Digitization: Difference between revisions

The shift to digitization in the contemporary media world has created implications for traditional mass media products. However, these "limitations are still very unclear".<ref name="McQuail-p28">McQuail, Denis (2000). ''McQuail's Mass Communication Theory''. 4th ed. Thousand Oaks, Calif.: Sage. p. 28.</ref> TheWith more technology advances, the more converged the realm of mass media will become with less need for traditional communication technologies. For example, the Internet has transformed many communication norms, creating more efficiency not only for individuals but also for businesses. However, [[Denis McQuail|McQuail]] suggests traditional media have also benefited greatly from new media, allowing more effective and efficient resources available.<ref name="McQuail-p28">McQuail, Denis (2000). ''McQuail's Mass Communication Theory''. 4th ed. Thousand Oaks, Calif.: Sage. p. 28.</ref>