchequer." In 2013, Schmidt responded to questions about taxes paid in the UK by pointing to the advertising fees Google charged UK companies as a source of economic growth.
Google Vice President Matt Brittin testified to the Public Accounts Committee of the UK House of Commons that his UK sales team made no sales and hence owed no sales taxes to the UK. In January 2016, Google reached a settlement with the UK to pay £130m in back taxes plus higher taxes in future.
Since 2007, Google has aimed for carbon neutrality in regard to its operations.
Google disclosed in September 2011 that it "continuously uses enough electricity to power 200,000 homes", almost 260 million watts or about a quarter of the output of a nuclear power plant. Total carbon emissions for 2010 were just under 1.5 million metric tons, most due to fossil fuels that provide electricity for the data centers. Google said that 25 percent of its energy was supplied by renewable fuels in 2010. An average search uses only 0.3 watt-hours of electricity, so all global searches are only 12.5 million watts or 5% of the total electricity consumption by Google.
In 2007, Google launched a project centered on developing renewable energy, titled the "Renewable Energy Cheaper than Coal (RE<C)" project. However, the project was cancelled in 2014, after engineers Ross Koningstein and David Fork understood, after years of study, that "best-case scenario, which was based on our most optimistic forecasts for renewable energy, would still result in severe climate change", writing that they "came to the conclusion that even if Google and others had led the way toward a wholesale adoption of renewable energy, that switch would not have resulted in significant reductions of carbon dioxide emissions".
In June 2013, The Washington Post reported that Google had donated $50,000 to the Competitive Enterprise Institute, a libertarian think tank that calls human carbon emissions a positive factor in the environment and argues that global warming is not a concern.
In July 2013, it was reported that Google had hosted a fundraising event for Oklahoma Senator Jim Inhofe, who has called climate change a "hoax". In 2014 Google cut ties with the American Legislative Exchange Council (ALEC) after pressure from the Sierra Club, major unions and Google's own scientists because of ALEC's stance on climate change and opposition to renewable energy.
Google has been involved in a number of lawsuits including the High-Tech Employee Antitrust Litigation which resulted in Google being one of four companies to pay a $415 million settlement to employees.
On June 27, 2017, the company received a record fine of €2.42 billion from the European Union for "promoting its own shopping comparison service at the top of search results." Commenting on the penalty, New Scientist magazine said: "The hefty sum – the largest ever doled out by the EU’s competition regulators – will sting in the short term, but Google can handle it. Alphabet, Google’s parent company, made a profit of $2.5 billion (€2.2 billion) in the first six weeks of 2017 alone. The real impact of the ruling is that Google must stop using its dominance as a search engine to give itself the edge in another market: online price comparisons." The company disputed the ruling.
Criticism and controversy
Google's market dominance has led to prominent media coverage, including criticism of the company over issues such as aggressive tax avoidance, search neutrality, copyright, censorship of search results and content, and privacy. Other criticisms include alleged misuse and manipulation of search results, its use of others' intellectual property, concerns that its compilation of data may violate people's privacy, and the energy consumption of its servers, as well as concerns over traditional business issues such as monopoly, restraint of trade, anti-competitive practices, and patent infringement.
Google's mission statement, from the outset, was "to organize the world's information and make it universally accessible and useful", and its unofficial slogan was "Don't be evil". In October 2015, the motto was replaced in the Alphabet corporate code of conduct by the phrase: "Do the right thing". Google's commitment to such robust idealism has been increasingly called into doubt due to a number of the firm's actions and behaviours which appear to contradict this.
Following media reports about PRISM, NSA's massive electronic surveillance program, in June 2013, several technology companies were identified as participants, including Google. According to leaks of said program, Google joined the PRISM program in 2009.
- Comparison of web search engines
- Don't Be Evil
- Google (verb)
- Google Balloon Internet
- Google Catalogs
- Google China
- Google Chrome Experiments
- Google Get Your Business Online
- Google logo
- Google Maps
- Google platform
- Google Street View
- Google tax
- Google Ventures – venture capital fund
- Google X
- Life sciences division of Google X
- Googlebot��– web crawler
- List of Google apps for Android
- List of mergers and acquisitions by Alphabet
- Apple, Inc.
- Outline of Google
- Surveillance capitalism
- "Company". Google. Retrieved January 16, 2015.
- Claburn, Thomas (September 24, 2008). "Google Founded By Sergey Brin, Larry Page... And Hubert Chang?!?". InformationWeek. UBM plc. Archived from the original on June 28, 2011. Retrieved January 22, 2017.
- "Locations — Google Jobs". Google.com. Retrieved September 27, 2013.
- "Google Inc. Annual Reports". Google Inc. July 28, 2014. Retrieved August 29, 2014.
- Williamson, Alan (January 12, 2005). "An evening with Google's Marissa Mayer". Alan Williamson. Archived from the original on September 21, 2011. Retrieved July 5, 2010.
- "Our history in depth". Google Company. Google. Archived from the original on April 1, 2012. Retrieved July 15, 2017.
- Page, Lawrence; Brin, Sergey; Motwani, Rajeev; Winograd, Terry (November 11, 1999). "The PageRank Citation Ranking: Bringing Order to the Web". Stanford University. Retrieved February 15, 2010.
- "Technology Overview". Google, Inc. Retrieved February 15, 2010.
- Page, Larry (August 18, 1997). "PageRank: Bringing Order to the Web". Stanford Digital Library Project. Archived from the original on May 6, 2002. Retrieved November 27, 2010.
- Battelle, John (August 2005). "The Birth of Google". Wired. Retrieved October 12, 2010.
- Trex, Ethan. "9 People, Places & Things That Changed Their Names". Mental Floss. Retrieved August 4, 2014.
- "Backrub search engine at Stanford University". Archived from the original on December 24, 1996. Retrieved March 12, 2011.
- Koller, David (January 2004). "Origin of the name "Google"". Stanford University. Archived from the original on July 4, 2012. Retrieved July 4, 2012.
- Hanley, Rachael (February 12, 2003). "From Googol to Google". The Stanford Daily. Stanford University. Archived from the original on March 27, 2010. Retrieved February 15, 2010.
- "Google! Beta website". Google, Inc. Archived from the original on February 21, 1999. Retrieved October 12, 2010.
- "Google! Search Engine". Stanford University. Archived from the original on November 11, 1998. Retrieved October 12, 2010.
- "Google! Search Engine". Stanford University. Archived from the original on December 1, 1998. Retrieved August 14, 2012.
- "Google.com WHOIS, DNS, & Domain Info - DomainTools". WHOIS. Retrieved July 11, 2016.
- "Craig Silverstein's website". Stanford University. Archived from the original on October 2, 1999. Retrieved October 12, 2010.
- Kopytoff, Verne (September 7, 2008). "Craig Silverstein grew a decade with Google". San Francisco Chronicle. Hearst Communications, Inc. Retrieved October 12, 2010.
- "Google Server Assembly". Computer History Museum. Retrieved July 4, 2010.
- Kopytoff, Verne (April 29, 2004). "For early Googlers, key word is $$$". San Francisco Chronicle. San Francisco: Hearst Communications. Archived from the original on September 19, 2009. Retrieved February 19, 2010.
- Auletta, Ken (October 26, 2010). Googled: The End of the World As We Know It (Reprint ed.). New York, N.Y.: Penguin Books. ISBN 9780143118046.
- "Google Receives $25 Million in Equity Funding" (Press release). Palo Alto, Calif.: Google. June 7, 1999. Archived from the original on March 9, 2000. Retrieved February 16, 2009.
- Siegler, MG (September 29, 2010). "When Google Wanted To Sell To Excite For Under $1 Million — And They Passed". TechCrunch. AOL. Retrieved November 29, 2016.
- Lashinsky, Adam (January 29, 2008). "Google wins again". Fortune. Time Warner. Retrieved January 22, 2011.
- Elgin, Ben (August 19, 2004). "Google: Whiz Kids or Naughty Boys?". BusinessWeek. Bloomberg, L.P. Archived from the original on June 12, 2009. Retrieved February 19, 2010.
- "2004 Annual Report" (PDF). Google, Inc. Mountain View, California. 2004. p. 29. Retrieved February 19, 2010.
- La Monica, Paul R. (April 30, 2004). "Google sets $2.7 billion IPO". CNN Money. Retrieved February 19, 2010.
- Kawamoto, Dawn (April 29, 2004). "Want In on Google's IPO?". ZDNet. Retrieved February 19, 2010.
- Webb, Cynthia L. (August 19, 2004). "Google's IPO: Grate Expectations". The Washington Post. Washington, D.C. Retrieved February 19, 2010.
- "Google Overview". Marketwatch. Retrieved February 2, 2014.
- "Quirky Google Culture Endangered?". Wired. Associated Press. April 28, 2004. Archived from the original on August 14, 2010. Retrieved November 27, 2010.
- Olsen, Stefanie; Kawamoto, Dawn (April 30, 2004). "Google IPO at $2.7 billion". CNET. CBS Interactive. Retrieved November 27, 2010.
- Utz, Richard (2013). "The Good Corporation? Google's Medievalism and Why It Matters". Studies in Medievalism. 23: 21–28.
- Rivlin, Gary (August 24, 2005). "Relax, Bill Gates; It's Google's Turn as the Villain". The New York Times. Retrieved March 9, 2017.
- Gibson, Owen; Wray, Richard (August 25, 2005). "Search giant may outgrow its fans". The Sydney Morning Herald. Retrieved November 27, 2010.
- Ranka, Mohit (May 17, 2007). "Google – Don't Be Evil". OSNews. Retrieved November 27, 2010.
- Mills, Elinor (April 30, 2007). "Google's culture czar". ZDNet. Archived from the original on October 31, 2010. Retrieved November 27, 2010.
- Kawamoto, Dawn (July 27, 2005). "Google hit with job discrimination lawsuit". CNET. CBS Interactive. Retrieved November 27, 2010.
- "Google accused of ageism in reinstated lawsuit". ctv.ca. October 6, 2007. Archived from the original on October 11, 2007. Retrieved January 22, 2017.
- Rosenblatt, Seth (May 16, 2014). "Judge approves first payout in antitrust wage-fixing lawsuit". CNET. CBS Interactive. Retrieved January 22, 2017.
- Hancock, Jay (October 31, 2007). "Google shares hit $700". The Baltimore Sun. Retrieved November 27, 2010.
- La Monica, Paul R. (May 25, 2005). "Bowling for Google". CNN. Retrieved February 28, 2007.
- "This could cost Google more than $500 million". CNBC. Retrieved December 30, 2015.
- Pramuk, Jacob (August 10, 2015). "Google to become part of new company, Alphabet". CNBC. Retrieved August 11, 2015.
- Weinberger, Matt (October 12, 2015). "38 photos of Google's rise from a Stanford dorm room to world domination". Business Insider. Axel Springer SE. Retrieved July 15, 2017.
- "A building blessed with tech success". CNET. CBS Interactive. Retrieved July 15, 2017.
- Stross, Randall (September 2008). "Introduction". Planet Google: One Company's Audacious Plan to Organize Everything We Know. New York: Free Press. pp. 3–4. ISBN 978-1-4165-4691-7. Retrieved February 14, 2010.
- "Google Launches Self-Service Advertising Program". News from Google. Google. October 23, 2000. Archived from the original on April 1, 2012. Retrieved July 15, 2017.
- Sullivan, Danny (July 1, 1998). "GoTo Going Strong". SearchEngineWatch. Archived from the original on October 14, 2009. Retrieved February 18, 2010.
- Pelline, Jeff (February 19, 1998). "Pay-for-placement gets another shot". CNET. CBS Interactive. Retrieved February 18, 2010.
- Olsen, Stephanie (August 9, 2004). "Google, Yahoo bury the legal hatchet". CNET. CBS Interactive. Retrieved February 18, 2010.
- US patent 6285999, Page, Lawrence, "Method for node ranking in a linked database", issued September 4, 2001, assigned to The Board of Trustees of the Leland Stanford Junior University
- Olsen, Stephanie (July 11, 2003). "Google's movin' on up". CNET. CBS Interactive. Retrieved February 15, 2010.
- "Google to buy headquarters building from Silicon Graphics". Silicon Valley / San Jose Business Journal. San Jose: American City Business Journals. June 16, 2006. Retrieved February 15, 2010.
- Krantz, Michael (October 25, 2006). "Do You "Google"?". Google, Inc. Retrieved February 17, 2010.
- Bylund, Anders (July 5, 2006). "To Google or Not to Google". msnbc.com. Archived from the original on July 7, 2006. Retrieved February 17, 2010.
- Meyer, Robinson. "The First Use of 'to Google' on Television? Buffy the Vampire Slayer". The Atlantic. Retrieved September 28, 2016.
- Vise, David (October 21, 2005). "Online Ads Give Google Huge Gain in Profit". The Washington Post. Retrieved November 27, 2016.
- Dean, Jeffrey; Ghemawat, Sanjay (January 1, 2008). "MapReduce: simplified data processing on large clusters". ACM Digital Library. Retrieved December 6, 2016.
- Czajkowski, Grzegorz (November 21, 2008). "Sorting 1PB with MapReduce". Official Google Blog. Google. Retrieved December 6, 2016.
- Schonfeld, Erick (January 9, 2008). "Google Processing 20,000 Terabytes A Day, And Growing". TechCrunch. AOL. Retrieved December 6, 2016.
- Kuhn, Eric (December 18, 2009). "Google unveils top political searches of 2009". CNN. Retrieved December 6, 2016.
- Ben (June 2, 2011). "Google's new record, 1 billion visitors in May". It's All Tech. Archived from the original on January 16, 2013. Retrieved November 30, 2016.
- Fiegerman, Seth (January 22, 2013). "Google Has Its First $50 Billion Year". Mashable. Retrieved November 30, 2016.
- Jane Wakefield (September 19, 2013). "Google spin-off Calico to search for answers to ageing". BBC News. Retrieved September 20, 2013.
- "Google celebrates 18th birthday with a Doodle - amid some confusion over the correct date". Daily Telegraph. Telegraph Media Group Limited. Retrieved September 27, 2016.
- Sullivan, Danny (September 14, 2007). "Google Is 10 Years Old? Finding The Real Google Birthday". searchengineland.com. Retrieved September 28, 2013.
- Peterson, Andrea (September 27, 2013). "Is today really Google's birthday?". Washington Post. Retrieved September 28, 2013.
- John Hall (September 26, 2013). "Google celebrates 15th birthday with interactive piñata 'doodle'". The Independent. London. Retrieved September 28, 2013.
- Gibbs, Samuel (October 7, 2013). "Sir Tim Berners-Lee and Google lead coalition for cheaper internet". The Guardian. Guardian Media Group. Retrieved March 15, 2017.
- Whitwam, Ryan (October 18, 2013). "Google Beats Analyst Estimates For Third Quarter Results, Stock Passes $1000 Per Share". Android Police. Retrieved March 15, 2017.
- Reuters (October 17, 2013). "Google earnings up 12% in third quarter even as Motorola losses deepen". The Guardian. Archived from the original on October 17, 2013. Retrieved October 18, 2013.
- "Rankings - 2013 - Best Global Brands - Interbrand". Interbrand. Retrieved October 23, 2016.
- "Rankings - 2014 - Best Global Brands - Interbrand". Interbrand. Retrieved October 23, 2016.
- "Rankings - 2015 - Best Global Brands - Interbrand". Interbrand. Retrieved October 23, 2016.
- "Rankings - 2016 - Best Global Brands". Interbrand. Retrieved October 23, 2016.
- Metz, Cade (September 16, 2015). "Google is 2 billion lines of code - and it's all in one place". Wired. Retrieved October 23, 2016.
- Tarantola, Andrew (September 18, 2015). "Google's codebase is ludicrously huge for good reason". Engadget. AOL. Retrieved October 23, 2016.
- "Google locations". Google, Inc. Retrieved October 23, 2016.
- "google.com Traffic Statistics". Alexa Internet. November 25, 2016. Retrieved November 27, 2016.
- "youtube.com Traffic Statistics". Alexa Internet. November 25, 2016. Retrieved November 27, 2016.
- "blogger.com Traffic Statistics". Alexa Internet. November 25, 2016. Retrieved November 27, 2016.
- "Google acquires Deja". Geek.com. Ziff Davis. February 12, 2001. Retrieved May 10, 2017.
- Cullen, Drew (February 12, 2001). "Google saves Deja.com Usenet service". The Register. Situation Publishing. Retrieved May 10, 2017.
- "Digital history saved". BBC News. BBC. December 14, 2001. Retrieved May 10, 2017.
- Edwards, D. (2011) I'm Feeling Lucky: The Confessions of Google Employee Number 59. ISBN 978-0-547-41699-1
- Morrissey, Brian (April 23, 2013). "Today in History: Google Buys Applied Semantics". Digiday. Retrieved May 10, 2017.
- Bracetti, Alex (January 8, 2013). "The 15 Most Important Tech Acquisitions of All Time". Complex. Verizon Hearst Media Partners. Retrieved May 10, 2017.
- Sullivan, Danny (February 27, 2013). "AdSense Turns 10: Reflections On Google’s Great Leap Beyond Search Ads". Marketing Land. Retrieved May 10, 2017.
- "Google Acquires Keyhole Corp" (Press release). Google, Inc. October 27, 2004. Retrieved November 27, 2010.
- Arrington, Michael (October 9, 2006). "Google Has Acquired YouTube". TechCrunch. AOL. Retrieved March 15, 2017.
- Sorkin, Andrew Ross; Peters, Jeremy W. (October 9, 2006). "Google to Acquire YouTube for $1.65 Billion". The New York Times. Retrieved March 15, 2017.
- Arrington, Michael (November 13, 2006). "Google Closes YouTube Acquisition". TechCrunch. AOL. Retrieved March 15, 2017.
- Auchard, Eric (November 14, 2006). "Google closes YouTube deal". Reuters. Thomson Reuters. Retrieved March 15, 2017.
- Story, Louise; Helft, Miguel (April 14, 2007). "Google Buys DoubleClick for $3.1 Billion". The New York Times. Retrieved March 9, 2017.
- Mills, Elinor (September 29, 2005). "Can Google beat the new-office curse?". CNET. Retrieved February 26, 2010.
- Mills, Elinor (December 28, 2005). "What the Google-AOL deal means for users". CNET. CBS Interactive. Retrieved February 26, 2010.
- "Fox Interactive Media Enters Into Landmark Agreement with Google Inc.". News from Google. Google. August 7, 2006. Retrieved January 22, 2017.
- "Tracking Santa: NORAD & Google Team Up For Christmas, Dec 1, 2007, Danny Sullivan". Search Engine Land. Retrieved July 5, 2010.
- "Behind the scenes: NORAD's Santa tracker for Thur, Dec 21, 2009 By Daniel Terdiman, CNET". CNET. CBS Interactive. Retrieved December 31, 2009.
- "Instructions On Tracking Santa With NORAD & Google: The 2007 Edition, Dec 24, 2007, Danny Sullivan". Search Engine Land. Retrieved July 5, 2010.
- Shalal-Esa, Andrea (September 6, 2008). "GeoEye launches high-resolution satellite". Reuters. Washington. Retrieved February 26, 2010.
- "Google gives online life to Life mag's photos". Associated Press. Mountain View, California. November 20, 2008. Retrieved February 25, 2010.
Google Inc. has opened an online photo gallery that will include millions of images from Life magazine's archives that have never been seen by the public before
- Greg Stirling (November 18, 2008). "Google Hosting Time-Life Photo Archive, 10 Million Unpublished Images Now Live". Search Engine Land. Retrieved July 5, 2010.
- Morrison, Scott; Sweet, Cassandra (May 4, 2010). "Google Invests in Two Wind Farms". The Wall Street Journal. Retrieved November 27, 2010.
- "Google Energy can now buy and sell energy". Cnet.com.
- Candace Lombardi (February 19, 2010). "Google gets go-ahead to buy, sell energy". CNET. CBS Interactive. Retrieved September 23, 2013.
- Todd Woody (September 18, 2013). "Google is on the way to quietly becoming an electric utility". Quartz. Retrieved September 23, 2013.
- Gomes, Lee (May 18, 2010). "Google's Latest Telephony Play". Forbes. Retrieved November 27, 2010.
- Albanesius, Chloe (May 27, 2010). "Google Closes Acquisition of AdMob". AppScout. Retrieved June 16, 2010.
- Albanesius, Chloe (November 9, 2010). "Google Acquires Mobile Display Ad Firm AdMob". PC Magazine. Ziff Davis Publishing Holdings Inc. Retrieved June 16, 2010.
- "Google buys power from Iowa wind farm". News.techworld.com. July 21, 2010. Retrieved October 26, 2010.
- "Bid for Nortel patents marks Google's new push into mobile world". Globe and Mail. Toronto. April 4, 2011. Archived from the original on April 7, 2011. Retrieved April 25, 2011.
- Tsukayama, Hayley (August 15, 2011). "Google agrees to acquire Motorola Mobility". The Washington Post. Retrieved August 17, 2011.
- "Google to Acquire Motorola Mobility — Google Investor Relations". Google. Retrieved August 17, 2011.
- Hughes, Neil. "Google CEO: 'Anticompetitive' Apple, Microsoft forced Motorola deal". AppleInsider. Retrieved August 17, 2011.
- "Google". BBC News. May 22, 2012. Retrieved May 23, 2012.
- Page, Larry. "Official Google Blog: Supercharging Android: Google to Acquire Motorola Mobility". Google Blog at Blogspot.com. Retrieved August 17, 2011.
- Cheng, Roger (August 15, 2011). "Google to buy Motorola Mobility for $12.5B". CNet News.
- "Google to cut 4,000 Motorola Mobility jobs, shares rise". Reuters. August 13, 2012.
- Cooper, Daniel (December 11, 2012). "Motorola's retreat continues, sells factories in China and Brazil to Flextronics for $75 million". Engadget. AOL. Retrieved March 9, 2017.
- "Flextronics acquires Motorola Mobility's plants in China, Brazil". ZDNet. December 11, 2012.
- Seifert, Dan (December 19, 2012). "Google sells Motorola Home set top box division to Arris for $2.35 billion". The Verge. Vox Media. Retrieved April 7, 2017.
- Lardinois, Frederic (December 19, 2012). "Motorola Home Finds A New Home At Arris. Google Sells Broadband Unit For $2.35B To Double Down On Mobile". TechCrunch. AOL. Retrieved April 7, 2017.
- Kerr, Dara (July 25, 2013). "Google reveals it spent $966 million in Waze acquisition". CNET. CBS Interactive. Retrieved June 12, 2017.
- Lunden, Ingrid (June 11, 2013). "Google Bought Waze For $1.1B, Giving A Social Data Boost To Its Mapping Business". TechCrunch. AOL. Retrieved June 12, 2017.
- Chowdhry, Amit (January 27, 2014). "Google To Acquire Artificial Intelligence Company DeepMind". Forbes. Retrieved January 27, 2014.
- Helgren, Chris (January 27, 2014). "Google to buy artificial intelligence company DeepMind". Reuters. Retrieved January 27, 2014.
- Ribeiro, Jon (January 27, 2014). "Google buys artificial intelligence company DeepMind". PC World. Retrieved January 27, 2014.
- Opam, Kwame (January 26, 2014). "Google buying AI startup DeepMind for a reported $400 million". The Verge. Vox Media. Retrieved March 9, 2017.
- Kang, Cecilia (January 30, 2014). "Google sells Motorola Mobility to Lenovo for $2.91 billion". The Washington Post. Retrieved January 30, 2014.
- "US Moto X production plant of Motorola to be shut down by year end". Fort Worth News. Retrieved June 1, 2014.
- Hardawar, Devindra (March 12, 2014). "Google buys Green Throttle Games, which could be a big part of its Android set-top box". VentureBeat. Retrieved March 12, 2014.
- "Moto 360 launching in China thanks to strategic partnership with Mobvoi". Ausdroid. Retrieved December 18, 2015.
- "Google Invests in Chinese Search-and-Smartwatch Startup". Wall Street Journal. ISSN 0099-9660. Retrieved December 18, 2015.
- "Data center locations". Google Data Centers. Google. Retrieved December 8, 2016.
- "UPDATE: Google To Build Three Data Centers In Asia, Investment To Exceed $200M". The Wall Street Journal. September 28, 2011. Archived from the original on September 28, 2011.
- "Google to Build Three Data Centers in Asia". Datacenterknowledge.com. Retrieved March 13, 2014.
- Yun-Hee Kim. "Google Scraps Plan to Build Hong Kong Data Center". WSJ.
- Gellman, Barton; Soltani, Ashkan (October 30, 2013). "NSA infiltrates links to Yahoo, Google data centers worldwide, Snowden documents say". The Washington Post. Retrieved November 1, 2013.
- Savage, Charlie; Miller, Claire Cain; Perlroth, Nicole (October 30, 2013). "N.S.A. Said to Tap Google and Yahoo Abroad". The New York Times. Retrieved March 9, 2017.
- Gallagher, Sean (October 31, 2013). "How the NSA’s MUSCULAR tapped Google’s and Yahoo’s private networks". Ars Technica. Condé Nast. Retrieved March 9, 2017.
- Miller, Claire Cain (October 31, 2013). "Angry Over U.S. Surveillance, Tech Giants Bolster Defenses". The New York Times. Retrieved March 9, 2017.
- Matthew Humphries (March 27, 2012). "Google’s most efficient data center runs at 95 degrees". geek.com. Archived from the original on June 13, 2016. Retrieved June 13, 2016.
- Miller, Rich (August 1, 2011). "Report: Google Uses About 900,000 Servers". Data Center Knowledge. Retrieved December 6, 2016.
- Hölzle, Urs (December 6, 2016). "We’re set to reach 100% renewable energy — and it’s just the beginning". The Keyword Google Blog. Google. Retrieved December 8, 2016.
- Statt, Nick (December 6, 2016). "Google just notched a big victory in the fight against climate change". The Verge. Vox Media. Retrieved December 8, 2016.
- Etherington, Darrell (December 7, 2016). "Google says it will hit 100% renewable energy by 2017". TechCrunch. AOL. Retrieved December 8, 2016.
- Womack, Brian (August 10, 2015). "Google Rises After Creating Holding Company Called Alphabet". Bloomberg L.P. Retrieved November 22, 2016.
- Barr, Alistair; Winkler, Rolf (August 10, 2015). "Google Creates Parent Company Called Alphabet in Restructuring". The Wall Street Journal. Retrieved November 22, 2016.
- Dougherty, Conor (August 10, 2015). "Google to Reorganize as Alphabet to Keep Its Lead as an Innovator". The New York Times. Retrieved November 22, 2016.
- "Form 10-K – Annual Report". SEC. Retrieved July 5, 2010.
- "Google Inc, Form 10-K, Annual Report, Filing Date Jan 26, 2012" (PDF). secdatabase.com. Retrieved March 8, 2013.
- Nakashima, Ellen (August 12, 2008). "Some Web Firms Say They Track Behavior Without Explicit Consent". The Washington Post. Retrieved July 5, 2010.
- Helft, Miguel (March 11, 2009). "Google to Offer Ads Based on Interests". The New York Times. Retrieved March 9, 2017.
- "Google AdSense for Mobile unlocks the potential of the mobile advertising market". Google, Inc. September 17, 2007. Retrieved February 26, 2010.
- Bright, Peter (August 27, 2008). "Surfing on the sly with IE8’s new "InPrivate" Internet". Ars Technica. Condé Nast. Retrieved March 9, 2017.
- Beal, Vangie. "AdWords - Google AdWords". Webopedia. QuinStreet Inc. Retrieved May 27, 2017.
- Beal, Vangie. "AdSense - Google AdSense". Webopedia. QuinStreet Inc. Retrieved May 27, 2017.
- Mills, Elinor (July 25, 2006). "Google to offer advertisers click fraud stats". news.cnet.com. CNET. Retrieved July 29, 2006.
- "Google Somewhat Lifts Oceana Ad Ban". webpronews.com. Archived from the original on January 30, 2009.
- "Google AdSense Online Standard Terms and Conditions". Google AdSense.
- Mclntyre, Douglas (October 31, 2008). "Yahoo and Google may dump their deal". Bloggingstocks.com. Retrieved October 26, 2010.
- Drummond, David (November 5, 2008). "Ending our agreement with Yahoo!". Google, Inc. Retrieved October 26, 2010.
- "comScore Releases November 2009 U.S. Search Engine Rankings". December 16, 2006. Retrieved July 5, 2010.
- Arrington, Michael (July 25, 2008). "Google's Misleading Blog Post: The Size Of The Web And The Size Of Their Index Are Very Different". TechCrunch. AOL. Retrieved March 9, 2017.
- Olsen, Stefanie (July 9, 2003). "Google cache raises copyright concerns". CNET. CBS Interactive. Retrieved June 13, 2010.
- Field v. Google, CV-S-04-0413-RCJ-LRL (Nevada District Court January 19, 2006).
- Parker v. Google, 04-CV-3918 (Eastern Pennsylvania District Court March 10, 2006).
- Bosker, Bianca (September 29, 2010). "Google Instant Censorship: The Strangest Terms Blacklisted By Google". The Huffington Post. Retrieved October 26, 2010.
- Manjoo, Farhad (August 29, 2002). "Conspiracy Researcher Says Google's No Good". AlterNet. Independent Media Institute. Retrieved April 26, 2017.
- Martin, China (November 26, 2007). "Google hit with second lawsuit over Library project". InfoWorld.
- Pettersson, Edvard (November 20, 2009). "Google Wins Preliminary Approval of Online Books Settlement". Bloomberg L.P. Archived from the original on May 5, 2012. Retrieved December 18, 2009.
- Smith, Heather (December 18, 2009). "Google's French Book Scanning Project Halted by Court". Bloomberg L.P. Archived from the original on May 5, 2012. Retrieved December 18, 2009.
- Rich, Motoko (May 31, 2009). "Preparing to Sell E-Books, Google Takes on Amazon". The New York Times. Retrieved March 9, 2017.
- Mayer, Marissa (July 25, 2010). "This Week in Search 7/25/10". Google, Inc. Retrieved July 28, 2010.
- Samuel Gibbs (September 27, 2013). "Google introduces the biggest algorithm change in three years". Guardian. Retrieved September 29, 2013.
- Lardinois, Frederic (August 23, 2016). "Google will soon start punishing mobile sites that show hard-to-dismiss popups". TechCrunch. AOL. Retrieved March 9, 2017.
- Schwartz, Barry (May 26, 2017). "Google Adds Personal Tab To Search Filters". Search Engine Roundtable. RustyBrick. Retrieved May 27, 2017.
- Gartenberg, Chaim (May 26, 2017). "Google adds new Personal tab to search results to show Gmail and Photos content". The Verge. Vox Media. Retrieved May 27, 2017.
- "Choose a Plan". G Suite by Google Cloud. Google. Retrieved December 2, 2016.
- Sterling, Greg (June 3, 2008). "Google Rebrands Custom Search "Business Edition" As "Google Site Search"". Search Engine Land. Retrieved June 16, 2010.
- Darrow, Barb (February 21, 2017). "Google Plans To Discontinue Yet Another Product". Fortune. Time Inc. Retrieved March 27, 2017.
- Li, Abner (February 21, 2017). "Google reportedly discontinuing paid Site Search in favor of ad-supported version". 9to5Google. Retrieved March 27, 2017.
- Muret, Paul (March 15, 2016). "Introducing the Google Analytics 360 Suite". Google. Retrieved January 22, 2017.
- Marshall, Jack (March 15, 2016). "Google Launches New Data Tools for Marketers". The Wall Street Journal. Retrieved January 22, 2017.
- Etherington, Darrell (October 22, 2014). "Google’s Inbox is A New Email App From The Gmail Team Designed Not To Be Gmail". TechCrunch. AOL. Retrieved June 12, 2017.
- Gayomali, Chris (April 1, 2014). "When Gmail Launched On April 1, 2004, People Thought It Was A Joke". Fast Company. Mansueto Ventures. Retrieved June 12, 2017.
- Vincent, James (January 5, 2017). "Google Calendar update makes it easier to track your New Year’s fitness goals". The Verge. Vox Media. Retrieved June 12, 2017.
- Broussard, Mitchel (March 22, 2017). "Google Maps Introduces New Location Sharing Feature With Real-Time Friend Tracking". MacRumors. Retrieved June 12, 2017.
- Sottek, T.C. (April 24, 2012). "Google Drive officially launches with 5GB free storage, Google Docs integration". The Verge. Vox Media. Retrieved June 12, 2017.
- Perez, Sarah (May 28, 2015). "Google Photos Breaks Free Of Google+, Now Offers Free, Unlimited Storage". TechCrunch. AOL. Retrieved June 12, 2017.
- Graziano, Dan (March 20, 2013). "Google launches Google Keep note-taking service [video]". BGR. Penske Media Corporation. Retrieved June 12, 2017.
- Eadicicco, Lisa (November 16, 2016). "Google's Translation App Is About To Get Much Better". Time. Retrieved June 12, 2017.
- Hamedy, Saba (February 28, 2017). "People now spend 1 billion hours watching YouTube every day". Mashable. Retrieved June 12, 2017.
- Levy, Steven (June 28, 2011). "Inside Google+ - How the search giant plans to go social". Wired. Condé Nast. Retrieved June 12, 2017.
- Lunden, Ingrid (May 18, 2016). "Google debuts Allo, an AI-based chat app using its new assistant bot, smart replies and more". TechCrunch. AOL. Retrieved June 12, 2017.
- Bohn, Dieter (May 18, 2016). "Google Duo makes mobile video calls fast and simple". The Verge. Vox Media. Retrieved June 12, 2017.
- Schonfeld, Erick (November 5, 2007). "Breaking: Google Announces Android and Open Handset Alliance". TechCrunch. AOL. Retrieved June 12, 2017.
- D'Orazio, Dante (March 18, 2014). "Google reveals Android Wear, an operating system for smartwatches". The Verge. Vox Media. Retrieved April 4, 2017.
- Ong, Josh (June 25, 2014). "Google announces Android TV to bring ‘voice input, user experience and content’ to the living room". The Next Web. Retrieved April 4, 2017.
- Wilhelm, Alex (June 25, 2014). "Google Announces Android Auto, Promises Enabled Cars By The End Of 2014". TechCrunch. AOL. Retrieved April 4, 2017.
- Kastrenakes, Jacob (December 13, 2016). "Android Things is Google’s new OS for smart devices". The Verge. Vox Media. Retrieved April 4, 2017.
- Pichai, Sundar; Upson, Linus (September 1, 2008). "A fresh take on the browser". Official Google Blog. Google. Retrieved November 22, 2016.
- Pichai, Sundar; Upson, Linus (July 7, 2009). "Introducing the Google Chrome OS". Official Google Blog. Google. Retrieved November 22, 2016.
- Siegler, MG (January 5, 2010). "The Droid You're Looking For: Live From The Nexus One Event". TechCrunch. AOL. Retrieved November 22, 2016.
- Ion, Florence (May 15, 2013). "From Nexus One to Nexus 10: a brief history of Google’s flagship devices". Ars Technica. Condé Nast. Retrieved June 12, 2017.
- Bohn, Dieter. "The Google Phone: The inside story of Google’s bold bet on hardware". The Verge. Vox Media. Retrieved June 12, 2017.
- Pichai, Sundar; Upson, Linus (May 11, 2011). "A new kind of computer: Chromebook". Official Google Blog. Google. Retrieved November 22, 2016.
- Robertson, Adi (July 24, 2013). "Google reveals Chromecast: video streaming to your TV from any device for $35". The Verge. Vox Media. Retrieved November 29, 2016.
- "Google Chromecast takes on streaming content to TV". BBC News. BBC. July 31, 2013. Retrieved November 29, 2016.
- O'Toole, James (June 26, 2014). "Google's cardboard virtual-reality goggles". CNN. Retrieved November 29, 2016.
- Kain, Erik (June 26, 2014). "Google Cardboard Is Google's Awesomely Weird Answer To Virtual Reality". Forbes. Retrieved November 29, 2016.
- Bergen, Mark; Fried, Ina (April 28, 2016). "Google is building a new hardware division under former Motorola chief Rick Osterloh". Recode. Vox Media. Retrieved October 9, 2016.
- Savov, Vlad (October 4, 2016). "Pixel ‘phone by Google’ announced". The Verge. Vox Media. Retrieved October 8, 2016.
- Bohn, Dieter (October 4, 2016). "Google Home is smart, loud, and kind of cute". The Verge. Vox Media. Retrieved October 8, 2016.
- Robertson, Adi; Kastrenakes, Jacob (October 4, 2016). "Google's Daydream View VR headset goes on sale next month for $79". The Verge. Vox Media. Retrieved October 8, 2016.
- Bohn, Dieter (October 4, 2016). "The Google Wifi routers are little white pucks you can scatter throughout your house". The Verge. Vox Media. Retrieved October 8, 2016.
- Ingersoll, Minnie; Kelly, James (February 10, 2010). "Think big with a gig: Our experimental fiber network". Official Google Blog. Google. Retrieved November 29, 2016.
- Schonfeld, Erick (February 10, 2010). "Google Plans To Deliver 1Gb/sec Fiber-Optic Broadband Network To More Than 50,000 Homes". TechCrunch. AOL. Retrieved November 29, 2016.
- McLaughlin, Kevin (August 25, 2016). "Inside the Battle Over Google Fiber". The Information. Retrieved November 29, 2016.
- Statt, Nick (August 25, 2016). "Alphabet is putting serious pressure on Google Fiber to cut costs". The Verge. Vox Media. Retrieved November 29, 2016.
- Fox, Nick (April 22, 2015). "Say hi to Fi: A new way to say hello". Official Google Blog. Google. Retrieved November 29, 2016.
- Goldman, David (April 22, 2015). "Google launches 'Project Fi' wireless service". CNN. Retrieved November 29, 2016.
- Huet, Ellen (April 22, 2015). "Google Unveils Its 'Project Fi' Wireless Service". Forbes. Retrieved November 29, 2016.
- Byford, Sam (September 27, 2016). "Google Station is a new platform that aims to make public Wi-Fi better". The Verge. Vox Media. Retrieved October 23, 2016.
- Heater, Brian (December 29, 2016). "After arriving at 100th railway station in India, Google’s WiFi is set to hit another 100 in 2017". TechCrunch. AOL. Retrieved June 12, 2017.
- Hall, Stephen (February 9, 2017). "Google Station expands beyond rail stations to bring citywide WiFi to Pune, India". 9to5Google. Retrieved June 12, 2017.
- Singh, Manish (February 9, 2017). "Indian city to become the first in the world to get Google Station public Wi-Fi network". Mashable. Retrieved June 12, 2017.
- Macht, Joshua (September 30, 2002). "Automatic for the People". Time.
- Travis, Hannibal (2008). "Opting Out of the Internet in the United States and the European Union: Copyright, Safe Harbors, and International Law". Notre Dame Law Review. 55: 391–92. SSRN .
- Bernard, Tara (May 26, 2011). "Google Unveils App for Paying With Phone". The New York Times. Retrieved November 29, 2016.
- Somerville, Heather (September 25, 2013). "Google same-day delivery makes public debut". Mercury News.
- "What are Google Alerts?". Google. Retrieved July 29, 2014.
- "How to Use Google Alerts for a Live Job Search". The Under Cover Recruiter.
- "This Little Service Absolutely Crushes Google Alerts". Forbes.
- Mordvintsev, Alexander; Olah, Christopher; Tyka, Mike (2015). "DeepDream — a code example for visualizing Neural Networks". Google Research. Archived from the original on July 8, 2015.
- Mordvintsev, Alexander; Olah, Christopher; Tyka, Mike (2015). "Inceptionism: Going Deeper into Neural Networks". Google Research. Archived from the original on July 3, 2015.
- James Titcomb (July 2, 2015). "Google unleashes machine dreaming software on the public, nightmarish images flood the internet". The Telegraph. Retrieved July 25, 2015.
- Diwanji, Pavni (March 15, 2017). "Introducing the Family Link app: Helping families navigate technology together". The Keyword Google Blog. Google. Retrieved March 16, 2017.
- Carman, Ashley (March 15, 2017). "Google built a new app so your kids can have a Google account, too". The Verge. Vox Media. Retrieved March 16, 2017.
- Perez, Sarah (March 15, 2017). "Google introduces Family Link, its own parental control software for Android". TechCrunch. AOL. Retrieved March 16, 2017.
- Fogel, Stefanie (April 11, 2017). "Google's AutoDraw turns your clumsy scribbles into art". Engadget. AOL. Retrieved April 12, 2017.
- Titcomb, James (April 12, 2017). "Google's new drawing app can turn your terrible sketches into works of art". The Daily Telegraph. Telegraph Media Group. Retrieved April 12, 2017.
- Reilly, Claire (April 11, 2017). "Does Google's AutoDraw AI grasp modern art better than you?". CNET. CBS Interactive. Retrieved April 12, 2017.
- Lardinois, Frederic (April 11, 2017). "Google’s AutoDraw uses machine learning to help you draw like a pro". TechCrunch. AOL. Retrieved April 12, 2017.
- Welch, Chris (May 23, 2017). "Google adds easy, simple family sharing to Calendar, Keep, and Photos". The Verge. Vox Media. Retrieved May 24, 2017.
- Whitwam, Ryan (May 23, 2017). "Google family groups make it easy to share photos, calendars, Keep, YouTube TV, and more". Android Police. Retrieved May 24, 2017.
- "What is 1e100.net". Google Support. Google. Retrieved December 10, 2015.
- Lardinois, Frederic (March 28, 2017). "Google launches new site to showcase its open source projects and processes". TechCrunch. AOL. Retrieved March 29, 2017.
- Vaughan-Nichols, Steven J. (March 29, 2017). "Google presents its open-source goodies to the world". ZDNet. CBS Interactive. Retrieved March 29, 2017.
- Bain, Marc (June 11, 2017). "Google has built a stunning, searchable archive of 3,000 years of world fashion". Quartz. Atlantic Media. Retrieved June 11, 2017.
- Ward, Maria (June 9, 2017). "Anna Wintour, Andrew Bolton, and More Celebrate the Launch of We Wear Culture". Vogue. Condé Nast. Retrieved June 11, 2017.
- Levering, Robert; Moskowitz, Milton (January 22, 2007). Serwer, Andrew, ed. "In good company". Fortune Magazine. Cable News Network. 155 (1). Retrieved June 19, 2010.
- Levering, Robert; Moskowitz, Milton (February 4, 2008). Serwer, Andrew, ed. "The 2008 list". Fortune Magazine. Cable News Network. 157 (2). Retrieved June 19, 2010.
- "The 2012 list". Fortune Magazine. Retrieved February 26, 2012.
- Levering, Robert; Moskowitz, Milton (February 2, 2009). Serwer, Andrew, ed. "The 2009 list". Fortune Magazine. Cable News Network. 159 (2). Retrieved June 19, 2010.
- Levering, Robert; Moskowitz, Milton (February 8, 2010). Serwer, Andrew, ed. "The 2010 list". Fortune Magazine. Cable News Network. 161 (2). Retrieved June 19, 2010.
- "The World's Most Attractive Employers 2010". Universum Global. September 28, 2010. Retrieved October 28, 2010.
- "Our Philosophy". Google, Inc. Retrieved June 20, 2010.
- Bort, Julie (July 17, 2015). "Google's hiring may have slowed, but it's still adding thousands of new employees". Business Insider. Axel Springer SE. Retrieved January 22, 2017.
- Micco, John (March 24, 2013). "Continuous Integration at Google Scale" (PDF). EclipseCon 2013. Retrieved April 25, 2017.
- La Monica, Paul R. (March 31, 2006). "Google leaders stick with $1 salary". CNN Money. CNN. Retrieved April 25, 2017.
- Liedtke, Michael (March 5, 2008). "Facebook Raids Google for Executive". The Washington Post. Retrieved March 31, 2008.
- "Another Googler goes to Facebook: Sheryl Sandberg becomes new COO". Venture Beat. March 4, 2008. Retrieved March 31, 2008.
- Rushie, Dominic (July 16, 2012). "Google executive Marissa Mayer to become Yahoo CEO in surprise move". The Guardian. London. Retrieved September 1, 2012.
- "Noogler chez Google" (in French).
- Mediratta, Bharat; Bick, Julie (October 21, 2007). "The Google Way: Give Engineers Room". The New York Times. Retrieved March 9, 2017.
- Mayer, Marissa (speaker) (June 30, 2006). Marissa Mayer at Stanford University (Seminar). Martin Lafrance. Event occurs at 11:33. Retrieved June 20, 2010.
Fifty percent of what Google launched in the second half of 2005 actually got built out of 20% time.
- "About the Googleplex". Google. Retrieved March 5, 2008.
- Marion Nestle (July 2011). "What Google's Famous Cafeterias Can Teach Us About Health". The Atlantic. Retrieved May 8, 2013.
- Barry Schwartz (May 2, 2011). "Does Google Have A Class System For Googlers?". SearchEngineLand. Retrieved April 22, 2013.
- Reardon, Marguerite (October 11, 2006). "Google takes a bigger bite of Big Apple". CNET. CBS Interactive. Retrieved June 13, 2017.
- Greenberg, Annie Georgia (September 11, 2012). "The Ultimate Office: Inside Google's NYC Compound". Refinery29. Retrieved June 13, 2017.
- Grant, Peter (December 3, 2010). "Google to Buy New York Office Building". The Wall Street Journal. Dow Jones & Company. Retrieved June 13, 2017. (subscription required)
- Gustin, Sam (December 22, 2010). "Google buys giant New York building for $1.9 billion". Wired. Condé Nast. Retrieved June 13, 2017.
- Glazer, Emily (February 29, 2012). "Google Web Grows in City". The Wall Street Journal. Dow Jones & Company. Retrieved June 13, 2017. (subscription required)
- Weier, Mary Hayes (October 24, 2007). "Inside Google's Michigan Office". InformationWeek. UBM plc. Archived from the original on May 3, 2008. Retrieved January 22, 2017.
- "Google Completes Pittsburgh Office, Holds Open House". WTAE. November 17, 2006. Archived from the original on June 4, 2009. Retrieved January 13, 2008.
- Olson, Thomas (December 8, 2010). "Google search: Tech-minded workers". Trib Total Media. Retrieved December 8, 2010.
- "Google locations". Google.
- Richmond, Riva (October 17, 2006). "Google plans to build huge solar energy system for headquarters". post1.net. MarketWatch. Retrieved October 17, 2006.
- "Official Google Blog: Mowing with goats". Google. May 1, 2009.
- Siegler, MG (May 3, 2009). "My Day With The Google Goats". The Washington Post. Retrieved May 3, 2010.
- "Sheep Mow Lawns". National Semiconductor. Archived from the original on May 6, 1999. Retrieved July 5, 2010.
- Strand, Ginger. "Keyword: Evil". Archived from the original on June 12, 2009. Retrieved April 9, 2008.
- Gillett, Rachel (September 6, 2015). "Here's what it's REALLY like to work at Google, the 'world's most attractive' employer". Business Insider. Axel Springer SE. Retrieved June 4, 2017.
- "Sydney". Google Careers. Google. Retrieved June 4, 2017.
- "London". Google Careers. Google. Retrieved June 4, 2017.
- Mirani, Leo (November 1, 2013). "Inside Google’s new 1-million-square-foot London office—three years before it’s ready". Quartz. Atlantic Media. Retrieved March 15, 2017.
- Vincent, James (June 1, 2017). "Google's new London HQ is a 'landscraper' with a rooftop garden". The Verge. Vox Media. Retrieved June 4, 2017.
- Brian, Matt (June 1, 2017). "Google's 'innovative' new London HQ features giant moving blinds". Engadget. AOL. Retrieved June 4, 2017.
- "Google to build biggest campus outside US in Hyderabad". The Indian Express. May 12, 2015. Retrieved June 13, 2017.
- "Google’s upcoming campus in Hyderabad to be its biggest outside the US". Firstpost. Network 18. May 13, 2015. Retrieved June 13, 2017.
- "Doodle 4 Google". Google.com. Retrieved April 23, 2014.
- "Burning Man Festival". Google.com. August 30, 1998. Retrieved April 23, 2014.
- "Meet the people behind the Google Doodles". The Guardian. April 12, 2014. Retrieved September 27, 2014.
- "Google MentalPlex". Google, Inc. April 1, 2000. Retrieved July 5, 2010.
- "Welcome to Google TiSP". Google, Inc. April 1, 2007. Retrieved July 5, 2010.
- "Google Paper". Google, Inc. April 1, 2000. Archived from the original on March 15, 2008. Retrieved July 4, 2010.
- "Gmail Custom Time: Google makes custom time". Google. April 14, 2011. Retrieved April 14, 2011.
- Schmidt, Eric (April 1, 2010). "A different kind of company name". Google, Inc. Retrieved July 4, 2010.
- "April Fools: Google Changes Name to Topeka". CBS News. April 1, 2010. Retrieved July 4, 2010.
- "Google's GMail Motion launched April 1". GMA News. April 1, 2011.
- "Language Tools". Google, Inc. Archived from the original on June 12, 2009. Retrieved July 4, 2010.
- "Google Search Results for 'answer to life the universe and everything'". Google, Inc. Retrieved July 4, 2010.
- "Google Search Results for 'recursion'". Google, Inc. Retrieved July 4, 2010.
- "anagram search". Google, Inc. Retrieved September 22, 2010.
- Chan, John (June 9, 2010). "Google celebrates World Cup with Gooooooooooal!". CNET Asia. Retrieved May 18, 2011.
- "About the Foundation". Google, Inc. Archived from the original on July 14, 2010. Retrieved July 16, 2010.
- Hafner, Katie (September 14, 2006). "Philanthropy Google’s Way: Not the Usual". The New York Times. Retrieved March 9, 2017.
- Helft, Miguel (February 23, 2009). "Google Chief for Charity Steps Down on Revamp". The New York Times. Retrieved March 9, 2017.
- "Project 10 to the 100th". Google, Inc. Archived from the original on June 12, 2009. Retrieved July 16, 2010.
- Van Burskirk, Elliot (June 28, 2010). "Google Struggles to Give Away $10 million". Wired. Retrieved September 26, 2010.
- Twohill, Lorraine (September 24, 2010). "$10 million for Project 10^100 winners". Google, Inc. Retrieved September 26, 2010.
- Duffy, Jill (January 21, 2011). "Mathletes Receive €1M Donation from Google". PC Magazine. Ziff Davis. Retrieved March 23, 2017.
- "Google donating 1 million euros to IMO". January 20, 2011. Archived from the original on July 24, 2011. Retrieved February 4, 2011.
- "Google launches 'Legalise Love' gay rights campaign". PinkNews.co.uk. Retrieved September 9, 2014.
- Metz, Cade (October 22, 2010). "Google slips $3.1bn through 'Double Irish' tax loophole.". The Register.
- Leach, Anna (October 31, 2012). "French gov 'plans to hand Google €1bn tax bill' – report.". Theregister.co.uk. Retrieved January 2, 2013.
- Kumar, Nikhil; Wright, Oliver (December 13, 2012). "Google boss: I'm very proud of our tax avoidance scheme". London: The Independent. Retrieved December 17, 2012.
- Arthur, Charles (April 22, 2013). "Google chairman Eric Schmidt defends tax avoidance policies". London: The Guardian. Retrieved April 22, 2013.
- Brid-Aine Parnell, May 17, 2013 (May 17, 2013). "'I think you DO do evil, using smoke and mirrors to avoid tax'.". Theregister.co.uk. Retrieved March 13, 2014.
- John Gapper, January 23, 2016. "Google strikes £130m back tax deal.". FT.com. Retrieved January 24, 2016.
- McGrath, Jack (May 18, 2011). "Google’s Green Initiative: Environmentally Conscious Technology". TechnoBuffalo. Retrieved January 22, 2017.
- Glanz, James (September 8, 2011). "Google Details, and Defends, Its Use of Electricity". The New York Times. Retrieved March 9, 2017.
- "Google’s Goal: Renewable Energy Cheaper than Coal". Google. November 27, 2007. Retrieved November 11, 2016.
- Koningstein, Ross; Fork, David (November 18, 2014). "What It Would Really Take to Reverse Climate Change". IEEE Spectrum. Retrieved November 11, 2016.
- Juliet Eilperin (June 20, 2013). "Anatomy of a Washington dinner: Who funds the Competitive Enterprise Institute?". The Washington Post. Retrieved July 12, 2013.
- Suzanne Goldenberg (July 9, 2013). "Google hosts fundraiser for climate change denying US senator". The Guardian. London. Retrieved July 12, 2013.
- EVAN HALPER (September 23, 2014). "Google pulls out of conservative group amid environmentalist pressure". Los Angeles Times. Retrieved October 3, 2014.
- Hamburger, Tom; Gold, Matea (April 13, 2014). "Google, once disdainful of lobbying, now a master of Washington influence". The Washington Post.
- Rosenblatt, Joel (March 2, 2015). "Apple-Google $415 Million No-Poaching Accord Wins Approval". BloombergBusiness. Retrieved January 24, 2016.
- Kelion, Leo (June 27, 2017). "Google hit with record EU fine over Shopping service". bbc.co.uk. Retrieved June 29, 2017.
- "Google’s €2.4bn fine is small change – the EU has bigger plans". newscientist.com. Retrieved June 29, 2017.
- Drucker, Jesse (October 21, 2010). "Google 2.4% Rate Shows How $60 Billion Is Lost to Tax Loopholes". Bloomberg Businessweek. Bloomberg L.P. Retrieved January 22, 2017. (subscription required)
- "Google ranked 'worst' on privacy". BBC News. June 11, 2007. Retrieved April 30, 2010.
- Rosen, Jeffrey (November 28, 2008). "Google’s Gatekeepers". The New York Times. Retrieved March 9, 2017.
- Gibbs, Samuel (November 3, 2014). "Google has 'outgrown' its 14-year old mission statement, says Larry Page". The Guardian. Guardian Media Group. Retrieved March 25, 2017.
- "Google Code of Conduct". Alphabet Investor Relations. Alphabet Inc. April 11, 2012. Retrieved March 25, 2017.
- Lawler, Richard (October 2, 2015). "Alphabet replaces Google's 'Don't be evil' with 'Do the right thing'". Engadget. AOL. Retrieved March 25, 2017.
- Baxter, Holly (October 25, 2013). "Who's more evil – Facebook or Google?". The Guardian. Guardian Media Group. Retrieved March 25, 2017.
- Gay, Roxane (July 29, 2016). "The Blog That Disappeared". The New York Times. Retrieved March 9, 2017.
- "Edward Snowden: Leaks that exposed US spy programme". BBC News. January 17, 2014. Retrieved March 25, 2017.
- Greenwald, Glenn; MacAskill, Ewen (June 7, 2013). "NSA Prism program taps in to user data of Apple, Google and others". The Guardian. Guardian Media Group. Retrieved March 25, 2017.
- Saylor, Michael (2012). The Mobile Wave: How Mobile Intelligence Will Change Everything. Perseus Books/Vanguard Press. ISBN 978-1593157203.