Indian cinema has an annual output of 1,986 feature films in 2017. Bollywood is its largest film producer, with 364 Hindi films produced in 2017. Bollywood represents 43 percent of Indian net box-office revenue; Tamil and Telugu cinema represent 36 percent, and the remaining regional cinema constituted 21 percent in 2014. Bollywood is one of the largest centres of film production in the world. In 2001 ticket sales, Indian cinema (including Bollywood) reportedly sold an estimated 3.6 billion tickets worldwide, compared to Hollywood's 2.6 billion tickets sold. Bollywood films tend to use vernacular Hindustani, mutually intelligible by people who self-identify as speaking either Hindi or Urdu, and modern Bollywood movies increasingly incorporate elements of Hinglish.
The most popular commercial genre in Bollywood since the 1970s has been the masala film, which freely mixes different genres including action, comedy, romance, drama and melodrama along with musical numbers. Masala films generally fall under the musical film genre, of which Indian cinema has been the largest producer since the 1960s when it exceeded the American film industry's total musical output after musical films declined in the West; the first Indian musical talkie was Alam Ara (1931), several years after the first Hollywood musical talkie The Jazz Singer (1927). Alongside commercial masala films, a distinctive genre of art films known as parallel cinema has also existed, presenting realistic content and avoidance of musical numbers. In more recent years, the distinction between commercial masala and parallel cinema has been gradually blurring, with an increasing number of mainstream films adopting the conventions which were once strictly associated with parallel cinema.
Aashiqui 2 is a 2013 Bollywood romanticmusical drama film directed by Mohit Suri. Starring Aditya Roy Kapoor(pictured) and Shraddha Kapoor in the lead roles, it was produced by Bhushan Kumar and Mukesh Bhatt under the T-Series and Vishesh Films banners. Set in the early 2010s, Aashiqui 2 is a love story centering around the turbulent relationship between musicians Rahul and Arohi, a relationship which is affected by Rahul's issues with alcohol abuse and temperament. The film is the sequel to the 1990 musical blockbusterAashiqui, and initially caused concern in the Indian media that the film could live up to the high standards and success of the original. Production of Aashiqui 2 began in 2011, with the principal photography taking place in Cape Town, Goa and Mumbai on a budget of ₹90 million (US$1.3 million). The film which premiered on 26 April 2013 received a positive to mixed critical reception and became a major commercial success at the box-office despite featuring newcomers, earning ₹1 billion (US$14 million) worldwide within the first four weeks. It was declared as a blockbuster by Box Office India after its three-week box office run. The soundtrack to the film became very popular after its release; the songs "Tum Hi Ho" and "Sun Raha Hai" topped the charts across various platforms in India.