|East West Records|
|Parent company||Warner Music Group|
|Distributor(s)||Alternative Distribution Alliance|
|Genre||Pop, rock, hip hop, electronic|
|Country of origin||United Kingdom|
|Location||Kensington, London, United Kingdom|
Upon its creation in 1955 by Atlantic Records, the label had one hit with the Kingsmen and went into hibernation until 1990, when Atlantic revamped the imprint as EastWest Records America. Atlantic senior VP Sylvia Rhone was appointed Chair/CEO of the fledgling label. Under Rhone's leadership, East West shot to mega success with several multiplatinum acts such as Simply Red, En Vogue, Pantera, Yo-Yo, Adina Howard, Das EFX, Snow, Gerald Levert, AC/DC, The Rembrandts, Dream Theater, Missy Elliott and MC Lyte. EastWest also distributed other imprints, such as Interscope Records, Motor Jams Records, Mecca Don Records and The Gold Mind Inc.
In 1994, Rhone was appointed Chairman & CEO of Atlantic's sister label Elektra Records. At the time, East West (along with most of its roster) also broke away from the Atlantic umbrella to continue to operate under Rhone at Elektra. By the new millennium, budget cuts at Warner Music Group resulted in East West being absorbed into Elektra, where some of its acts were shifted over as well. In 2004, Time Warner sold Warner Music Group to private investors led by Edgar Bronfman Jr. Subsequently, more budget cuts were made, this time resulting in Elektra to be absorbed into Atlantic.
In 2005, WMG reactivated the East West imprint as an in-house label, which primarily markets and distributes other rock music-based labels. East West today operates under Warner's Alternative Distribution Alliance, the successor to Independent Label Group. East West Records was revived in the UK in 2014 under the direction of Max Lousada, Chairman & CEO, Warner Music UK. The resurrected label is headed up by Dan Chalmers, President, Rhino, East West and ADA UK. Key artists on the East West roster include Robert Plant, Si Cranstoun, Boyzone, Bette Midler, Shane Filan, Jools Holland, Beverley Knight, Amelia Lily, The Corrs, Simply Red and Busted.
List of East West Records artists
As of 2017, East West Records is home to a range of artists including:
- Davidson, Amy (6 October 2014). "Boyzone announce details of new Motown album Dublin to Detroit". Digital Spy. Retrieved 9 October 2015.
- Stassen, Murray (27 October 2015). "East West signs Beverley Knight". Music Week. Retrieved 4 November 2015.
- "Busted announce a new album and record deal with their original line-up - BBC Newsbeat". Bbc.co.uk. 2 June 2016. Retrieved 10 August 2016.