|Broadcast area||Sub-Saharan Africa|
|Slogan||Entertainment loved by Africa|
|Language(s)||English, Swahili, Hausa, Yoruba, Igbo|
|Picture format||576i (SDTV, 16:9) - Terrestrial, 576i (SDTV, 16:9) - DStv, 1080i (HDTV, 16:9) - DStv|
|Sister channels||M-Net, Vuzu, Supersport, Channel O, Mzansi Magic, KykNET|
|Launched||14 July 2003|
|GOtv Africa||Channel depends on region|
|DStv||Channel 151 -159|
Africa Magic is a collection of Pay TV entertainment channels that focus on African programming, most popularly Nigerian series and movies. Africa Magic, which started off as single channel of the same name, is a brand owned by M-Net and now comprises seven channels.
Africa Magic was launched in July 2003 as a movie and general entertainment channel geared at showcasing nollywood talent and African culture and couture. At the time of its launch it received high popularity amongst DStv subscribers, especially in South Africa and Nigeria. Thus the launching of a sister channel, Africa Magic Plus, was made possible. The two channels went on another brand identity and over the next decade, the brand expanded to include seven more channels comprising movies, television shows and general entertainment. Africa Magic broadcasts in more than 50 African countries. The channels include Africa Magic Family, Africa Magic Showcase, Africa Magic Yoruba, Africa Magic Igbo, Africa Magic Hausa. Africa Magic Epic and Africa Magic Urban. Africa Magic is also responsible for the annual Africa Magic Viewers' Choice Awards (AMVCAs), the biggest celebration of film and television talent in Africa.
Africa Magic's original programmes
- Africa's Next Top Model
- Before 30
- 53 Extra
- Highlites with IK
- Big Brother Africa
- The Johnsons
- Hotel Majestic
- Jacob's Cross
- Do Good
- The Voice Nigeria
- My Flatmates
- Big Brother Naija
- The Eve
- Unmarried (Nigeria)
Africa Magic started out as a single Nollywood channel which gained popularity from Multichoice's biggest revenue generators, South Africa and Nigeria, the reason why Africa Magic plus was launched. These were later renamed along with the creation of new channels. In 2017, Its rerun channel, Africa Magic World was discontinued due to lack of viewership.
Africa Magic Showcase
Previously Africa Magic Plus then Africa Magic Entertainment. The premium tier channel showing first-run original series, reality shows and latest nollywood movie premiers.
Africa Magic Urban
|Slogan||Real life, Real stories|
Previously Africa Magic Movies 1. A contemporary lifestyle entertainment channel with predominantly movies and talk shows, as well as series from Mzansi Magic
Africa Magic Epic
|Slogan||Rooted in culture|
Previously Africa Magic Movies. A channel inspired by Africa's traditional roots with movies and series depicting cultural aspects.
Africa Magic Family
|Slogan||Come home to family|
|Former names||Africa Magic |
The parent Africa Magic channel serving family-oriented programs.
- Africa Magic Hausa – Movies and series broadcast in Hausa
- Africa Magic Yoruba –Movies and series broadcast in Yoruba
- Africa Magic Igbo – Movies and series broadcast in Igbo
These are channels affiliated to the Africa Magic and share most of the programs, which are independently sourced from their respective regions. Content from these channels are either displayed in their original soundtrack or dubbed in English.
- Maisha Magic – Formerly Africa Magic Swahili. A channel catering for the East African diaspora. Has three dedicated entertainment channels, Maisha Magic East, Maisha Magic Swahili and Maisha Magic Bongo
- Jango Magic – The West African-inspired channel serving Angola and Mozambique with a Kenyan version of The Voice
- Zambezi Magic – Channel catering for Southern African nations such as Zimbabwe and Botswana. It primarily carries original drama series and content from Mzansi Magic.
- Pearl Magic – Channel serving the Ugandan diaspora
- Mzansi Magic – Channel that broadcasts South African series. Many of their programs are shown on Africa Magic Showcase and Africa Magic Urban. Has sister channels Mzansi Wethu, Mzansi Bioskop and Mzansi Music
- Akwaaba Magic - channel serving Ghanaian audiences
- Abol TV - channel created for Amharic speaking audiences
- Africa Magic World – Channel derived from MagicWorld. Played mostly reruns.
- Africa Magic Go – Subscription-based Video-on-demand service available to users outside Africa
Africa Magic Viewers' Choice Awards
The Africa Magic Viewers' Choice Awards (AMVCA) is an annual accolade presented by Multichoice recognizing outstanding achievement in television and film. The inaugural Africa Magic Viewers’ Choice Awards ceremony was held in Lagos, Lagos State in Nigeria on 9 March 2013, and was broadcast live in more than 50 countries. Entries into the award ceremony are films and TV series that have been aired in the previous year.
In other uses
- Veteran OAP, Olisa Adibua refers to Omotola Jalade Ekeinde as "the real Africa Magic" during the annual AMVCA ceremony.
- "Africa Magic Launches Igbo Channel - Africa Magic". Africamagic.dstv.com. 2015-03-17. Retrieved 2016-07-21.
- Damilare Aiki (2012-04-16). "The Africa Magic Story: "A Dream & a Destination Shaped in Africa"". Bellanaija.com. Retrieved 2016-07-21.
- "The Africa Magic Viewers' Choice Awards 2015". Amvca2015-awards.dstv.com. Retrieved 2016-07-21.
- AFRICA MAGIC TAKES AWAY THE WORLD. M-Net and MultiChoice shut down the aimless Africa Magic World Channel on Dstv. TV with Thinus. Retrieved 20 December 2020.
- "The real Africa Magic: Actress, Omotola Jalade-Ekeinde looks incredible for ThisDay Style (PHOTOS)". YNaija.com. Retrieved 2016-07-21.
- "Sexy rules: And the viewers' choice award for the 'real Africa Magic' goes to... Omotola (PHOTOS, TWEETS)". YNaija.com. Retrieved 2016-07-21.