Screaming Yellow Zonkers was a popcorn snack food, produced and marketed by Lincoln Snacks in the USA from 1968-2007, with subsequent limited editions. Zonkers were noted for the bold graphics and funny text of their packaging.
When Lincoln executives invited major ad agencies in Chicago to pitch ideas for a name and marketing concept, a small agency, Hurvis, Binzer & Churchill won the account, naming the product "Screaming Yellow Zonkers" and presenting it in a black box with bold graphics, detailed illustrations and funny text.
The copy content was provided by Allan Katz and Howie Kraków who wrote the copy for the first several boxes and crafted the TV and radio campaigns. The graphics were designed by Rollin Binzer, co-owner and creative director of HBC.
Text might describe how to wash or mate Zonkers". The bottom of the box might explain how to determine if it were indeed the bottom: “Open the top, and turn the box upside down. If the Zonkers fall out, this is the bottom. If they fall up, this is the top. If nothing happens, this box is empty.” Other text might suggest that 8 oz. (226g) = 1/4,409 of a metric ton.
Text, graphics and illustrations varied over a series of 'editions,' and noted illustrators were invited to design the packaging, within the established framework. Airbrush artist Charlie White illustrated the front of the Circus box[clarification needed] along with Seymour Chwast’s work. White also illustrated a giant Zonkers circus poster, with text by Katz, The poster was offered on the circus box for $2.95 including shipping and handling. The circus box was subsequently displayed in the Louvre in Paris.
- Piersol, Richard (5 September 2007). "ConAgra buys Lincoln Snacks, Screaming Yellow legacy". Lincoln Journal Star. Retrieved 8 June 2015.
- "The Return of Screaming Yellow Zonkers". retroist.com. May 8, 2012.