Cooper Bradford Hefner|
September 4, 1991
Los Angeles, California
|Occupation||Chief creative officer, Playboy Enterprises|
|Partner(s)||Scarlett Byrne (engaged)|
Cooper Hefner is an American businessman and writer. He has been the chief creative officer of Playboy Enterprises, founded by his father Hugh Hefner, since July 2016. Hefner was also founder and initial chief executive officer of the startup company, Hop.
Hefner was born on September 4, 1991 in Los Angeles, California to Hugh Hefner (1926-2017) and Kimberley Conrad. He grew up in a mansion adjacent to the Playboy Mansion, which was purchased by his father after his parents separated. Hefner attended Ojai Valley School before receiving a bachelor's degree from Chapman University.
He started working for Playboy Enterprises when he was in college. In early 2016, Hefner, who was board observer at the time, left the company due to disagreements with then CEO Scott Flanders about the direction the company was taking. Cooper began editing, writing and publishing op-eds, which centered on politics, culture and philosophy.
Hefner launched the media startup company Hop (Hefner Operations & Productions) focused on content and social events for millennials in 2016. He was named the chief creative officer of Playboy Enterprises in July 2016 when Hugh Hefner stepped down. In February 2017, he announced nude images would return to the magazine stating that the problem had been the presentation of nude images rather than the nudity itself. Hefner also oversaw the decision to feature Playboy's first transgender playmate in the centerfold for its November issue. In spite of Hefner's decision for the return of nudity, according to the Alliance for Audited Media for the 6 month period ending December 31, 2017 the monthly circulation of Playboy Magazine has now fallen to 321,315.
As stated in Forbes, Playboy's earnings increased by more than 39% year-over-year since Hefner's return to the company, where he has worked to develop strategic and lucrative partnerships to limit expenses at the company. On January 1, 2018 the Wall Street Journal reported the controlling shareholder of Playboy Enterprises, Inc.—private-equity firm Rizvi Traverse—is considering ending the U.S. print edition of Playboy Magazine and quoted Ben Kohn, managing partner at Rizvi, as stating the magazine has lost as much as $7 million annually in recent years. Hefner has been recognized on The Folio: 100 list for 2017 for his contributions to the magazine media industry as well as appearing on the Forbes 30 Under 30 list for 2018.
In 2015, Hefner got engaged to British actress Scarlett Byrne. He is a member of the California State Military Reserve. Hefner has been recognized for his activism and work with the LGBTQ+ community. In 2018, he received a British LGBT Award.
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- Salam, Maya (October 19, 2017). "Playboy to Feature Its First Transgender Playmate". The New York Times. Retrieved December 19, 2017.
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- Newman, Vicki (8 February 2018). "Hugh Hefner's son and Playboy heir Cooper Hefner "honoured" by British LGBT Awards nomination as he heads to London ceremony". Mirror. Retrieved 25 March 2018.