|City||Myrtle Beach, South Carolina|
|Broadcast area||Myrtle Beach, South Carolina|
|Slogan||#1 for New Music|
|First air date||January 11, 1965|
|Format||Top 40 (CHR)|
|Call sign meaning||W MYrtle Beach|
|Former call signs||WMYB-FM (1978–1979)|
|Owner||Dick Broadcasting |
(Dick Broadcasting Company, Inc. of Tennessee)
WMYB is a Top 40 (CHR) radio station licensed to Myrtle Beach, South Carolina. It serves the Florence and Myrtle Beach areas. The station is licensed by the Federal Communications Commission (FCC) to broadcast at 92.1 MHz with an effective radiated power (ERP) of 94 kW. The station goes by the name Energy 92.1 and its slogan is "#1 for New Music". Its studios are located in Myrtle Beach, and its transmitter is located in Murrells Inlet.
WMYB-FM signed on January 11, 1965, with 3,000 watts simulcasting sister station 1450/WMYB’s "Good Music" (American Songbook) format in mono. played Country music for a while. Later, the station switched to disco with the call letters WXTL. For nearly two decades the station was WJYR "Joy 92", playing beautiful music, which added more and more vocals during the 1990s. As of 1997, WJYR was the #3 station in the market. By 1999, WJYR had added Delilah. When NextMedia Group bought the station from Hirsh Broadcasting Group in 2000, WJYR was #1. However, the adult contemporary format and WMYB call letters of "Star 99.5" were moved to 92.1, which had a 50,000-watt signal at the time compared to 25,000 watts for 99.5.
NextMedia sold WMYB and its 32 other radio stations to Digity, LLC for $85 million, in a transaction that was consummated on February 10, 2014.
Effective February 25, 2016, Digity, LLC and its 124 radio stations were acquired by Alpha Media for $264 million.
After its Nielsen ratings fell from 3.6 to 2.4 in Spring 2016 due to competition from adult contemporary WYEZ, WMYB changed its name to "Christmas Star" and began stunting with Christmas music on September 12 before a switch to contemporary hit radio at 9 a.m. on September 15. "Energy" launched with Sia's "The Greatest".
A month and a half later, WMYB added Brooke & Jubal in morning drive.
In September 2017, Dick Broadcasting announced the purchase of Alpha Media stations in three markets — 18 stations and two translators in total, at a purchase price of $19.5 million. The acquisition of WMYB by Dick Broadcasting was consummated on December 20, 2017.
- David Wren and Toby Eddings, "WJYR Owner Buys 2 WKZQs," The Sun News, March 12, 1997.
- Toby Eddings, "Your turn: Readers offer their two cents," The Sun News, Mar. 28, 1999.
- Dawn Bryant, "NextMedia to Buy Seven MB Radio Stations," The Sun News, February 29, 2000.
- Kathleen Dayton, "Radio Stations Playing Musical Chairs," The Sun News, August 18, 2000.
- Venta, Lance (September 15, 2016). "Most Wonderful Time To Stunt In Myrtle Beach". radioinsight. Retrieved September 15, 2016.
- Kinseth, Amanda (September 13, 2016). "Local radio station has listeners saying 'Christmas music already!?'". WPDE. Retrieved September 14, 2016.
- WMYB Becomes Energy 92.1
- Palisin, Steve (November 4, 2016). "'Brooke & Jubal' spark weekday mornings for Energy 92.1". The Sun News.
- Venta, Lance (2017-09-05). "Dick Broadcasting Acquires Three Markets From Alpha Media". radioinsight. Retrieved 2017-09-06.
- Official website
- Query the FCC's FM station database for WMYB
- Radio-Locator information on WMYB
- Query Nielsen Audio's FM station database for WMYB