From top to bottom: Ye Olde Stocks and the Redesdale Town Hall on the High Street; Bourton-on-the-Hill; Batsford Arboretum; Batsford Manor and Park.
|Population||3,493 (2011 Census)|
|OS grid reference|
|Sovereign state||United Kingdom|
The town stands at the crossroads of the Fosse Way Roman road (now the A429) and the A44. It is served by Moreton-in-Marsh railway station on the Cotswold Line. It is relatively flat and low-lying compared with the surrounding Cotswold Hills. The River Evenlode rises near Batsford, runs around the edge of Moreton and meanders towards Oxford, where it flows into the Thames just east of Eynsham.
Just over 1.5 miles (2.4 km) east of Moreton, the Four shire stone marked the boundary of the historic counties of Gloucestershire, Warwickshire, Worcestershire and Oxfordshire, until the re-organisation of the county boundaries in 1931. Since then it marks the meeting place of Gloucestershire, Warwickshire and Oxfordshire.
Moreton is derived from Old English which means "Farmstead on the Moor" and "in Marsh" is from henne and mersh meaning a marsh used by birds such as moorhens. An alternative suggestion is that 'Marsh' is a corruption of 'March', early English for boundary.
A settlement was built during the British Iron Age just northwest of the town centre near the cricket ground. Archaeological research has found Roman pottery and coins at the site showing it remained occupied after the Roman invasion of Britain. During this period, the Fosse Way, one of the best preserved Roman routes in Britain, was constructed. It was initially constructed by the Roman army but was subsequently maintained by the local Civitas. The course can be traced through the county by the modern roads that tend to follow its course, although there are deviations such as south of the town where it crosses the hill into Stow-on-the-Wold.
Moreton, is first mentioned as a Saxon settlement, around 577 AD. Following the Norman conquest of Britain, the township was part of the monastic property held by Westminster Abbey in London. Abbott Richard of Barking, began developing Moreton as a medieval market town between 1222 and 1246. The new town was built on common land bordering the Fosse Way to the northwest of the original Saxon settlement. An area that is still referred to as the "Old Town". To accommodate medieval markets, the new town has a long, wide High Street.
The Church of England parish church of Saint David began as a chapel of ease for Blockley, to which the residents of Moreton had to transport their dead for burial. The early history of the church in Moreton is not clear, but there is evidence that a primitive Celtic place of worship preceded the church on the present site, which had seven springs. The church at Moreton came under the jurisdiction of the Batsford Estate, when that estate was given to the Bishops of Worcester in the 12th century. Latterly, the church in Moreton was a chapel-at-ease for Batsford, which was technically the parish church. The appointment of the vicar for Batsford with Moreton alternates between the Bishop of Gloucester and the Lord of the Manor at Batsford, currently Lord Dulverton, who, until the Second World War, exercised his right to collect a shilling (5 pence) a year for every shop window facing Moreton High Street. There is a tradition that the church was rebuilt and reconsecrated in the middle of the 16th century. The nave was enlarged in 1790, with a £1,000 gift from Samuel Wilson Warneford, most of the church was rebuilt in 1858 and the tower was replaced in 1860. The chancel and south aisle were enlarged in 1892 and the east end of the south aisle has been used as a chapel since 1927.
A nonconformist congregation started meeting in Moreton in 1796, was constituted as a Congregational church in 1801 and had a chapel built in 1817. In 1860–61 the Congregationalists replaced the chapel with a new one on the same site in a mixed neo-Grecian and Romanesque style. The congregation voted against the merger with the Presbyterians and remains a Congregational Chapel. The Roman Catholics, without their own church in Moreton, held a mass there on Sunday mornings for several years.
The Stratford and Moreton Tramway was built between 1821 and 1826, linking Moreton with the Stratford-on-Avon Canal at Stratford. It was horse-drawn until 1859, when the section between Moreton and Shipston-on-Stour was converted to a branch line railway operated with steam locomotives. The Oxford, Worcester and Wolverhampton Railway, built between 1845 and 1851, passes through Moreton. The railway station was opened in 1853. The Great Western Railway (GWR) took over the OW&W Railway in 1862 and the Shipston-on-Stour branch in 1868. The GWR withdrew passenger trains from the branch in 1929 and British Railways withdrew freight traffic and the last train, Driver Ted Hardiman, Fireman Hughes and Guard Perry ran on 2 May 1960.
The OW&W Railway is now part of the Cotswold line. The line between Oxford (Wolverton Junction) and Worcester (Norton Junction) was singled, except for the distance between Shipton-under-Wychwood to Moreton-in-Marsh, in the 1970s, but subsequently the double track has been replaced, except between Evesham and Worcester (Norton Junction) in 2011. Traffic to and from Long Marston uses the west end of the line and freight services are planned to re-use this route. In 2019 the platforms were lengthened after the removal of all sidings from the station area.
In 1940, a large area of level land east of the town was developed as RAF Moreton-in-Marsh and used as a training airfield, largely by Wellington bombers. 38 men flying to or from RAF Moreton-in-Marsh lost their lives during the Second World War. The former airfield is now the Fire Service College where senior fire officers from brigades all over the UK undergo operational, management and leadership training. The same complex is also now the headquarters of the Institution of Fire Engineers, the professional body for fire fighters, officers and civilians with an interest in fire engineering.
Moreton-in-Marsh and Batsford War Memorial is in the High Street and commemorates the dead of the First and Second World Wars, together with one serviceman killed subsequently, and Diana Hope Rowden, a spy executed in 1944 who has served previously at RAF Moreton-in-Marsh. Despite the number of serving men in the Glorious Glosters all the men of the town returned safely from Korea.
The last time Moreton was badly flooded was in 2007. The floods, which blocked the High Street, were fairly regular from the 1940s to the 1960s, until works were carried out on the ditches around the town, and the camber on the A44 descending to Moreton from Bourton on the Hill. These works appear to have resolved most of the problems.
There was a Roman fort near Dorn (1 mile NW of Moreton) and the site of the annual Moreton and District Agricultural Show, held on the first Saturday in September, is actually on part of the site of the fort. The railway line to Worcester runs alongside the show ground, and at Dorn reaches the highest point between Oxford and Worcester. This is also the Thames/Severn watershed.
Moreton was once the headquarters of the railway spot-hire company Cotswold Rail.
Each September the town hosts the UK's largest one-day agricultural show. Held on part of the Batsford Estate, the show has been running since 1949.
Rail services to/from Moreton-in-Marsh station are provided by Great Western Railway. The fastest direct trains from London Paddington station take around 90 minutes. Since the opening of Worcestershire Parkway railway station in 2020 the fastest journey times from Birmingham have been cut to around 75 minutes.
The town is represented on Cotswold District Council by councillors from two wards: Moreton East and Moreton West. Since May 2019 Rachel Coxcoon, the Cabinet member for Planning Policy, Climate change and Energy, of the Liberal Democrats represents Moreton East; Clive Webster, who also sits on the Parish Council, represents Moreton West.
Moreton has many buildings in characteristic Cotswold stone. There are two supermarkets (Aldi and the Co-Operative), two general stores (Spar and Tesco Express), and a number of antique shops, bars, cafes, hotels, inns and restaurants located down the High Street and Stow Road. A Caravan Club site is a short walk east on the Broadway Road (A44), past the Wellington Aviation Museum, a museum of the history of the Vickers Wellington bomber. Other local attractions include Batsford Arboretum near Batsford village and the onion-domed Sezincote house and gardens.
The White Hart Royal, originally a seventeenth-century coaching inn, was occupied by King Charles I when he took shelter in the building following the Battle of Marston Moor (during the First English Civil War of 1644–1646) and supposedly left without paying his bill. 
The Bell is an eighteenth-century inn on the western side of the High Street. It was regularly visited by author J. R. R. Tolkien during his early years at the University of Oxford. The inn has been attributed as inspiration for The Prancing Pony which features in The Lord of the Rings (1954–1955). 
The 300-year-old Black Bear Inn, on the eastern side of the High Street near the Curfew Tower, has enjoyed a long association with football. An ex-professional footballer, landlord Jim Steele, was in the Southampton team that famously beat favourites Manchester United in the 1976 FA Cup Final. Chelsea legend Peter Osgood, who was also in the winning Southampton side, was a great friend of Jim and often visited the Black Bear before he died in March 2006.
- Nicholas John Anstee (1958–), 682nd Lord Mayor of London.
- Sir Charles Cockerell (1755–1837), 1st baronet of Sezincote House, Moreton-in-Marsh.
- John Currill (1944–2018), footballer, cricketer and groundsman.
- Andrew Laughland Horne (1898–1969), grocer, citizen and Justice of the Peace.
- Lionel Edward Horne JP (1879–1953), farmer and North Cotswold Labour Party organiser.
- James Hurrell (1984–), professional darts player and cricketer.
- Ben Jeffrey (1929–2011), ironmonger, chairman of Cotswold District Council.
- (John) Viscount Sankey of Moreton (1866–1948), Labour politician, Lord Chancellor 1929-1935.
- Jim Steele (1950–), ex-Dundee and Southampton footballer, won the 1976 FA Cup Final with Southampton.
- William Towns (1936–1993), 20th century car designer.
- Mark Williams (1959–), actor, screenwriter and presenter.
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- "Wellington Aviation Museum". Archived from the original on 6 October 2003. Retrieved 2 October 2003.
- https://www.whitehartroyal.co.uk/ The White Hart Royal Hotel
- "PDF: "The Prancing Pony by Barliman Butterbur"" (PDF). ADCBooks. Retrieved 26 September 2014.
- http://thebellinnmoreton.co.uk The Bell Inn Moreton Home Page
- Moreton Rangers: uhlsport Hellenic League | Moreton Rangers, accessdate: January 19, 2020
- Elrington, C.R., ed. (1965). Victoria County History: A History of the County of Gloucester, Volume 6. pp. 24–250.
- Mills, A.D.; Room, A. (2003). A Dictionary of British Place-Names. Oxford: Oxford University Press. ISBN 0-19-852758-6.
- Verey, David (1970). The Buildings of England: Gloucestershire: The Cotswolds. Harmondsworth: Penguin Books. pp. 323–326. ISBN 0-14-071040-X.
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