|Night-time||Night Bus N28 and N31|
High Street Kensington
Notting Hill Gate
|End||Kensal Rise station|
In 1988, Gold Arrow routes 28 and 31 were introduced, operated by CentreWest. On 4 March 1989, route 28 was converted to minibus operation with AEC Routemasters replaced by 28-seat Alexander bodied Mercedes-Benz midibuses leading to severe overcrowding and poor reliability.
Route 28 operates via these primary locations:
- Southside Wandsworth
- Wandsworth Town station
- Wandsworth Bridge
- Fulham Broadway station
- West Kensington station
- Kensington Olympia station
- Hammersmith Road
- Kensington High Street
- High Street Kensington station
- Kensington Palace North
- Notting Hill Gate station
- Portobello Market
- Westbourne Park station
- Harrow Road Prince of Wales Hotel
- Kensal Rise station
- Public transport planning and operations. PTRC Education and Research Services Ltd. 1990. p. 109.
Intensive inner London Gold Arrow services 28 and 31, introduced in 1988, have given encouraging results. Individual operating subsidiaries of London Buses Ltd. are making further minibus conversions, such as those of CentreWest in Ealing.
- "Untitled". Transport. 15: 85. 1994.
It also helps to avoid the instability and wasteful duplication found in deregulated areas. However, local opportunities for service development may also be envisaged, in addition to those devised centrally. Examples include the 'Gold Arrow' midibus services 28 and 31 of the Centrewest company
- Blacker, Ken (2007). Routemaster: 1970–2005. 2 (2nd ed.). Harrow Weald: Capital Transport. pp. 96, 97. ISBN 978-1-85414-303-7.
- First quits London bus business Archived 7 June 2014 at the Wayback Machine Bus & Coach Professional 9 April 2013
- Date set for Aussie takeover of London bus routes Australasian Bus & Coach 14 June 2013
- Route 28 Map Transport for London