Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976 to develop and sell Wozniak's Apple I personal computer. It was incorporated as Apple Computer, Inc. in January 1977, and sales of its computers, including the Apple II, saw significant momentum and revenue growth for the company. Within a few years, Jobs and Wozniak had hired a staff of computer designers and had a production line. Apple went public in 1980 to instant financial success. Over the next few years, Apple shipped new computers featuring innovative graphical user interfaces, and Apple's marketing commercials for its products received widespread critical acclaim. However, the high price tag of its products and limited software titles caused problems, as did power struggles between executives at the company. Jobs resigned from Apple and created his own company, NeXT.
As the market for personal computers increased, Apple's computers saw diminishing sales due to lower-priced products from competitors, in particular those offered with the Microsoft Windows operating system. More executive job shuffles happened at Apple until then-CEO Gil Amelio in 1997 decided to buy NeXT to bring Jobs back. Jobs regained position as CEO, and began a process to rebuild Apple's status, which included opening Apple's own retail stores in 2001, making numerous acquisitions of software companies to create a portfolio of software titles, and changing some of the hardware used in its computers. It again saw success and returned to profitability. In January 2007, Jobs announced that Apple Computer, Inc. would be renamed Apple Inc. to reflect its shifted focus toward consumer electronics. He also announced the iPhone, which saw critical acclaim and significant financial success. In August 2011, Jobs resigned as CEO due to health complications, and Tim Cook became the new CEO. Two months later, Jobs died, marking the end of an era for the company.
Apple's worldwide annual revenue totaled $229billion for the 2017 fiscal year. The company enjoys a high level of brand loyalty and has been repeatedly ranked as the world's most valuable brand. However, it receives significant criticism regarding the labor practices of its contractors, its environmental and business practices, including anti-competitive behavior, as well as the origins of source materials.
The Macintosh Classic is a personal computer that was manufactured by Apple Computer from October 15, 1990 to September 14, 1992. It was the first Apple Macintosh sold under US$1,000. Production of the Classic was prompted by the success of the Macintosh Plus and the SE. The Classic was very similar to its predecessors: due to limited technological advances, it used the same 9-inch (23 cm) monochromeCRT display, 512×342 pixel resolution, and its performance was hampered by the same 4 megabyte (MB) memory limit of the older Macintosh computers. Nevertheless, the Classic featured several improvements over the Macintosh Plus, which it replaced as Apple's low-end Mac computer. It was up to 25 percent faster than the Plus and included an Apple SuperDrive 3.5" floppy disk drive as standard. The Classic was an adaptation of Jerry Manock and Terry Oyama's Macintosh 128K industrial design, as was the earlier Macintosh SE. Apple released two versions that ranged in price from $1,000 to $1,500. Reviewers' reactions were mixed; most focused on the slow processor performance and lack of expansion slots. The consensus was that the Classic was only useful for word processing, spreadsheets and databases.
The stores sell Apple Macintoshpersonal computers and software, iPods, iPads, iPhones, third-party accessories, and other consumer electronics such as the Apple TV. Many stores feature a theatre for presentations and workshops, the Studio for training with Apple products, and all stores offer a Genius Bar for technical support and repairs, as well as free workshops available to the public. The Apple Retail Store design has resulted from the contributions of firms such as Bohlin Cywinski Jackson, Eckersley O’Callaghan, Eight Inc., Gensler, and ISP Design, Inc. to name a few, together with the Apple in-house design team.
Scott Forstall was the top senior vice president of iOS Software at Apple Inc. Forstall became responsible for Mac OS X releases after Avadis Tevanian stepped down as the company's Chief Software Technology Officer and before being named Senior Vice President of iPhone Software. He has spoken publicly at Apple's Worldwide Developers Conferences, including talks about Mac OS X v10.5 in 2006 and iPhone software development in 2008, later after the release of the iPhone 2.0 and 3G Versions and January 27, 2010 at Apple's 2010 iPad keynote. Forstall is also credited for developing the iPad.
Anyone privy to the release of the iPhone is going to hold on to their current device as long as they possibly can, all but Scotch taping their devices together so that they can crawl over the finish line and into the loving arms of a shiny new iPhone. (Oh, you know the box is gonna be sexy.)