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|Metropolitan Broadcasting Company (1946–1972)|
|Traded as||PSE: MBC|
|Founded||June 12, 1946|
Joaquin Miguel Elizalde
Manuel "Manolo" Elizalde
|Headquarters||Vicente Sotto St., CCP Complex, Roxas Boulevard, Pasay City|
|Fred J. Elizalde, Chairman and CEO|
Ruperto Nicdao Jr., President
Juan Manuel Elizalde, Vice-President for Operations
|Services||Radio and television broadcasting, Digital media|
|Revenue||PHP1.13 billion (FY 2015)|
|PHP213.21 million (FY 2015)|
|PHP148.40 million (FY 2015)|
|Total assets||PHP1.27 billion (FY 2015)|
|Total equity||PHP890.98 million (FY 2015)|
|Owner||Elizalde Holdings Corporation (34.7%)|
Elizalde Land, Inc. (21.6%)
Public stock (26.3%)
Number of employees
|124 (FY 2015)|
|Parent||FJE Group of Companies|
Manila Broadcasting Company (MBC) is a radio and television network in the Philippines. MBC is currently owned by the FJE Group of Companies of Fred J. Elizalde, which also operates hotels and Pasay-based amusement park Star City. Its AM flagship network, DZRH is the oldest radio station in the country while its FM flagship network, Love Radio is the #1 station in FM radio ratings in Metro Manila (until 2017) and several key cities.
MBC forms its own network group with six national brands, specifically, DZRH radio and DZRH News Television, Aksyon Radyo, Love Radio, Yes The Best, Easy Rock, and Radyo Natin; operated either directly by MBC, or through its affiliate-licensees Pacific Broadcasting Systems, Cebu Broadcasting Company, Radyo Natin Network, and Philippine Broadcasting Corporation.
DZRH News Television, which is an extension of the DZRH brand into an audio-visual platform, is carried by some 1,000 cable providers throughout the Philippine archipelago.
The current president of MBC is Ruperto Nicdao Jr.
- 1 History
- 2 MBC Media Group
- 3 Partnerships and affiliations
- 4 External links
- 5 References
The Heacock era
The origins of MBC can be traced to DZRH, which first went on air as KZRH on the morning of July 15, 1939 by the Heacock Company, a prominent department store based in Escolta Street, Binondo, Manila. Years later, it bought KZRC (now DYRC) from Isaac Beck in Cebu City. The Japanese took over the stations and KZRH became PIAM (Philippine Islands AM) for their propaganda use.
The birth of MBC and DZRH
After World War II, the Elizalde brothers (Federico "Fred", Joaquin Miguel "Mike" and Manuel "Manolo") took over KZRH and KYRC. With the help of station manager Bertrand Silen, KZRH transferred its operations to the Insular Life Building in Plaza Cervantes. In June 1946, the Elizaldes established the network under the Manila Broadcasting Company (incorporated in September 30, 1947).
KZRH returned to the airwaves on July 1, 1946. On July 4, 1946, it aired the live coverage of the Philippine independence from the United States and the inauguration of the third Philippine Republic.
In 1948, after the international telecommunications conference in the United States where the Philippines changed its first letter to "D", KZRH changed its callsign to DZRH, and has been expanded to over 30 stations nationwide. The same year, MBC launched its sister station in Manila, DZMB (thru the establishment of Cebu Broadcasting Company) and DZPI (thru Philippine Broadcasting Corporation that the Elizaldes acquired from the Soriano family).
Ben Aniceto began his long media career, working with DZRH, DZMB and DZPI as a radio talent.
1960s to Marcos dictatorship
The expansion of MBC
In 1985, Manolo Elizalde retires. His son, Fred J. Elizalde, becomes Chairman and CEO.
After the EDSA Revolution ended the Marcos dictatorship in 1986, MBC begins to expand its FM stations (Love Radio Network) while DZRH continues to broadcast nationwide. Ruperto Nicdao, Jr. became a board member of MBC in 1988 before he became President of MBC.
In 1994, DZRH relaunched itself as "One Nation, One Station" by launching the first nationwide satellite broadcast.
MBC co-hosted the Aliwan Fiesta since 2003, in partnership with Cultural Center of the Philippines, and the cities of Manila and Pasay. Aliwan Fiesta is an annual event that gathers different cultural festivals of the Philippines in Star City in Pasay City wherein contingents compete in dance parade and float competitions, as well as in a beauty pageant.
After 35 years, MBC returned to television with the launch of DZRH News Television on October 1, 2007.
Acquisitions, new networks and changes
In 1995, MBC acquired DWKS-FM and changed its callsign to DWST as 101.1 Showbiz Tsismis. It lasts until 1998 and relaunched as Yes FM. During the 1990s, DYRC was spun off into Aksyon Radyo, established in 11 provincial AM stations.
On December 16, 1997, MBC launched Radyo Natin. Composed of 100 FM stations strategically across the nation by using state of the art satellite technology, Radyo Natin is able to reach audiences that has never been reached before by another radio station.
In October 2008, MBC acquired DWRK from ACWS-United Broadcasting Network. Seven months later on May 2009, DWRK was relaunched as Easy Rock.
In 2017, Hot FM was unofficially ceased itself as most of the remaining Hot FM stations were rebranded and switched to Radyo Natin.
In 2018, MBC began to test broadcast its TV channel DZRH News Television on digital free TV using ISDB-T in Cebu, Bacolod and Iloilo.
MBC main offices and studios were affected by a major fire that originated in the nearby theme park and sister company Star City on October 2, 2019. While regular programming for its AM station DZRH was suspended as a result of the fire, MBC Manila radio stations transferred its operations and broadcasts, in interim, at BSA Twin Towers, in Ortigas Center, Mandaluyong City, where its FM transmitters are located.
MBC Media Group
|Network||Format||Language||Year of launch||Notes|
|DZRH||News and talk radio||Tagalog||1939||MBC's flagship AM network. Flagship station is DZRH 666 kHz Manila.|
|Love Radio||Contemporary MOR, OPM||Tagalog||1975||Flagship FM network. Flagship station is 90.7 Love Radio Manila.|
|Aksyon Radyo||News and talk radio||Tagalog
|1995||MBC's regional AM network broadcasting in key provinces.|
|Radyo Natin||Contemporary MOR, News and talk radio, Community radio||Tagalog
|1997||MBC's largest network composed of 100 community FM radio stations. Flagship station is Radyo Natin Nationwide (the network's main feed).|
|Yes The Best||Contemporary MOR, OPM||Tagalog||1998||Formerly known as Yes FM from 1998 to 2016. Flagship station is 101.1 Yes The Best Manila.|
|Easy Rock||Adult contemporary||English||2009||Flagship station is 96.3 Easy Rock Manila.|
- Defunct networks
|Showbiz Tsismis||Show business-centric talk radio||Tagalog||1995-1998||Replaced by Yes FM/Yes The Best in 1998.|
|ComNet||Full service||Tagalog||1990s||Replaced by Radyo Natin in 1997.|
|Hot FM||Full service, Contemporary MOR, OPM||Tagalog||1999-2017||Stations in Cebu, Dagupan, Cauayan and Zamboanga were rebranded as Yes FM in 2014 and then they were rebranded again as Yes The Best in 2017.|
Rest of stations were either disaffiliation or replaced by Radyo Natin also in the same year.
DZRH News Television
Subsidiaries / Affiliates
|Owner||Elizalde Holdings Corporation|
|Parent||Manila Broadcasting Company|
|Owner||Elizalde Holdings Corporation|
|Parent||Manila Broadcasting Company|
- Cebu Broadcasting Company
- Pacific Broadcasting System
- Philippine Broadcasting Corporation
- Operation Tulong - MBC's corporate social responsibility program.
- Elizalde Hotels and Resorts (80%)
- 365 Talent Management - MBC's talent management unit
Partnerships and affiliations
- Bitstop Network Services
- Cultural Center of the Philippines
- ACS Manufacturing Corporation
- Media Ownership Monitor Philippines - Media Companies: A Duopoly Rules by VERA Files and Reporters Without Borders
- "Company Information". Philippine Stock Exchange.
- "PSE Edge - Manila Broadcasting Company - Financial reports". Philippine Stock Exchange. Retrieved 19 December 2016.
- "Media Ownership Monitor Philippines - Manila Broadcasting Company". VERA Files. Retrieved November 24, 2016.
- "ABS-CBN's post-EDSA boss Ben Aniceto passes away". ABS-CBN News. March 21, 2016. Retrieved March 21, 2016.