Great Portland Street marks the border of Marylebone and Fitzrovia
|Former name(s)||John Street (1726)|
|Length||0.45 mi (0.72 km)|
|Nearest Tube station||Great Portland Street; Oxford Circus|
|Coordinates||51.5204° N, 0.1429° W|
|south end||Oxford Street|
|north end||Marylebone Road & Euston Road|
Great Portland Street in the West End of London links Oxford Street with Albany Street and the A501 Marylebone Road and Euston Road. The road forms the boundary between Fitzrovia to the east and Marylebone to the west. Parts of it are in the City of Westminster's Marylebone High Street and West End wards.
- 1 Overview
- 2 Historic influences
- 3 Development and redevelopment
- 4 Broadcasters and media entities
- 5 Motor cars
- 6 The arts
- 7 Clothing trade
- 8 Buildings and companies
- 9 Transport
- 10 References
- 11 External links
Long sections of Great Portland Street are in two Westminster City Council conservation areas (Harley Street Conservation Area and East Marylebone Conservation Area). Great Portland Street was developed by the Dukes of Portland, who owned most of the eastern half of Marylebone in the 18th and 19th centuries. It was first rated as John Street in 1726.
Great Portland Street separates different areas with distinct identities, such as the grandeur of Portland Place and Harley Street, and the artistic and independent areas of Fitzrovia. The street has its own unique character, due in part of the unusual combination of small shops combined with its strongly rectilinear character.
A local campaign to plant trees along Great Portland Street was launched in 2009.
Different owners and interests influenced the initial development of the area and affected the street layout and character. Edward Harley – Earl of Oxford and Mortimer, who married Lady Henrietta Cavendish – was responsible for the development of the Portland Estate, which commenced with Cavendish Square in 1717 and grew north and east. Great Portland Street's name is derived from the estate and several other street names in the area are related to the area's ownership, albeit less obviously.
Although the land up to Great Titchfield Street was controlled by the Portland Estate, other estates developed nearby land simultaneously. The Berners family who owned land just to the east of Great Portland Street, developed from Wells Street and Rathbone Place in the mid-18th century. At the same time the Middlesex Hospital expanded on land on a 99-year lease around Mortimer Street, encroaching on Riding House and Cleveland Streets. The proximity of unrelated developers with different agendas explains the unusual pattern of street grids centred on Great Portland Street, where several east-west streets terminate or originate.
Great Portland Street runs straight from north to south through the grid of streets. The layout, combined with its width and the concentration of shops along its length, means it has for a long time been a local centre and thoroughfare, connecting the residential areas around Regent's Park with the West End. It has also resulted in it becoming a divider, emphasising the contrasting areas to either side. To the east, are artistic areas such as Fitzrovia, which have historically been less well-to-do than the west, with its grand parade of Portland Place, residential areas for the gentry, and doctors and medical institutions on Harley Street.
Development and redevelopment
Development of the estate was gradual but particularly so on Great Portland Street. This had an effect during its redevelopment in the late-19th/early-20th centuries when rebuilding was dictated by the expiration of individual 99-year leases, and is evident in the buildings in existence today.
The most coherent element to the architecture is the predominance of Edwardian buildings to the north and Victorian buildings towards Oxford Street, particularly noticeable when there has been occasional consolidation of plots, leading to consistent façades above street level such as in the block between Clipstone and Carburton Streets. The trend of period groupings is another result of the slowness of the first development. As buildings in the south were built earlier than those in the north, their leases expired earlier, setting off a wave of redevelopment which meant that rebuilding in the south took place in the late-Victorian era, whilst that in the north was delayed until the Edwardian.
The Blitz made it necessary for further re-building after the war, although the damage incurred along the street was not particularly extensive so there are few modern buildings, and although the aesthetic today is a jumble of architectural styles and eras, the overall feel is that of an historic street.
Development over time
Various area maps from the 18th century onward provide detail to how Great Portland Street has changed over time.
1746 (John Rocque's Map)
- The southern end of Great Portland Street (then shown as Portland Street) has been built as part of the development begun by Edward Harley and Lady Cavendish. With the exception of small villages at Mary Le Bone and Tottenham Court, the rest of the area to the north of Oxford Street is largely open fields. To the south, the street patterns which were the inspiration for the new development of formal squares and streets can be seen in places such as Soho Square.
1793 (Richard Horwood's Map)
- The street pattern of the whole area has been laid out almost exactly as it is today, with the appearance of Marylebone Road providing the northern boundary to the grid. Notable differences are the presence of Foley House where Langham Place is today, and Portland Place shown in its original design as a close of grand houses. Also, the line of Great Portland Street has been established but the buildings at the northern end have not been built, a curious gap as the streets parallel have largely been built up at this stage. One other curiosity in the planning of Great Portland Street, which still remains today, is its abrupt widening just north of Clipstone Street.
- The impetus for the social pattern of affluence to the west and poverty to the east which has long-defined the area has been established with the houses along Portland Place and west of there being much larger than those to the east. These houses, clearly designed for the gentry have their own individual gardens and frequently mews, whilst the houses along Great Portland Street and the surrounding streets are noticeably smaller and would have accommodated the working classes involved in local trades.
1827 (Christopher Greenwood's Map)
- Great Portland Street's buildings are still not complete at the northern end, although the rest of the area's present-day street pattern is now completely in place. This includes the appearance of Park Crescent and the transformation of Portland Place into a grand parade with the disappearance of Foley House. These two prominent features were part of Nash's scheme for the Prince Regent when the land to the north was returned to the Crown. This included the laying out of Regent's Park, which had previously remained an area of fields, and the creation of a 'royal mile', beginning at Park Crescent and leading down to Carlton House in the south.
1870 (Ordnance Survey Map)
- The whole street has been built up and is now united as one street under the name of Great Portland Street whereas previously it had gone by the name of John Street in the few blocks before Oxford Street and Portland Road at the north end. However, the slight widening of the street which used to mark the beginning of Portland Road is still visible at the corner of Weymouth Street. This feature probably would have contributed to the very northern end of the street being more heavily trafficked in comparison to the middle stretch, as is still the case today.
- There are signs of the demolition and rebuilding which was beginning to occur in this period and which continued through into the early years of the 20th century. The most noticeable evidence of this on the map is the large gap on the west side between Weymouth and New Cavendish Streets, where the modern synagogue is today. Otherwise, the street pattern and buildings remain largely the same in their layout.
1889 (Booth's Poverty Map)
- Booth's map shows Great Portland Street and the immediately parallel streets as middle-class/well-to-do whilst the accompanying notes describe it as a "mixed st., shops, restaurants, many curio and antique shops, many doubtful massage establishments". This vibrant description indicates that it is already something of a local centre, with a distinct catchment area made up of those "comfortable" households in the neighbouring streets. The mixed nature of the street described by Booth is not surprising given the general picture this map gives. The movement from 'wealthy' to 'poor' – and even some 'very poor' households – is striking as one travels west to east from Harley Street and Portland Place to Great Titchfield Street and beyond.
1916 (Ordnance Survey Map)
- The great redevelopment of Great Portland Street has largely come to an end by this time. There are slight changes in some of the plots along the street, showing the further rebuilding and consolidation which had taken place in the previous few decades but otherwise, Great Portland Street and its surrounding streets remain unchanged in their layout.
1945 (London Council Bomb Damage Maps)
- A few buildings along Great Portland Street were destroyed by bombing which explains some of the modern developments such as the synagogue opposite Clipstone Street, which was originally built in the late 19th century but damaged beyond repair in the Blitz. The street was cited in 28 separate A.R.P. bomb incident reports dated between September 1940 and 1944. Despite this, much of the street escaped with little or no damage although there was some bad damage nearby in Langham Place and further east around Fitzrovia, with several buildings in those areas being completely destroyed or requiring demolition.
Broadcasters and media entities
The BBC Trust is based at 180 Great Portland Street and until December 2012 BBC Radio 1's headquarters were situated on Great Portland Street in Yalding House. Radio 2 and 6 Music are also located on the street at 99 Great Portland Street in Wogan House. Virgin Media (including Virgin Mobile) was based at 160 Great Portland Street, which also at one time housed UKTV, Virgin Media Television and IDS during Virgin's presence on the street. Discovery Channel Europe and Mac 7 TV, among a number of other TV channels, are also found on Great Portland Street. Double Negative (VFX), a British full-service motion picture company is located on Great Portland Street.
Great Portland Street, also known as "Motor Row", was a primary street for cars and related accessories in the early years of the 20th century. The Benz Motor dealership was located in the very early 20th century on the street at its intersection with Weymouth Street where Villandry Restaurant is now located. By the mid-Twenties Great Portland Street had become a dominant motor vehicle trading venue—with no less than 33 showrooms located along the street. Other manufacturers, including the big names of Vauxhall, Jaguar, Austin and Auto-Union DKW were also represented on the street in the first decades of the last century. Other manufacturers with offices and or showrooms on Great Portland Street, included the Beardmore Motors Limited as well as the Maxwell, Morgan Motor and Phoenix Car companies. The Indian Motorcycle Company opened its showroom at 168-202 Great Portland Street in 1908.
Coach builders in Great Portland Street were a crucial prerequisite for the development of the motor trade on the street. They were represented by the Carlton Carriage Co; and well-established firms included light car specialists Mebes & Mebes, founded in 1893 amongst numerous others.
Speedometer House, built in 1913 at 179 Great Portland Street, was a London motor industry landmark. Its top two floors were devoted to the production of Smiths speedometers, gauges and other instruments, while the basement was given over to the production of carburettors. John Donald "Jack" Barclay, after leaving the Royal Flying Corps at the end of the First World War, set up the Barclay & Wyse partnership at 91 Great Portland Street in 1922 to sell Vauxhall automobiles. The head offices of the UK's Retail Motor Industry Federation are located at 201 Great Portland Street.
The German composers Felix Mendelssohn (1809–1847) and Carl Maria von Weber (1786–1826) both lived and worked on Great Portland Street. No. 103 Great Portland Street is cited as one of "London's 50 Outstanding Classical Music Landmarks" because Felix Mendelssohn lodged there during the premiere of Fingal's Cave. Other notables living on the street include James Boswell, 9th Laird of Auchinleck, biographer at No. 122, Leigh Hunt the essayist and poet at No. 98, and the artist David Wilkie at No. 117 (1808–09). Sir Charles Barry, the architect, lived at No. 94 Great Portland Street from 1828 to 1841.
Pagani's restaurant, with its art nouveau frontage by Beresford Pite, was a favourite gathering place for many artists and musicians. This was perhaps due in part to the restaurant's proximity to Queen's Hall on Langham Place. Its Artist Room walls were decorated by over 5,000 notes and signatures of its many important artists of the period who included Paderewski, Puccini, Chaminade, Chevalier, Calvé, Piatti, Plançon, De Lucia, Melba, Menpes, Tosti, Sarah Bernhardt, Whistler amongst numerous others. Pagani's was bombed during the blitz but survived for a time after the war. It had first opened in 1871. The Philharmonic Hall was erected on the site of the new St. James Hall on Great Portland Street in 1907. Sir Ernest Shackleton appeared in person there in 1920 when he presented a film of his Imperial Trans-Antarctic Expedition. Some of the artistic and entertainment energy of the area dissipated after Queen's Hall was destroyed by incendiary bombs in May 1941.
Great Portland Street still hints at its past when it was a major centre for London's women's clothing industry. During the late 1950 and 1960s, garment related businesses could be found all along the length of the street.
The clothing trade arrived on Great Portland Street with the appearance of small stock and work rooms in the early 1900s. Over time, these grew into larger showrooms which represented the English textile industry to many West End stores. The sector's activities were most pronounced where Great Portland Street intersects with Mortimer St and Margaret St. The area's proximity to buying officers working for the big stores on Oxford Street gave businesses in the area a competitive edge.
The sector's local presence declined in the late 1970-80s with the disappearance of both the UK's independent retailer and the British textile industry. The growing dominance of UK chain stores, with their requirement for supply chain efficiencies from foreign low-cost suppliers, meant that new orders by-passed the showrooms and manufacturer's agents on Great Portland Street and its vicinity.
Major names of the garment industry associated with Great Portland Street include Shubette of London, Coppernob, Alfred Young, Hildebrand, and French Connection amongst others. Though a number of specialist niche market wholesalers survive the sectors is now mainly represented on the Great Portland Street by garment importers.
Buildings and companies
Great Portland Street is in both Westminster Council's Harley Street Conservation and East Marylebone Conservation Areas. The street has a commercial character with a majority of its buildings dating from the late Victorian or Edwardian period. There are four Grade II listed structures on Great Portland Street:
- 78/80 Great Portland Street, W1 - Free Flemish-Jacobean built in 1904
- 94 Great Portland Street, W1 (east side) - built late 18th Century
- 126 Great Portland Street, W1 (east side) - Free Style Queen Anne with Baroque accents built c. 1898
- Great Portland Street Underground Station, W1 - Cream faience tile faced with slate mansard roof - built 1912
Other buildings of note:
The Portland Hospital for Women and Children, on the site of the Ami Portland Hospital for Women and Children founded in 1858, is located at 205-209 Great Portland Street.
Great Portland Street also provides examples of larger Edwardian buildings in the Marylebone Conservation Area. These include 160-180 Great Portland Street, 206 Great Portland Street and 228 Great Portland Street (The Armitage).
Great Portland Street Station opened as Portland Road on 10 January 1863 as a station on London's then Metropolitan Railway. The station was renamed Great Portland Street in March 1917. The present station building, designed by Charles Clark, is of 1930 date and is constructed from cream faience tile with a slate mansard roof.
- City of Westminster GIS Team, Marylebone High Street Ward Map (PDF), August 2007 Archived 6 May 2014 at the Wayback Machine
- City of Westminster GIS Team, West End Ward Map, August 2007 Archived 6 May 2014 at the Wayback Machine
- The street crosses two separate conservation areas. The designation influences how important townscape features are preserved and enhanced.
- City Of Westminster, CONSERVATION AREAS: A Guide for Property Owners (PDF), November 2004 Archived 6 May 2014 at the Wayback Machine
- w1wtrees (25 November 2009). "W1W trees planted in Great Portland Street". The W1W Tree Planting Initiative for Marylebone. Retrieved 17 June 2019.
- John Rocque's Map of London 1741-5, John Rocque, Map of London, 1741-5
- Richard Horwood (1795) PLAN of the Cities of LONDON and WESTMINSTER the Borough of SOUTHWARK and PARTS adjoining Shewing every HOUSE Archived 22 May 2011 at the Wayback Machine, accessed 15 October 2010
- Christopher Greenwood (cartographer), Map of London, 1830Archived 16 May 2011 at the Wayback Machine, accessed 15 August 2010
- Ordnance Survey Map of London London Sheet 61.1 The West End 1870, Records: 32876 & 32885, Archived 4 March 2016 at the Wayback Machine, Retrieved 6 May 2014
- Map of London, Ordnance Survey, Edition of 1894-96, City of Westminster Archives, London
- Charles Booth, Life and Labour of the People in London, 1889, Poverty map copy available Archived 27 July 2011 at the Wayback Machine, accessed 15 October 2010
- Ordnance Survey Maps 1906-1922, Westminster City Council Archives, London
- Bomb Damage Files of 1940-44, Bomb Damage Maps, Westminster City Council Archive Centre, London and Saunders, A (ed), 2005 The London Council Bomb Damage Maps 1939-1945, LTS Publications No. 164, London
- BBC Trust - Contact us Archived 8 January 2013 at the Wayback Machine BBC Trust
- Michael-Williams, "Warren Street and the London motor trade", in Aspects of Motoring History, Edition 6, Society of Automotive Historians in Britain, October 2010.
- Allan Ford & Nick Corble, You Can't Wear Out an Indian Scout, Chalford, Amberley Publishing, 2009, p. 11 Archived 26 March 2012 at the Wayback Machine accessed on 9 July 2011
- Opening date and street number reference found here Archived 26 March 2012 at the Wayback Machine accessed on 9 July 2011
- Other coach builders included C B Wardman, representing Lea-Francis, Ruston-Hornsby, Vulcan, and others; Henlys Ltd, Godreys Ltd, Maudes Motor Mart, Coppen Allan & Co and similar household names of the time.
- Michael Worthington-Williams, "Warren Street and the London motor trade", in Aspects of Motoring History, Edition 6, Society of Automotive Historians in Britain, October 2010.
- RMI information web page Archived 9 October 2009 at Archive.today, accessed 15 October 2010
- Gordon Mackenzie, Marylebone - Great City North of Oxford Street, Macmillan; 1st Edition (2 November 1972)
- Vickers, Graham (2001). London's 50 Outstanding Classical Music Landmarks. Omnibus Press. ISBN 0-7119-8676-2.p. 68
- Ben Weinreb (Ed), The London Encyclopaedia, Macmillan (2008)
- Corner building shared with 34 Langham Street
- Listed Buildings in Harley Street Conservation Area Westminster City Council Harley Street Conservation Audit, Accessed 11 January 2011 Archived 18 September 2015 at WebCite
- Lieut.-Col. Newnham-Davis, (1899) Etiquette and Advice Manuals - Dinners and Diners, Chapter 42 - Pagani's (Great Portland Street), Archived 22 December 2010 at the Wayback Machine accessed 05-09-10
- Museum of London, One of five panels from Pagani's Italian Swiss restaurant in Great Portland Street, London, from 1874 to 1940 Archived 8 May 2014 at the Wayback Machine, Image number MOL114384, accessed 7 May 2014
- Humphrey Searle, (1982) QUADRILLE WITH A RAVEN, accessed 05-09-10 Archived 27 November 2010 at the Wayback Machine
- Ward, Lock & Company, Limited, 1919 (Google eBook) A Pictorial and Descriptive Guide to London and Its Environs: With Two Large Section Plans of Central London... Archived 6 May 2014 at the Wayback Machine
- Robert Dixon, Photography, Early Cinema and Colonial Modernity: Frank Hurley’s Synchronized Lecture Entertainments, Anthem Press, 15 November 2013, pp.117-8
- Queen's Hall, London, http://www.nqho.com/NQHO/Queens_Hall.html Archived 14 July 2011 at Archive.today accessed 05-09-10
- Interviews conducted with representatives area businesses and UK Fashion Textile Association during January 2011
- Listing Buildings in Harley Street Conservation Area Westminster City Council Harley Street & East Marylebone Conservation Audits Archived 18 September 2015 at WebCite Archived 27 September 2011 at the Wayback Machine Listing Buildings in Harley Street Conservation Area Westminster City Council Harley Street & East Marylebone Conservation Audits, Accessed 11 January 2011
- Images of England English Heritage Accessed 11 January 2011
- Listing Buildings in Harley Street Conservation Area Westminster City Council Harley Street & East Marylebone Conservation Audits Archived 27 September 2011 at the Wayback Machine , Accessed 11 January 2011
- "The London Diplomatic List" (PDF). 13 December 2013. Archived from the original (PDF) on 11 December 2013.
- It was then renamed Great Portland Street and Regent's Park in 1923 and reverted to Great Portland Street in 1933
- Historic England. "Great Portland Street Tube Station (1310919)". PastScape. Retrieved 5 September 2010.
- TFL Map of Buses Routes from Great Portland Street and Regent's Park of January 2010 Archived 26 June 2011 at the Wayback Machine
|Wikimedia Commons has media related to Great Portland Street.|
- Westminster City Council documents on the Harley Street Conservation Area
- Westminster City Council documents on the East Marylebone Conservation Area
- Great Portland Street forms part of Stage III of the W1W Tree Planting Initiative for Marylebone
- Historical short film of Great Portland Street in 1933 with the Motor Row Gala as opened by the Mayor of St. Marylebone
- Amenity and Shopping Map of Great Portland Street from 2009
- Great Portland Street FB Community Page