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A motto is a phrase meant to formally describe the general motivation or intention of a social group or organization.
It can also refer to:
- Epigraph (literature), a sentence, phrase, or word, prefixed to an essay, chapter, or the like, suggestive of its subject matter
- Aphorism, a short, suggestive expression of a guiding principle
- In music, a head-motif
- A short quotation, joke, or an anecdotal message printed on a piece of paper inside a Christmas cracker