Google URL Shortener, also known as goo.gl, is a URL shortening service offered by Google. It was launched in December 2009, initially used for Google Toolbar and Feedburner. Later Google launched a separate website goo.gl and opened up to public in September 2010.
The user can access a list of URLs that has been shortened in the past after logged in to their Google Account. And user can see the details the "details" link next to any of shortened URL, where public, real-time analytics data, including traffic over time, top referrers, and visitor profiles can be found. For security, Google added automatic spam detection based on the same type of filtering technology used in Gmail. An API is has planned meaning the current batch of third-party goo.gl plugins for Google Chrome and Firefox.
- Rao, Leena (December 14, 2009). "Bit.ly Just Got Fu.kd: Facebook And Google Get Into The Short URL Game". TechCrunch. AOL.
- Rao, Leena (September 30, 2010). "Goo.gl Is A Go. The "Stablest, Most Secure, And Fastest URL Shortener On The Web"". TechCrunch. AOL.
- Fitzpatrick, Jason (December 13, 2010). "Use Goo.gl URL Shortener Without Google Toolbar". Lifehacker. Gizmodo Media Group.
- "Google URL Shortener Now Available as Free Android App". Techno Buffalo. March 3, 2014.
- "Now everyone can use the Google URL shortener goo.gl". Geek.com. Ziff Davis. September 30, 2010.
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