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TV Now (stylised as TV NOW) is an Irish magazine containing a television guide, interviews with television stars and other television-related items. It is part of the VIP publishing franchise of Michael O'Doherty. TV Now was launched in 2000  as the last of O'Doherty's co-ordinated business ventures in Ireland with his former business partner John Ryan; it succeeded Magill in 1997 and VIP in 1999 and preceded later titles such as the teenage-oriented Kiss (2002), the glossy monthly targeted at women in the age group of eighteen to thirty-four Stellar and the failed New York Dog venture in New York City. TV Now competes with Ireland's most popular television magazine, the RTÉ Guide (also the most popular magazine in the country overall) and, more recently, with the Irish version of the United Kingdom's most popular television magazine What's On TV (also the most popular magazine in its own country).
The magazine gives its name to the Walkers Sensations TV Now Awards which are held annually at the Mansion House in Dublin. The event is generally regarded as a prestigious occasion both nationally in Ireland and internationally, with cast members of popular British soaps such as Coronation Street, Emmerdale, EastEnders and Hollyoaks flying to Ireland to be present and to collect their awards. Irish television icons also feature; for example, in 2007 the event was attended by Kathryn Thomas, Lucy Kennedy and Caroline Morahan, all presenters of successful television shows on channels run by Raidió Teilifís Éireann (RTÉ).
- "Ireland's 'Kiss' takes on 'Bliss'". Sunday Tribune. 27 October 2002. Retrieved 12 January 2009.[permanent dead link]
- "O'Doherty to launch new Irish fashion magazine". Sunday Tribune. 17 August 2008. Archived from the original on 1 April 2011. Retrieved 12 January 2009.
- "British TV magazine to take on RTE Guide on its home patch". Irish Independent. 23 January 2007. Retrieved 12 January 2009.
- "People: TV Now is the hour for Brian". Irish Independent. 19 April 2007. Retrieved 12 January 2009.