SumOfUs is a global advocacy organization and online community that campaigns to hold large corporations accountable on issues such as climate change, workers’ rights, discrimination, human rights, animal rights, corruption, and corporate power grab. It is a non-profit organization operating in English, French, and German.
Founder and executive directors
Australian-American activist Taren Stinebrickner-Kauffman is the founder of SumOfUs and was its executive director from 2011 to 2016. In November 2016, Hannah Lownsbrough became the new executive director of SumOfUs.
SumOfUs was launched in 2011 with campaigns targeting Google’s links to the US Chamber of Commerce,[dead link] a campaign to thank Starbucks for supporting same-sex marriage in the United States, and calling on Apple to force its suppliers to treat their workers more ethically.
In February 2014, SumOfUs demanded in a petition that "the cereal maker [Kellogg’s] get tough with Wilmar or end its supply and distribution joint venture with the company". Kellogg's subsequently committed to buy only sustainably sourced palm oil.
In 2015, SumOfUs helped to push airline companies such as Delta to stop shipping hunting trophies, lobbied Canadian officials to charge Nestle responsible water rates for drawing water from public lands, and helped get Standard Chartered Bank to cancel its financing of Adani's giant Australian coal mine.
SumOfUs uses digital technology to organize and communicate globally, connecting consumers, workers and investors from around the world.
One of SumOfUs’ primary functions is to amplify other corporate accountability organizations' campaigns by launching rapid-response campaigns.
The online campaigning NGO operates using lean start-up methodology, by adapting the “minimum viable product” model to the online campaigning field. SumOfUs mirrors corporations’ global perspective and power base – and transcends national boundaries to take advantage of transnational companies’ vulnerabilities.
SumOfUs is a registered 501(c)(4) social welfare nonprofit. Around 85% of SumOfUs funds come from small donations from its members. SumOfUs publishes the source of revenues every year on its web site. According to the Form 990 SumOfUs filed for 2016, $631,515 was contributed by a single anonymous person. According to the Form 990 SumOfUs filed for 2015, $595,000 was contributed by two anonymous donors.
- "After pressure from global corporate watchdog SumOfUs, Wilmar adopts industry-leading anti-deforestation policies". Voqal.org. 2014-02-28. Retrieved 2016-03-03.
- "Google needs to quit the US Chamber of Commerce". Googlequitthechamber.org. Retrieved 2016-03-03.
- SumOfUs. "Thank Starbucks for standing up for gay rights". SumOfUs. Archived from the original on 2012-03-22. Retrieved 2016-03-03. Cite uses deprecated parameter
- SumOfUs (2012-04-28). "April 2012 Campaigns Update". SumOfUs. Archived from the original on 2012-05-07. Retrieved 2016-03-03. Cite uses deprecated parameter
- King, Alex (2014-08-27). "Sum of Us - Five Million Strong". Huckmagazine.com. Retrieved 2016-03-03.
- "5M SumOfUs". Fivemillion.sumofus.org. Retrieved 2016-03-03.
- The Daily Mail (27 December 2013). "Zara and Gap finally ban angora as shoppers threaten to boycott shops over the horrific plight of rabbits plucked alive for their fur".
- Bloomberg (February 14, 2014). "Kellogg to Stop Buying Deforested Palm Oil Amid Pressure". Retrieved 18 February 2017.
- The New York Times (August 3, 2015). "After Killing of Cecil the Lion, Delta Joins Airline Ban on Game Trophies". Retrieved 21 March 2016.
- The Province (November 16, 2015). "B.C. government criticized for water-rates 'flip-flop'". Archived from the original on November 17, 2015. Cite uses deprecated parameter
- Mashable (November 29, 2015). "How online activist groups are raising millions to keep corporations in line".
- Tsukayama, Hayley (January 8, 2014). "SumOfUs: Online petition site passes 2.5 million members". The Washington Post. Retrieved 18 February 2017.
- Liacas, Tom. "How online activist groups are raising millions to keep corporations in line". Mashable. Retrieved 2019-07-05.
- SumOfUs (2015-10-07). "Frequently Asked Questions". SumOfUs. Archived from the original on 2015-01-20. Retrieved 2016-03-03. Cite uses deprecated parameter
- SumOfUs (2017-10-31). "Funding" (PDF). SumOfUs. Retrieved 2017-10-31.
- SumOfUs (2016-11-03). "Funding" (PDF). SumOfUs. Retrieved 2016-11-03.