|Founded||Tel Aviv, Israel (1993)|
|Moshe Ben Shitrit (Founder and CEO)|
Asher Ben Shitrit(CEO Director)
|Products||Clothing, fashion accessories|
Number of employees
The chain has 35 stores, with locations in Israel and Bulgaria. It is owned by the Cassidi and Ben Shitrit families. In 2010, the chain expanded its activity in Eastern Europe with a third store in a new outlet mall in the Bulgarian capital of Sofia.