Magine TV was a cloud-based TV platform that allows broadcasters to deliver live and time-shifted content to users, as well as catch-up and on demand programming, across all devices, including tablets, phones, Smart TVs and computers. The service does not require any set top boxes, cards, or start-up or installation fees. Magine TV works with broadcasters and premium content providers to provide free to air and Pay TV to a variety of devices.
The business launched commercially in March 2013 in its native Sweden, and in Germany in April 2014, hosting some of the world’s best known brands and channels, including Disney, Discovery, CNN International, BBC, Eurosport, National Geographic, Nickelodeon and the Cartoon Network, as well as local networks.
A Beta version has been rolled out in Spain (July 2013) with broadcasters relevant to the territory, and a commercial launch set to follow. In July 2013, Magine closed a $19m Series A funding round with a group of undisclosed Swedish and international investors.
In October 2013, Magine TV announced an agreement with leading international TV manufacturers: LG Electronics, Panasonic, and TP Vision (for Philips TV). The Magine app will be available on all Smart TVs produced by these manufacturers in key European territories from early 2014. Also in October 2013, Magine was listed as one of Stockholm’s hottest start-ups in WIRED Magazine.
- "Spotify for TV Magine terrifies euro players with Smart TV deals", The Register, 16 October 2013
- "Pardon the disruption: Magine reframes the future of TV", PandoDaily, 19 November 2012
- "Aereo loses copyright fight", CNN, 26 June 2014
- "Innovating how consumers watch TV content", Fox News, 11 August 2014
- "Magine is the best internet- based cable TV service you can’t use (unless you live in Sweden)", TechCrunch, 21 March 2013
- "Why Facebook and Twitter are eyeing up a big slice of TV’s future", The Guardian, 13 October 2013
- "Cloud-based TV operator Magine raises $19m", TechCrunch, 3 July 2013
- "LG, Philips Put Magine’s Cloud Service in European Smart TVs", Bloomberg, 7th October 2013
- "Europe's hottest startup capitals: Stockholm", WIRED, October 2013