Max Hollein (born 1969, Vienna) is the Director and CEO of the Fine Arts Museums of San Francisco. He oversees both the de Young and the Legion of Honor, which together are the seventh most-visited art institution in the United States, with 1.4 million visitors in 2016. Hollein joined the Fine Arts Museums in July 2016 from his position as the director of Schirn Kunsthalle Frankfurt, Städel Museum and the Liebieghaus Skulpturensammlung.
Hollein was born in Vienna in 1969 to architect Hans Hollein and Helene Hollein. He studied art history at the University of Vienna and business administration at the Vienna University of Economics. During this period, he also free-lanced for the business section of the national daily newspaper “Der Standard”. Following the successful completion of his studies with two master's degrees in 1995, he moved to New York City to take on the position of project director of exhibitions at the Solomon R. Guggenheim Museum in New York.
From 1996 until the end of 2000, he worked closely with Guggenheim director Thomas Krens, initially as “Executive Assistant to the Director“ and, from 1998 onward, as “Chief of Staff and Manager of European Relations“ responsible for key projects such as the establishment of the exhibition halls “Deutsche Guggenheim Berlin” and “Guggenheim Las Vegas”, fundraising, travelling exhibitions, the inauguration activities at Guggenheim Bilbao as well as liaising with European cultural institutions, collectors, media, curators and sponsors.
Hollein is married to fashion designer and author Nina Hollein. The couple have three children and live in San Francisco.
Hollein repositioned the Schirn Kunsthalle Frankfurt nationally as well as internationally through a highly popular yet challenging exhibition programme from classical to contemporary art mounting up to ten major shows per year. The depth, quality and quantity of the programme has been accompanied by a significant increase in corporate funding. Among the highlights of the programme have been exhibitions such as “Shopping: A Century of Art and Consumer Culture”, “Henri Matisse: Drawing with Scissors”, “Yves Klein”, “The Naked Truth: Klimt, Schiele, Kokoschka and Other Scandals”, “Women Impressionists” and “Edvard Munch. The Modern Eye”. At the Schirn, his frequent collaborator was noted art historian Olivier Berggruen, and for many years now, the Schirn has been the most popular art institution in the Rhine-Main region. In 2012 the Schirn had its best attended year so far with a total of 479,121 visitors. Its online and digital outreach has been significantly advanced and the Schirn publishes its own wide reaching online magazine “Schirn Mag” since 2011.
At the Städel Museum, Max Hollein introduced a wide spectrum of new exhibition formats: from small “cabinet exhibitions” on such artists as Wilhelm Lehmbruck, Martin Kippenberger and others, to the “Constellations” series with works of contemporary art from the museum’s holdings. Under his direction, the Städel realised major exhibitions on the Old Masters, including “Cranach the Elder���, “The Master of Flémalle and Rogier van der Weyden” and “Botticelli” as well as significant retrospectives on modern masters such as Ernst Ludwig Kirchner and Max Beckmann. Under Max Hollein, special emphasis was also given to the development of the collection: between 2006 and 2012 more than 1,500 works were added to the collection. Among the most significant projects worthy of mention in this context was the major expansion of the Städel Museum completed in 2012 which doubled the institution’s gallery space and created a new wing for the presentation of art since 1945. Both the architecture as well as the significant collection development were hailed by the public and the media. More than 50 percent of the 52 million euro construction costs were raised through private sources in an unprecedented fundraising campaign. The Städel was honoured as “Museum of the Year 2012” by the German art critics association AICA in 2012. In the same year, the museum recorded its highest ever attendance numbers, with 447,395 visitors. The Städel significantly enlarged its activities and outreach through a major digital expansion on the occasion of its 200-year anniversary in 2015.
Under Max Hollein’s directorship, the Liebieghaus Skulpturensammlung underwent the greatest reorganisation of its infrastructure since 1990. The various departments from Old Egypt and Antiquities, through Middle Ages, Renaissance, Baroque to Neoclassicism as well as the “studioli” on the top floor of the museum villa were newly installed under his tenure and reopened in 2008 with an entirely new colour and lighting concept. Funding for this major renovation came to a large extent from private and corporate sources. Exhibitions such as “Sahure – Death and Life of a Great Pharaoh”, “Gods in Colour ”, “Franz Xaver Messerschmidt” and “Jeff Koons: The Sculptor” were received with unprecedented success. In 2012 the Liebieghaus had 153,737 visitors, making it the best attended year in the history of the institution.
Fine Arts Museums of San Francisco
Hollein assumed the role of Director and CEO of the Fine Arts Museums of San Francisco on 1 June 2016. Since his appointment Hollein has instituted a major restructuring of the museum organization and has added the institution's first contemporary curator; Claudia Schmuckli. Hollein has successfully launched a contemporary art initiative, bringing the work of living artists into dialogue with the buildings and collections of the de Young Museum and Legion of Honor, with exhibitions by Urs Fischer and Sarah Lucas at the Legion of Honor and Carsten Nicolai and Leonardo Drew at the de Young museum. In January 2017, the institution announced a significant new addition to its collection of American art through the acquisition of 62 works by 22 contemporary African American artists, including Thornton Dial's Blood And Meat: Survival For the World (1992) and Lost Cows (2000-1), Joe Light's Dawn (1988), Jessie T. Pettway's Bars and String-Pierced Columns (1950's), Lonnie Holley's Him and Her Hold the Root (1994) and Joe Minter's Camel at the Watering Hole (1995). Since his appointment he has opened several critically acclaimed exhibitions, including The Brothers Le Nain: Painters of Seventeenth Century France, Frank Stella: A Retrospective, Danny Lyon: Message to the Future, Monet: The Earl Years and Stuart Davis: In Full Swing. The Summer of Love Experience: Art, Fashion, and Rock & Roll marked the end of his first year in tenure. The exhibition celebrated the 50th anniversary of the Summer of Love. Over its 19-week run, it drew almost 270,000 visitors and 400.000 online visits from around the world, making the exhibition the highest attended in recent years.
Max Hollein served as general commissioner and curator of the American pavilion at the Seventh Venice Architecture Biennale in 2000, general commissioner and curator of the Austrian pavilion at the Venice Art Biennale in 2005 and curator of the avant-garde festival “Kontra.com” in Salzburg on the occasion of the Mozart year 2006.
In addition, Hollein is a member of various supervisory and advisory boards as well as award juries at cultural institutions worldwide, including the following:
- State Hermitage Museum in Saint Petersburg, Member of the International Advisory Board
- Palais de Tokyo in Paris
- Istanbul Modern Museum
- Neue Galerie New York
- Ludwig Foundation in Vienna
- Bundeskunsthalle in Bonn
- Berlin Film Festival
- University of Applied Arts Vienna, Member of the International Advisory Board
- University of Art and Design Offenbach am Main, Member of the Advisory Board
- Arts Sponsorship Award of the Association of Arts and Culture of the German Economy, Member of the Jury
- Deutsche Bank, Member of the Advisory Board (2006-2012)
He has curated numerous shows such as “Shopping”, “Jonathan Meese”, “Julian Schnabel”, “Francesco Clemente” and “Carsten Nicolai”, published a large number of exhibition catalogues and a wide spectrum of other writings on contemporary art, modern art and museum management, and lectured extensively on these subjects as well.
- 2009 – Chevalier dans l`Ordre des Arts et des Lettres by the French Minister of Culture
- 2010 – Austrian Medal of Honor for Science and the Arts
- 2015 – Binding-Kulturpreis
- 2016 – Goethe-Plakette des Landes Hessen
- Editor (with Olivier Berggruen), Henri Matisse: Drawing with Scissors: Masterpieces from the Late Years, Prestel, 2006.
- Olivier Berggruen and Max Hollein eds., Picasso and the Theater, Hantje Cantz, 2007.
Interview with Max Hollein at DB ArtMag.
- Halperin, Julia (23 March 2016). "Leading German museum director, Max Hollein, heads to San Francisco New director of Fine Arts Museums brings experience of running three Frankfurt institutions". theartnewspaper.com. Retrieved 22 May 2016.
- Javier Pes, José da Silva, Emily Sharpe (29 March 2017). "Visitor figures 2016: Christo helps 1.2 million people to walk on water While the Whitney breaks the hold of New York's Met and MoMA". theartnewspaper.com. Retrieved 22 May 2017.
- Director, Website of Art daily, accessed on 8 April 2015
- Historic Attendance Records, Press Release by Schirn Kunsthalle Frankfurt, accessed on 8 April 2015
- Aica, accessed on 8 April 2015
- Historic Attendance Records, Press Release by Städel Museum, accessed on 8 April 2015
- Historic Attendance Records, Website by Städel Museum, accessed on 8 April 2015
- Jeff Koons Liebieghaus, Website by Liebieghaus, accessed on 8 April 2015
- Jori Finkel (22 March 2016). "Fine Arts Museums in San Francisco Picks Max Hollein as Next Director". The New York Times. Retrieved 23 March 2016.
In a surprising move, the Fine Arts Museums of San Francisco has gone beyond the United States for its next director, hiring Max Hollein away from the Städel Museum in Frankfurt.
- "Claudia Schmuckli appointed curator for Fine Arts Museums". SFGate. Retrieved 22 May 2017.
- "The Legion goes engagingly modern". SFGate. Retrieved 22 May 2017.
- "The Fine Arts Museums of San Francisco Acquires 62 Works by African American Artists from the Souls Grown Deep Foundation". artforum.com. Retrieved 22 May 2017.
- Wilkin, Karen (15 June 2016). "'The Brothers Le Nain: Painters of Seventeenth-Century France' Review: The First Artists' Collective". Wall Street Journal. ISSN 0099-9660. Retrieved 22 May 2017.
- Farago, Jason (29 October 2015). "Frank Stella at the Whitney – from impassive abstraction to riotous baroque". The Guardian. ISSN 0261-3077. Retrieved 22 May 2017.
- "Il messaggio di Danny Lyon". Internazionale (in Italian). 21 February 2017. Retrieved 22 May 2017.
- 赵思远. "Monet's early days revealed - World - Chinadaily.com.cn". www.chinadaily.com.cn. Retrieved 22 May 2017.
- "de Young Show Proves Stuart Davis Ought to be a Household Name". KQED Arts. Retrieved 22 May 2017.
- "The Summer of Love returns to San Francisco". Newsweek. 18 April 2017. Retrieved 22 May 2017.
- , Press Release by de Young Museum, accessed on 20 September 2017.
- International Advisory Board Hermitage Museum.
- International Advisory Board University of Applied Arts Vienna.
- Advisory Board University of Art and Design Offenbach am Main.
- Jury Arts Sponsorship Award of the Association of Arts and Culture of the German Economy.
- Members of the Advisory Board, 2006 Deutsche Bank.
- Members of the Advisory Board, 2012 Deutsche Bank.
- Kulturministerin Claudia Schmied überreicht Max Hollein das Österreichische Ehrenkreuz für Wissenschaft und Kunst Austrian Federal Ministry of Education and Women's Affairs, press release of 12 July 2010.
- journal frankfurt, Website by Journal Frankfurt, accessed on 8 April 2015