|Predecessor||Hyundai Equus (G90)|
Hyundai Genesis (G80)
|Founded||4 November 2015|
(President and CEO)
Yong-Woo (William) Lee
(Global head and executive vice president)
Mark del Rosso
(CEO, Genesis North America)
(COO, Genesis North America)
|Services||Automotive financial services|
|Parent||Hyundai Motor Group|
Genesis Motor, LLC, commonly referred to as Genesis, is the luxury vehicle division of the South Korean vehicle manufacturer Hyundai Motor Group. Initially envisioned along with the plan for Hyundai's new luxury sedan, the Hyundai Genesis, in 2004, the Genesis brand was officially announced as an independent marque on 4 November 2015, launching their first Genesis standalone model, the Genesis G90, in 2017. Genesis models are designed in Rüsselsheim (Germany), Namyang (South Korea), and Irvine (United States); and produced in Ulsan (South Korea).
Yong-Woo (William) Lee is global head and executive vice president. Luc Donckerwolke, former design director of Volkswagen subsidiaries Bentley, Lamborghini and Audi, is head of design operations. Mark del Rosso, former president of Audi of America, is CEO of Genesis North America. Filippo Perini, former Lamborghini head of design, is chief designer. Peter Schreyer, formerly at Volkswagen and principal designer of the VW Golf, New Beetle, and the Audi TT, is a president and heads design management. Albert Biermann, former head of the BMW M performance division, oversees tuning and performance as executive vice president of performance development and high performance vehicles. Sang-Yup Lee, former designer of the C-6 Chevrolet Corvette and Bentley Continental GT, and Alexander (Sasha) Selipanov, former designer of the Bugatti Chiron, lead exterior and advanced design. Fayez Rahman, former development leader at BMW, is vice-president of architecture development. Bozhena Lalova, on a secondment from Mercedes-Benz, heads colour and trim.
Hyundai conceived "Concept Genesis" in 2003 and introduced its first ever model in 2007 as a "progressive interpretation of the modern rear-wheel drive sports sedan". The body design took three years and the total cost of the program was $500 million over a development period of 23 months. Reliability testing ran for 800,000 miles. Hyundai introduced the Genesis in 2008 at the North American International Auto Show.
- Genesis' extant seven years in the luxury car market was successful
- Genesis ranked among the top three segment sellers
- Customers demanded a separate Genesis division
Genesis Motor announced the launch of its first model, the G90 (EQ900 in South Korea), on 9 December 2015. The G90 serves as the brand's flagship model. Genesis launched in the U.S. in late 2016, with the sale of the G80 and G90 models. The initial dealers are a subset of existing Hyundai dealers, with designated space for Genesis within the dealerships' showrooms. On September 14, 2016 a third model, the Genesis G70, was unveiled in Namyang, South Korea. The car was introduced to the United States market during the 2018 New York Auto Show on March 28, 2018. In June 2018, according to the reports, Genesis Motor ranked first on J.D. Power’s Initial Quality Study. The brand's first SUV, the GV80, formally debuted on 14 January 2020.
|Car||Launch Year||Facelift||Predecessor Model|
|Coupe||2022 (Exp.)||–||Hyundai Genesis Coupe|
By 2022, a sports coupe and two crossovers are expected, bringing the number of Genesis models to at least six. In addition, in 2018 Genesis patented the GT70, GT80, and GT90 trademarks in preparation for three grand tourer models. Genesis follows an alphanumeric naming convention; car models are named by combining the letter G and a number (70, 80, 90, and so on) while crossovers are named by combining the letters GV and a number. Genesis is initially being marketed in South Korea, China, the Middle East, Russia, Canada, Australia and the United States, followed by Europe and the rest of Asia.
Between November 2015 and October 2018, Genesis sold 206,882 vehicles; of the total, 127,283 were G80 models, 52,417 were G90 units, and 27,182 were G70s. In 2016, Genesis sold 66,029 models in South Korea.
|Genesis Motor (since 2015)|
Genesis is the official sponsor of the NFL, the Genesis Open at the Riviera Country Club, and the Condé Nast International Conference. Architect Rem Koolhaas designed the world's first ever Genesis showroom in Seoul's Gangnam district. Genesis Connected Services, a cloud-based service, features remote vehicle functions such as remote start with climate control and remote lock/unlock is available on iOS, Android and an Alexa Skill developed with Amazon. The Genesis Intelligent Assistant was developed for Android and iOS, providing similar service to Genesis Connected Services.
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- "Genesis premieres the 2019 G70 at the New York International Auto Show" (Press release). US: Genesis. 28 March 2018. Retrieved 7 April 2019.
- Roberts, Adrienne (20 June 2018). "Korean Auto Makers Are Listening to What American Drivers Want". Wall Street Journal. ISSN 0099-9660. Retrieved 22 October 2018.
- Quiroga, Tony (14 January 2020). "Genesis Finally Has an SUV, the GV80". Car and Driver. Retrieved 14 January 2020.
- "2021 Genesis GT90: A Top-Tier Coupe to Steer the Brand". Car & Driver. 24 May 2018. Retrieved 2 January 2020.
- "Hyundai Motor Launches New Global Luxury Brand, 'Genesis'" (Press release). Hyundai Motor Group. 4 November 2015. Archived from the original on 19 January 2016. Retrieved 4 January 2016.
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- Greimel, Hans (8 April 2017). "Genesis sets sights on China". Automotive News.
- "The Official Luxury Car Of The NFL Invites Football Fans To The "Super Bowl Experience Driven By Genesis"". prnewswire.com. PR News Wire. 31 January 2018. Retrieved 30 April 2019.
- "GENESIS SPONSORS THE 2018 CONDÉ NAST INTERNATIONAL LUXURY CONFERENCE". Genesis.com. Genesis. 19 April 2018. Retrieved 30 April 2019.
- Berk, Brett (8 February 2018). "Rem Koolhaas's OMA Designs a Sleek Showroom for Hyundai's Genesis". architecturaldigest.com. Architectural Digest. Retrieved 30 April 2019.
- Genesis Teams Up With Amazon to Bring Connected Cars To Connected Homes
- Genesis Launches New Innovative Luxury Amenities to Save Time and Add Convenience