|Broadcast area||Metro Atlanta|
|Slogan||Atlanta's New Hits!|
|Frequency||99.7 MHz (HD Radio)|
|First air date||November 5, 1963|
|Format||Contemporary hit radio|
HD2: Alternative rock
HD3: Classic hip hop
|HAAT||340 meters (1,120 ft)|
|Call sign meaning||Chosen to match the "Q" branding|
|Former call signs||WLTA (1955–84)|
|Owner||Cumulus Media |
(Radio License Holding SRC LLC)
|Sister stations||WNNX, WKHX-FM, WWWQ-HD2, WWWQ-HD3|
Listen live (HD2)
Listen live (HD3)
WWWQ (99.7 FM) – branded as Q99-7 – is a commercial contemporary hit radio (CHR) radio station licensed to Atlanta, Georgia, serving the Atlanta metropolitan area. Owned by Cumulus Media, WWWQ serves as the Atlanta affiliate for The Daly Download with Carson Daly, and is the flagship station of The Bert Show. The WWWQ studios are located in the Atlanta suburb of Sandy Springs, while the station transmitter resides in Atlanta's Druid Hills neighborhood. Besides a standard analog transmission, WWWQ broadcasts over three HD Radio channels, and is available online. The WWWQ-HD2 digital subchannel airs a modern rock format, while the WWWQ-HD3 digital subchannel airs a classic hip-hop format; both simulcast over low-power FM translators.
The station first signed on the air as WLTA on November 5, 1963. It was owned by Atlanta FM Broadcasters and had an easy listening format, playing 15 minute sweeps of instrumental cover versions of popular songs, along with Hollywood and Broadway showtunes. In 1974, the station was acquired by the Susquehanna Broadcasting Company.
Oddly, one of its most popular music blocks in the late 1970s was Golden Sundays, created and hosted by Jim Rich. It was a rock & roll oldies specialty show, heard from 8 to 10 p.m., originating live from a restaurant in Sandy Springs. To appeal to younger listeners, WLTA began playing several soft vocals each hour. Around 1980, the playlist was approximately 50% vocals and 50% instrumentals; over time, the station gradually eliminated the instrumentals, switching to Soft Adult Contemporary. During the 1979-80 NHL season, WLTA served as the flagship station of the Atlanta Flames hockey team in their final season before being sold and moved to Calgary.
In 1983, after WSB-FM also changed to Soft AC, WLTA increased its tempo and opened up its announcers' personalities, and would change call letters to WRMM and rebrand as "Warm 100." By 1985, with digital-tuning radios taking over from analog dials, the station began calling itself "Warm 99," since modern radios would show the dial position as 99.7 MHz. That did not sit well with WSB-FM's parent company, Cox Radio, who would sue, claiming "copyright infringement." In a landmark case, Cox v. Susquehanna Broadcasting, the judge was handed a digital radio and asked to tune to 100.0 MHz. There was no signal, because it was between channels. To find the nearest station, he pressed the "scan" button, and it stopped on WKHX-FM at 101.5 MHz. Next, he entered 99.0 MHz, which again is between channels and so contained no signal. Scanning from there, the radio hit 99.7.
In his precedent-setting decision, the federal district judge stated that on a radio dial "a radio station's frequency is its address" and one cannot copyright an address. He ruled in favor of Warm 99. A short time later, WSB-FM became known as "B98.5." WRMM would adjust its call letters slightly around this time, switching to WARM-FM.
At 3 p.m. on March 5, 1986, Warm 99 went head-to-head with dominant local Top 40 station WZGC, becoming "Power 99.7." The new format launched with "The Power of Love" by Huey Lewis & the News. Z-93 eventually lost its lead, and shifted to a more rhythmic contemporary format as "Hot New Z-93" before flipping to classic rock in January 1989. WARM-FM changed its call letters to WAPW on February 10, 1988, and would rebrand as the more familiar "Power 99."
In the early 1990s, "Power 99" was considered one of the dominant Top 40 stations in the Southeast. However, the success of Nirvana at the end of 1991 and the subsequent rise of "alternative" music gave station management pause. In early September 1992, Susquehanna brought in Will Pendarvis to host an all-alternative program on weeknights called "Power 99 On the Edge". After receiving a solid amount of positive feedback, the station decided to make the full switch.
WNNX (99.7 FM)
On October 26, 1992, at Noon, "99X" made its debut with its first song, "Video Killed The Radio Star" by The Buggles. A month later, on November 27, 1992, the WAPW call letters were replaced with WNNX.
99X became one of the most influential alternative rock stations in the United States, and played a key role in breaking numerous acts during its early years. Music director Sean Demery's push behind The Cranberries' "Linger" in 1993 helped earn the band national attention in the U.S. On a trip to Australia in early 1995, program director Brian Phillips brought back a copy of fledgling band Silverchair's debut EP, which the station began to spin. The day after the release of the group's debut album Frogstomp, the band gave its first US performance at the Roxy in Atlanta as a "99X Freeloader Show."
WNNX's personalities during this era included Steve Barnes, Jimmy Baron, Leslie Fram and Fred "Toucher" Toettcher and Rich Shertenlieb; the latter two would later find success in Boston as hosts of Toucher and Rich on WBZ-FM; the station also hosted a weekly live performance named Live X.
On May 5, 2006, Cumulus Media acquired Susquehanna Radio and all of its stations, including WNNX and sister station Q100. Over the next 20 months, Cumulus continued to support WNNX's alternative rock format, despite a noticeable decline in the Arbitron ratings.
The current format for WWWQ originated in 2001 on 100.5 FM, when that frequency was reallocated to the Atlanta radio market from Anniston, Alabama. On January 11, 2008, Cumulus announced they would move the Top 40/CHR format of "Q100" from 100.5 to 99.7, and move "99X" to the HD2 sub-channel of 99.7 and 99x.com, on January 25th. The final song on "99X" at 99.7 was "Good Riddance (Time of Your Life)" by Green Day. The call signs between the two stations would swap on January 29th. (The current WNNX airs a mainstream rock format as "Rock 100.5".)
Under Cumulus ownership, WWWQ briefly moved to a Hot AC format in 2009, but by 2010, had returned to CHR.
On January 2, 2019, WWWQ rebranded as "Q99.7".
Weekday programming includes The Bert Show weekday mornings; WWWQ is the flagship station for the program, which is syndicated by Yea Media. WWWQ personalities Rachel Ryan and Adam Bomb host the midday and afternoon shifts, respectively. Weekend programming includes The Daly Download with Carson Daly.
WWWQ-HD2 airs an alternative rock format as "99X", utilizing the moniker of the long-time alternative station on 99.7 from 1992 to 2008. WWWQ-HD2 also simulcasts over Atlanta translator W255CJ (98.9 FM).
- http://hdradio.com/station_guides/widget.php?id=76 HD Radio Guide for Atlanta
- "REC Broadcast Query for WWWQ". recnet.com.
- Broadcasting Yearbook 1964 page B-40
- "CHR "Power 99" WAPW becomes Alternative "99X" WNNX - Format Change Archive". formatchange.com. 26 October 1992.
- "Q100 Atlanta To Move to 99.7, 99X To Go Online - RadioInsight". radioinsight.com. 25 January 2008.
- "99X Atlanta Signs-Off, Q100 Moves In - Format Change Archive". formatchange.com. 25 January 2008.
- Q100 Atlanta Rebrands as Q99.7 Radioinsight - January 2, 2019
- "Home". The Bert Show. Retrieved 2019-12-14.
- "REC Broadcast Query for W250BC". recnet.com.
- Official website
- FCC History Cards for WWWQ
- WWWQ in the FCC's FM station database
- WWWQ on Radio-Locator
- WWWQ in Nielsen Audio's FM station database
- FM translators