Atlanta was founded as a transportation hub at the intersection of two railroad lines in 1837. After being mostly burned to the ground during the American Civil War, the city rose from its ashes to become a national center of commerce and the unofficial capital of the "New South". During the 1960s, Atlanta became a major organizing center of the civil rights movement, with Dr. Martin Luther King, Jr., Ralph David Abernathy, and many other locals playing major roles in the movement's leadership. In the decades following, the city earned a reputation as "too busy to hate" for the relatively progressive views of its citizens and leaders compared to other cities in the "Deep South". During the modern era, Atlanta has attained international prominence as a major air transportation hub, with Hartsfield���Jackson Atlanta International Airport being the world's busiest airport by passenger traffic since 1998.
Atlanta is rated a "beta(+)" world city that exerts a moderate impact on global commerce, finance, research, technology, education, media, art, and entertainment. It ranks 18th among world cities and 7th in the nation with a gross domestic product of $320 billion. Atlanta's economy is considered diverse, with dominant sectors that include logistics, professional and business services, media operations, and information technology. Atlanta has topographic features that include rolling hills and dense tree coverage, earning it the nickname of "the city in a forest." Revitalization of Atlanta's neighborhoods, initially spurred by the 1996 Olympics in Atlanta, has intensified in the 21st century, altering the city's demographics, politics, and culture.
Coca-Cola is a carbonatedsoft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company in the United States since March 27, 1944). Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century. The company produces concentrate, which is then sold to licensed Coca-Cola bottlers throughout the world. The bottlers, who hold territorially exclusive contracts with the company, produce finished product in cans and bottles from the concentrate in combination with filtered water and sweeteners. The bottlers then sell, distribute and merchandise Coca-Cola to retail stores and vending machines. Such bottlers include Coca-Cola Enterprises, which is the largest single Coca-Cola bottler in North America and western Europe. The Coca-Cola Company also sells concentrate for soda fountains to major restaurants and food service distributors. The Coca-Cola Company has, on occasion, introduced other cola drinks under the Coke brand name. The most common of these is Diet Coke, with others including Caffeine-Free Coca-Cola, Diet Coke Caffeine-Free, Coca-Cola Cherry, Coca-Cola Zero, Coca-Cola Vanilla, and special versions with lemon, lime or coffee. Based on Interbrand's best global brand 2011, Coca-Cola was the world's most valuable brand.