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"Do it yourself" ("DIY") is the method of building, modifying, or repairing things by oneself without the direct aid of experts or professionals. Academic research has described DIY as behaviors where "individuals use raw and semi-raw materials and parts to produce, transform, or reconstruct material possessions, including those drawn from the natural environment (e.g., landscaping)". DIY behavior can be triggered by various motivations previously categorized as marketplace motivations (economic benefits, lack of product availability, lack of product quality, need for customization), and identity enhancement (craftsmanship, empowerment, community seeking, uniqueness).
The term "do-it-yourself" has been associated with consumers since at least 1912 primarily in the domain of home improvement and maintenance activities. The phrase "do it yourself" had come into common usage (in standard English) by the 1950s, in reference to the emergence of a trend of people undertaking home improvement and various other small craft and construction projects as both a creative-recreational and cost-saving activity.
Subsequently, the term DIY has taken on a broader meaning that covers a wide range of skill sets. DIY has been described as a "self-made-culture"; one of designing, creating, customizing and repairing items or things without any special training. DIY has grown to become a social concept with people sharing ideas, designs, techniques, methods and finished projects with one another either online or in person.
DIY can be seen as a cultural reaction in modern technological society to increasing academic specialization and economic specialization which brings people into contact with only a tiny focus area within the larger context, positioning DIY as a venue for holistic engagement. DIY ethic is the ethic of self-sufficiency through completing tasks without the aid of a paid expert. The DIY ethic promotes the idea that anyone is capable of performing a variety of tasks rather than relying on paid specialists.
Italian archaeologists have unearthed the ruins of a 6th-century BC Greek structure in southern Italy. The ruins appeared to come with detailed assembly instructions and are being called an "ancient IKEA building". The structure was a temple-like building discovered at Torre Satriano, near the southern city of Potenza, in Basilicata. This region was recognized as a place where local people mingled with Greeks who had settled along the southern coast known as Magna Graecia and in Sicily from the 8th century BC onwards. Professor Christopher Smith, director of the British School at Rome, said that the discovery was, "the clearest example yet found of mason's marks of the time. It looks as if someone was instructing others how to mass-produce components and put them together in this way." Much like our modern instruction booklets, various sections of the luxury building were inscribed with coded symbols showing how the pieces slotted together. The characteristics of these inscriptions indicate they date back to around the 6th century BC, which tallies with the architectural evidence suggested by the decoration. The building was built by Greek artisans coming from the Spartan colony of Taranto in Apulia.
In North America, there was a DIY magazine publishing niche in the first half of the twentieth century. Magazines such as Popular Mechanics (founded in 1902) and Mechanix Illustrated (founded in 1928) offered a way for readers to keep current on useful practical skills, techniques, tools, and materials. As many readers lived in rural or semi-rural regions, initially much of the material related to their needs on the farm or in a small town.
By the 1950s, DIY became common usage with the emergence of people undertaking home improvement projects, construction projects and smaller crafts. Artists began to fight against mass production and mass culture by claiming to be self-made. However, DIY practices also responded to geopolitical tensions, such as in the form of home-made Cold War nuclear fallout shelters, and the dark aesthetics and nihilist discourse in punk fanzines in the 1970s and onwards in the shadow of rising unemployment and social tensions. In the 1960s and 1970s, books and TV shows about the DIY movement and techniques on building and home decoration began appearing. By the 1990s, the DIY movement felt the impact of the digital age with the rise of the internet. With computers and the internet becoming mainstream, increased accessibility to the internet has led more households undertaking DIY methods. Platforms, such as YouTube or Instagram, provide people the opportunity to share their creations and instruct others on how to replicate DIY techniques in their own home.
The DIY movement is a re-introduction (often to urban and suburban dwellers) of the old pattern of personal involvement and use of skills in the upkeep of a house or apartment, making clothes; maintenance of cars, computers, websites; or any material aspect of living. The philosopher Alan Watts (from the "Houseboat Summit" panel discussion in a 1967 edition of the San Francisco Oracle) reflected a growing sentiment:
Our educational system, in its entirety, does nothing to give us any kind of material competence. In other words, we don't learn how to cook, how to make clothes, how to build houses, how to make love, or to do any of the absolutely fundamental things of life. The whole education that we get for our children in school is entirely in terms of abstractions. It trains you to be an insurance salesman or a bureaucrat, or some kind of cerebral character.
In the 1970s, DIY spread through the North American population of college and recent-college-graduate age groups. In part, this movement involved the renovation of affordable, rundown older homes. But, it also related to various projects expressing the social and environmental vision of the 1960s and early 1970s. The young visionary Stewart Brand, working with friends and family, and initially using the most basic of typesetting and page-layout tools, published the first edition of The Whole Earth Catalog (subtitled Access to Tools) in late 1968.
The first Catalog, and its successors, used a broad definition of the term "tools." There were informational tools, such as books (often technical in nature), professional journals, courses and classes. There were specialized, designed items, such as carpenters' and masons' tools, garden tools, welding equipment, chainsaws, fiberglass materials and so on – even early personal computers. The designer, J. Baldwin acted as editor and writing many of the reviews. The Catalog's publication both emerged from and spurred the great wave of experimentalism, convention-breaking, and do-it-yourself attitude of the late 1960s. Often copied, the Catalog appealed to a wide cross-section of people in North America and had a broad influence.
DIY home improvement books burgeoned in the 1970s, first created as collections of magazine articles. An early, extensive line of DIY how-to books were created by Sunset Books, based upon previously published articles from their magazine, Sunset, based in California. Time-Life, Better Homes and Gardens, Balcony Garden Web and other publishers soon followed suit.
In the mid-1990s, DIY home-improvement content began to find its way onto the World Wide Web. HouseNet was the earliest bulletin-board style site where users could share information. HomeTips.com, established in early 1995, was among the first web-based sites to deliver free extensive DIY home-improvement content created by expert authors. Since the late 1990s, DIY has exploded on the Web through thousands of sites.
In the 1970s, when home video (VCRs) came along, DIY instructors quickly grasped its potential for demonstrating processes by audio-visual means. In 1979, the PBS television series This Old House, starring Bob Vila, premiered and spurred a DIY television revolution. The show was immensely popular, educating people on how to improve their living conditions (and the value of their house) without the expense of paying someone else to do (as much of) the work. In 1994, the HGTV Network cable television channel was launched in the United States and Canada, followed in 1999 by the DIY Network cable television channel. Both were launched to appeal to the growing percentage of North Americans interested in DIY topics, from home improvement to knitting. Such channels have multiple shows revealing how to stretch one's budget to achieve professional-looking results (Design Cents, Design on a Dime, etc.) while doing the work yourself. Toolbelt Diva specifically caters to female DIYers.
Beyond magazines and television, the scope of home improvement DIY continues to grow online where most mainstream media outlets now have extensive DIY-focused informational websites such as This Old House, Martha Stewart, Hometalk, and the DIY Network. These are often extensions of their magazine or television brand. The growth of independent online DIY resources is also spiking. The number of homeowners who blog about their experiences continues to grow, along with DIY websites from smaller organizations.
DIY is prevalent amongst the fashion community, with ideas being shared on social media such as YouTube about clothing, jewellery, makeup and hair styles. Techniques include distressing jeans, bleaching jeans, redesigning an old shirt, and studding denim.
The concept of DIY has also emerged within the art and design community. The terms, Hacktivist, Craftivist, or maker have been used to describe creatives working within a DIY framework (Busch). Otto von Busch describes Hacktivism' as "[including] the participant in the process of making, [to give] rise to new attitudes within the ‘maker’ or collaborator" (Busch 49) . Busch suggests that by engaging in participatory forms of fashion, consumers are able step away from the idea of "mass-homogenized 'Mc-Fashion'” (Lee 2003)", as fashion Hacktivism allows consumers to play a more active role in engaging with the clothes they wear (Busch 32).
DIY as a subculture was brought forward by the punk movement of the 1970s. Instead of traditional means of bands reaching their audiences through large music labels, bands began recording, manufacturing albums and merchandise, booking their own tours, and creating opportunities for smaller bands to get wider recognition and gain cult status through repetitive low-cost DIY touring. The burgeoning zine movement took up coverage of and promotion of the underground punk scenes, and significantly altered the way fans interacted with musicians. Zines quickly branched off from being hand-made music magazines to become more personal; they quickly became one of the youth culture's gateways to DIY culture. This led to tutorial zines showing others how to make their own shirts, posters, zines, books, food, etc.
The terms "DIY" and "do-it-yourself" are also used to describe:
- Self-publishing books, zines, and alternative comics
- Bands or solo artists releasing their music on self-funded record labels.
- Trading of mixtapes as part of cassette culture
- Homemade stuffs based on the principles of "Recycle, Reuse & Reduce" (the 3R's). A common term in many Environmental movements encouraging people to reuse old, used objects found in their homes and to recycle simple materials like paper.
- Crafts such as knitting, crochet, sewing, handmade jewelry, ceramics
- Designing business cards, invitations and so on
- Creating punk or indie musical merchandise through the use of recycling thrift store or discarded materials, usually decorated with art applied by silk screen.
- Independent game development and game modding
- Contemporary roller derby
- Skateparks built by skateboarders without paid professional assistance
- Building musical electronic circuits such as the Atari Punk Console and create circuit bending noise machines from old children toys.
- Modifying ("mod'ing") common products to allow extended or unintended uses, commonly referred to by the internet term, "life-hacking". Related to jury-rigging i.e. sloppy/ unlikely mods
- Hobby electronics or in amateur radio equipment producing.
- DIY science: using open-source hardware to make scientific equipment to conduct citizen science or simply low-cost traditional science
Much contemporary DIY music has its origins in the late 1970s punk rock subculture. It developed as a way to circumnavigate the corporate mainstream music industry. By controlling the entire production and distribution chain, DIY bands always can develop a closer relationship between artists and fans. The DIY ethic gives total control over the final product without need to compromise with record major labels.
According to the punk aesthetic, one can express oneself and produce moving and serious works with limited means. Arguably, the earliest example of this attitude[failed verification] was the punk music scene of the 1970s.
A form of independent filmmaking characterized by low budgets, skeleton crews, and simple props using whatever is available.
As a means of adaptation during the Cuban Special Period times of economic crisis, resolver ("to resolve") became an important part of Cuban culture. Resolver refers to a spirit of resourcefulness and do-it-yourself problem solving.
Jugaad is a colloquial Hindi, Bengali , Marathi, Punjabi, Sindhi and Urdu word, which refers to a non-conventional, frugal innovation, often termed a "hack". It could also refer to an innovative fix or a simple work-around, a solution that bends the rules, or a resource that can be used in such a way. It is also often used to signify creativity: to make existing things work, or to create new things with meager resources.
Rasquache is the English form of the Spanish term rascuache, originally with a negative connotation in Mexico it was recontextualized by the Mexican and Chicano arts movement to describe a specific artistic aesthetic, Rasquachismo, suited to overcoming material and professional limitations faced by artists in the movement.
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- Punk subculture
- Basement show
- Cassette culture
- Circuit bending
- D.I.Y. or Die: How to Survive as an Independent Artist
- Guerrilla gig
- Homebuilt aircraft
- Maker culture
- Remodernist Film
- Underground comix
- White box (computer hardware)
- Wolf & McQuitty (2011). Understanding the Do-It-Yourself Consumer: DIY Motivation and Outcomes. Academy of Marketing Science Review
- Wolf & McQuitty (2011)
- Gelber (1997). Do-It-Yourself: Construction, Repairing and Maintaining Domestic Masculinity. American Quarterly. doi:10.1353/aq.1997.0007
- McKellar, S.; Sparke, P. (eds.). Interior Design and Identity.
- Newsletter of the Hellenic Society of Archaeometry, N.110, May 2010, p.84
- Ancient Building Came With DIY Instructions, Discovery News, Mon Apr 26, 2010
- Ancient Building Comes with Assembly Instructions, (photos), Discovery News
- "A history of Do It Yourself (DIY): infographic". Stonetack. 7 February 2018. Retrieved 29 April 2020.
- Comm, Joel (19 May 2017). "Why the Huge Do-It-Yourself Market Is Just Getting Started". Inc.com. Retrieved 30 April 2020.
- Watts, Alan et al. "Houseboat Summit" in The San Francisco Oracle, issue #7. San Francisco.
- Wall Street Journal, September 2007
- von Busch, O. Fashion-able, Hacktivism and engaged Fashion Design, PhD Thesis, School of Design and Crafts (HDK), Gothenburg. 2008, https://gupea.ub.gu.se/bitstream/2077/17941/3/gupea_2077_17941_3.pdf.
- Triggs, Teal (March 2006). "Triggs, Teal (2006) Scissors and Glue: Punk Fanzines and the Creation of a DIY Aesthetic, in "Journal of Design History", vo. 19, n. 1, pp. 69-83". Journal of Design History. 19 (1): 69–83. doi:10.1093/jdh/epk006. S2CID 154677104.
Yet, it remains within the subculture of punk music where the homemade, A4, stapled and photocopied fanzines of the late 1970s fostered the "do-it-yourself" (DIY) production techniques of cut-n-paste letterforms, photocopied and collaged images, hand-scrawled and typewritten texts, to create a recognizable graphic design aesthetic.
- "DIY guide to screen printing t-shirts for cheap". Retrieved 24 September 2007.
Ever wonder where bands get their T-shirts made? Some of them probably go to the local screen printers and pay a bunch of money to have their shirts made up, then they have to turn around and sell them to you for a high price. Others go the smart route, and do it themselves. Here's a quick how-to on the cheap way to going about making T-shirts.
- Pearce, Joshua M. 2012. "Building Research Equipment with Free, Open-Source Hardware." Science 337 (6100): 1303–1304.open access
- Mumford, Gwilym. "Eagulls, Hookworms, Joanna Gruesome: how UK music scenes are going DIY". The Guardian. Retrieved 9 June 2015.
- Albini, Steve. "Steve Albini on the surprisingly sturdy state of the music industry – in full". The Guardian. Retrieved 9 June 2015.
- David Byrne, Jeremy Deller (2010) Audio Games, in Modern Painters, March 1, 2010. "I think I embrace a bit of the punk aesthetic that one can express oneself with two chords if that’s all you know, and likewise one can make a great film with limited means or skills or clothes or furniture. It’s just as moving and serious as works that employ great skill and craft sometimes. Granted, when you learn that third chord, or more, you don’t have to continue making 'simple' things, unless you want to. Sometimes that’s a problem."
- "Oxford Journal of Design History Webpage". Archived from the original on 30 June 2006. Retrieved 24 September 2007.
Yet, it remains within the subculture of punk music where the homemade, A4, stapled and photocopied fanzines of the late 1970s fostered the ‘do-it-yourself’ (DIY) production techniques of cut-n-paste letterforms, photocopied and collaged images, hand-scrawled and typewritten texts, to create a recognizable graphic design aesthetic.
- Bennet, Andy; Peterson, Richard A. (2004). "Music scenes: local, translocal and virtuas". pp. 116–117. ISBN 9780826514516.
- Jarrell, Joe (26 September 2004). "Putting Punk in Place--Among the Classics". San Francisco Chronicle. pp. PK–45.
- García Martínez, Antonio (July 26, 2017). "Inside Cuba's D.I.Y. Internet Revolution". Wired. ISSN 1059-1028.
- "जुगाड़" [creative improvisation]. aamboli.com (in Hindi).
- "A lesson in "rasquachismo" art: Chicano aesthetics & the "sensibilities of the barrio"". Smithsonian Insider. 31 January 2017. Retrieved 20 April 2018.
- Thomas Bey William Bailey, Unofficial Release: Self-Released And Handmade Audio In Post-Industrial Society, Belsona Books Ltd., 2012
- Brass, Elaine; Sophie Poklewski Koziell (1997). Denise Searle (ed.). Gathering Force: DIY Culture – Radical Action for Those Tired of Waiting. London: Big Issue. ISBN 1-899419-01-2.
- Kimmelman, Michael (14 April 2010). "D.I.Y. Culture". The New York Times Abroad. Retrieved 4 August 2011.
- McKay, George (1996). Senseless Acts of Beauty: Cultures of Resistance since the Sixties. London: Verso. ISBN 1-85984-028-0.
- George McKay, ed. (1998). DiY Culture: Party & Protest in Nineties Britain. New York: Verso. ISBN 1-85984-260-7.
- Graham St John (ed.). FreeNRG: Notes From the Edge of the Dancefloor. Altona: Commonground. ISBN 1-86335-084-5.
- Smith, G. and Gillett, A. G., (2015). "Creativities, innovation, and networks in garage punk rock: A case study of the Eruptörs". Artivate: A Journal of Entrepreneurship in the Arts, 9-24
- Wall, Derek (1999). Earth First and the Anti-Roads Movement: Radical Environmentalism and Comparative Social Movements. London: Routledge. ISBN 0-415-19064-9.