|Founded||1995: 24 years ago|
|Headquarters||Christchurch, New Zealand|
FreshChoice is a chain of locally owned and operated supermarkets with stores across New Zealand including Christchurch, Auckland, Queenstown, Dunedin, Nelson and more, founded in 1995. The stores are operated under franchise agreements with Wholesale Distributors Ltd (WDL) – a division of Woolworths NZ (formerly called Progressive Enterprises Ltd), one of New Zealand's largest retail and distribution companies. Woolworths NZ is in turn 100% owned by Woolworths Limited. There were about 30 FreshChoice stores across New Zealand in November 2018.
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