|Parent||North County Transit District|
|Founded||June 7, 2011|
|Stops||25 (1 at Escondido Transit Center and 12 stops in each direction)|
|Hubs||Escondido Transit Center|
Del Lago Transit Station
|Fleet||6 New Flyer C40LF low floor buses|
|Daily ridership||2500 average weekday riders|
|Operator||North County Transit District|
Service operates north to the Escondido Transit Center and south to the Westfield North County mall and Del Lago Transit Center, primarily along Escondido Boulevard and Bear Valley Parkway. Breeze Rapid replaces previous local Line 350 service, although the route remains branded as Line 350. The route officially launched on June 7, 2011, with dedicated buses and branded stops.
The project was initiated by the San Diego Association of Governments in June 2005, in cooperation with the City of Escondido and NCTD. The purpose of the project was to identify improvements to a rapid bus connection between the Sprinter at Escondido Transit Center, downtown and south Escondido, the North County Fair mall, and the future I-15 BRT to operate on the Interstate 15 Express Lanes. The previous service was prone to bus bunching, heavy boardings near schools on the south end of the route, and traffic congestion in key locations during the morning and evening commute periods.
The project corridor is identified in the 2030 Regional Transportation Plan for improved local and rapid bus services.
The route includes bus stop improvements, queue jump lanes at congested intersections, and transit signal priority. Bus stops were consolidated from the existing 31 stops to 25 stops, and received physical enhancements such as new benches and shelters and route information posted at stops. Eight stops include digital message signs that indicate next bus arrival, provided using NextBus technology. Buses used on this route have been rebranded, but are the standard New Flyer Industries C40LF's common in the rest of the fleet. Improvements for pedestrian safety, and street system modifications to improve local traffic flow were also made.
The goal of the project is to provide an example for both operators and patrons of what can be accomplished through enhanced transit amenities, service branding, operational improvements, and transit priority measures.  The cost for the route was $4,300,000 and the route was projected to have 2,500 riders at opening. Riders are estimated to save up to 20%, or six minutes, as a result of the improvements.
Future rapid bus services operated by NCTD will also use the Breeze Rapid name. Such conversions are proposed for Line 101 between University Town Centre and Oceanside, and for Line 303 between Oceanside and Vista, pending availability of funding.
The route is approximately six miles long and at build out, service will take approximately 20 minutes from end to end, a 20% reduction in time from previous service. Current headways are 15 minutes during weekdays and 30 minutes during nights and weekends, but the proposed build out headway is 10 minutes during weekdays and 15 minutes on weekends.
- "Archived copy" (PDF). Archived from the original (PDF) on 2019-03-03. Retrieved 2011-08-28.CS1 maint: archived copy as title (link)
- "the rEgion: SANDAG's Electronic Newsletter". Sandag.org. 2011-06-07. Archived from the original on 2016-03-04. Retrieved 2016-01-28.
- "ESCONDIDO RAPID BUS TRANSIT PRIORITY CONCEPT STUDY" (PDF). Sandag.org. Retrieved 2016-01-28.
- "PROJECTS :: San Diego's Regional Planning Agency". SANDAG. Retrieved 2016-01-28.
- https://web.archive.org/web/20110318131103/http://www.nctimes.com/news/local/escondido/article_f60558d1-1367-5f15-80b8-4b33fd123a5f.html. Archived from the original on March 18, 2011. Retrieved August 28, 2011. Missing or empty
- "Escondido BREEZE Rapid Service Launch Event - June 7, 2011". Facebook. 2011-06-07. Retrieved 2016-01-28.