10 Peach

10 Peach
Launched	11 January 2011
Network	Network 10
Owned by	ElevenCo (Ten Network Holdings and ViacomCBS International Media Networks)
Picture format	576i (SDTV) 16:9
Audience share	2.2% nationally (2018 ratings year, [1])
Country	Australia
Language	English
Broadcast area	Sydney, Melbourne, Brisbane, Adelaide, Perth, Darwin, Northern NSW & Gold Coast, Regional QLD, Southern NSW & ACT, Griffith, Regional VIC, Mildura, Tasmania, Eastern SA, Regional WA
Formerly called	Eleven (2011–2018)
Replaced	One SD (Standard definition)
Sister channel(s)	10 10 HD 10 Bold TVSN Spree TV
Website	10play.com.au
Availability
Terrestrial
TEN Sydney (DVB-T)	1576 @ 11 (219.5 MHz)[2]
ATV Melbourne (DVB-T)	1592 @ 11 (219.5 MHz)
TVQ Brisbane/ Gold Coast (DVB-T)	1608 @ 11 (219.5 MHz)
ADS Adelaide (DVB-T)	1624 @ 11 (219.5 MHz)
NEW Perth/ Mandurah (DVB-T)	1672 @ 11 (219.5 MHz)
Freeview Ten metro (virtual)	11
Freeview WIN regional (virtual)	82
Freeview SCA Spencer Gulf/Broken Hill (virtual)	55
Satellite
Foxtel (virtual)	141
VAST (virtual)	11 or 55
Cable
Foxtel/Optus (virtual)	141
Streaming media
10 Play

10 Peach is an Australian free-to-air digital television multichannel operated by Network 10. The channel launched on 11 January 2011 as Eleven.^[3] It is owned by ElevenCo, which was established as a joint venture between Ten Network Holdings and CBS Studios International; the latter would ultimately acquire Network Ten in 2017.

The channel focuses primarily on programming targeting a young adult audience, and is the current home of Neighbours—the longest-running drama series on Australian television.

History

Prior to the launch of the channel, Ten Network Holdings, at the time an independent company, established a joint venture company named ElevenCo with international distributor CBS Studios International.^[4][5] Ten held a two-thirds equity stake in the venture, with CBS holding the remaining share. Under the arrangement, Eleven gained access to programming from CBS's back catalogue. Ten Network Holdings entered administration in 2017 and was subsequently acquired by CBS Corporation, ultimately giving CBS full ownership of Eleven.

10 Peach

On 31 October 2018, the channel rebranded as 10 Peach, as part of a larger rebranding of Network Ten. The new name is intended to provide a clearer scope for the channel's programming; Network 10's chief content officer Beverley McGarvey described "Peach" as feeling "relaxed" and "almost a guilty pleasure" to viewers, with programmes such as Neighbours, Supernatural, This Is Us, and Will & Grace, and continuing to skew towards younger demographics.^[6][7][8][9]

Programming

10 Peach offers catch-up and encore presentations from Channel 10.^[10][11][12] It features a mix of repeated old shows, new shows to Australian television, and shows that would make their debut on Australian free-to-air television.

Some of Ten's shows aimed at a younger demographic, most notably Neighbours, were moved to Eleven for the launch of the new channel. This was part of Ten's re-branding to target the older demographic.^[13][14][15] The decision to move Neighbours and other shows was to also make way for a new current affairs show in Ten's 6:00–7:00pm timeslot.^[13] In 2015 Neighbours was Eleven’s highest-rating program and the number-one regular Australian program on the digital multichannels, averaging 278,000 viewers.^[10]

On 27 February 2012, Toasted TV was moved from Ten to Eleven due to a number of changes to their morning line-up, which included the launch of Breakfast.^[16] In November 2013, more of Ten's shows including Totally Wild, Scope, Wurrawhy and Mako: Island of Secrets moved due to the launch of Wake Up and Studio 10. Other first-run Australian content on 10 Peach includes Couch Time, The Loop and Bondi Ink Tattoo.^[11][17] On March 11, 2015, Nickelodeon was currently moved from Eleven to 9Go! with Nickelodeon movies and television are usually premiering on Nine after 17 years aired on Network Ten in 1990s until 2017. Pokémon was currently moved from Eleven to 9Go! after 20 years aired on Network Ten in 1998 until 2018.

Feature classic television broadcast on 10 Peach are sourced from its studio-output deals, including Sony Pictures Television International, Warner Bros. International Television, CBS Television Studios, CBS Studios International, Viacom International Media Networks, Paramount Television, 20th Television, and Ocean Productions.

Other feature classic television broadcast which was share with each networks of 9Go!, 9Gem, and 10 Peach are sourced from its studio-output deals, including CBS Television Studios, CBS Studios International, Viacom International Media Networks, Paramount Television, Warner Bros. International Television and Sony Pictures Television International.

Other feature classic television broadcast which was share with each networks of 7flix, 7mate, and 10 Peach are sourced from its studio-output deals, including Warner Bros. International Television, Sony Pictures Television International, and 20th Television.

Feature classic films broadcast on 10 Peach are sourced from its studio-output deals, including Paramount Pictures, DreamWorks Pictures, Warner Bros. Pictures, DC Films, Roadshow Films, Columbia Pictures, Lionsgate, New Line Cinema, The Weinstein Company, Miramax Films, Touchstone Pictures and Screen Australia.

Other feature classic films broadcast which was share with each networks of 9Go!, 9Gem, and 10 Peach are sourced from its studio-output deals, including Paramount Pictures, DreamWorks Pictures, Warner Bros. Pictures, Warner Bros. Family Entertainment, Village Roadshow Pictures, DC Films, New Line Cinema, Columbia Pictures, Miramax Films, Screen Australia, Lionsgate, and The Weinstein Company.

Other feature classic films broadcast which was share with each networks of 7flix, 7mate, and 10 Peach are sourced from its studio-output deals, including Paramount Pictures, Warner Bros. Pictures, Warner Bros. Family Entertainment, DC Films, New Line Cinema, and Columbia Pictures.

Current shows

Adult Animation

• The Cleveland Show (Seasons 1–4 repeats)

Children's

Preschool

• Bernard (2018–present)
• Mia and Me
• Care Bears and Cousins (repeats)
• Crocamole (2016–present)

Comedy

Drama

Light entertainment

Reality

Sport

• Esports Gfinity Elite Series Australia

Upcoming shows

• Naked Beach
• Valor
• Magnum P.I.
• The Neighbourhood
• 2 Broke Girls
• Mom (Season 1–4, also on Nine with new episodes only)
• London's Burning

Former shows

Adult Animation

Children's

Preschool

Comedy

Drama

Factual

• Wildlife Warriors (repeats)

Light entertainment

Game Shows

• Family Feud (Ten simulcast)
• Pointless (Ten simulcast)

Reality

Religious

• Joyce Meyer: Enjoying Everyday Life (Shared with 9Gem)
• Mass For You At Home

Availability

10 Peach is available in 576i standard definition from the network's five metropolitan owned-and-operated stations, TEN Sydney, ATV Melbourne, TVQ Brisbane, ADS Adelaide, and NEW Perth.

The channel is also available to regional Australia viewers through Southern Cross Austereo's owned-and-operated station SGS/SCN in regional South Australia, and WIN Television through its owned-and-operated stations VTV in Regional Victoria, WIN in Southern New South Wales/Australian Capital Territory, RTQ in Regional Queensland, STV in Mildura, TVT in Tasmania, NRN in Northern New South Wales, WOW in regional Western Australia, MGS/LRS in eastern South Australia, and AMN in Griffith and the MIA. Digital joint venture stations DTD in Darwin, and CDT in Remote Central & Eastern Australia also carry 10 Peach.

Logo and identity history

• 

  11 January 2011 – 31 October 2018

• 

  31 October 2018 – present

Identity history

• 11 January 2011 – 31 October 2018: He11o

References

External links

• Official website
• 10 Peach on Facebook
• 10 Peach on Instagram