Logo prior to 2017, 2019–present
Type of site
|Owner||NASCAR Digital Media|
|Created by||Jay "Jayski" Adamczyk|
|Alexa rank||23,427 (April 2014[update])|
|Launched||August 26, 1996|
|over 500,000 daily page views|
Jayski's Silly Season Site is a web site focusing primarily on NASCAR news and rumors. The website was founded by Jay "Jayski" Adamczyk in 1996 after he had difficulty finding news regarding the Melling Racing team, and subsequently worked to get all NASCAR news grouped together on the site. The site was purchased from Adamczyk by ESPN in 2007; after ESPN shut the site down in January 2019, Adamczyk reacquired the rights to Jayski-related properties in April 2019 and rolled out a limited version of the new website with a full launch occurring on May 13, 2019.
The term silly season refers to the period near and after the end of the annual NASCAR season when many teams seek to make changes to prepare for next season.
The name for Jayski's Silly Season Site is a reference to the midpoint of the NASCAR season when rumors within the sport most often circulate. The main feature of the site is a "News and Rumors" page for the major three NASCAR series. The sites also hosts pictures of the paint schemes used by teams throughout that year, television schedules and tributes to deceased drivers. The site also lists series statistics and external links to teams and drivers.
Adamczyk founded the site in 1996 and used his moniker from his time in the military, Jayski, to brand the site. On December 3, 1999, Adamczyk quit his job as a computer programmer for the Federal Aviation Administration to work on the site full-time. Two years later, Jayski's content began to be featured on Knight Ridder's racing website, That's Racin'. That freed Adamczyk from several business commitments (such as advertising), and enabled him to focus solely on creating content, and hosting external links to newspaper and magazine stories on the NASCAR world. In January 2004, sports network ESPN began to host Jayski.
In early April 2007, as part of its renewed interest in NASCAR following re-acquisition of broadcasting rights, ESPN purchased Jayski.com. Jayski underwent a stylistic overhaul in August 2009. The site was redesigned in early 2017, becoming part of ESPN.com, but Adamczyk continues to operate the site on a daily basis with a staff of two.
Jayski's Silly Season Site was featured in Time's The 50 Best Websites of 2011. Jayski ran a podcast until 2013. Adamzcyk had later expanded the Jayski staff to include two other employees to compile information about NASCAR.
On January 28, 2019, ESPN ceased operations of Jayski. The move was part of a wider exodus from NASCAR for ESPN, which also let go of reporters Ricky Craven and Bob Pockrass over the 2019 offseason. Many within the NASCAR community expressed gratitude for the two-plus decades that Jayski ran online.
The domain of jayski.com was acquired back from ESPN in April 2019, and a partial site was rolled out while the search for a new web host partner began. A full site was revealed on May 12, 2019.
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- @jayski (17 April 2019). "Several new news items added to jayski.com/ today because I (Scott) am a creature of habit and love update the site, even if the current one is temporary" (Tweet) – via Twitter.
- @jayski (11 May 2019). "Since we are still pushing forward on the new website, one more "sneak peak". A little slice off the new main page of the site. Working on a mid-day launch tomorrow" (Tweet) – via Twitter.