|The DirecTV Group, Inc. (2004–2015)|
|Founded||June 17, 1994(as DirecTV)|
|United States, Latin America, the Caribbean /Americas|
|Products||satellite pay television, pay-per-view, streaming television|
|Parent||AT&T Communications (2015—present)|
DirecTV is an American direct broadcast satellite service provider based in El Segundo, California and is a subsidiary of AT&T. Its satellite service, launched on June 17, 1994, transmits digital satellite television and audio to households in the United States, Latin America, and the Caribbean. Its primary competitors are Dish Network and cable television providers. On July 24, 2015, after receiving approval from the United States Federal Communications Commission and United States Department of Justice, AT&T acquired DirecTV in a transaction valued at $67.1 billion.
As of Q1 2017, DirecTV U.S. had 21 million subscribers (26 million if combined with U-verse) and revenues of $12 billion. As of the end of Q3 2019, Directv subscribers had fallen to 16 million subscribers.
DirecTV is one of two premium television offerings from AT&T, the other being AT&T TV.
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In 1953, Howard Hughes created the Howard Hughes Medical Institute (HHMI), to which he transferred full ownership of Hughes Aircraft. Ostensibly created as a non-profit medical research foundation, HHMI was accused of being used by Hughes as a tax shelter. Following Hughes' death in 1976, HHMI was incorporated in 1977, and litigation ensued to determine whether it would be allowed to maintain its interest in Hughes Aircraft. In 1984, the court appointed a new board for HHMI, which proceeded to sell off Hughes Aircraft to General Motors on December 20, 1985, for an estimated $5.1 billion. General Motors then merged Hughes Aircraft with its subsidiary Delco Electronics to create Hughes Electronics Corporation. The new subsidiary was initially composed of four units: Delco Electronics Company, Hughes Aircraft Company, Hughes Space and Communications Company, and Hughes Network Systems.
Stanley E. Hubbard founded United States Satellite Broadcasting (USSB) in 1981 and was a leading proponent for the development of direct-broadcast satellite service in the United States. USSB was awarded five frequencies by the FCC, at the coveted 101-degree west satellite location. Hughes Communications, Inc. was also awarded 27 frequencies at the same 101-degree location. After many years, the technology was developed to enable the building of very high-power satellites, and digital compression (MPEG-2) standards were developed that allowed multiple digital television channels to be sent through each satellite frequency.
Hughes and other companies believed in the early 1990s that technology would soon make digital satellite television affordable. Hughes attempted to create a joint venture with NBC, News Corp., and Cablevision in 1990, to launch the first high-power digital television service called Sky Cable. Failing to do so, the company instead created DirecTV as a separate division and secured an agreement with USSB to build and launch the first high-power direct-broadcast satellite system. DirecTV's name is a portmanteau of "direct" and "TV" (as in direct broadcast satellite television). Hughes/DirecTV then turned to Thomson Consumer Electronics (under the RCA, GE, and ProScan brands) to develop the digital satellite system for the service that would be capable of receiving 175 channels on a small 18-inch dish. These dishes utilized a new generation of smaller, lighter receiver dishes based on military technology introduced by the Global Broadcast System, which predated DirecTV's viability by almost ten years. Hughes was awarded the contract to build and launch the new high-powered satellites, and USSB and DirecTV agreed that the new satellites would carry the two separate programming services: USSB and DirecTV.
The USSB and DirecTV programming services were launched on June 17, 1994. Digital Equipment Corporation provided the hardware for DirecTV, Matrixx Marketing (part of Cincinnati Bell) provided customer care via the Matrixx Plus department, and DBS Systems created the billing software. In December 1998, DirecTV acquired USSB for $1.3 billion, and combined the two satellite services. In 1999, DirecTV acquired PrimeStar, a competitor in the satellite television industry, for $1.83 billion, dramatically increasing its share of the satellite television market in the US.
In September 1996, Hughes purchased 70% of PanAmSat for $3 billion. In 1997, GM spun off Delco Electronics from Hughes and transferred it to Delphi Automotive Systems. That same year, Hughes Aircraft was sold to Raytheon for $9.5 billion. Raytheon filed a lawsuit in 1999 accusing Hughes of overstating the value of Hughes Aircraft by $1 billion. A $635.5-million settlement was reached in 2001. In 2000, Hughes Space and Communications was sold to Boeing for $3.75 billion, which it later claimed had also been overvalued by Hughes. Hughes later settled with Boeing for $360 million. These sales left DirecTV, PanAmSat and Hughes Network Systems as the remaining components of Hughes Electronics.
Direct satellite broadcaster were mandated in 1992 to set aside 4% of its channel space for noncommercial educational and informational programming. DirecTV selected C-SPAN, EWTN and the Trinity Broadcasting Network from its current channel lineup plus request additional proposals from other programmers. DirecTV had given PBS Kids, PBS's original application, carriage that did not count against the set aside six weeks before the deadline. DirecTV selected an additional six channels; Clara+Vision, Inspirational Life, NASA TV, PBS YOU, StarNet and WorldLink TV, for the mandate.
In September 2000, GM executives, under pressure from GM's shareholders as a result of its poor performance and the substantially greater market worth of Hughes, authorized Hughes executives to begin seeking buyers. In 2001, News Corporation began negotiations to acquire Hughes Electronics in a deal worth $8 billion, which would allow News Corp. to expand its Sky Global Networks satellite television operations into the United States. Negotiations with News Corp. ultimately failed, and Hughes entered into an agreement on October 28, 2001 to be purchased for $26 billion by EchoStar, owner of Dish Network. However, the deal attracted significant opposition from the Department of Justice and the Federal Communications Commission for antitrust concerns, leading the two companies to withdraw the agreement in December 2002. As part of the merger agreement, EchoStar was required to pay Hughes $600 million for the failure of the merger.
On April 9, 2003, News Corporation, the then-parent company of 20th Century Fox and Fox Television Studios agreed to purchase a 34% controlling interest in Hughes, including GM's entire share of the company, for $6.6 billion, subject to SEC approval. As part of the financing for the deal, Liberty Media, the then-parent company of Starz agreed to take a $500-million option of stock in News Corporation that would be exercised upon the closing of the deal. Liberty, the second-largest shareholder in News Corp. after the Murdoch family with 18%, had originally planned to bid for DirecTV, but opted not to upon the agreement. The FCC voted 3–2 along party lines on December 19, 2003 to approve the deal subject to conditions, forcing News Corp. to agree to arbitration for all disputes with carriers of its media broadcasters, and to provide content through DirecTV neutrally rather than favoring its own networks.
Becoming a standalone entity
In February 2004, Hughes announced its intent to focus solely on its satellite television operations and divest its other interests, renaming itself The DirecTV Group, Inc. on March 16, 2004 and changing its ticker symbol from "HS" to "DTV". In April of that year, it sold its controlling interest in PanAmSat to a private consortium led by Kohlberg Kravis Roberts for $3.53 billion. On April 22, 2005, DirecTV spun off Hughes Network Systems into a separate entity and sold 50% of the new entity to SkyTerra, acquiring $157.4 million in the transaction. In January 2006, DirecTV sold its remaining 50% share in Hughes Network Systems to SkyTerra for $100 million. The sale effectively ended DirecTV's 20-year existence through Hughes Electronics as a technology conglomerate, leaving it solely with its satellite television services.
In 2004, DirecTV abandoned the Mexican market, though it maintained 41% ownership of SKY México. On November 15, 2005, DirecTV stopped carrying Music Choice audio-only channels, replacing it with 73 channels of XM Satellite Radio. In 2007, DirecTV abandoned the Brazilian market, with the customers being migrated to the 74% DirecTV-owned Brazilian affiliate of SKY Brasil. In 2010, DirecTV increased its stake in Sky Brasil to 93%.
On January 9, 2007, DirecTV announced they would introduce up to 100 national HD channels during 2007, all of which would be MPEG-4 encoded. On October 3, 2008, DirecTV announced that it would offer HD local channels in 121 markets by the end of the year.
In December 2006, News Corporation announced its intention to transfer its 38.5% controlling interest in The DirecTV Group, four regional Fox Sports Net stations and $550 million cash to Liberty Media in exchange for Liberty's 19% interest in News Corp., giving the Murdoch family tighter control of the latter firm. The deal, valued at $11 billion, was approved by News Corp. shareholders in April 2007. Following revisions that increased the cash offer to $625 million in exchange for a reduction of Liberty's divested interest in News Corp. to 16%, the swap was completed on February 27, 2008 following Federal Communications Commission (FCC) approval. One condition placed by the FCC on the deal was that Liberty divest either its DirecTV operations or Liberty Global's cable operations in Puerto Rico, which Liberty fulfilled by placing DirecTV's Puerto Rican operations in a trust.
On May 4, 2009, Liberty announced that it would split off Liberty Entertainment, Inc., a subsidiary of Liberty owning the four FSN channels acquired under the swap with News Corp. and Liberty's 65% interest in Game Show Network, into a separate company to be merged with The DirecTV Group, reducing Liberty owner John Malone's stake in DirecTV to 24%. The merger was completed on November 19, 2009, with The DirecTV Group and Liberty Entertainment becoming subsidiaries of a new company named DirecTV. On June 16, 2010, Malone exchanged his preferred stock in DirecTV with equivalent amounts of common stock, reducing his voting interest in the company from 24% to 3%, with Malone resigning as Chairman and ending his managerial role at DirecTV.
On February 9, 2010, DirecTV dropped Sirius XM Radio and replaced the channel lineup with Sonic Tap audio stations. On April 1, 2011, DirecTV announced it would be renaming its three FSN channels as Root Sports, though the channels are still affiliated with FSN.
- On December 13, 2007, DirecTV purchased most of the assets of ReplayTV from D&M Holdings.
- In June 2013, DirecTV purchased Pennsylvania-based LifeShield, a maker of wireless home security systems, with plans to market the systems to its customers.
Subsidiary of AT&T (2015–present)
On May 18, 2014, AT&T announced that it would purchase DirecTV. In the deal, which had been approved by boards of both companies, DirecTV stockholders received $95 a share in cash and stock, valuing the deal at $48.5 billion. Including assumed debt, the total purchase price was about $67.1 billion. The deal was aimed at increasing AT&T's market share in the pay-TV sector; its existing U-verse brand had modest market share (5.7 million users compared to DirecTV's 20 million US customers as of 2014) and operates in only 22 states. It also gave AT&T access to fast-growing Latin American markets, where DirecTV has 18 million subscribers.
The deal faced regulatory approval by the FCC, the U.S. Department of Justice, and some Latin American governments. It was expected to take about 12 months to complete. The deal was also contingent on the combined company's ability to renew its exclusive rights to carry the NFL Sunday Ticket service beyond the 2015 NFL season on "substantially the terms discussed between the parties."
The acquisition was officially approved by the FCC on July 24, 2015; it is subject to conditions for four years, requiring AT&T to expand its fiber-optic broadband service to additional customers, public libraries, and schools, and to "refrain from imposing discriminatory usage-based allowances or other discriminatory retail terms and conditions on its broadband internet service".
At an analyst meeting in August 2015, AT&T announced plans to converge DirecTV and its IPTV-based U-verse service around a common "home entertainment gateway" platform based upon DirecTV hardware, with "very thin hardware profiles". AT&T Entertainment and Internet Services CEO John Stankey explained that the new platform would offer "single truck roll installation for multiple products, live local streaming, improved content portability, over-the-top integration for mobile broadband, and user interface re-engineering. All of these are steps that are planned to deliver that premium effortless entertainment experience anywhere."
In September 2015, AT&T selected Ericsson to be hardware provider for the new platform, and hired former Sirius XM, Cisco Systems and Microsoft executive VP Enrique Rodriguez to be vice president and CTO of the AT&T Entertainment and Internet Services division.
On December 2, 2015, AT&T announced plans to phase out the DirecTV brand as part of the introduction of the new platform, which will be marketed as AT&T Entertainment. The company also adopted a new logo, replacing its previous emblem with that of AT&T.
In February 2016, Bloomberg reported that AT&T was in the process of phasing out the U-verse IPTV service by encouraging new customers to purchase DirecTV satellite service instead, and by ending the production of new set-top boxes for the service. An AT&T spokesperson denied that U-verse was being shut down, and explained that the company was "leading its video marketing approach with DirecTV" to "realize the many benefits" of the purchase, but would still recommend U-verse TV if it better-suited a customer's needs. AT&T CFO John Stephens had also previously stated that DirecTV's larger subscriber base as a national service gave the service a higher degree of leverage in negotiating carriage deals, thus resulting in lower content costs.
On October 20, 2016, it was reported that AT&T was in talks to acquire Time Warner, in an effort to increase its media holdings. On October 22, 2016, AT&T reached a deal to buy Time Warner for over $80 billion. If approved by federal regulators, the merger would bring DirecTV under the same umbrella as HBO, Cinemax, Turner Broadcasting System, Warner Bros. and Telepictures. The acquisition was completed on June 14, 2018 and Time Warner was delisted from the stock market, the following day, Time Warner became WarnerMedia.
On July 13, 2017, it was reported that AT&T is going to introduce a cloud-based DVR streaming service as part of its effort to create a unified platform across DirecTV and its DirecTV Now streaming service, with U-verse to be added soon.
On September 12, 2017, it was reported that AT&T is planning to launch a brand new cable TV-like service for delivery over-the-top over its own or a competitor's broadband network sometime next year.
On February 10, 2018, Sonic Tap was replaced by Music Choice which was originally on the service until November 15, 2005.
During July 30, 2019's earnings call, AT&T CEO Randall Stephenson said DirecTV will continue to operate even after the launch of AT&T TV saying, "We continue investing to enhance our satellite experience, and that brand remains unchanged today,"
On March 4, 2020, AT&T announced its intent to perform major cost-cutting moves, including cuts to capital investment, and plans to promote AT&T TV (which officially launched nationally on March 2) as its primary pay television service offering. AT&T will still promote DirecTV "where cable broadband is not prevalent", and as a specialty option.
On March 1, 2016, AT&T announced plans for several DirecTV-branded over-the-top services, including DirecTV Now—a contract-free over-the-top internet television service, DirecTV Mobile—a service which will offer "premium video and made for digital content" for phones, and DirecTV Preview, an ad-supported service featuring content from Audience Network, Otter Media, and other partners.
DirecTV Now launched on November 30, 2016, and is directly competing against Sling TV and PlayStation Vue. AT&T CEO Randall Stephenson stated of the service that "there is a huge customer base out there that we are convinced, while they don't subscribe to a bundle of premium content today, at the right price point [delivered] over-the-top, they will."
In the past, receivers were manufactured by DirecTV and other companies, including Samsung Electronics, Philips, Sony Electronics, Panasonic, Mitsubishi Electronics, and Toshiba. Other companies' DirecTV receivers have been phased out and DirecTV now designs their own models with companies such as Pace Micro Technology of Britain, LG of South Korea (which had manufactured boxes under the LG and Zenith Electronics names), and Thomson of France (which had previously manufactured boxes under the RCA name, GE (under license), and the ProScan brand). DirecTV and TiVo announced on September 3, 2008, that they will work together to develop a version of the TiVo service for DirecTV's broadband-enabled HD DVR platform. Originally scheduled to launch in the second half of 2009, it was expected to be available in spring 2010 but delayed again. It was finally released on December 6, 2011. The new unit, model THR22, is now available in select markets. The THR22 DVR does not have all the features of the HR24 DVRs.
DirecTV typically uses a fixed 18-inch-diameter (460 mm) dish antenna to receive its signals. Traditionally an 18×24-inch elliptical was used; however, most new installations use an 18×20-inch antenna to receive signals from three geostationary satellite positions simultaneously. These systems are becoming more common as DirecTV attempts to squeeze more programming onto its growing systems. DTV is now installing a dish that has five LNBs for HDTV programming and local channels in selected markets. These systems receive signals from up to five separate satellites in both the Ku band and Ka band. After the new satellite, DirecTV 11, is fully operational, DirecTV will stop supplying dual, triple, and five-LNB dishes to all customers and move to supplying a three-LNB Ka/Ku dish known as the Slimline3. This dish will see orbital locations 99, 101, and 103 degrees West. The Slimline3 will be the new standard install dish (for HD and SD programming), while the five-LNB Slimline will be used for installs in areas that receive local or international programming from orbital locations 110 or 119. The Slimline3 looks nearly identical to its predecessor, aside from a smaller LNB.
The new DirecTV HD channels require an H20/HR20 or H21/HR21/HR22/HR23/H24/HR24 set top box (STB). In order to receive the new HD channels (channels added after September 2007), all HD receivers except the HR23 must have a B-Band converter installed. If the converter is not installed, viewers can only receive older HD channels (channels 70–99). The B-Band Converter (BBC) is also not required with the new Single Wire Multiswitch (SWM or SWiM) system, which preselects the satellite and transponder tuning and can feed up to 8 tuners via a single coaxial cable. The "HR" moniker designates the receiver as an HD digital video recorder (DVR) model.
Only the H20/HR20 support direct reception of over-the-air ATSC broadcasts. The H21/HR21/HR22/HR23/H24/HR24 receivers do not have a built-in ATSC tuner, but the AM21 external tuner is available. In addition, there is HDMI support for HDTVs with an HDMI port. New STBs also support MPEG-4 standard for HD *Programming. DirecTV also offers the AM21 (an ATSC add-on for the HR21), the HR21-Pro (an HD-DVR with 100 hours HD or 400 hours SD recording capacity), and an online DVR scheduler.
- DirecTV Receiver is a common standard-definition model. D12 was the last one produced, as this type of receiver is being slowly phased out, according to DirecTV's February 28, 2008 Investors Info.
- DirecTV HD Receiver (H10/H20/H21/H23/H24/H25) is a receiver which can receive an HD signal and broadcast in 1080i resolution. H25 is the latest version. After a 2009 software upgrade, the H2n series is capable of receiving 1080p resolution. The H2n series is also the only series capable of operating with the Whole-Home DVR.
- DirecTV Plus DVR (R15/R16/R22) is a standard receiver with a built-in digital video recorder. It contains a 160 GB (new models as of 2010 have a 360 GB) hard disk using the IDE 40-pin connection and can store up to 100 hours of programming. R16-300 is the last of these line of receivers; they are being slowly phased out, according to DirecTV's February 28, 2008 Investors Info. The R22 is a "watered down" HR21 as it can receive MPEG4 and has all the features of the HD DVR, including HD output. However, the unit is locked to output standard definition only. In 2010 the R22 is unlocked to output HD output.
- DirecTV Plus HD-DVR (HR20/HR21/HR22/HR23/HR24), the most advanced everyday-consumer receiver in the lineup, is capable of full 1080p high definition and combines both high-definition and DVR capabilities in one unit. It contains a 320 GB hard drive (500 GB on the HR22, HR23,and HR24) using the SATA interface connection. The DirecTV Plus HD DVR also features Media Share, allowing users to view photos and listen to music stored on their computer (with compatible DLNA server software) on their TV, and Whole-Home DVR Service which allows them to watch any recorded program on any HD or HD-DVR receiver in the house. The HR24 is the latest, with the HR23 being its predecessor. The HR24 like the HR21, HR22, and HR23, lacks an ATSC tuner as the HR20s had, but does support the AM21 external tuner for over-the-air channels. The HR24 can be expanded to 2TB drive on the eSATA port for up to 480 hours of HD and 1,750 hours of SD recording.
- DirecTV Pro HD-DVR (HR21-Pro), the most advanced home theater receiver with HD and DVR in one unit, has a larger capacity hard drive, better cooling and is rack mountable. The DirecTV Pro HD DVR also features Media Share, allowing users to enjoy photos and music stored on their Intel Viiv processor technology-based PC on their TVs. HR24 is the latest (May 2010). Guide scrolling and channel surfing is much faster than previous models.
- The DirecTV "Genie" Home Media Center HD DVR (HR-34) the successor to the HR-24 features the ability to record 5 shows at once, allows for Picture in Picture, and has 1 TB of hard drive space allowing for 200 hours of high-definition recording or 800 hours of standard-definition recording. A second-generation Genie, the HR44, is now available and the HR34 has been discontinued. A new generation Genie, the HR54, has been released.
- The DirecTV H44 "Genie Lite" was released to the public in July 2015. As delivered, it provides the Genie experience including controlling client boxes and standalone television. With the addition of a specific, DIRECTV-branded hard drive it converts into a five-tuner DVR.
- DirecTV Sat-Go ("Satellite-To-Go") is the world's first portable satellite TV system, conceived by producer Rick Rosner. It combines a receiver, antenna and TV all in one easy-to-carry unit. It was discontinued in 2010.
- DirecTV DVR with TiVo Service (THR22) uses the same technology as the HR22 but has a TiVo user interface. The interface is currently the older SD one. This DVR does connect to the Internet, but only for TiVo program guide information. Currently, the THR22 cannot download program content via broadband.
AT&T's planned over-the-top service for DirecTV will not require a satellite dish or a receiver to receive DirecTV programming, but simply a high-speed internet connection. DirecTV Now will be available through digital media player devices such as Roku, Amazon Fire TV, Chromecast, and Apple TV.
Access card history
DirecTV transmits programming with encryption to mitigate signal piracy. The receiver (also known as an IRD, or "integrated receiver-decoder") utilizes ISO/IEC 7816 smart cards which tell the receiver how to decrypt the programming for viewing. In a continuing effort to combat piracy, an access card generation is created approximately every two years, superseding the old set. DirecTV is now utilizing the fifth generation of access cards.
- P1, also known as F cards, were used until 1997. F cards have a picture of a satellite and the DSS logo on the front.
- P2, also known as H cards, were introduced in 1996 and eventually replaced F cards. H cards look the same as F cards. H cards were in use until 2002.
- P3, also known as HU cards, were introduced in 1999 and were used until April 2004. HU cards have a picture of a football player, a basketball, a clapperboard, and a film canister on the front. HU cards originally shipped with receivers with serial numbers above 0001 700 000. These were removed from circulation because piracy plagued the system.
- P4 cards were introduced in 2002 and are currently still in use. P4 cards are labeled "Access Card: 4."
- D1 cards were introduced in 2004 following compatibility problems with the P4 cards in some receivers. These cards can be identified by the silver edges, and simply bear the word "DirecTV" on the front (no number).
- D2/P12 cards were introduced in 2005. D2 cards can be identified by a two-toned blue dot pattern resembling the DirecTV logo in addition to the DirecTV logo and the words "DirecTV Access Card," while the P12 card has a picture of a satellite on the front. The P12 card is the only card that will work with R15, H20, and HR20 series receivers.
- O cards are the current "standard issue" card. They can be identified with the words "Now part of the AT&T family."
DirecTV has battled with an active signal piracy underground for many years. One infamous event that temporarily hampered pirates was known as 'Black Sunday', which took place one week before Super Bowl Sunday in 2001. Hackers saw a string of software updates starting in late 2000 that seemed harmless, but included code that once complete searched for and destroyed 98% of hacked smart cards. Hacks continued after that event.
High-definition television (HDTV)
Like its competitors, DirecTV offers high-definition television (HDTV) and interactive services.
To handle the proliferation of bandwidth-intensive HDTV broadcasting, DirecTV rebroadcasts local HDTV stations using the H.264/MPEG-4 AVC codec while employing a newer transmission protocol (DVB-S2) over the newer satellites. This allows DirecTV to squeeze much more HD programming over its satellite signal than was previously feasible using the older MPEG-2 compression and DSS protocol it has been using. This technology will be gradually expanded to the existing satellites as customer equipment is replaced with new MPEG-4-capable receivers.
Receiving the channels encoded in MPEG-4 requires newer receivers, such as the H20 as well as the 5-LNB Ka/Ku dish. DirecTV has contracted with Britain's Pace Micro Technology, Korea's LG Electronics and France's Thomson to manufacture these new receivers. Pace manufactures the DirecTV Plus HD DVR (Model HR20-700, and HR21-700) and LG Electronics offers the Model H20-600 receiver, while Thomson provides the Model H20-100 and HR20-100 DVR receivers. DirecTV has admitted to software issues with some of the H20 receivers and HR20 DVRs, which have been plagued with random problems since they were released in mid-2006. DirecTV regularly released software updates for the HR20 receivers, in an effort to reduce issues to an acceptable level.
DirecTV has phased out its original TiVo-branded HD DVR, the HR10-250, which can only decode the older MPEG-2 signals. All DirecTV-delivered local HDTV stations (outside of the NYC and LA network stations) are encoded in MPEG-4. The HR10-250 cannot receive the MPEG-4 local HDTV stations in these markets but can still receive over-the-air ATSC broadcasts in these markets. After a multi-year hiatus, TiVo and DirecTV are developing a new TiVo-enabled HD DVR that will be able to receive/decode DirecTV's current MPEG-4 satellite signals. Originally slated for release in the second half of 2009, it is now available in select markets.
In November 2014, DirecTV became the first television provider to begin offering 4K ultra-high definition content. On launch, 4K content was limited to renting a small library of on-demand films, downloaded to the subscriber's Genie DVR (some 4K content can also be pre-loaded automatically to the set-top box via the Genie Recommends feature). The 4K service could also only be used on "DirecTV 4K Ready" televisions, which support RVU protocol; this was limited to selected Samsung 4K televisions released in 2014.
In April 2016, DirecTV began live sports broadcasts in 4K to eligible subscribers, including coverage from the 2016 Masters Tournament, 25 MLB Network Showcase baseball games in the 2016 season (subject to local blackout restrictions) beginning April 15, 2016, and all Notre Dame college football home games during the 2016 season.
DirecTV also offers local channels like MeTV, Laff, Comet, CBS, ABC, NBC, Fox, PBS, The CW, MyNetworkTV, Telemundo, Azteca, Univision, ION Television (in markets that carry that network), and some independent stations in markets covering over 99.2% of U.S. TV households. In markets that lack an OTA CW affiliate, DirecTV offers WDCW from Washington or KTLA from Los Angeles (both in standard definition, only). Because DirecTV does not carry local digital subchannels, however, broadcast networks such as MeTV and Antenna TV are not available on DirecTV in most markets.
Subscribers located where they cannot receive an adequate terrestrial television signal and/or live in a small market that only has a couple of stations can receive feeds from New York and Los Angeles for CBS, ABC, NBC, and Fox, as well as a feed from the Washington, D.C. CW affiliate, though a waiver from the local affiliate stations may be required to allow this, approved at their discretion. National PBS and ION channels are also available.
In the largest markets, local channels are carried on the satellite at 101°W. In some smaller markets, the local channels are carried on a second satellite located at 119°W which requires a slightly larger dish with two or three LNBs or the newer Ka/Ku 5-LNB dish. In a few smaller markets, local stations are located on a satellite at 72.5°W that requires a second dish to be installed.
In late 2005, DirecTV began providing local HDTV channels to the largest markets, requiring newer receivers with a larger dish capable of receiving signals from up to five satellites at once. The Ku-band signals on the newer Ka/Ku dish are received from 101°W, 110°W, and 119°W, while Ka-band signals are from 99°W and 103°W.
Local television channels are transmitted over optical fiber links, Ku-band satellite uplink, microwave, and conventional terrestrial transmission to uplink centers located throughout the United States.
DirecTV's exclusive general entertainment channel Audience Network had dozens of original and acquired programs, most of them unedited and commercial-free. It had its own exclusive 3DTV channel called n3D that launched in 2010 and shut down in 2012. DirecTV serves American Airlines, Delta Air Lines, JetBlue, and United Airlines.
DirecTV owned regional sports networks AT&T SportsNet Pittsburgh, AT&T SportsNet Southwest, AT&T SportsNet Rocky Mountain, and Root Sports Northwest (all under the umbrella of AT&T Sports Networks). It also owned minority shares of Game Show Network and MLB Network. DirecTV is also the exclusive U.S. rights holder to the NFL Sunday Ticket sports package. It also exclusively carries the "DirecTV Experience", which includes bonus coverage of men's major golf tournaments and Grand Slam tennis tournaments, including live feeds not available on other networks such as CBS (formerly), NBC, ESPN, Golf Channel and Tennis Channel that cover the events. DirecTV was also the exclusive provider of defunct sports packages NASCAR Hot Pass and Mega March Madness.
Beginning in 2006, DirecTV began a series of commercials in which characters from popular movies and television shows break the fourth wall to tout the service's picture quality and the number of channels available in high definition. Instead of using CGI the original actors normally reprise their roles on recreated sets, and resulting footage is mixed with the original scenes. The productions are recent and appeal to DirecTV's "male-oriented marketing message." These characters include Captain Kirk (William Shatner, Star Trek VI: The Undiscovered Country), Bill Harding (Bill Paxton, Twister), The Economics Teacher (Ben Stein, Ferris Bueller's Day Off), Dr. Emmett Brown (Christopher Lloyd, Back to the Future), Burton Guster (Dulé Hill, Psych), C.J. Parker (Pamela Anderson, Baywatch), Rick "Wild Thing" Vaughn (Charlie Sheen, Major League), Beyoncé (Upgrade U music video), Nadia (Shannon Elizabeth, American Pie), Turtle (Jerry Ferrara, Entourage), Ellen Ripley (Sigourney Weaver, Aliens), Steve Freeling (Craig T. Nelson, Poltergeist), Annie Wilkes (Kathy Bates, Misery), Mini-Me (Verne Troyer, Austin Powers In Goldmember), The Girl in the Ferrari (Christie Brinkley, National Lampoon's Vacation), Daisy Duke (Jessica Simpson, The Dukes of Hazzard), T-1000 (Robert Patrick, Terminator 2: Judgment Day), Ann Darrow (Naomi Watts, King Kong), Hellboy (Ron Perlman, Hellboy), Richard Hayden (David Spade, Tommy Boy), The Black Eyed Peas ("Meet Me Halfway" music video), Christina Aguilera (Keeps Gettin' Better music video) and Honey Hornee (Kim Basinger, Wayne's World 2). Also in this series of commercials were Peyton Manning, Eli Manning, and Archie Manning promoting NFL Sunday Ticket, and Dale Earnhardt, Jr. promoting NASCAR Hot Pass. Cartoon characters have also been used in the ads, beginning with Scooby-Doo and the Mystery, Inc. gang. Recent commercials have also featured model Hannah Davis and a "talking" horse.
DirecTV during that time also ran series of ads that take shots at cable television's service (or lack of service). Beginning in March 2010, they did a spoof of the classic game show To Tell The Truth with Alex Trebek hosting the show. The series of commercials both pays homage to the Goodson-Todman game show, and take shots at both cable and DirecTV's archrival Dish Network, who later sued for false advertising. Another series of commercials, promoting the 2010 NFL Sunday Ticket package of all-football programming, featured neighbors committing uncivil acts to neighbors who watched the "wrong" football team. One spot had a woman leaving a snack platter for a neighbor on which the food spelled out "DIRT BAG"; another showed a dog trashing a neighbor's property; yet another showed an on-duty policeman knocking on a DirecTV customer's door, stunning him with a taser and leaving him passed out in his open doorway. In August 2011, Deion Sanders began appearing in DirecTV's ads for NFL Sunday Ticket, urging people to switch from cable. These ads originally claimed NFL Sunday Ticket is now "free" for new customers for one year with a subscription to their Premiere package and a two-year contract. In response, on August 4, 2011, Comcast sued DirecTV for false advertising. Comcast dropped the case on August 19, 2011, after DirecTV altered the ads to remove the word "free", changing it to "at no extra charge".
The DirecTV blimp named "lefty" was launched in October 2007 at the MLB World Series in Boston and has been seen all over the United States since its inception. The blimp flies mainly over live sporting events but has also been seen at other entertainment and charitable venues. This second generation A-170LS Video Lightsign Lightship features the state of the art video screen that displays full-color video images day or night. This lightsign, the only one of its kind in the world, is used to display messaging and advertising for DirecTV. The blimp has been recently spotted on Twitter as followers track the journeys of the blimp from one event to another. The airship is owned and operated by The Lightship Group, an advertising company based in Orlando, Florida.
DirecTV was awarded a J.D. Power award for residential cable and satellite TV customer satisfaction in 2007.
DirecTV's customer service is provided by many third-party owned call centers both inside and outside the United States. Most of the call centers are contracted to provide agents to answer customer phone calls regarding programming, billing, or technical questions.
As of November 2012[update], DirecTV does not offer a 30-day grace period for those who wish to try the service. "If you do not fulfill your Programming Agreements, DirecTV may charge a pro-rated fee of up to $480."
Better Business Bureau review
In August 2010, the BBB reported that it had received 39,000 complaints against DirecTV in the previous three years, and the BBB gave it an F (failing) grade. Many of the complaints concerned DirecTV's early termination fees, billing and service issues.
Consumer protection lawsuits and violations
Washington State's Attorney General civil complaint
On December 14, 2009, the Washington Attorney General's office filed a civil complaint against DirecTV seeking injunctive and other relief. The complaint was filed in the public interest when the Attorney General's office determined after a one-year investigation by its consumer protection division, that the company allegedly engaged in numerous repeated violations of the state's Consumer Protection Act.
The complaint alleged unfair or deceptive practices which include, but are not limited to:
- Unclear disclosures concerning rebate terms and conditions
- Unclear and/or unfair advertising for use of the term "free";
- Automatically extending contracts when customers require equipment repairs, upgrade equipment or move;
- Failing to disclose financial terms and conditions that the company's least expensive package of $29.99 per month is only available to customers who meet certain financing conditions and agree to have the costs automatically charged or debited.
- The suit also alleged that some cancellation fees assessed by the company were considered to be unfair, and
- That the company unfairly retained consumer deposits made to obtain services. Those who cancel service prior to the end of their contract lose part of the deposit and may also be charged cancellation fees.
The Attorney General's Office asked the court to compel DirecTV to change its business practices, impose civil penalties and provide restitution for consumers.
The case brought by Washington state was settled in December 2010, with DirecTV agreeing to pay over $1 million, and to correct many of its business practices. DirectTV subsequently settled a similar suit with the other 49 states and the District of Columbia for $13.25 million.
California class action lawsuit
In September 2008, consumers filed a class action lawsuit with the Los Angeles Superior Court to stop DirecTV's practice of charging early cancellation penalties to subscribers. The lawsuit claims that DirecTV fails to disclose the penalty to new customers or to existing customers who replace their equipment or add a new receiver and that these practices are unlawful. In September 2009, a motion for a preliminary injunction was filed to block the company from automatically removing the fees from customers’ bank accounts or charging their credit card accounts without their prior knowledge and written consent until the lawsuit is resolved.
In December 2005, the U.S. Federal Trade Commission imposed a $5.3 million penalty on DirecTV for its violations of federal telemarketing regulations. It was the largest civil penalty the FTC had ever announced in a case enforcing any consumer protection law.
On March 11, 2015, the U.S. Federal Trade Commission filed a lawsuit against DirecTV for deceptive advertising. The FTC claims the following:
- DirecTV failed to properly disclose important terms of its TV packages.
- DirecTV typically advertised 12-month deals without noting that:
- A two-year contract is required,
- Package prices rise substantially during the second year, and
- Early cancellation fees may be imposed.
- DirecTV failed to mention that offers of free premium channels, such as HBO, would result in charges if the channels were not canceled before the free period ended.
- Sky PerfecTV! – sold to SKY Perfect JSAT Corporation
- DirecTV Latin America – renamed to Vrio in 2018, part now of AT&T Latin America
- SKY Brasil – part now of AT&T Latin America
- Sky México – part now of AT&T Latin America (41.3%) and Grupo Televisa (58.7%)
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