This article relies largely or entirely on a single source. (November 2020)
The behavioral assumption is one of the basics theories in classical finance. The assumption is that, under their resource constraints, human attempt to maximize their utilities, which means biggest profit and outcomes.
- Moffatt, Mike (December 28, 2018). "What Are the Underlying Behavioral Assumptions of Economics?". ThoughtCo. Retrieved 2019-07-20.