|Venue||Anaheim Convention Center|
|Most recent||January 19, 2020|
|Organized by||NAMM (National Association of Music Merchants)|
It is held every January in Anaheim, California, US at the Anaheim Convention Center, and is one of the two largest music product trade shows in the world. Its European counterpart is the Musikmesse in Frankfurt. The event attracts numerous famous musicians, many of whom are endorsed by exhibitors and come to promote their own signature models and equipment.
NAMM is a trade-only business show catering to domestic and international dealers and distributors. The product exhibits are an integral part of the show, allowing the dealers and distributors to see what's new, negotiate deals and plan their purchasing for the next 6 to 12 months. Exhibitors are allotted a specific number of badges based on the size of their booth. Retail Members are allowed a certain number of badges based on their full-time employees.
Founded in 1901, NAMM stands for the National Association of Music Merchants, although, since its inception, NAMM has evolved from a national retail association into an international association whose members now include commercial companies, distributors, affiliates and manufacturers.
Besides 2021, there was no show in 1918 & 1942–45.
The 2021 NAMM Show
As was announced on August 10th, 2020, due to the COVID-19 pandemic, the in-person 2021 NAMM Show will not be held as planned on January 21-24, 2021 in Anaheim, CA. Rather, NAMM will be hosting Believe in Music Week starting January 18, 2021 which will feature "a mix of comprehensive programming and professional education at BelieveinMusic.tv, as well as an interactive marketplace to connect buyers and sellers – all designed to elevate the innovation and inspiration found across the industry while offering support for those most deeply affected by COVID. While not The NAMM Show or a virtual tradeshow, the initiative will meet the immediate business needs of NAMM member companies through thought-leader led education for all segments of the industry, networking and AI matchmaking, and business-to-business-focused opportunities to reaffirm and grow business connections, launch new products, share brand initiatives and engage with customers in real-time."
The association's other show, Summer NAMM, takes place in the Summer in Nashville, Tennessee, at the newly constructed Music City Center. Summer NAMM is approximately one quarter the size of the NAMM Show in January and focuses more on industry meetings and professional development rather than products.
She Rocks Awards at the NAMM Show
She Rocks Awards was created by the Women's International Music Network to pay tribute to women working the music industry. It was founded in 2012 by Laura B. Whitmore. The awards are a gala celebration and are held during the NAMM Show. It is currently held at the House of Blues, Anaheim with attendance nearing 800 and selling out many years. Honorees include major musicians to behind-the-scenes professionals. The Awards are known for celebrating women's achievements throughout the music industry.
Lifetime Achievement Award: Janis Joplin (new award in 2019)
- Terri Nunn (Icon award)
- Macy Gray
- Lisa Loeb
- Nita Strauss
- Erika Ender
- Dana DuFine, AEG Facilities (Powerhouse award)
- Dale Krevens, Tech 21 (Mad Skills award)
- Lynette Sage, Reverb (Innovator award)
- Samantha Pink, JAM Industries USA (Excellence Award)
- Terri Winston, Women’s Audio Mission
- Melissa Ethridge
- Kate Pierson & Cindy Wilson (B-52s)
- Karla Redding-Andrews, The Otis Redding Foundation
- Exene Cervenka, vocalist for X (punk band)
- Amberly Crouse-Knox, BMG Production Music
- The members of the band Fanny (Jean Millington Adamian, June Millington, Brie Darling, Patti Quatro, Alice de Buhr)
- Candace Stewart, EastWest Studios
- Dawn Birr, Sennheiser Business Solutions
- Fabi Reyna, She Shreds Media
- Vanessa Mering, HARMAN Professional
- Kristy Porter, Guitar Center
- Monique Boyer, M.A.C. Cosmetics
- Rebecca Eaddy, Roland Corporation U.S.
- Lita Ford
- Beverly Fowler, PRS Guitars
- Lisa Foxx, iHeartRadio network
- Charyn Harris, A Place Called Home
- Karrie Keyes, SoundGirls, sound engineer for Pearl Jam
- Tracy Leenman, Musical Innovations
- Dani Markman, Disney Music Group
- Shirley Manson
- Esperanza Spalding
- Leanne Summers, LAWIM (Los Angeles Women in Music)
- Chaka Khan
- Jennifer Batten
- Amy Heidemann, Karmin
- Leslie Ann Jones, Skywalker Sound
- Mindy Abovitz, Tom Tom Magazine
- Mona Tavakoli & Becky Gebhardt, Rock Camp For Girls L.A. and Raining Jane
- Chalise Zolezzi, Taylor Guitars
- Cathy Carter Duncan, Seymour Duncan
- Crystal Morris, Gator Cases
- Pamela Cole & Leigh Maples, Fanny’s House of Music
- Mary Luehrsen, NAMM
- Sujata Murthy, Universal Music Enterprises
- The Bangles
- Colbie Caillat
- Mindi Abair
- Amani Duncan, Martin Guitar
- Craigie Zildjian, Zildjian
- Paula Salvatore, Capitol Records
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- "The Bangles Song Premiere: Hear 'The Real World' From Their New Compilation". Billboard. Retrieved 2019-02-25.
- "The NAMM Show: 7 Must-See Events From Moby to Skynyrd to Peavey's 50th Bash". Billboard. Retrieved 2019-02-25.
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