|International Motor Show Germany
|Frequency||Annual (Passenger vehicles in odd years, commercial vehicles in even years)|
|Venue||Messe Frankfurt (Passenger vehicles)
Hanover Fairground (Commercial vehicles)
|Previous event||14 September 2017 – 24 September 2017 (Passenger vehicles)|
|Organised by||Verband der Automobilindustrie|
The International Motor Show Germany or simply International Motor Show, in German known as the Internationale Automobil-Ausstellung (IAA - International Automobile Exhibition), is the world's largest motor show. It is held annually, with passenger vehicles (including some motorcycles) being displayed in odd-numbered years in Frankfurt am Main, and commercial vehicles in even-numbered years in Hanover, Germany. Before 1991 the show was held solely in Frankfurt.
The IAA is organized by the Verband der Automobilindustrie (VDA – Association of the German Automotive Industry) and is scheduled by the Organisation Internationale des Constructeurs d'Automobiles. Currently, the show in Frankfurt occupies twelve buildings.
In 1897 the first IAA was held at the Hotel Bristol in Berlin, with a total of eight motor vehicles on display. As the automobile became more known and accepted, the IAA became a fixed event in Germany, with at least one held every year, usually in Berlin. From 1905-1907, there were two per year, as the production had increased to an industrial level. In the next years the show was suspended due to the ongoing World War I, and was then reinstated in 1921 with 67 automobile manufacturers displaying 90 vehicles under the motto "comfort".
Despite the still perceptible after-effects of the global recession, the 22nd IAA was held in Berlin in 1931, with a total of 295,000 visitors. For the first time the exhibition included front-wheel drive vehicles. In 1939 the 29th installation of the event gathered a total of 825,000 visitors - an all-time record at that time. The new Volkswagen was presented for the first time, which later came to be known as the Beetle. This was the last IAA before it was again suspended during World War II. From 1947-1949, Germany’s automobile and accessories manufacturers took part in the export trade fair in Hanover. The automobile industry’s hall acted like a magnet on the public, with a great number of visitors coming to the show. In 1951 the show was held on the Messe Frankfurt for the first time. The event, which was held in April, attracted a total of 570,000 visitors, with exhibits including the first HGV to have a turbo diesel engine. Just six months later, in September 1951, a second exhibition in Berlin was held, gathering 290,000 visitors. From then on, the German automobile industry bade farewell to its traditional exhibition site in Berlin and relocated the motor show completely to Frankfurt. The IAA was also rescheduled to only take place every other year.
In 1989 the last IAA to feature both passenger cars and commercial vehicles in one show confirmed that the exhibition site in Frankfurt was now too small for this major event. Almost 2,000 exhibitors squeezed onto an exhibition site measuring 252,000 square metres. More than 1.2 million visitors attended the event. Because of the high demand, it was no longer possible to meet exhibitors’ requirements for adequate exhibition stands. In view of this, the VDA decided to split the IAA from now on, with a focus on passenger vehicles in odd years, and a focus on commercial vehicles in even years. The first IAA focused solely on "passenger cars", held in 1991, was a huge success. A total of 1,271 exhibitors from 43 countries displayed their new products and innovations. With more than 935,000 visitors, the IAA Passenger Cars was extremely well attended. In 1992 the first IAA "commercial vehicles" took place in Hanover, Germany. It saw 1,284 exhibitors from 29 countries and gathered 287,000 people, 66 per cent being trade visitors.
In 2001 the September 11 attacks on the World Trade Center in New York cast a shadow over the IAA in Frankfurt. The exhibition went ahead all the same. As a mark of solidarity with the victims and their dependants, all show elements and loud music as well as the official opening ceremony with the Federal Chancellor were cancelled. VDA President Gottschalk explained this decision: "Because we could not permit terrorist forces to take away our freedom of action. And because, as a key international sector, we have a responsibility not to allow things to grind to a halt." In an impressive manner, the general public confirmed that this indeed was the right decision to take: More than 800,000 people visited this "quiet IAA".
During the Great Recession, in 2009, the IAA Cars proved to be a magnet for visitors. Around 850,000 people visited the IAA, which greatly exceeded the target of 750,000. This IAA, which took place under the headline "A Moving Experience", showed where the mobility of tomorrow is heading. A huge number of options were presented at the IAA, ranging from the mild hybrid and the plug-in hybrid to the all-electric car, fuel cells and hydrogen power.
In 2011 the 63rd IAA featured the all-new "Hall of Electric Mobility", a first-timer to all Motor Shows worldwide. Additional IAA-premieres included the Electric Mobility Conference as well as the CarIT Conference dealing with the issue of connected driving.
Major vehicle introductions
The 1979 Show occurred in a tough year for the automobile industry, with a focus on decreased speed limits and conserving energy, with most of Western Europe on the brink of a severe recession. It also occurred at a time when car design was changing substantially, with hatchbacks and front-wheel drive becoming increasingly popularity, as well as demand increasing for smaller "supermini" cars.
The following introductions were scheduled for the 1979 show:
1983 was, in most of Western Europe, a year of recovery in the new car market, as the economy recovered from the recent recession. Many important new cars were launched at Frankfurt and elsewhere during 1983. Those launched elsewhere include the Austin Maestro, Fiat Uno, Nissan Micra, Peugeot 205 and Renault 11. The Opel Corsa (launched in Spain in September 1982) was also imported to the UK from April 1983, where it was sold as the Vauxhall Nova.
The following major introductions were made at the 1983 show:
- BMW M635 CSi (high performance version of the 635 CSi, launched in 1976)
- Ford Sierra XR4i (fuel-injected, high performance version of the Sierra hatchback, launched in 1982)
- Mercedes-Benz 190E (new entry-level saloon in the Mercedes-Benz range)
- Renault Fuego Turbo (turbocharged version of the Fuego coupe, launched in 1980)
- Volkswagen Golf MK2
The following major introductions were made at the 1985 show:
- BMW M3 (high performance version of the 3 Series two-door sports saloon)
- Ferrari 328
- Mercedes-Benz E Class estate
The following major introductions were made at the 1987 show:
- Alfa Romeo 164 (flagship Alfa Romeo saloon, and the last of four cars to be developed on the Type Four platform with Fiat, Lancia and Saab)
- Ferrari F40 (fastest production car in the world, with a top speed of 201 mph)
The following major introductions were made at the 1989 show:
- Alfa Romeo SZ (high performance sporting coupe)
- BMW 8 Series (E31) (luxury sporting coupe to replace the long-running 6 Series)
- Fiat Uno (facelifted version of hugely successful supermini, in production since 1983)
- Land Rover Discovery (mid-range 4X4 in the Land Rover section of the Rover Group)
- Peugeot 605 (flagship saloon model in the Peugeot range)
- Vauxhall/Opel Calibra (new front-wheel drive coupe from Vauxhall/Opel)
The 1995 show ran from September 14 to September 24.
The following major introductions were made at the 1995 show:
The following major concept cars were presented at the 1995 show:
The 1997 show ran from September 11 to September 21.
The following major introductions were made at the 1997 show:
The following major concept cars were presented at the 1997 show:
The 1999 show opened on September 16, and had nearly 1,200 exhibitors from 44 countries.
The following major introductions were made at the 1999 show:
The following major concept cars were presented at the 1999 show:
The 2001 show opened to international media on September 11, with a series of concept and production vehicle debuts kicking off in the early morning.
The following major introductions were made at the 2001 show:
The following major concept cars were presented at the 2001 show:
- Originally, the Opel Vectra C was due to début with the Saab 9-3, but in July 2001, it was announced that delays had forced General Motors to postpone the introduction. Both cars were eventually introduced in March 2002, at the Geneva Motor Show.
For the first time, the passenger car-only exhibition in Frankfurt broke the barrier of one million visitors. It featured 2,000 exhibitors from 42 countries.
The following major introductions were made at the 2003 show:
The following major concept cars were presented at the 2003 show:
The following major introductions were made at the 2005 show:
The following major concept cars were presented at the 2005 show:
The following major introductions were presented at the 2007 show:
- Aston Martin DBS
- Aston Martin V8 Vantage N400
- Aston Martin DB9 LM
- Audi A4
- Audi RS6
- Audi A8 facelift
- Bentley Continental GT Speed facelift+power upgrade
- BMW 1 Series coupé
- BMW 6 Series facelift
- BMW M3 coupé
- BMW X6
- Cadillac BLS Wagon
- Citroën C-Airscape
- Dodge Journey
- Ferrari F430 Scuderia
- Ford Focus (facelift)
- Ford Verve concept – preview of 2008 Ford Fiesta
- Jaguar XF
- Jonway UFO
- Kia Kee concept
- Kia Eco Cee'd concept
- Kia Pro Cee'd
- Lamborghini Reventón
- Martin Motors CEO
- Mazda 6
- Maybach 62S
- Mercedes-Benz F700 concept
- Mercedes-Benz ML450 Bluetec Hybrid
- Mercedes-Benz S400 Bluetec
- Mini Clubman
- Opel Agila
- Peugeot 207 SW (estate)
- Peugeot 308
- Porsche 911 GT2 Model 997
- Porsche Cayenne GTS – lighter, faster Cayenne
- Renault Clio Estate
- Renault Laguna (new generation)
- Saab 9-3 Turbo-X XWD a.k.a. Black Turbo.
- SEAT Tribu
- Subaru flat-4 turbodiesel engine.
- Suzuki Splash
- Škoda Fabia Combi (new generation)
- Volkswagen up! concept
- Wiesmann GT MF5 (Wiesmann GT with the BMW M5 E60 S85 V10 engine)
European automakers demonstrated a new interest in hybrid and electric vehicles at the 2007 Frankfurt Motor Show. For example, Mercedes-Benz arrived at the show with seven hybrids, including a luxury sedan concept vehicle called the F 700, a 17-foot (5.2 m)-long car that achieves a fuel economy of 44.4 miles per gallon (mpg). The research vehicle features a homogenous charge compression ignition engine, a technology that produces the high fuel economy of a diesel engine from a clean-burning gasoline engine. Mercedes has also mated its clean-diesel engine to an electric motor, creating the Bluetec hybrid. The company plans to introduce a gasoline-fueled hybrid SUV and sedan in 2009, followed by two Bluetec hybrids in 2010, one of which will achieve 51 miles per gallon of diesel fuel. In addition, the Mercedes Car Group exhibited its smart car in three new incarnations: an electric-only vehicle and both diesel and gasoline versions with "micro hybrid drive", a belt-driven starter and alternator that allows the engine to shut off at stops. See the DaimlerChrysler press releases about the auto show and the F700.
Opel, a subsidiary of General Motors, unveiled the Flextreme, a plug-in hybrid that can travel 34 miles (55 km) on its lithium-ion battery before a small diesel engine starts charging the battery. Opel also unveiled the Corsa Hybrid, a coupe that combines a belt-driven starter and alternator with a lithium-ion battery.
Volvo Cars, a division of Ford Motor Company, exhibited a plug-in hybrid with motors in each of the wheels. The Volvo ReCharge can travel about 60 miles (97 km) on battery power alone, using a lithium-polymer battery pack that can be recharged in a standard outlet.
The following major introductions were presented at the 2009 show:
- Alfa Romeo MiTo Quadrifoglio Verde
- Aston Martin Rapide
- 2010 Audi A5 Sportback
- 2010 Audi R8 Spyder
- 2010 Bentley Mulsanne
- 2010 BMW 5 Series Gran Turismo
- 2010 BMW 740d
- 2010 BMW X1
- 2010 BMW ActiveHybrid X6
- 2010 BMW ActiveHybrid 7
- Citroën C3
- Citroën DS3
- 2010 Dodge Caliber
- 2010 Ferrari 458 Italia
- Fiat 500 Abarth by Ferrari
- Fiat Punto Evo
- Fiat Qubo Treking
- 2011 Ford C-Max
- 2011 Ford Grand C-Max
- G-Wix electric cars
- 2010 Honda CR-V
- 2010 Hyundai i10 Electric
- 2010 Hyundai ix35
- Hyundai Santa Fe
- 2010 Jaguar XJ
- 2010 Koenigsegg CCXR Trevita
- 2010 Kia Cee'd (facelift)
- 2010 Kia Venga
- 2010 Kia Sorento
- Kia Forte LPI Hybrid (European introduction)
- Kia cee'd Hybrid
- Kia Sorento Hybrid
- Kia Venga MPV
- 2010 Lamborghini Reventón Roadster
- Lexus IS-F sport package
- Lotus Elise Club Racer
- Lotus Evora Club Racer
- 2011 Maserati GranCabrio
- Mazda CX-7
- 2010 Mercedes-Benz E-Class Estate
- 2010 Mercedes-Benz SLS AMG
- 2010 Opel Astra
- 2010 Peugeot RCZ
- 2010 Peugeot 5008
- 2011 Peugeot iOn
- 2010 Porsche 911 Sport Classic & Turbo
- 2010 Porsche 911 GT3 Cup & RS
- 2010 Porsche Panamera (European introduction)
- Range Rover Sport
- 2010 REVA NXR and NXG
- Rolls-Royce Ghost
- 2010 Saab 9-5
- SEAT León Cupra R
- Škoda Superb Estate
- 2010 Subaru Legacy (European introduction)
- 2010 Subaru Outback (European introduction)
- 2010 Toyota Land Cruiser
- 2010 Volkswagen California
- 2010 Volkswagen Caravelle
- 2010 Volkswagen Golf BlueMotion
- 2010 Volkswagen Passat BlueMotion
- 2010 Volkswagen Polo 3dr and GTI
- 2010 Volkswagen Polo BlueMotion
- 2010 Volkswagen Golf R
- 2010 Volkswagen Transporter
- 2011 Volvo C30
- 2011 Volvo C70
- 2010 Volvo XC60 R-Design
The 2011 show was held from 13 September to 25 September. The 64th edition of the show included 1,012 exhibitors from 32 countries and was attended by more than 928,000 visitors from 105 countries, 36% of them being trade visitors, among those 80% from the automotive industry, plus more than 12'000 accredited journalists from 98 countries. 183 world premieres were unveiled.
- 2012 Abarth 695 Competizione
- 2012 Alfa Romeo MiTo 0.9 TwinAir 85
- 2012 Aston Martin DBS Carbon Edition
- 2012 Audi A5/S5 (facelift)
- 2012 Audi S6
- 2012 Audi S7
- 2012 Audi S8
- 2012 Audi R8 GT Spyder
- 2012 Bentley Continental GTC
- 2012 BMW 1
- 2012 BMW M5
- 2012 Chevrolet Camaro (European version)
- 2012 Chevrolet Malibu (European version)
- 2012 Citroen DS5
- 2012 Ferrari 458 Spider
- 2012 Fiat Panda
- 2012 Ford Fiesta ECOnetic
- 2012 Ford Focus ST (production version)
- 2011 Honda Civic (European version)
- 2012 Hyundai i30
- 2012 Jaguar XF
- 2012 Jeep Wrangler 3.6 V6
- Kia K9
- 2012 Kia Rio 3-door
- 2012 Lamborghini Gallardo LP570-4
- 2012 Lancia Flavia Cabrio
- 2012 Lancia Thema
- 2012 Lancia Voyager
- 2013 Lexus GS 350
- 2013 Lotus Exige S
- 2012 Mazda CX-5
- 2012 Mercedes-Benz B-Class
- Mia electric
- Mini Coupé
- 2012 Opel/Vauxhall Astra GTC
- 2012 Opel/Vauxhall Combo
- 2012 Opel/Vauxhall Zafira Tourer
- 2012 Peugeot 508 RXH Diesel Hybrid
- 2012 Porsche 911 Carrera
- 2011 Radical Sportscars SR3 SL
- 2012 Renault Koleos (facelift)
- 2012 Renault Twingo (facelift)
- 2012 SEAT Exeo (facelift)
- 2012 smart fortwo electric
- 2012 Subaru XV
- 2012 Suzuki Swift Sport
- 2012 Toyota Avensis (facelift)
- 2012 Toyota Prius+ (European version)
- 2012 Toyota Yaris
- 2012 Volkswagen up!
- Alfa Romeo 4C
- Audi A2 Concept
- Audi Urban Concept
- Audi Urban Spyder Concept
- BMW i3
- BMW i8
- Chevrolet Miray
- Citroën Tubik
- Eterniti Motors Hemera
- Fisker Surf
- Ford Evos
- Ford Fiesta ST Concept
- Infiniti FX Sebastian Vettel Concept
- Jaguar C-X16
- Kia GT Concept
- Land Rover DC100
- Maserati Kubang
- Mercedes-Benz B-Class E-CELL Plus Concept
- Mercedes-Benz F125
- Mitsubishi PX-MiEV
- Opel RAK e
- Peugeot HX1
- Renault Frendzy Electric Concept
- Rimac Concept One Electric Supercar
- Seat IBL
- Skoda Mission L
- Smart forvision
- SsangYong XUV-1
- Volkswagen Beetle R Concept
- Volkswagen Buggy up!
- Volkswagen Nils
- Volvo Concept You
The 2013 show took place from 10 September to 22 September.
Nissan introduced a "smart watch" that measures the user's heart rate, temperature and other biometrics. It is also able to keep a watch on car data like fuel efficiency and average speed. It was developed by Nissan's Nismo laboratory. They currently capture live biometric and telematics data from Nissan racing cars and their drivers.
- Abarth 595 50 Anniversario
- Abarth 695 Tributo Maserati
- 2014 Alfa Romeo Giulietta
- Alfa Romeo MiTo
- Aston Martin Vanquish Volante
- Audi A8/S8
- Audi A3/S3 Cabriolet
- Audi A3 Ultra
- Bentley Continental GT V8 S
- BMW 5 Series
- BMW X5
- BMW i3
- BMW i8
- BMW 4 Coupé
- Bugatti Veyron Grand Sport Vitesse Jean Bugatti
- Caterham Seven 165
- 2014 Chevrolet Cruze
- Chevrolet Camaro
- Citroën Grand C4 Picasso
- Citroën DS3 Cabrio Racing
- Dacia Duster
- Ferrari 458 Speciale
- Fiat Panda 4x4 Antartica
- Fiat 500C GQ
- Ford Focus EcoBoost
- Honda Civic Tourer
- Hyundai i10
- Jaguar XJ/XJR
- Jeep Wrangler Polar
- Kia Optima (facelift)
- Kia Soul (European introduction)
- Lamborghini Gallardo LP570-4 Squadra Corse
- Lancia Voyager S
- 2014 Lancia Delta
- Land Rover Discovery
- Lexus GS 300h
- Maserati Ghibli
- 2014 Mazda3
- Mercedes-Benz S63 AMG (W222)
- Mercedes-Benz S 500 Plug-in Hybrid
- Mercedes-Benz GLA-Class
- Nissan Micra (European facelift)
- 2014 Nissan X-Trail
- Opel Adam White & Black Link
- 2014 Opel Insignia facelift & Country Tourer
- Peugeot 308
- Peugeot 3008 (facelift)
- Peugeot RCZ R
- Porsche 918 Spyder
- Porsche 911 Turbo/Turbo S
- Renault Koleos (facelift)
- Renault Latitude
- Renault Mégane (facelift)
- SEAT Leon ST
- Škoda Octavia vRS
- Škoda Rapid Spaceback
- 2014 Škoda Yeti facelift
- Suzuki Swift Sport
- Volkswagen e-Up!
- Seat Leon ST
- Volkswagen e-Golf
- Volkswagen Golf R
- Audi Nanuk Quattro
- Audi Sport Quattro
- Cadillac Elmiraj
- Citroën Cactus Concept
- Ford S-Max
- Ford Mondeo Vignale Concept
- Infiniti Q30
- Jaguar C-X17
- Kia Niro
- Lexus LF-NX
- Mercedes-Benz S-Class Coupé 
- Mini Vision Concept
- Opel Monza Concept
- Peugeot 308 R Concept
- Smart fourjoy
- Renault Initiale Paris
- Subaru WRX Concept
- Volkswagen Golf Sportsvan
- Volvo Concept Coupé
The 2015 show took place from 17 September to 27 September.
- Alfa Romeo Giulia Quadrifoglio
- Audi A4
- Audi S4
- Bentley Bentayga
- BMW 3 Series (Facelift)
- BMW 7 Series
- BMW X1
- BMW M6 GT3
- BMW M6 Competition Edition
- Citroën DS4 (Facelift)
- Citroën DS4 Crossback
- Ferrari 488 Spider
- Fiat 500 (Facelift)
- Ford Ecosport (Facelift)
- Ford Edge (International specs)
- Ford Kuga (Facelift)
- Hyundai i20 WRC
- Infiniti Q30
- Jaguar F-Pace
- Kia Sportage
- Kia cee'd (Facelift)
- Lamborghini Aventador LP 750-4 SuperVeloce Roadster
- Lamborghini Huracán LP 610-4 Spyder
- Mercedes-Benz C-Class Coupe
- Mercedes C63/C63 S AMG Coupe
- Mercedes-Benz C63 AMG Coupe Edition 1
- Mercedes-Benz AMG C-Class DTM (W205)
- Mercedes-Benz S-Class Convertible
- Mini Clubman
- Nissan NP300 Navara
- Opel Astra
- Porsche 991 (Facelift)
- Renault Megane
- Renault Talisman
- Rolls-Royce Dawn
- SEAT Ibiza Cupra (Facelift)
- Seat Leon Cupra 290
- Smart Fortwo Cabriolet
- Suzuki Baleno (2016)
- Toyota Prius
- Volkswagen Golf GTI Clubsport
- Volkswagen Tiguan
- Audi e-tron Quattro concept
- Bugatti Vision Gran Turismo
- Citroën Cactus M
- Honda Project 2&4
- Hyundai N 2025 Vision Gran Turismo
- Mazda Koeru
- Mercedes-Benz Concept IAA
- Nissan Gripz
- Peugeot Fractal
- Porsche Mission E
- SsangYong XAV-Adventure
- SEAT Leon Sport Cross
- Toyota C-HR 2-door compact crossover SUV
- Volkswagen Golf GTE Sport
The 2017 show took place from 14 to 24 September, with press days on the 12th and 13th.
- Alpina D5 S
- Audi RS4 Avant
- Audi A8
- Bentley Continental GT
- BMW 6 Series GT
- BMW X3
- BMW i3 (facelift)
- BMW M5
- Brabus-Mercedes E63 AMG S
- Citroen C3 Aircross
- Dacia Duster
- Ferrari Portofino
- Ford EcoSport (facelift) (European debut)
- Ford Mustang (facelift) (European debut)
- Honda Jazz (facelift)
- Honda CR-V (European debut)
- Hyundai i30 Fastback and N variants
- Hyundai Kona
- Jaguar E-Pace
- Kia Picanto X-Line
- Kia Sorento (facelift)
- Kia Stonic
- Lamborghini Aventador S Roadster
- Land Rover Discovery SVX
- Lexus CT200h (second facelift)
- Lexus NX (facelift)
- Mercedes-Benz GLC-Class F-Cell
- Mercedes-Benz S-Class Coupe and Cabriolet (facelifts)
- Mercedes-Benz X-Class
- Opel Grandland X
- Opel Insignia GSi and Country Tourer variants
- Porsche 911 GT2 RS
- Porsche 911 GT3 Touring Package
- Porsche Cayenne
- Renaultsport Mégane
- Rolls-Royce Phantom VIII
- SEAT Arona
- SEAT Leon Cupra R
- Škoda Karoq
- Subaru Impreza (European debut)
- Suzuki Swift Sport
- Volkswagen Polo MK6
- Volkswagen T-Roc
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