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Boosterism is the act of promoting ("boosting") a town, city, or organization, with the goal of improving public perception of it. Boosting can be as simple as talking up the entity at a party or as elaborate as establishing a visitors' bureau. It has been somewhat associated with American small towns. Boosting is also done in political settings, especially in regard to disputed policies or controversial events.
During the expansion of the American and Canadian West, boosterism became epidemic as the leaders and owners of small towns made extravagant predictions for their settlement, in the hope of attracting more residents and, not coincidentally, inflating the prices of local real estate. During the nineteenth century, competition for economic success among newly founded cities led to overflow of booster literature that listed the visible signs of growth, cited statistics on population and trade and looked to local geography for town success reasons.
The 1871 humorous speech The Untold Delights of Duluth, delivered by Democratic U.S. Representative J. Proctor Knott, lampooned boosterism. Boosterism is also a major theme of two novels by Sinclair Lewis—Main Street (published 1920) and Babbitt (1922). As indicated by an editorial that Lewis wrote in 1908 entitled "The Needful Knocker", boosting was the opposite of knocking. The editorial explained:
The booster's enthusiasm is the motive force which builds up our American cities. Granted. But the hated knocker's jibes are the check necessary to guide that force. In summary then, we do not wish to knock the booster, but we certainly do wish to boost the knocker.
- "Jeeves and the Hard-boiled Egg" (1917) by P.G. Wodehouse which includes the satirical campaign "Boost for Birdsburg"
- Potemkin Village
- Promotion (marketing)
- Caves, R. W. (2004). Encyclopedia of the City. Routledge. p. 46.
- Fionola Meredith (June 7, 2012). "Don't let punks become PR men just to reel in tourists". Belfast Telegraph.
- Quoted in Schorer, M.: Sinclair Lewis: An American Life, page 142. McGraw-Hill, 1961.
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- The Promised Land, by Pierre Berton
- Babbitt by Sinclair Lewis
- The Untold Delights of Duluth, a speech by a US congressman in 1871, introduced by David McCullough
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