|30 November 1965|
Unsafe at Any Speed: The Designed-In Dangers of the American Automobile is a landmark nonfiction book by consumer advocate Ralph Nader, first published in 1965. Its central theme charged car manufacturers of resistance to the introduction of safety features (such as seat belts), and their general reluctance to spend money on improving safety. This pioneering work contains substantial references and material from industry insiders. It was a best seller in non-fiction in 1966.
Unsafe at Any Speed is primarily known for its critique of the Chevrolet Corvair, although only one of the book's eight chapters covers the Corvair. It also deals with the use of tires and tire pressure being based on comfort rather than on safety, and the automobile industry disregarding technically-based criticism. A 1972 N.H.T.S.A. report disputed his allegations about abnormal handling in sharp turns and suggested the Corvair's rollover rate was comparable to similar cars. 
Organization and content
Each of the book's chapters covers a different aspect of automotive safety:
"The Sporty Corvair"
The subject for which the book is probably most widely known, the rear-engined Chevrolet Corvair, is covered in Chapter 1—"The Sporty Corvair-The One-Car Accident". This relates to the first models (1960–1964) that had a swing-axle suspension design which was prone to "tuck under" in certain circumstances. To make up for the cost-cutting lack of a front stabilizer bar (anti-roll bar), Corvairs required tire pressures which were outside of the tire manufacturers' recommended tolerances. The Corvair relied on an unusually high front to rear pressure differential (15psi front, 26psi rear, when cold; 18 psi and 30psi hot), and if one inflated the tires equally, as was standard practice for all other cars at the time, the result was a dangerous oversteer. Despite proper tire pressures being more critical than for contemporaneous designs, Chevrolet salespeople and Corvair owners were not properly advised of the requirement and risk. According to the standards of the Tire and Rim Association, these recommended pressures caused the front tires to be overloaded, when there were two or more passengers in the car.
An unadvertised at-cost option (#696) included upgraded springs and dampers, front anti-roll bars and rear-axle-rebound straps to prevent tuck-under. Aftermarket kits were also available, such as the EMPI Camber Compensator, for the knowledgeable owner. The suspension was modified for 1964 models, with inclusion of a standard front anti-roll bar and a transverse-mounted rear spring. In 1965, the totally redesigned four-link, fully independent rear suspension maintained a constant camber angle at the wheels. A redesign for the 1965 model eliminated the tuck-under crash tendency. George Caramagna, a mechanic working on the suspension system, suggested installing the anti-sway bar, but was overruled by management.
A 1972 safety commission report conducted by Texas A&M University concluded that the 1960–1963 Corvair possessed no greater potential for loss of control than its contemporary competitors in extreme situations. The U.S. Department of Transportation (DOT) issued a press release in 1972 describing the findings of NHTSA testing from the previous year. NHTSA had conducted a series of comparative tests in 1971 studying the handling of the 1963 Corvair and four contemporary cars—a Ford Falcon, Plymouth Valiant, Volkswagen Beetle, and Renault Dauphine—along with a second-generation Corvair (with its completely redesigned, independent rear suspension). The 143-page report reviewed NHTSA's extreme-condition handling tests, national crash-involvement data for the cars in the test as well as General Motors' internal documentation regarding the Corvair's handling. NHTSA went on to contract an independent advisory panel of engineers to review the tests. This review panel concluded that "the 1960–63 Corvair compares favorably with contemporary vehicles used in the tests [...] the handling and stability performance of the 1960–63 Corvair does not result in an abnormal potential for loss of control or rollover, and it is at least as good as the performance of some contemporary vehicles both foreign and domestic."
Chapter 2 levels criticism on auto design elements such as instrument panels and dashboards that were often brightly finished with chrome and glossy enamels which could reflect sunlight or the headlights of oncoming motor vehicles into the driver's eyes. This problem, according to Nader, was well known to persons in the industry, but little was done to correct it.
Nader also offered advice about the gear shift quadrants on earlier cars fitted with automatic transmissions. Several examples are given of people being run over, or runaway-cars because drivers were not familiar with the shift pattern, causing them to shift into reverse when intending to shift to park. Nader made an appeal to the auto industry to standardize gearshift patterns as a safety issue.
Early automatic transmissions, including GM's Hydra-Matic, Packard's Ultramatic, and Borg Warner's automatic used by a number of independent manufacturers (Rambler, Studebaker) used a pattern of "P N D L R", which put Reverse at the bottom of the quadrant, next to Low which was contrary to the pattern used by other manufacturers. Drivers used to moving the shift lever all the way down for "low gear" would accidentally select "R" and would unexpectedly move the car backwards. In addition, other manufacturers, such as Chrysler, used a push-button selector to choose gear ranges. Ford was the first to use the "P R N D L" pattern, which separated Reverse from forward ranges by Neutral. Eventually this pattern became the standard for all automatic-shift cars.
Chevrolet's Powerglide, as used on the Corvair, used a "R N D L" pattern, which separated the Reverse from the Drive gears by neutral in the ideal way, but which had no "P" selection, only providing a parking brake.
Chapter 2 also exposes problems in workmanship and the failure of companies to honor warranties.
"The second collision"
Chapter 3 documents the history of crash science focusing on the effect on the human body (the second collision) as it collides with the interior of the car as the car hits another object (the first collision). Nader says that much knowledge was available to designers by the early 1960s but it was largely ignored within the American automotive industry. There are in-depth discussions about the steering assembly, instrument panel, windshield, passenger restraint, and the passenger compartment (which included everything from door strength to roll-over bars). Due to this, the "Nader bolt" was installed to reinforce the door and suicide doors were discontinued because of a lack of door strength.
"The power to pollute"
Chapter 5 is about Detroit automotive engineers' general unwillingness to focus on road-safety improvements for fear of alienating the buyer or making cars too expensive. Nader counters by pointing out that, at the time, annual (and unnecessary) styling changes added, on average, about $700 to the consumer cost of a new car (equivalent to $5,700 in 2019). This compared to an average expenditure in safety by the automotive companies of about twenty-three cents per car (equivalent to $1.87 in 2019).:p187
Chapter 6 explores the excessive ornamentation that appeared on cars, particularly in the late 1950s, and the dominance of car design over good engineering. Of the 1950s designs, Nader notes "bumpers shaped like sled-runners and sloping grille work above the bumpers, which give the effect of 'leaning into the wind', increase ... the car's potential for exerting down-and-under pressures on the pedestrian.":p227 See current practice at Pedestrian safety through vehicle design.
"The traffic safety establishment"
Subtitled "Damn the driver and spare the car," Chapter 7 discusses the way the blame for vehicular crashes and harm was placed on the driver. The book says that the road safety mantra called the "Three E's" ("Engineering, Enforcement and Education") was created by the industry in the 1920s to distract attention from the real problems of vehicle safety, such as the fact that some were sold with tires that could not bear the weight of a fully loaded vehicle. To the industry, he said "Enforcement" and "Education" meant the driver, while "Engineering" was all about the road. As late as 1965, he noted that 320 million federal dollars were allocated to highway beautification, while just $500,000 was dedicated to highway safety.:p294
"The coming struggle for safety"
Chapter 8, the concluding chapter, suggests that the automotive industry should be forced by government to pay greater attention to safety in the face of mounting evidence about preventable death and injury.
Unsafe at Any Speed was a bestseller in nonfiction from April through July 1966. It also prompted the passage of seat-belt laws in 49 states (all but New Hampshire) and a number of other road-safety initiatives.
U.S Senate hearings prompted by the book led to the creation of the United States Department of Transportation and the predecessor agencies of the National Highway Traffic Safety Administration in 1966.
The book has continuing relevance: it addressed what Nader perceived as the political lobbying of the car industry to oppose new safety features, which was later seen in the 1990s with mandatory airbags in the United States, and industry efforts by the European Automobile Manufacturers Association (ACEA) to delay the introduction of crash tests in the European Union.
In response to Nader's criticisms, GM attempted to sabotage Nader's reputation. It "(1) conducted a series of interviews with acquaintances of the plaintiff, 'questioning them about, and casting aspersions upon [his] political, social, racial and religious views; his integrity; his sexual proclivities and inclinations; and his personal habits'; (2) kept him under surveillance in public places for an unreasonable length of time; (3) caused him to be accosted by girls for the purpose of entrapping him into illicit relationships; (4) made threatening, harassing and obnoxious telephone calls to him; (5) tapped his telephone and eavesdropped, by means of mechanical and electronic equipment, on his private conversations with others; and (6) conducted a 'continuing' and harassing investigation of him."
On March 22, 1966, GM President James Roche was forced to appear before a United States Senate subcommittee and apologized to Nader for the company's campaign of harassment and intimidation. Nader sued GM in November 1966 for invasion of privacy. He won the case on appeal in January 1970 and was awarded $425,000, which he used to establish the Center for Auto Safety, a non-profit advocacy group. He went on to lobby for consumer rights, helping drive the creation of the U.S. Environmental Protection Agency and the passage of the Clean Air Act, among others.
Criticisms of the book
The U.S. Department of Transportation issued a press release dated August 12, 1972, setting out the findings of 1971 NHTSA testing—after the Corvair had been out of production for more than three years. The National Highway Traffic Safety Administration (NHTSA) had conducted a series of comparative tests in 1971 studying the handling of the 1963 Corvair and four contemporary cars, a Ford Falcon, Plymouth Valiant, Volkswagen Beetle, Renault Dauphine—along with a second generation Corvair with revised suspension design. The subsequent 143-page report (PB 211-015, available from NTIS) reviewed a series of actual handling tests designed to evaluate the handling and stability under extreme conditions; a review of national accident data compiled by insurance companies and traffic authorities for the cars in the test—and a review of related General Motors/Chevrolet internal letters, memos, tests, reports, etc. regarding the Corvair's handling. NHTSA went on to contract a three-person advisory panel of independent professional engineers to review the scope and competency of their tests. This review panel then issued its own 24-page report (PB 211-014, available from NTIS), which concluded that "the 1960–63 Corvair compares favorably with contemporary vehicles used in the tests...the handling and stability performance of the 1960–63 Corvair does not result in an abnormal potential for loss of control or rollover, and it is at least as good as the performance of some contemporary vehicles both foreign and domestic."
Economist Thomas Sowell contended that Nader was dismissive of the trade-off between safety and affordability. According to Sowell, Nader also did not mention that motor vehicle death rates per 100 million passenger miles fell over the years from 17.9 in 1925 to 5.5 in 1965.
Journalist David E. Davis, in a 2009 article in Automobile Magazine, criticized Nader for purportedly focusing on the Corvair while ignoring other contemporary vehicles with swing-axle rear suspensions, including cars from Porsche, Mercedes-Benz and Volkswagen, notwithstanding the fact that Nader's Center for Auto Safety had published a book critical of the Beetle, Small - On Safety: The designed-in dangers of the Volkswagen.
In 2005, the book received an honorable mention by conservative publication Human Events for its "Most Harmful Books of the 19th and 20th Centuries", meaning two or more out of fifteen conservative thinkers voted for it. Other award winners included authors Betty Friedan and John Maynard Keynes.
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- Glass, Andrew. "Federal study refutes Nader's Corvair charges, July 20, 1972". POLITICO.
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- Fisse, Brent; Braithwaite, John (1983). The Impact of Publicity on Corporate Offenders. State University of New York Press. p. 30. ISBN 978-0-87395-732-8.
- National Highway Traffic Safety Administration (July 1972). "PB 211-015: Evaluation of the 1960–1963 Corvair Handling and Stability". National Technical Information Service. Cite journal requires
- Unsafe at Any Speed Grossman Publishers, New York (1965)
- Hawes Publishing historical listings of New York Times bestseller lists
- Wyden, Peter (1987). The Unknown Iacocca. William Morrow and Company. ISBN 068806616X.
Nader, another poor boy, rose to national hero status on the critic's side of America's car wars.
- G.M. & Ralph Nader Jack Doyle, PopHistoryDig.com, March 31, 2013 retrieved Feb 11, 2018
- Milton Bertin-Jones. "An Integrated, Market-based approach to vehicle safety in road transport". SAE Technical Paper Nº 2003-01-0104. Cite journal requires
- Nader v. General Motors Corp. Court of Appeals of New York, 1970
- An Unreasonable Man, 2006 documentary film
- Wright, Parick J. (1979). On a Clear Day You Can See General Motors. Grosse Point, MI: Wright Enterprises. pp. 6, 51, 64.
- "PB 211-015: Evaluation of the 1960–1963 Corvair Handling and Stability". National Technical Information Service. July 1972. Cite journal requires
- Thomas Sowell: Vision of the Anointed. Basic Books, 1995, pp 70 et seq.
- David E. Davis, Jr. "American Driver: The Late Ralph Nader". Automobile Magazine, April 2009.
- "Ten Most Harmful Books of the 19th and 20th Centuries". Human Events. Retrieved 21 December 2012.
- Unsafe at Any Speed The Designed-In Dangers of The American Automobile (1965) Grossman Publishers, New York LCCN 65--16856
- Interview With Dr. Jorg Beckmann of the ETSC. "Safety experts and the motor car lobby meet head on in Brussels." TEC, Traffic Engineering and Control, Vol 44 N°7 July/August 2003 Hemming Group ISSN 0041-0683