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The EMMA Awards promote diversity within the media industry by publicly recognizing the levels of excellence achieved by the multicultural community, and the qualities that each ethnic group brings to the professional and commercial success of the United Kingdom.
The UK EMMAs were screened on the Internet in May each year and accompanied by an online voting system.
The patrons of the Ethnic Multicultural Media Academy (Awards) include Sir Trevor McDonald OBE, Dame Anita Roddick (Late), Donald Woods CBE (Late), Sir GK Noon, Lord Desai, Lord Ouseley, Darcus Howe and Jonathan Dimbleby. They have all backed EMMA since 1998.
- "Ethnic Multicultural Media Awards, UK".
- Anne-Marie Fortier Multicultural Horizons: Diversity and the Limits of the Civil Nation -- 2008 p46 "Like FoB, similarly youthful and 'beautifully proportioned' are the faces 'Celebrating Multicultural Britain' for the NatWest EMMA Awards 2003 and 2004. The poster from the Ethnic Multicultural Media Academy (EMMA) was launched as ..."
- "BBC News | UK | Awards celebrate ethnic diversity". news.bbc.co.uk.
- "Mayor to present award recognising diversity in the media". Archived from the original on 2011-07-19. Retrieved 2010-04-07.
- "Emma votes call". Archived from the original on 2011-06-16. Retrieved 2010-04-07.
- Zadie Smith