|Type of business||Joint venture|
Type of site
|Headquarters||New York, New York, United States|
Universal Music Group
Sony Music Entertainment
Warner Music Group
Independent Record Labels
EMI Group (majority)
Abu Dhabi Media (majority)
MGM Holdings (minority)
The Recording Academy (minority)
|Net income||US$760 million (2013)|
|Launched||June 16, 2009|
|Current status||Active on YouTube Only|
Vevo (// VEE-vo, an abbreviation for "Video evolution") is an American multinational video hosting service founded on June 16, 2009, as a joint venture among three major record companies: Universal Music Group (UMG), Sony Music Entertainment (SME) and EMI. In August 2016, Warner Music Group (WMG), the world's third-largest record company, agreed to license premium videos from its artists to Vevo.
Initially, the service hosted only music videos from Universal Music Group and Sony Music Entertainment, syndicated on YouTube and its app, and the advertising revenue was shared by Google and Vevo. EMI also licensed its library of videos to Vevo shortly before its launch and its acquisition by UMG in 2012. Originally, Warner Music Group was reported to be considering hosting its content on the service after it launched, but formed an alliance with rival MTV Networks (now ViacomCBS Domestic Media Networks). In August 2015, Vevo expressed renewed interest in licensing music from WMG and a deal with WMG was completed on August 2, 2016, making the entirety of the "big three" record companies' music available on Vevo.
On May 24, 2018, Vevo announced that it was shutting down its consumer website and removing its app from mobile phone platforms. However, Vevo is still available through various apps and devices including YouTube, DVRs, smart TVs, gaming consoles and streaming devices such as Roku.
The concept for Vevo was described as being a streaming service for music videos (similar to the Hulu streaming service for movies and TV shows after they air), with the goal being to attract more high-end advertisers. The site's other revenue sources include a merchandise store and referral links to purchase viewed songs on Amazon Music and iTunes. UMG acquired the domain name vevo.com on November 20, 2008. SME reached a deal to add its content to the site in June 2009. The site went live on December 8, 2009, and later that same month became the number one most visited music site in the United States, overtaking Myspace Music. Upon Vevo's launch, many YouTube videos added by Vevo over the course of the year had their views inflated. These views are believed to have been earned during the final weeks leading up to the December 8, 2009, launch. In early 2013, these views were subtracted from various Vevo channels, most notably Lady Gaga's Vevo channel. The affected videos include the "Just Dance" video, which lost more than half of its existing views. Other affected videos include "Heartless" and "Toxic", whose graphs showed similar traces of inflation.
In June 2012, Vevo launched its Certified awards, which honors artists with at least 100 million video views on Vevo and its partners (including YouTube) through special features on the Vevo website.
In April 2018, Vevo's YouTube channel was hacked by two hackers using the name of Prosox and Kuroi'SH and caused the renaming of many videos and the deletion of the most viewed YouTube video, "Despacito" by Luis Fonsi.
On May 24, 2018, Vevo announced that it was shutting down its consumer website and removing its app from mobile platforms, so that it could focus on YouTube syndication. However, Vevo is still available through various apps and devices including YouTube, DVRs, smart TVs, gaming consoles and streaming devices such as Roku.
On March 15, 2013, Vevo launched Vevo TV, an Internet television channel running 24 hours a day, featuring blocks of music videos and specials. The channel was only available to viewers in North America and Germany, with geographical IP address blocking being used to enforce the restriction. Vevo had planned launches in other countries. After revamping its website, Vevo TV later branched off into three separate networks: Hits, Flow (hip hop and R&B), and Nashville (country music). Vevo shut down the service during the first half of 2016 as part of a site wide redesign.
Vevo TV ran on an automated schedule, similar to video-exclusive networks run by Viacom Media Networks. Music videos would play twice within an hour and original programming, such as Top 10 Now and Vevo Lift, would air several times per day. After rebranding in 2016, Vevo TV was slowly phased out. Vevo's mobile app continued to run the channel until they were relaunched later that year.
Vevo was available in Australia, Brazil, Canada, France, Germany, Ireland, Italy, Mexico, the Netherlands, New Zealand, Poland, the Philippines, Spain, the United Kingdom and the United States.The website was scheduled to go worldwide in 2010, but as of March 23, 2018, it was still not available outside these countries. Vevo's official blog cited licensing issues for the delay in the worldwide rollout. Most of Vevo's videos on YouTube are viewable by users in other countries, while others will produce the message "The uploader has not made this video available in your country."
The Vevo service in the United Kingdom and Ireland was launched on April 26, 2011. On April 16, 2012, Vevo was launched in Australia and New Zealand by MCM Entertainment. On August 14, 2012, Brazil became the first Latin American country to have the service. It was expected to be launched in six more European and Latin American countries in 2012. Vevo launched in Spain, Italy, and France on November 15, 2012. Vevo launched in the Netherlands on April 3, 2013, and on May 17, 2013, also in Poland. In September 29, 2013, Vevo updated its iOS application that now includes launching in Germany. On April 30, 2014, Vevo was launched in Mexico.
In May 2018, Vevo announced that it would be discontinuing its consumer website and app on mobile platforms in order to focus on YouTube syndication. However, Vevo is still available through various apps and devices including YouTube, DVRs, smart TVs, gaming consoles and streaming devices such as Roku.
Versions of videos on Vevo with explicit content such as profanity may be edited, according to a company spokesperson, "to keep everything clean for broadcast, 'the MTV version.'" This allows Vevo to make their network more friendly to advertising partners such as McDonald's. Vevo has stated that it does not have specific policies or a list of words that are forbidden. Some explicit videos are provided with intact versions in addition to the edited version. There is no formal rating system in place, aside from classifying videos as explicit or non-explicit, but discussions are taking place to create a rating system that allows both users and advertisers to choose the level of profanity they are willing to accept.
24-Hour Vevo Record
|24-Hour Vevo Record|
|Awarded for||Most views within 24 hours of release on Vevo|
|First awarded||January 21, 2012|
The 24-Hour Vevo Record, commonly referred to as the Vevo Record, is the record for the most views a music video associated with Vevo has received within 24 hours of its release. The video that currently holds this record is Taylor Swift's "Me!" with 65.2 million views.
In 2012, Nicki Minaj's "Stupid Hoe" became one of the first Vevo music videos to receive a significant amount of media attention upon its release day, during which it accumulated around 4.8 million views. The record has consistently been kept track of by Vevo ever since. Total views of a video are counted from across all of Vevo's platforms, including YouTube, Yahoo! and other syndication partners.
On April 14, 2013, Psy's "Gentleman" unofficially broke the record by reaching 38.4 million views in its first 24 hours. However, this record was not acknowledged by Vevo because it was not associated with them until four days after its release to YouTube. Both the YouTube and Vevo records were eventually eclipsed by Taylor Swift's "Look What You Made Me Do" on August 28, 2017, which gained 43.2 million views in 24 hours.
Swift then took the award again on April 27, 2019 when her video for "Me!" garnered 65.2 million views in 24 hours.
List of videos which held the record for most views in their first 24 hours online
|Video name||Artist(s)||Views (millions)||Days held||Date achieved||Ref(s)|
|"Me!"||Taylor Swift featuring Brendon Urie||65.3||741||April 26, 2019|||
|"Thank U, Next"||Ariana Grande||55.4||147||November 30, 2018|||
|"Look What You Made Me Do"||Taylor Swift||43.2||461||August 27, 2017|||
|"Hello"||Adele||27.7||674||October 23, 2015|||
|"Bad Blood"||Taylor Swift featuring Kendrick Lamar||20.1||158||May 17, 2015|||
|"Anaconda"||Nicki Minaj||19.7||271||August 19, 2014|||
|"Wrecking Ball"||Miley Cyrus||19.3||344||September 9, 2013|||
|"Best Song Ever"||One Direction||12.3||48||July 23, 2013|||
|"We Can't Stop"||Miley Cyrus||10.7||82||June 19, 2013|||
|"Beauty and a Beat"||Justin Bieber featuring Nicki Minaj||10.6||250||October 12, 2012|||
|"Live While We're Young"||One Direction||8.3||22||September 20, 2012|||
|"Boyfriend"||Justin Bieber||8.0||140||May 3, 2012|||
|"Where Have You Been"||Rihanna||4.9||3||April 30, 2012|||
|"Stupid Hoe"||Nicki Minaj||4.9||74||January 20, 2012|||
|As of February 2021|
Vevo Certified Award
|Vevo Certified Award|
|Awarded for||Videos with over 100 million views on Vevo and its partners|
|First awarded||June 12, 2012|
Vevo Certified Award honors artists with over 100 million views on Vevo and its partners (including YouTube) through special features on the Vevo website. It was launched in June 2012. The first ever artist to reach 100,000,000 views was Avril Lavigne through her "Girlfriend" music video, though the video was not on Vevo at the time. Shakira holds the record for the most Vevo certified videos with 38 videos at 100 million views.
Artists with the most Vevo Certified videos
List of artists who have at least 20 Vevo Certified music videos
|As of May 12, 2020|
- Music on demand
- Digital media certification
- List of most-viewed YouTube videos
- List of most-viewed online videos in the first 24 hours
- Ha, Anthony (December 15, 2017). "Erik Huggers is stepping down as CEO of Vevo". Retrieved December 16, 2017.
- Smith, Ethan (July 6, 2012). "Vevo Seeks New Financing". Wall Street Journal. Retrieved January 3, 2013.
- Spruch, Kirsten (March 27, 2018). "There Goes Vevo's Identity: YouTube Merges Vevo Subscribers Into Official Artist Channels". Baeble Music. Archived from the original on December 17, 2018. Retrieved December 16, 2018.
- "Queen Rania calls on music world to support 1GOAL education campaign". December 10, 2008. Archived from the original on January 6, 2010. Retrieved September 3, 2015.
- Catherine Shu (July 2, 2013). "YouTube Confirms Renewed VEVO Deal, Takes Stake In Company". TechCrunch. AOL. Retrieved September 15, 2013.
- "Vevo and Warner Music Group Announce Partnership". Warner Music Group. August 2, 2016. Retrieved January 4, 2017.
- Carr, Austin (October 27, 2010). "Vevo CEO on MTV, Jersey Shore, Google TV, Music Videos". Fast Company.com. Retrieved January 4, 2017.
- "Universal's £1.2bn EMI takeover approved – with conditions". The Guardian. Retrieved September 21, 2012.
- Eliot Van Buskirk (December 7, 2009). "EMI Licenses Content to Vevo in 11th-Hour Deal". Wired. Condé Nast. Retrieved September 16, 2013.
- Sandoval, Greg (October 21, 2009). "Vevo negotiating with EMI and Warner Music". CNET. Retrieved July 27, 2010.
- MTV Overtakes Vevo as Top Online Music Destination - Wall Street Journal, September 8, 2010
- Flanagan, Andrew (August 13, 2015). "Vevo, Revivified, Looking to Strike a Deal with Warner Music Group", Billboard. Retrieved September 13, 2015.
- "Vevo and Warner Music Group Announce Partnership". Vevo Digital. August 2, 2016. Retrieved January 4, 2017.
- "Vevo to Shutter Its Apps and Website in Coming Weeks". Billboard. Retrieved May 29, 2018.
- "Where to Watch Vevo Music Videos". VEVO. Retrieved April 5, 2021.
- Sandoval, Greg (March 4, 2009). "Universal, YouTube near deal on music video site". CNET News. CBS Interactive. Retrieved April 9, 2009.
- Rosoff, Matt. "Vevo CEO confirms it's all about business". CNET. Retrieved December 17, 2009.
- Release Notes: Facebook Like Button, Vevo Store and more Archived September 12, 2010, at the Wayback Machine - Vevo.com, 8.4.10
- Notes from the Factory Floor Archived January 15, 2011, at the Wayback Machine - Vevo.com, 5.20.10
- Sandoval, Greg (June 4, 2009). "Sony joins YouTube and Universal on Vevo video site". CNET. Retrieved January 12, 2010.
- Vevo Launches as #1 Music Network in the US Archived April 20, 2010, at the Wayback Machine Vevo.com, January 13, 2010
- YouTube Helps Vevo Overtake MySpace Music In The U.S. - Techcrunch, January 13, 2010
- Fruzsina Eordogh (January 28, 2013). "Did YouTube Buy Fake VEVO Video Views?". readwrite.
- Peoples, Glenn (June 6, 2012). "Vevo Launches Certified Award for Videos with 100 Million Views". Billboard. Retrieved November 22, 2013.
- Chmielewski, Dawn C. (December 15, 2017). "Vevo Music Service Shuffles CEOs". Deadline. Retrieved March 26, 2018.
- Roettgers, Janko (December 15, 2017). "Vevo CEO Erik Huggers Is Stepping Down". Variety. Retrieved March 26, 2018.
- "Vevo's channel was hacked, not YouTube — there's a difference". Polygon. Retrieved April 24, 2018.
- "Beyond on-demand: Vevo launches Vevo TV, an MTV-inspired linear music video channel". The Next Web. Retrieved March 12, 2013.
- Betters, Elyse (November 3, 2013). "Vevo's been rebuilt: Major redesign launched for web and mobile web". Pocket-Lint. Retrieved April 25, 2015.
- "Vevo Gets a Redesign, Ditches Flash Video & Vevo TV". Billboard. Retrieved July 11, 2016.
- Reisinger, Don. (October 1, 2013) Vevo lands in Germany | Tech Culture - CNET News. News.cnet.com. Retrieved on November 24, 2013.
- "OPM Videos on VEVO (VevoPhilippines)". Facebook. MCA Music (Universal Music Philippines).
- Andrews, Robert (December 9, 2009). "Vevo Not Global Until 2010, Strains On First Day". paidContent:UK. Archived from the original on April 6, 2010. Retrieved March 19, 2010.
- "YouTube Globalization Continues with Four New Languages (Exclusive)". Wired. August 25, 2010. Retrieved January 4, 2017.
- "Vevo Coming To More Countries As Soon As Possible". January 8, 2010. Archived from the original on March 15, 2010. Retrieved May 28, 2010.
- Salmon, Chris (April 27, 2011). "Click to download: YouTube and Vevo battle it out". The Guardian. Retrieved April 27, 2011.
- Jackson, Sally (April 16, 2012). "Aussie version of Vevo starts today". The Australian. Retrieved April 16, 2012.
- "Vevo launches in Spain, Italy, and France". Official Vevo Facebook Page. November 15, 2012. Retrieved November 15, 2012.
- "Vevo launches in The Netherlands". Official Vevo Facebook Page. April 3, 2013. Retrieved April 3, 2013.
- "Vevo launches in Poland". Official Vevo Facebook Page. May 17, 2013. Retrieved May 17, 2013.
- "Conectando al iTunes Store".
- "Vevo Launches in Mexico". Billboard. April 30, 2014. Retrieved May 1, 2014.
- "Vevo Apps". Retrieved September 27, 2015.
- "Vevo will shutter apps, in order to focus on YouTube". TechCrunch. Retrieved May 25, 2018.
- Learmonth, Michael (January 22, 2010). "Google Supports Censorship On Vevo So It Can Sell More Ads". Business Insider. Retrieved January 30, 2012.
- "Vevo on Twitter". Twitter. Retrieved December 2, 2018.
- "On Breaking The 24 Hour Views Record". Vevo.
- "PSY secures new YouTube world record with "Gentleman"". Guinness World Records.
- "PSY's 'Gentleman' Gains 70 Million YouTube Views in 3 Days, Breaks Single-Day Record". Billboard.
- Spangler, Todd (December 1, 2018). "Ariana Grande's 'Thank U, Next' Video Breaks YouTube Record for Most Views in 24 Hours".
- "Taylor Swift's 'ME!' Music Video has already broken a very important record on YouTube". Forbes.
- "Ariana Grande's 'Thank U, Next' Video Breaks YouTube Record for Most Views in 24 Hours". Billboard.
- "Taylor Swift has the most watched videos in first 24 hours more than any artist". Billboard.
- "Adele's 'Hello' Has Biggest YouTube Debut of Any Video This Year". Billboard.
- "Taylor Swift's 'Bad Blood' Video Breaks Vevo Record". Billboard.
- "Nicki Minaj's 'Anaconda' Video Breaks Vevo Record". Billboard.
- "Miley Cyrus Reveals 'Bangerz' Tracklist as 'Wrecking Ball' Breaks VEVO Record". Billboard.
- Party%5d%5d "VEVO:'One Direction's record-breaking 'Best Song Ever' video actually had 12.3 million hits'" Check
- "Miley Cyrus' 'We Can't Stop' Video Breaks VEVO Record". Billboard.
- "One Direction Battles Justin Bieber for Vevo Record". Billboard.
- Corner, Lewis (May 4, 2012). "Rihanna breaks Nicki Minaj's Vevo record with 'Where Have You Been'". Digital Spy. Hachette Filipacchi Médias. Retrieved April 5, 2012.
- "Nicki Minaj 'Stupid Hoe' Video Breaks VEVO Record In 24 Hours". 95-106 Capital FM. January 25, 2012.
- "Shakira's Videos - You Tube".
- "Taylor Swift Videos - YouTube". Retrieved February 23, 2017.
- "Beyoncé Videos - YouTube". Retrieved July 8, 2017.
- "Eminem Videos - YouTube". Retrieved November 20, 2018.
- "Justin Bieber Videos - YouTube". Retrieved July 8, 2017.
- "Rihanna Videos - YouTube". Retrieved November 20, 2018.
- "Ariana Grande Videos - YouTube". Retrieved November 19, 2020.
- "Chris Brown Videos - YouTube". Retrieved November 19, 2020.
- "Maluma Videos - YouTube". Retrieved February 23, 2017.
- "J Balvin Videos - YouTube". Retrieved August 13, 2017.
- "Maroon 5 Videos - YouTube". Retrieved May 28, 2019.
- "Enrique Iglesias Videos - YouTube". Retrieved November 19, 2020.
- "Selena Gomez Videos - YouTube". Retrieved November 19, 2020.
- "Nicki Minaj Videos - YouTube". Retrieved July 8, 2017.
- "Lady Gaga Videos - YouTube". Retrieved November 20, 2018.
- "Britney Spears Videos - YouTube". Retrieved July 8, 2017.
- "Katy Perry Videos - YouTube". Retrieved November 20, 2018.
- "Jennifer Lopez Videos - YouTube". Retrieved September 2, 2017.
- "Michael Jackson Videos - YouTube". Retrieved December 20, 2019.
- "Calvin Harris Videos - YouTube". Retrieved February 23, 2017.
- "Romeo Santos Videos - YouTube". Retrieved July 8, 2017.
- "The Weeknd Videos - YouTube". Retrieved November 20, 2018.