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|Slogan||"Small and Smart Television" (2009), "It's time for discovery" (2013-2018)|
|Owner||Israeli Ministry of Education|
|24 March 1966|
|Dissolved||14 August 2018|
|The Instructional Television Trust |
The Center for Instructional Television
The Israeli Educational Television (also known as IETV, Hebrew: הטלוויזיה החינוכית הישראלית, HaŦelevizia HaKhinuchít HaIsraelit or just חינוכית - Hinuchit) was a state-owned public terrestrial television network which used to concentrate on producing and broadcasting programs for school children. The first Israeli children's show, featuring Kishkashta, aired on Channel 1 in the 1970s and 1980s. However, since the 1980s, IETV began to produce TV magazines and programs aimed at adults and senior citizens.
IETV was established in 1965 as a joint project of the Israeli Ministry of Education and the Rothschild Foundation. It was the first television station in Israel, and its first broadcast, launched in March 1966, was the first television transmission in Israel. In those days the Israeli government was reluctant to introduce television transmissions claiming it would lead to cultural decadence. However limited broadcasts as an instructional tool were approved.
The first transmission was launched on 24 March 1966. Levi Eshkol, the Israeli prime minister, pressed a symbolic button to mark the beginning of the transmission. Lord Jacob Rothschild delivered a speech on behalf of the Rothschild Fund. The then-called Instructional Television Trust opened its regular transmission with televised broadcasts of Mathematics, Biology and English classes. 60 television sets were distributed to 32 schools to receive the first broadcasts and comment on their quality. As from the early 1970s and until the early 1990s it was known as the Instructional Television Centre.
Within its first year of existence the IETV expanded its infrastructure, and began to broadcast nationwide. On 2 May 1968, it began to share its channel with the newly established IBA's general public channel. The two organizations would share a single channel for many years to come, the only Israeli television channel until the late 1980s, when the experimental transmissions of the Israeli Channel 2 started.
When the then Channel 2 commercial channel launched officially in 1993, IETV received dedicated slots with commercial inserts .
On June 6, 1995 IETV launched another 24/7 dedicated new channel "Educational 23" which ran exclusively on cable television and from 2001 also on YES - Israel's only DTH (pay satellite television).
The station has remained an autonomous unit of the Ministry of Education, and currently broadcasts around 215 hours of programming every week.
In December 2013, the channel re-branded as Educational (simply Hinuchit, in Hebrew), and focused on a new children and educational programming schedule from 5:00am Israel Time, as well as adult educational schedule from 8:00pm Israel Time. The channel also has started to upload its shows to their official YouTube channel even before they broadcast on television.
Following a reform in public broadcasting initiated by the government and approved by the Knesset in the summer of 2014, the Israeli Broadcasting Authority was replaced in 2017 by the Israeli Broadcasting Corporation (aka KAN).
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