|Cultural origins||Late 1970s, Midwestern and Southern United States|
|Midwestern United States and the Rust Belt|
Heartland rock is a genre of rock music characterized by a straightforward, often roots musical style, a concern with farmers, blue-collar working men, and truck drivers of American life, and a conviction that rock music has a social or communal purpose beyond just entertainment.
The genre is exemplified by singer-songwriters Tom Petty, Bob Seger, Bruce Springsteen and John Mellencamp and country music artists, including Steve Earle and Joe Ely. The genre developed in the 1970s and reached its commercial peak in the 1980s, when it became one of the best-selling genres in the United States. In the 1990s, many established acts faded and the genre began to fragment, but the major figures have continued to record with commercial success.
The term heartland rock was not coined to describe a clear genre until the 1980s.  In terms of style it often uses straightforward rock and roll, sometimes with elements of Americana with a basic rhythm and blues line-up of drums, keyboards and occasional horn section instruments like a saxophone. However, this common definition may represent an oversimplification given that Bruce Springsteen's Born in the USA, most often thought of as the archetypal heartland rock record, made heavy use of synthesizers, most notably on the hit singles "Dancing in the Dark", "Glory Days" and the title track. Lyrics are often presented in a style that is raspy and unpolished, adding a sense of authenticity. The genre was most strongly influenced by American country, folk, 1960s garage rock, the Rolling Stones, and folk rock acts such as Hank Williams, Woody Guthrie, CCR, Bob Dylan, and The Byrds.
Verses in heartland rock songs often tell stories. In some songs, those stories are about people undergoing hard times; choruses are often anthemic in tone. The genre is associated with working-class regions of the Midwest and the Rust Belt. It has been characterized as a predominantly romantic genre, celebrating "urban backstreets and rooftops", and its major themes include alienation, despair, "unemployment, small-town decline, disillusionment, limited opportunity and bitter nostalgia".
Many major heartland rock artists began their careers in the 1960s, as with Bob Seger, or the 1970s, as with Bruce Springsteen and Tom Petty and the Heartbreakers. Springsteen would be the first artist to bring heartland rock to US and international attention, and its most commercially successful exponent. After a series of critically highly regarded, but modestly selling albums with the E Street Band, he achieved his breakthrough in 1975 with Born to Run, which presented stories of loss, betrayal, defeat and escape in the context of his native New Jersey shoreline, with songs influenced by 50s rock and roll, Bob Dylan and Phil Spector's Wall of Sound. While Springsteen struggled for three years with legal disputes, other artists in a similar vein came to the fore. These artists included Bob Seger and the Silver Bullet Band, Tom Petty and the Heartbreakers, and fellow Jersey Shore residents Southside Johnny and the Asbury Jukes. In 1978, Springsteen returned with Darkness on the Edge of Town, which reached the top ten in the US and then the number one album The River (1980), which continued the themes of economic and personal dissolution, produced a series of hit singles, and has been seen as "getting the heartland rock bandwagon rolling", together with the stripped-down sound and darker themes of his next album Nebraska (1982).
The genre reached its commercial peak with Springsteen's Born in the U.S.A. in 1984. The 1980s saw the continued success of artists such as John Fogerty and the Steve Miller Band, as well as the arrival of new artists like John Mellencamp, Michael Stanley, George Thorogood, John Cafferty, Drive-By Truckers, Kentucky Headhunters, Bruce Hornsby & the Range, Iron City Houserockers, Leon Russell, John Hiatt, Lucinda Williams, and BoDeans. A number of roots music and country music artists like Steve Earle, The Tractors, Hot Club of Cow Town, and Joe Ely also became associated with the genre.
Heartland rock can be heard as an influence on artists as diverse as Billy Joel and Kid Rock. Kid Rock has performed in concert with John Mellencamp and recorded a duet with Bob Seger for the latter's Face the Promise album. Kid Rock's 2008 hit "All Summer Long" was inspired by Seger's classic "Night Moves" as well as "Sweet Home Alabama" by Lynyrd Skynyrd and "Werewolves of London" by Warren Zevon. American indie rock bands the Killers and the War on Drugs have been associated with the genre.
- Americana music
- Country rock
- Heartland (United States)
- Roots rock
- Southern rock
- Bluegrass music
- Gospel music
- Soul music
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