Datamation is a computer magazine that was published in print form in the United States between 1957 and 1998, and has since continued publication on the web. Today, Datamation was previously owned by QuinStreet and acquired by TechnologyAdvice in 2020. Datamation is published as an online magazine at Datamation.com.
History and profile
When Datamation was first launched in 1957, it was not clear there would be a significant market for a computer magazine given how few computers there were. The idea for the magazine came from Donald Prell who was Vice President of Application Engineering at a Los Angeles computer input-output company. In 1957, the only place his company could advertise their products was in either Scientific American or Business Week. Prell had discussed the idea with John Diebold who started "Automation Data Processing Newsletter", and that was the inspiration for the name DATAMATION. Thompson Publications of Chicago agreed to publish the magazine.
In 1995, after rival CMP Media Inc.'s 1994 launch of its TechWeb network of publications, Datamation worked in partnership with Bolt Beranek and Newman (BBN) and launched one of the first online publications, Datamation.com. In 1996, Datamation editors Bill Semich, Michael Lasell and April Blumenstiel, received the first-ever Jesse H. Neal Editorial Achievement Award for an online publication. The Neal Award is the highest award for business journalism in the U.S.
In 1998, when its publisher, Reed Business Information, terminated print publication of Datamation 41 years after its first issue went to press, the online version, Datamation.com, became one of the first online-only magazines. In 2001, Internet.com (WebMediaBrands) acquired the still-profitable Datamation.com online publication. In 2009, Internet.com (and Datamation.com) were acquired by Quinstreet, Inc.
Traditionally, an April issue of Datamation contained a number of spoof articles and humorous stories related to computers.
However humor was not limited to April. For example, in a spoof Datamation article (December 1973), R. Lawrence Clark suggested that the GOTO statement could be replaced by the COMEFROM statement, and provides some entertaining examples. This was actually implemented in the INTERCAL programming language, a language designed to make programs as obscure as possible.
Some of BOFH were reprinted in Datamation.
The humor section was resurrected in 1996 by editor in chief Bill Semich with a two-page spread titled "Over the Edge" with material contributed by Annals of Improbable Research editor Marc Abrahams and MISinformation editor Chris Miksanek. Semich also commissioned BOFH author Simon Travaglia to write humor columns for the magazine. Later that year, Miksanek became the sole humor contributor (though in 1998 "Over the Edge" was augmented with an online weblinks companion by Miksanek's alter-ego "The Duke of URL"). The column was dropped from the magazine in 2001 when it was acquired by Internet.com.
- N. R. Kleinfield (August 29, 1981). "Computing's Lusty Offspring". The New York Times.
Thus was Datamation born in October 1957. With a circulation of 145,000, Datamation now ranks as the oldest publication
- Roy A. Allan A History of the Personal Computer: The People and the Technology, 2001, ISBN 0-9689108-0-7. page 1/14 "A popular data processing magazine called Datamation started in October 1957 as Research and Engineering (The Magazine of Datamation)."
- Venerable IS Journal Shuts Down, Sharon Machlis // ComputerWorld, page 15, 19 January 1998
- Staff, eWeek. "eWEEK Moves to New Publisher, TechnologyAdvice.com". eweek.com. Retrieved 14 May 2021.
- Philip H. Dougherty (March 29, 1970). "Advertising". The New York Times.
- "Archived copy". Archived from the original on 2018-07-16. Retrieved 2004-05-16.CS1 maint: archived copy as title (link)