|Type||Limited liability company|
|Industry||Book packaging, Television studio|
|Predecessor||17th Street Productions|
|Leslie Morgenstein, CEO|
|Parent||Warner Bros. Television Studios|
Alloy Entertainment (formerly Daniel Weiss Associates and 17th Street Productions) is a book packaging and television production unit of Warner Bros. Television Studios. It produces books, television series, and feature films.
Alloy Entertainment produces approximately thirty new books a year, which are published globally in more than forty languages. More than eighty of Alloy Entertainment’s books have reached The New York Times Best Seller list, including most recently Everything, Everything and The Sun is Also a Star by Nicola Yoon, The Thousandth Floor by Katharine McGee, Max by Jennifer Li Shotz and 99 Days by Katie Cotugno. Past bestselling franchises The Sisterhood of the Traveling Pants, Gossip Girl, The Vampire Diaries, Pretty Little Liars, The Lying Game, The 100, The Clique, The Luxe, and The A-List have sold tens of millions of copies worldwide. Among the television series produced by the company are Privileged, The Vampire Diaries, Gossip Girl, Pretty Little Liars, The Originals, Legacies and The 100.
In January 2000, 17th Street Productions was sold to Alloy, Inc. (later Alloy Digital), and was renamed Alloy Entertainment. Led by Leslie Morgenstein, the division became a frequent partner with publishers and studios to produce film and television adaptations of young adult books.
On June 11, 2012, Alloy Digital's majority owner ZelnickMedia divested Alloy Entertainment and sold it to Warner Bros. Television, which Time Warner owned the company until AT&T's acquisition in 2018, after which it became WarnerMedia.
|Frenemies||2012||Daisy von Scherler Mayer||Disney Channel||With Coin Flip Productions|
|Gossip Girl: Chasing Dorota||2009||The CW|
|Haute & Bothered||2009–2010||YouTube|
|Private: The Casting Call||2009|
|Hollywood is Like High School with Money|
|Talent: The Casting Call||2011|
|First Day 2: First Dance|
|Dating Rules from My Future Self||2012||YouTube|
|Pretty Dirty Secrets||ABC Family|
|Life After First Failure||2017||CW Seed|
- Alloy Entertainment alloyentertainment.com
- Andriani, Lynn (2009-11-05). "Weiss to St. Martin's". Publishers Weekly. Retrieved 2018-11-21.
- Karpel, Ari (2011-08-25). "Leslie Morgenstein's Recipe for 'Lying Game,' 'Gossip Girl'". The New York Times. Retrieved 2018-11-21.
- "Hollywood Deadline" Warner Bros TV Group Acquires Alloy Entertainment deadline.com, Retrieved on June 12, 2012
- "Hollywood Reporter" Warner Bros. TV Group Acquires 'Gossip Girl' Producer Alloy Entertainment hollywoodreporter.com, Retrieved on June 12, 2012