 | |
| Country | Australia |
|---|---|
| Broadcast area | Sydney, Melbourne, Brisbane, Adelaide, Perth, Darwin, Regional QLD, Northern NSW & Gold Coast, Southern NSW & ACT, Griffith, Regional VIC, Mildura, Tasmania, Eastern SA, Regional WA |
| Network | Network 10 |
| Slogan | Life’s Peachy |
| Programming | |
| Language(s) | English |
| Picture format | 576i (SDTV) 16:9 |
| Ownership | |
| Owner | Ten Network Holdings (ViacomCBS Networks UK & Australia) |
| Sister channels | |
| History | |
| Launched | 11 January 2011 |
| Replaced | One SD (Standard definition) |
| Former names | Eleven (2011–2018) |
| Links | |
| Website | 10play.com.au |
| Availability | |
| Terrestrial | |
| Freeview Ten metro (virtual) | 11 |
| Freeview WIN regional (virtual) | 82 |
| Freeview SCA Spencer Gulf/Broken Hill (virtual) | 55 |
| Cable | |
| Foxtel/Optus | 167 |
| Satellite | |
| Foxtel | 167 |
| VAST | 11 or 55 |
| Streaming media | |
| 10 Play | |
10 Peach is an Australian free-to-air television channel operated by Network 10. It was launched on 11 January 2011 as Eleven.[1] It is owned by ElevenCo, which was established as a joint venture between Ten Network Holdings and ViacomCBS Domestic Media Networks; the latter would ultimately acquire Network Ten in 2017.
The channel focuses primarily on programming targeting a young adult audience, and is the current home of Neighbours—the longest-running drama series on Australian television. Prior to the launch of 10 Shake in September 2020, the channel also aired children's programming.
History
Prior to the launch of the channel, Ten Network Holdings, at the time an independent company, established a joint venture company named ElevenCo with international distributor CBS Studios International.[2][3] Ten held a two-thirds equity stake in the venture, with CBS holding the remaining share. Under the arrangement, Eleven gained access to programming from CBS's back catalogue. Ten Network Holdings entered administration in 2017 and was subsequently acquired by CBS Corporation, ultimately giving CBS full ownership of Eleven. CBS ultimately merged with Viacom, making 10 Peach a sister network to MTV and Nickelodeon.
10 Peach
On 31 October 2018, the channel rebranded as 10 Peach, as part of a larger rebranding of Network Ten. The new name is intended to provide a clearer scope for the channel's programming; Network 10's chief content officer Beverley McGarvey strangely described "Peach" as feeling "relaxed" and "almost a guilty pleasure" to viewers, with programmes such as Neighbours, Supernatural, This Is Us, and Will & Grace, and would attempt to represent all that the peach fruit itself stood for.[4][5][6][7]
Programming
10 Peach offers catch-up and encore presentations from Channel 10.[8][9][10] It features a mix of repeated old shows, new shows to Australian television, and shows that would make their debut on Australian free-to-air television.
Some of Ten's shows aimed at a younger demographic, most notably Neighbours, were moved to Eleven for the launch of the new channel. This was part of Ten's re-branding to target the older demographic.[11][12][13] The decision to move Neighbours and other shows was to also make way for a new current affairs show in Ten's 6:00–7:00pm timeslot.[11] In 2015 Neighbours was Eleven's highest-rating program and the number-one regular Australian program on the digital multichannels, averaging 278,000 viewers.[8]
On 27 February 2012, Toasted TV was moved from Ten to Eleven due to a number of changes to their morning line-up, which included the launch of Breakfast.[14] On 4 November 2013, more of Ten's shows including Totally Wild, Scope, Wurrawhy and Mako: Island of Secrets moved due to the launch of Wake Up and Studio 10. Other first-run Australian content on 10 Peach includes Couch Time, The Loop and Bondi Ink Tattoo.[9][15]
On 6 April 2020, a six-hour programming block of Nickelodeon children's content was added to the network, which aired under the Toasted TV branding.[16] This ran until 27 September, when children's programming was entirely moved to 10 Shake. Toasted TV was cancelled, with its final episode airing on 18 September.
Current shows
Comedy
Drama
Reality
- Brides of Beverly Hills
Former shows
Adult Animation
- The Cleveland Show
- Bob's Burgers
- Bordertown
- Duckman
- Futurama (moved to 7mate and 7flix)
- King of the Hill
- Pacific Heat
- The Simpsons (moved to 7mate and 7flix)
- Son of Zorn
- Unsupervised
Children's (2012���20)
- The Adventures of Chuck and Friends
- The Amazing Spiez!
- B-Daman Crossfire
- Baby Animals in Our World (2016–18)
- Bakugan
- Barbie: Life in the Dreamhouse
- The Barefoot Bandits (2016–20)[a]
- Beyblade (Now on 9Go!)
- Blazing Team: Masters of Yo-Kwon-Do
- The Bureau of Magical Things (2018–20)
- Cardfight!! Vanguard (2018 series)
- Cardfight!! Vanguard G
- Cardfight!! Vanguard G: GIRS Crisis
- Cardfight!! Vanguard G: NEXT
- Cardfight!! Vanguard G: Stride Gate
- Chaotic
- Clue
- Dex Hamilton: Alien Entomologist
- Dinofroz
- Dinosaur King
- Drakers
- The Elephant Princess (2014)
- Eon Kid
- The Fairly OddParents (moved to ABC ME)
- Gamify (2019–20)
- Get Ace (2014–18)
- Geronimo Stilton
- GGO Football
- GoGoRiki
- Gormiti: The Lords of Nature Return
- Gormiti Nature Unleashed
- H2O: Just Add Water (2013–14)
- Hanazuki: Full of Treasures
- Hero: 108
- Hot Wheels Battle Force 5
- Huntik: Secrets & Seekers
- iCarly (2012–16, moved to 10 Shake)
- Jar Dwellers SOS (2013–20)
- Julius Jr.
- Kuu Kuu Harajuku (2015–20)
- Lalaloopsy
- Lexi & Lottie: Trusty Twin Detectives (2016–18)
- Lightning Point (2014)
- Mako: Island of Secrets (2013–18)
- Matt Hatter Chronicles
- Me and My Monsters (2014)
- Monster High
- My Little Pony: Friendship Is Magic (moved to 9Go!)
- Pac-Man and the Ghostly Adventures
- Paradise Café
- Pearlie
- The Penguins of Madagascar (moved to ABC ME)
- Pokémon (moved to 9Go!)
- Pokémon: Black & White
- Pokémon: Black & White: Rival Destinies
- Pokémon: Black & White: Adventures in Unova
- Pokémon: Black & White: Adventures in Unova and Beyond
- Pokémon: Diamond and Pearl: Galactic Battles
- Pokémon: Diamond and Pearl: Sinnoh League Victors
- Pokémon: X & Y
- Pokémon XY: Kalos Quest
- Pokémon: XY & Z
- Puppy in My Pocket: Adventures in Pocketville
- Quimbo's Quest (2019–20)
- Random and Whacky (2017–20)
- Redakai: Conquer the Kairu
- Rekkit Rabbit
- Sam Fox: Extreme Adventures (2014–18)
- Sanjay and Craig (2016–19, moved to 10 Shake)
- Scope (2013–20)
- Sherazade: The Untold Stories (2017–20)
- SheZow
- Sidekick
- Slugterra (moved to ABC ME)
- SpongeBob SquarePants (2012–13, 2020, moved to 10 Shake)
- Teenage Mutant Ninja Turtles (1987 series) (2013–20)
- Teenage Mutant Ninja Turtles (2012 series) (moved to ABC ME)
- Tickety Toc
- Toasted TV (2012–20)
- Totally Spies! (2018–20)
- Totally Wild (2013–20, moved to 10 Shake)
- Transformers Prime
- Treasure Island
- Vic the Viking (2013–17)
- Victorious (2012–17)
- Xiaolin Chronicles
- Yu-Gi-Oh! 5D's
Preschool (2012–20)
- Bernard (2018)
- Blaze and the Monster Machines (2020, moved to 10 Shake)
- Bob the Builder (moved to ABC Kids)
- Butterbean's Café (2020, moved to 10 Shake)
- Care Bears and Cousins
- Care Bears: Welcome to Care-a-Lot
- Crocamole (2016–20, moved to 10 Shake)
- Dinosaur Train (moved to ABC Kids)
- Dora the Explorer (2020, moved to 10 Shake)
- Hi-5 House (2014–15)
- Littlest Pet Shop (2012) (Now on 9Go!)
- Mia and Me
- PAW Patrol (2020, shared with 9Go!, moved to 10 Shake)
- Pound Puppies (2010 series)
- Strawberry Shortcake's Berry Bitty Adventures
- Transformers: Robots in Disguise (2015 series)
- Transformers: Rescue Bots (moved to 9Go!)
- Tree Fu Tom (moved to ABC Kids)
- Wurrawhy (2013–16)
Comedy
- 1600 Penn
- 600 Bottles of Wine (2018)
- Angel from Hell
- Ben and Kate
- Caroline in the City
- Clueless
- The Crazy Ones
- Dads
- Death Valley
- Don't Trust the B---- in Apartment 23
- Enlisted
- Fresh Meat
- Fresh Off the Boat
- Friends with Better Lives
- Get Smart (moved to 10 Bold)
- Glee
- The Goodwin Games
- The Great Indoors
- The Grinder
- Happy Days
- Hogan's Heroes (moved to 10 Bold)
- House of Lies
- How I Met Your Mother (moved to 7flix)
- Jane the Virgin
- Last Man Standing
- Laverne & Shirley
- The Love Boat
- Malcolm in the Middle (moved to 9Go!)
- Micro Nation
- The Millers
- Mork & Mindy
- Mr. & Mrs. Murder
- New Girl (moved to SBS Viceland)
- The New Normal
- The Office (moved to ABC Comedy)
- Plonk!
- Raising Hope
- Roseanne
- Rosie
- Sabrina, the Teenage Witch (2011–13, moved to 10 Shake)
- Scream Queens
- Sex and the City
- Stage Mums (2018)
- Sunny Skies
- Taxi
- Webster
- Wilfred
- Wings
- You're the Worst
Drama
- The 4400
- 90210
- 7th Heaven
- American Horror Story
- Angel
- Being Human
- Beauty & the Beast
- Beverly Hills, 90210
- Buffy the Vampire Slayer
- Californication
- Charmed (2018 TV series)
- Dexter
- Diagnosis Murder (moved to 10 Bold)
- The Division
- Dollhouse
- Emily Owens, M.D.
- Empire
- Eureka
- Extant
- Friday Night Lights
- The Gates
- The Good Wife
- In Plain Sight
- JAG
- Judging Amy
- Life Unexpected
- MacGyver (moved to 10 Bold)
- Medium
- Melrose Place
- Merlin
- Nurse Jackie
- Reckless
- Reef Doctors
- Ringer
- Rush
- Saving Grace (moved to Channel 10)
- Skins
- Smallville (moved to 7flix)
- Sleepy Hollow
- Stargate Universe
- Star Trek: Deep Space Nine (moved to 10 Bold)
- Star Trek: The Next Generation (moved to 10 Bold)
- Star Trek: Voyager (moved to 10 Bold)
- The Strain
- This Is Us
- Torchwood
- Touched by an Angel
- Witches of East End
Factual
Light entertainment
- Couch Time (2011–17)
- The Great Australian Spelling Bee
- The Late Late Show with Craig Ferguson*
- The Late Late Show with James Corden (moved to 10 Shake)
- The Late Show with Stephen Colbert (Now on Channel 10)
- The Loop (2012–20)
- Movie Juice
- The Talk
Game Shows
- Family Feud (Channel 10 simulcast)
- Pointless (Channel 10 simulcast)
Reality
- 100% Hotter
- American Idol (moved to FOX8, later Channel 9 and 9Go!)
- America's Next Top Model
- Bondi Ink Tattoo
- Britain & Ireland's Next Top Model
- The Choice
- Come Date with Me
- Dancing on Ice
- Dating Naked
- Excused
- The Face
- Fashion Star
- Geordie Shore
- The Glee Project
- King of the Nerds
- Mobbed
- Naked Beach
- New Zealand's Next Top Model
- Posh Frock Shop
- Queer Eye for the Straight Guy
- Snog Marry Avoid? (moved to 9Life)
- So You Think You Can Dance US (moved to FOX8)
- Tattoos After Dark
- Young Talent Time (2012 series, encores)
Sport
- Esports Gfinity Elite Series Australia
Religious
Availability
10 Peach is available in 576i standard definition from the network's five metropolitan owned-and-operated stations, TEN Sydney, ATV Melbourne, TVQ Brisbane, ADS Adelaide, and NEW Perth.
The channel is also available to regional Australia viewers through Southern Cross Austereo's owned-and-operated station SGS/SCN in regional South Australia, and WIN Television through its owned-and-operated stations VTV in Regional Victoria, WIN in Southern New South Wales/Australian Capital Territory, RTQ in Regional Queensland, STV in Mildura, TVT in Tasmania, NRN in Northern New South Wales, WOW in regional Western Australia, MGS/LRS in eastern South Australia, and AMN in Griffith and the MIA. Digital joint venture stations DTD in Darwin, and CDT in Remote Central & Eastern Australia also carry 10 Peach.
Logo and identity history
11 January 2011 – 31 October 2018
Identity history
- 11 January 2011 – 30 October 2018: He11o
- 30 October 2018 - present: Life's Peachy
Notes
- ^ Originally broadcasting with New Zealand voice actors, the series has been presented with the Canadian dub since 2018.
References
- ^ Knox, David (22 October 2010). "11 / 1 / 11 ….and counting". TV Tonight. Retrieved 22 October 2010.
- ^ Washbrook, Cyril (26 August 2010). "Ten announces launch of Eleven". The Spy Report. Media Spy. Archived from the original on 10 September 2010. Retrieved 4 October 2010.
- ^ James, Meg (25 August 2010). "CBS goes down under and takes minority stake in Australian TV venture". The Los Angeles Times. Retrieved 26 August 2010.
- ^ "Network Ten Rebrands As 'Network 10' With New-Look Logo". B&T. 31 October 2018. Retrieved 31 October 2018.
- ^ Lallo, Michael (31 October 2018). "Network Ten in 2019: What's new, what's returning, what's gone?". The Sydney Morning Herald. Retrieved 31 October 2018.
- ^ "Ten reveals first major rebrand in 27 years: Peach, Boss and 10 News First". Mumbrella. 31 October 2018. Retrieved 31 October 2018.
- ^ "10 Upfront: Behind the rebrand of Boss, Peach, News and 10 Play". Mediaweek. Retrieved 31 October 2018.
- ^ a b Knox, David (15 June 2015). "Multichannel Survey: Eleven / One". TV Tonight. Retrieved 15 June 2015.
- ^ a b Knox, David (11 May 2014). "Multichannel Survey: Eleven / One". TV Tonight. Retrieved 11 May 2014.
- ^ Ryan, Aaron (7 July 2015). "Mid Year Update – Eleven: Best Multi Channel in Australia". Throng Australia. Retrieved 7 July 2015.
- ^ a b Clune, Richard (8 August 2010). "Jennifer on Ten's frontline". The Daily Telegraph. News Limited. Retrieved 8 August 2010.
- ^ Chessell, James (13 January 2011). "Eleventh heaven as Ten Network hails debut". The Australian. News Limited. Archived from the original on 19 January 2011. Retrieved 12 January 2011.
- ^ "Neighbours moving to Eleven". The Spy Report. Media Spy. 26 August 2010. Archived from the original on 10 September 2010. Retrieved 26 August 2010.
- ^ Knox, David (19 February 2012). "Bumped: Toasted TV, Totally Wild etc". TV Tonight. Retrieved 9 March 2014.
- ^ Knox, David (14 November 2014). "TEN 2015 highlights: Celebrity, Drama, Sport". TV Tonight. Retrieved 14 November 2014.
- ^ Perry, Kevin (11 May 2020). "10 confirms plans to launch new entertainment focused multi-channel". TV Blackbox. Retrieved 18 June 2020.
